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Visit us online: leaflets-online.co.uk
LEAFLETS
Door to Door
Inserts
Sampling
‘Onserts’
Field Marketing
Research and Planning
LEAFLETS
MEDIA PACK
Print, Design & Distribution
2015
Visit us online: leaflets-online.co.uk
LEAFLETS
Door to Door
Inserts
Sampling
‘Onserts’
Field Marketing
Research and Planning
INTRODUCTION
Thank you for ordering our Leaflet Distribution media pack.
Leaflet distribution offers a first class, cost-effective service, ensuring your message gets to your target
audience.
Our team of specialised leaflet advisers offer an excellent knowledge of the Lancashire, Greater Manchester,
Cumbria, Cheshire and Merseyside area and will be happy to advise you on the best locations to help you
identify your target market.
Door-to-door distribution is a medium now being used by an increasing number of companies as a significant
element of their advertising/promotional campaign.
By combining our unique distribution, knowledge and sophisticated in-house targeting systems we can advise,
plan and distribute the most effective door-to-door campaign, whatever your business requirement.
The service we offer provides you with a ‘one stop’ solution which will help reduce your campaign planning time
and overall costs.
Services
• In-house design studio
• Competitive print prices
• Mosaic UK targeting
• Distribution through our network of leading newspapers across the North West region but we also coverage
additional areas right across the UK.
Please take a look through our brochure which will provide you with all the information you will need to plan a
successful campaign. You can visit us online at www.leaflets-online.co.uk
Alternatively, please contact Chantelle who will be more than happy to explain our service in more detail.
I look forward to working with you
C. Wright Chantelle Wright
Leaflet Sales Manager (North West Region)
Email: [email protected]
Tel: (01925) 426969
Mob: 07816 341522
Blackburn Tel: (01254) 298296
Visit us online: leaflets-online.co.uk
LEAFLETS
Door to Door
Inserts
Sampling
‘Onserts’
Field Marketing
Research and Planning
WHY CHOOSE LEAFLETS ?
• Competitive prices and a cost effective form of advertising
• High impact, conveys a message to a target audience, utilising
Mosaic UK
• Gain an advantage over your competitors by utilising a highly
targeted medium
• Allows for endless creative possibilities from a single page leaflet to
large catalogues or anything that is legally safe to post – you are only
limited by your own imagination
• Enhances overall return on investment, when combined with in-paper
advertising and various other media
• Highly visible form of media on reaching its target market
• We make it simple, from only one call…….
- We arrange distribution
- We arrange your print
- We distribute to your target market
Tips for a successful leaflet distribution campaign
• Ensure your leaflet will be attractive to your potential customer
• Are you distributing in line with anticipated customers buying patterns?
• Let us find you potential customers utilising Mosaic UK, maximise response, minimise wastage
• Multiple drops to each targeted household to further enhance return on investment
• Ensure you are able to monitor the response rate
Visit us online: leaflets-online.co.uk
LEAFLETS
Door to Door
Inserts
Sampling
‘Onserts’
Field Marketing
Research and Planning
WIGAN
WIRRAL
OLDHAMBOLTON
PRESTON
LIVERPOOL STOCKPORTWARRINGTON
MANCHESTER
STOKE-ON-TRENT
LLAY
BALA
READ
SHAW
CHIRK
EWLOE
FLINT
TOWYN
ANNAN
FENCE
EARBY
ELTON
WOORE
ENDON
TREVOR
RUTHIN
WALNEY
SETTLE
NESTON
AUDLEM
MALPAS
LANGHO
BURTON
MILLOM
LEVENS
SEATON
WIGTON
WARTON
HALTON
KIRKBYCROSBY
FORMBYASPULL
EUXTON
AUDLEY
SALTNEY
SILLOTH
TRAWDEN
KELSALL
ASKRIGG
WALSDEN
KIRKHAM
ARNSIDE
ST BEES
KESWICK
ANTHORN
HOYLAKE
MAGHULL
PARBOLD
RUFFORD
ALSAGER
REDDISH
HORWICHMILNROW
BARNTON
MOULTON
HAYDOCK
RHUDDLAN
TREFNANT
LANGHOLM
GOOSTREY
RAINHILL
TARLETON
WETHERAL
SEDBERGH
STAVELEY
GRASMERE
ASPATRIA
BRAMPTON
LONGTOWN
CARLETON
GARSTANG
INGLETON
GARGRAVE
STANHOPE
NENTHEAD
BIDDULPH
COEDPOETH
LOCKERBIE
HEATHHALL
CORNHOLME
PRESTBURYMOBBERLEY
GRIMSARGH
CORBRIDGE
EDENFIELD
WILLASTON
TARPORLEY
MICKLETON
BARLASTON
ELLESMERE
FLOOKBURGH
HASLINGDEN
HALTWHISTLE
CROSTHWAITE
OVER KELLET
LOGGERHEADSGLYN CEIRIOG
CLEATOR MOOR
HIGHER HEATH
OSWALDTWISTLE
KIRKBY STEPHEN
GREAT BROUGHTON
KNOTT END ON SEA
RHOSLLANERCHRUGOG
BOWNESS ON WINDERMERE
APPLEBY-IN-WESTMORLAND
M6
M62
M53
A74(M)
M6
6
A55
A75
A685
A66
A51
A55
Legend
Kendal Group
Blackburn Group
Gtr Manchester (Bolton-Bury)
Trafford Group
Cheshire Group
Merseyside
NORTH WEST REGION
OPPORTUNITIES BY AREA
FREQUENCY/DAY
PUBLISHED
KENDAL GROUP
The Westmorland Gazette Paid for weekly (Thur)
South Lakes Citizen Free weekly (Wed)
BLACKBURN GROUP
Lancashire Telegraph(Blackburn/Burnley) Paid for Daily (M-S)
Chorley & Leyland Citizen Free weekly (Wed)
Asian Image Monthly free
BOLTON GROUP
The Bolton News Paid for daily (M-S)
Bury Times Paid for weekly (Thur)
Bolton Journal Free weekly (Thur)
The Guide - Prestwich & Whitefield Paid for weekly (Thur)
Leigh Journal Free weekly (Thur)
TRAFFORD GROUP
Sale & Altrincham Messenger Free weekly (Thur)
Stretford & Urmston Messenger Free weekly (Thur)
CHESHIRE GROUP
Warrington Guardian Paid for weekly (Thur)
Warrington Midweek Free weekly (Tues)
Runcorn / Widnes World Free weekly (Wed)
St Helens Star Free weekly (Thur)
MID CHESHIRE
Northwich Guardian Group Paid for weekly (Wed
Northwich Guardian Paid for weekly (Wed)
Knutsford Guardian Paid for weekly (Wed)
SOUTH CHESHIRE
Crewe & Nantwich Guardian Free weekly (Thur)
MERSEYSIDE
Wirral Globe Free weekly (Wed)
Newsquest are now giving our letterbox
marketing customers the opportunity to
reach more readers and make a bigger
impact than ever before. Each edition of
our paid-for titles will carry one and one
only, letterbox marketing customer,
giving the chosen company exclusive
access to our most loyal and active
readers.
Visit us online: leaflets-online.co.uk
LEAFLETS
Door to Door
Inserts
Sampling
‘Onserts’
Field Marketing
Research and Planning
DEFINING YOUR TARGET MARKET
A – CITY PROSPERITY B – PRESTIGE POSITIONS C – COUNTRY LIVING
E – SENIOR SECURITY F – SUBURBAN STABILITY
H – ASPIRING HOMEMAKERS I – FAMILY BASICS
About Mosaic 6 Behind every customer is an individual. Mosaic means you can start treating them that way. It gives you
the intelligence you need to reach the right people with the right message at the right time – every time.
The UK population continues to change. A seismic shift in the use of technology fundamentally changes
the way consumers engage with brands.
G – DOMESTIC SUCCESS
D – RURAL REALITY
City Prosperity work in high status positions.
Commanding substantial salaries they are able
to afford expensive urban homes. They live and
work predominantly in London, with many found
in and around the City or in locations a short
commute away. Well-educated, confident and
ambitious, this elite group is able to enjoy their
wealth and the advantages of living in a world-
class capital to the full.
Prestige Positions are affluent married couples
whose successful careers have afforded them
financial security and a spacious home in a
prestigious and established residential area.
While some are mature empty-nesters or elderly
retired couples, others are still supporting their
teenage or older children.
Country Living are well-off homeowners who
live in the countryside often beyond easy
commuting reach of major towns and cities.
Some people are landowners or farmers,
others run small businesses from home, some
are retired and others commute distances to
professional jobs.
Rural Reality are people who live in rural
communities and generally own their relatively
low cost homes. Their moderate incomes
come mostly from employment with local firms
or from running their own small business.
Senior Security are elderly singles and
couples who are still living independently in
comfortable homes that they own. Property
equity gives them a reassuring level of
financial security. This group includes
people who have remained in family homes
after their children have left, and those who
have chosen to downsize to live among
others of similar ages and lifestyles.
Suburban Stability are typically mature
couples or families, some enjoying recent
empty-nest status and others with older
children still at home. They live in mid-range
family homes in traditional suburbs where
they have been settled for many years.
Domestic Success are high-earning families
who live affluent lifestyles in upmarket homes
situated in sought after residential
neighbourhoods. Their busy lives revolve
around their children and successful careers
in higher managerial and professional roles.
Aspiring Homemakers are younger
households who have, often, only recently set
up home. They usually own their homes in
private suburbs, which they have chosen to fit
their budget.
Family Basics are families with children
who have limited budgets and can
struggle to make ends meet. Their homes
are low cost and are often found in areas
with fewer employment options.
Visit us online: leaflets-online.co.uk
LEAFLETS
Door to Door
Inserts
Sampling
‘Onserts’
Field Marketing
Research and Planning
DEFINING YOUR TARGET MARKET
What can it do for you ?
Mosaic gives you a pin-sharp picture of today’s UK consumer, reflecting the latest consumer and
societal trends. Over 850 million pieces of information across 450 different data points are condensed
using the latest analytical techniques to identify 15 summary groups and 66 detailed types that are
easy to interpret and understand. Mosaic is real It provides you with the context behind the decisions
that consumers make; critical if you want to build strong, long-term relationships with the individuals
who are most valuable to your business.
Mosaic is yours You can combine your own customer insight with Mosaic and create customised
consumer segments that can be used across your business to really understand your customers and
deliver focused customer service.
Mosaic UK has the ability to identify target sectors for specific demographics and previous purchase
patterns etc; Utilising this information is offered FREE of charge and is more likely to result in a
successful campaign.
J – TRANSIENT RENTERS K – MUNICIPAL CHALLENGE L – VINTAGE VALUE
N – URBAN COHESION O – RENTAL HUBS M – MODEST TRADITIONS
Transient Renters are single people who pay
modest rents for low cost homes. Mainly
younger people, they are highly transient, often
living in a property for only a short length of time
before moving on.
Vintage Value are elderly people who mostly
live alone, either in social or private housing,
often built with the elderly in mind. Levels of
independence vary, but with health needs
growing and incomes declining, many require
an increasing amount of support.
Municipal Challenge are long-term social
renters living in low-value multi-storey flats in
urban locations, or small terraces on outlying
estates. These are challenged
neighbourhoods with limited employment
options and correspondingly low household
incomes.
Modest Traditions are older people living in
inexpensive homes that they own, often with
the mortgage nearly paid off. Both incomes
and qualifications are modest, but most enjoy
a reasonable standard of living. They are
long-settled residents having lived in their
neighbourhoods for many years.
Urban Cohesion are settled extended
families and older people who live in multi-
cultural city suburbs. Most have bought their
own homes and have been settled in these
neighbourhoods for many years, enjoying
the sense of community they feel there.
Rental Hubs contains predominantly young,
single people in their 20s and 30s who live in
urban locations and rent their homes from
private landlords while in the early stages of
their careers, or pursuing studies.
Visit us online: leaflets-online.co.uk
LEAFLETS
Door to Door
Inserts
Sampling
‘Onserts’
Field Marketing
Research and Planning
PRINTING PRICES*
A6 - 2 SIDES FULL COLOUR
5,000 £150
10.000 £175
20,000 £260
50,000 £405
100,000 £580
A5 - 2 SIDES FULL COLOUR
5,000 £154
10.000 £205
20,000 £289
50,000 £479
100,000 £765
A4 - 2 SIDES FULL COLOUR
5,000 £206
10.000 £299
20,000 £415
50,000 £800
100,000 £1,400
A3 - 2 SIDES FULL COLOUR
5,000 £297
10.000 £435
20,000 £695
50,000 £1,535
100,000 £2,786
Our standard leaflets are printed on 130gsm, however we can offer a
wide range of sizes and paper types, providing quotes for any
business large or small
*Prices are a guide only due to fluctuations in paper prices. Please
call the leaflet team for a quote.
Visit us online: leaflets-online.co.uk
LEAFLETS
Door to Door
Inserts
Sampling
‘Onserts’
Field Marketing
Research and Planning
LOCAL LEAFLET PRICES RATES ARE PER 1,000 + VAT
QUANTITY A4 up to
10gms
(min order
5000
4PP
10-19gms
(min order 2000)
8PP
20-34gms
(min order 2000)
12PP
35-49gms
(min order 2000)
16PP
50-64gms
(min order 2000)
2 – 10,000
28.00
33.00
37.50
42.50
46.00
10 – 30,000
22.50
28.00
30.50
37.25
40.40
30 – 60,000
20.55
24.35
28.95
32.00
35.70
60 – 100,000
18.50
21.50
24.85
27.75
31.00
100,000+
15.75
19.75
21.55
24.70
27.10
FREE WEEKLIES: Bolton Journal, Chorley Citizen, South Lakes Citizen, Warrington Midweek and the
Runcorn and Widnes World
NB: Prices above are based on an A4 single sheet, please call us for a quote on other sizes.
Prices Exclude VAT
Payment: All leaflet distributions require pre-payment by the Wednesday of the week prior to distribution.
Visit us online: leaflets-online.co.uk
LEAFLETS
Door to Door
Inserts
Sampling
‘Onserts’
Field Marketing
Research and Planning
LOCAL LEAFLET PRICES RATES ARE PER 1,000 + VAT
QUANTITY A4 up to
10gms
(min order
5000
4PP
10-19gms
(min order 2000)
8PP
20-34gms
(min order 2000)
12PP
35-49gms
(min order 2000)
16PP
50-64gms
(min order 2000)
2 – 10,000
19.95
24.80
30.85
33.75
35.10
10 – 30,000
16.50
19.80
23.00
27.50
29.80
30 – 60,000
15.25
18.15
21.10
24.35
26.80
60 – 100,000
13.50
16.30
18.40
20.75
22.80
100,000+
12.10
14.50
16.55
18.65
19.95
FREE WEEKLIES: Leigh Journal, Wirral Globe, St Helens Star, Crewe & Nantwich Guardian,
Sale & Altrincham Messenger, Stretford & Urmston Messenger
NB: Prices above are based on an A4 single sheet, please call us for a quote on other sizes.
Prices Exclude VAT
Payment: All leaflet distributions require pre-payment by the Wednesday of the week prior to distribution.
Visit us online: leaflets-online.co.uk
LEAFLETS
Door to Door
Inserts
Sampling
‘Onserts’
Field Marketing
Research and Planning
TARGETING / PAYMENT INFO
We will be happy to quote on any size of leaflet, newspaper, magazine or sample:
Please ring 01254 298296 for an immediate competitive price.
Targeted Distribution:
We can target by specific demographics e.g. AB households, females, males, income etc; at no
extra cost and we offer mosaic profiling to help you target your desired audience more
effectively.
Delivery: All leaflets are to be boxed and uniformly bundled, with the name and quantity clearly
displayed on the box. The items are required at our delivery address by midday Thursday of the
week prior to scheduled distribution.
Payment:
All leaflet distributions require pre-payment by the Wednesday of the week prior to distribution.
Visit us online: leaflets-online.co.uk
LEAFLETS
Door to Door
Inserts
Sampling
‘Onserts’
Field Marketing
Research and Planning
Paid for Newspaper titles Readership* Print Run
Up to
Price (£) per
‘000
The Westmorland Gazette 62,557 24,000 30
Lancashire Telegraph (All) 50,270 17,500 30
Lancashire Telegraph (Blackburn edition) 41,631* 14,000 30
Lancashire Telegraph (Burnley edition) 8,639* 3,500 30
The Bolton News 48,715 15,750 30
Bury Times 36,765 15,250 30
Warrington Guardian 56,652 20,000 30
Knutsford Guardian 11,445 5,000 30
Northwich Guardian Group 33,049 13,000 30
Northwich Guardian only 24,907* 9,000 30
PAID FOR TITLE INFORMATION
NB: Prices above are based on an A4 single sheet, please call
us for a quote on other sizes.
Prices Exclude VAT - Valid from February 2015 .
Source: *JICREG data as at Oct 2014, Telegraph edition readerships (Publisher’s Statement estimated 2015 based
on ABC certificate breakdown for Lancashire Telegraph and Northwich Guardian only )
Visit us online: leaflets-online.co.uk
LEAFLETS
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Inserts
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‘Onserts’
Field Marketing
Research and Planning
DELIVERY DETAILS
DELIVERY ADDRESS:
Newsquest Blackburn Ltd
1 High Street
Blackburn
Lancashire
BB1 1HT
LEAFLET WAREHOUSE:
Tel: 01254 298246
DELIVERY TIMES:
Mon – Thursday 7.30 am to 4.00 pm
Friday 7.30 am to 3.00 pm
WAREHOUSE CONTACT:
Andy Jones
DELIVERY DEADLINES:
Wednesday 3pm for the following week’s delivery
EQUIPMENT AVAILABILITY:
Fork lift (1 tonne capacity)
MAXIMUM WEIGHT INDIVIDUAL PACKAGES:
One parcel/package 12Kg
IDENTIFICATION/PACKAGING:
Boxes/packaging to be clearly marked with
content and quantity, clearly identified with title
of leaflet and preferably a copy of the leaflet
adhered to the exterior. If possible, carton
contents to be ‘tabbed’ or ‘turned’.
DELIVERY NOTES:
Top record quantity of leaflets, items per carton
and number of cartons to be discharged against
signatures of both hauler and consignee, a copy
retained by each.
RECEIPT OF SUPPLIES
Deliveries should not be effected outside of
‘delivery times’ not without discharge signatures
and definitely not to an unattended address.
Any deliveries deemed to be a dangerous load
will be turned away, i.e. loose packed leaflets
and/or excessively heavy boxes.
Visit us online: leaflets-online.co.uk
LEAFLETS
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‘Onserts’
Field Marketing
Research and Planning
BIG PLAYERS
DON’T JUST TAKE OUR WORD FOR IT…
Many BIG brand names use our services on a regular
basis and are happy with the high level of customer
service they receive… Just to name a few
Visit us online: leaflets-online.co.uk
LEAFLETS
Door to Door
Inserts
Sampling
‘Onserts’
Field Marketing
Research and Planning
TESTIMONIAL
Dear Leaflets team,
Just thought I would let you know that we are still getting enquiries from the leaflet
insert into The Westmorland Gazette. I guess it must be coming up to a month now.
It appears that a lot of people have hung onto the card, which is encouraging.
We will definitely take a slot in the New year. Probably mid to the end of Jan.
So if you want to get in touch in a few weeks, that would be great.
Rebecca
Captured Elements - RENEWABLE ENERGY
Captured Elements | Ravensbarrow Lodge | Cartmel Fell | Grange-over-Sands |
Cumbria | LA11 6NH
Visit us online: leaflets-online.co.uk
LEAFLETS
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‘Onserts’
Field Marketing
Research and Planning
TESTIMONIAL
Dear Tina
"Dominos have used The Chorley Citizen for Leaflet distribution for the past
few years and have had a great level of response.
We did do a test period reducing the number of copies distributed and we had a drop
in sales during this period which shows how well it works for us.
"We distribute 10,000 menus weekly with the Citizen and have always received
a high level of response and a good standard of customer service and would highly
recommend the service."
David Woods
Topwest Ltd
(T/A Domino's Pizza)
Visit us online: leaflets-online.co.uk
LEAFLETS
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‘Onserts’
Field Marketing
Research and Planning
TESTIMONIAL
Dear Adam
I would just like to say thanks for all the help you
have given me with everything I have done with
the Messenger over the last few weeks, things
are looking very good, can you also pass on our
thanks to Chantelle for all the help she gave me
with the leaflets.
I will be doing the leaflets again next year, we
are looking forward to seeing the leaflet I have
just approved with you on the Messenger
website next week, we have been delighted with
everything we have done over the last few
weeks. The kind help we have received from
everyone involved has been great.
Keep up the good work Chantelle we were
delighted.
Kind Regards
Lynne
Kitchens by Choice
Flixton Road | Urmston, Manchester |
Lancashire | M41 5AL
Visit us online: leaflets-online.co.uk
LEAFLETS
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‘Onserts’
Field Marketing
Research and Planning
CONTACT DETAILS
LEAFLET SALES MANAGER
CHANTELLE WRIGHT t: 01925 426969 m: 07816 341522
LEAFLET SALES CO-ORDINATORS
TINA BURNS t: 01254 298296
Visit us online: leaflets-online.co.uk
LEAFLETS
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Inserts
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‘Onserts’
Field Marketing
Research and Planning
DISTRIBUTION SERVICES
TERMS & CONDITIONS
1. DISTRIBUTION
1.1 Unless otherwise stated, distribution will normally take place with the specialist publication, to the individual addresses, which
usually receive that publication within the area on the date(s) scheduled. This does not necessarily imply 100% penetration of
all the addresses within the area.
1.2 Whilst every effort will be made to meet the agreed schedule the company reserves the right to vary both the method and timing
of the distribution.
1.3 The stated distribution objectives and overall quantity distributed are subject to a variance of up to 10% within the terms and
conditions of the contract.
2. SUPPLIES
2.1 In the event of a delay or error in the quantity of items supplied, distribution will be carried out at the earliest subsequent
opportunity. The company will advise the client as early as possible of any delays or incidence of short/over supply.
2.2 Unless otherwise agreed, supplies should be received at least seven days prior to the date of distribution.
2.3 All stock must be boxed in equal amounts and labelled clearly. Any stock arriving loose may be turned away.
3. CANCELLATION AND ALTERATIONS
3.1 At least seven days notice must be given for any cancellation or alteration to distribution arrangements of a standard distribution.
If this notice is not provided, the company reserves the right to recover any reasonable costs related to the planned distribution.
3.2 It is the customers responsibility to ensure the correct amount of leaflets are delivered to the warehouse/office. Any shortages
will still be invoiced/charged for.
4. CONTENT
4.1 All orders are accepted subject to approval of the content of the item. The company reserves the right to cancel or refuse to
accept any order in full or part, without giving an explanation. The company will not accept for delivery items that infringe the
Code of Advertising Practice of British Code of Sales Promotion Practice and will be guided by the Advertising Standards
Authority on such matters.
4.2 It is the responsibility of the printer and/or publisher of any item distributed to ensure that the legal requirements related to that
item are met. In this context, it should be noted that it is a legal requirement that all newspapers, leaflets, supplements etc;
intended for distribution shall contain the name and address of the printer. The company will have recourse to the client for any
legal action taken against the company that directly relates to the form or content of the item distributed.
5. DISTRIBUTION QUERIES
5.1 In the event of any queries arising from the distribution, the company undertakes to investigate such queries, provided that they
are reported within 5 days of distribution taking place and that sufficient information is made available. The results of any such
investigations will be reported to the client within a reasonable time scale. Any relevant documentation will be made available
for inspection by the client at the company’s offices.
5.2 In the event of any localised shortfall in distribution being identified, this will be rectified and subsequent delivery will be
considered as fulfilment of the contract. If this is practicable, the credit will be offered to the client in direct proportion to the
identified shortfall in distribution. Under no circumstances will be company accept any liability in excess of the value of the
distribution contract.
6. INSURANCE & INDEMNITY
6.1 The company indemnities the client against any third part claims arising from the action of its staff or agents involved in the
distribution.
6.2 Excluding all other liabilities, the company also undertakes to insure the clients material against all risks whilst it is in the
company’s possession. In the event that any or all of the material for distribution is damaged or destroyed whilst in the
possession of the company or it’s agents. The company’s liability is deemed to be strictly limited to the production costs of the
material. The company accepts no liability for any form of consequential loss.
7. GENERAL
7.1. Unless otherwise stated, the price quoted applies only to the distribution of items on behalf of individual advertisers and or
businesses whom are promoting their own goods, services, functions etc; via material specifically printed on their behalf.
7.2 These terms and conditions are the basis on which the distribution contract overleaf is accepted and where any conflict may
arise will be deemed to override any other Terms & Conditions related to this contract.
