Lean Six Sigma Services Business Plan

20 March 2009

Business Plan• Purpose• Detailed Description• Beliefs & Values; Code of Ethics & Code of Conduct• Customer Segmentation• Services• Competitive Analysis• Differentiators• Message• Marketing Strategy• Marketing Plan

– Partnering– 7 on 7 (email marketing campaign; publishing plan)– Generating media coverage– Getting customers to rave about me

• Logo• Notes & Key Advice• Summary

Purpose of LSS Services, LLC

• Help clients reduce waste or variability.

Detailed Description

• Provide Lean Six Sigma Consulting Services. Help clients reduce waste or variability through:– Leading LSS projects– Mentoring YB/GB/BB LSS projects/candidates– Facilitating Kaizens– Analyzing data– Instructing LSS classes

Beliefs & Values;Code of Ethics; Code of Conduct

• Follow the 6 laws of absolute honesty:– Tell the Truth– Tackle the Problem– Disagree & Commit– Welcome Honesty– Reward the Messenger– Build a Platform of Integrity

• Life is not a zero-sum game• Listen Intently• The good of the many outweigh the good of the one• Deliver wins to clients first

Customers

• Target – Companies in my wheelhouse– companies reducing– companies outsourcing– companies new to LSS– companies needing temporary– Service organizations– Transactional process improvements– Government Organizations– Healthcare companies

Services• Value Provided:

– Turn business problems into solutions– Solve what keeps you up at night– Streamline– Define problem– Reduce waste– Reduce variability– Project Management– Give tools & training to do it yourself – Deliver results– Do more with less

• Tools & Techniques used:– Lead LSS Projects– Mentor LSS Projects/Belts– Facilitate Kaizens– Analyze Data– Instruct Classes

Competition & Competitive Analysis

• Anecdotal benchmarking indicates successful companies:– Partner with other firms– Leverage existing relationships

Differentiators

• Specialties

• Post training mentoring

• Teaching to fish– Templates– Cheat Sheets

• 90 day follow-through

• Guaranteed Pricing

Message

• I Deliver.– I reduce waste & variability.– I specialize in transactional business.– I am a superstar at:

• Leading projects• Mentoring• Facilitating Kaizens• Analyzing Data• Instructing

Market Strategy

• Partner

• Leverage existing relationships

Marketing Plan• Get customers to rave about me• Partner with other firms• 7 on 7 plan

– Linked In– Organizations

• ASQC• PMI

– Web with SEO & references– Press Releases (p129 Streetwise Independent Consulting)– Conferences– Publish:

• White papers– Direct Mail (p113 Streetwise Independent Consulting): who & when to

send: sales letter {w/ letterhead, addressee, attention grabber, benefits, testimonial, highlight key phrases, call to action, postscript}, mail piece, business reply card, No 10 business envelope – make it easy to respond

– Email Marketing Campaign• Generate media coverage• Training firms• JUMP; Minitab

Logo

• Dolphins:– Lean

• Streamlined• Fast• Efficient

– Evolved 10M years ago: Consistent (6 sigma)– Smart– Helpful– Work well in teams or by themselves– Include on letterheads, business cards, matching

envelopes, four-color brochures, and sales collateral material. Be consistent in color, font, size, design.

Notes & Key Advice• Be Persistent• Focus on Client’s need• Determine my Unique Selling Proposition (USP)• Project a Professional Image• Always work on 7 on 7• Everyday do 5 things to expand my business• Focus on Results• Get Testimonials• Provide More Value Than Expected• Ask if I can include client’s name on referral list• Do what’s needed to stay in touch: personal contacts

& referrals are best source of leads

Summary

• Strategy Overview: Deliver. Partner.

• Strategy Logic: Closing based on relationships & follow-up

• Business Development: Partner.

• Organization: Keith & Tricia

• Business Organization: Home based LLC