Leading the way to the Cloud: Considerations for
Business/Government/Technology/People Bob Deutsche Principal
Architect Intel Corporation
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2 Key Messages Intels Cloud 2015 VisionIntels Cloud 2015 Vision
Current StateCurrent State Business, Realities and Ecosystem
DynamicsBusiness, Realities and Ecosystem Dynamics Service Delivery
Models, Today & TomorrowService Delivery Models, Today &
Tomorrow Transformation FrameworksTransformation Frameworks
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3 Cloud 2015 Vision AUTOMATED AUTOMATED IT can focus more on
innovation and less on management FEDERATED FEDERATED Share data
securely across public and private clouds CLIENT AWARE Optimizing
services based on device capability CLIENT AWARE Optimizing
services based on device capability Open & Interoperable
Solutions Essential DesktopsLaptopsEmbeddedSmartphonesNetbooks
Personal Devices Smart TVs
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It is Fun! The Architect How do you view Cloud?
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5 Cloud Current State per Gartner
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6 Worldwide Government Policy Implications Minimum of 6 Factors
to Consider Privacy - personal information protected in a
cross-jurisdictional environment Competition and Standards -
countries forming standards consortiums along geo-based lines.
Bandwidth Management broadband spectrum is finite, shared spectrum,
today in general, cost model is time based, tomorrow more likely to
be volume based Sovereignty - multiple jurisdictions having an
interest in a single matter Copyright - guarantees that are
required to provide filtering features that comply with appropriate
jurisdictions rule of law Security (logical and physical) as
applied to privacy, data retention, data architecture, stable
service delivery, social infrastructure, user awareness,
compliance, power supply reliability and telecommunications
environment.
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7 Government Cloud Policy Initiatives by Geo (work in progress)
EU Electronic Commerce Directive Data Protection Directive United
States Digital Millennium Act Communications Decency Act U.S.
Patriot Act FCC Ruling on Net Neutrality Japan/Some Parts of Asia
APEC Data Privacy Pathfinder Project China
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8 Current State Security The Fort Knox Syndrome 1 1 End-To-End
IT Security, Ed Gerck, Ph.D. 2002, NMA Inc.
10 Current State Security Icebergs 1 Direct Costs Indirect
Costs Inefficiency Costs 1 Original Idea from Risk Management
Security, Improving the USAF Protection Level Asset Security
System, Clifford E. Day, Lt. Col., USAF April 2001
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11 Skill Set Implications IT relationship with Line of Business
Multi-Tenant infrastructure engineers Dedicated resources versus
services model Top engineers with breadth to build holistic
solutions Automation as the norm = Design to Run Service
Broker/Cloud Broker Role (Telco 2) Supply Chain style capacity
management Application Developers embracing PaaS/SaaS/SOA concepts
faster to prepare new apps for the cloud Remove the silos between
Applications, Engineers, and Operations
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12 Challenges
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13 Relevance of Business Concerns: Public vs. Private Cloud
Business issue Public Cloud Relevance Private Cloud Relevance
Security & Privacy ROI Service Maturity CapX versus OpX Savings
Government Policy Skill Set Implications Note 2 Note 1: For a time,
there was a difference in relevance between how private and public
cloud had to consider security and privacythose days are done
primarily due to governmental policy. Note 2: Consideration must be
given to size of the enterprise, i.e., start-up/SMB has
significantly different technology costs than a medium or large
size company Note 1
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Business Imperatives Pharmaceutical Services Firm
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15 ComponentEnterpriseTSPCSP Expectations Measured service
(cost savings) Illusion of infinite resource (rapid elasticity_
Sense of ownership & security Limit footprint size of corporate
IT Just-in-time architecture/rapid procurement and integration Open
architecture Consistent revenue stream as a factor of increasing
costs Migration to intelligent networks Balancing upstream and
downstream load requirements Telco 1 to Telco 2 business model
change Standardization of infrastructures Expressed desire to
become a full cloud service provider (TSP) Consistent revenue
stream Viable compute option for the enterprise Ubiquitous network
access Location-independent resource pooling Likely proprietary
infrastructure Ecosystem Drill-Down: Public Cloud IT & End
Users Services Public Services
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16 ComponentCorporate ITEnterprise End User/ Business Partners
Expectations Measured service (cost savings) Flexibility (further
use of virtualization investment) Just-in-time architecture/rapid
procurement and integration (services- based taxonomy) Robust
security Maintaining headcount Cost savings Illusion of infinite
resource (services- based taxonomy/rapid elasticity) Sense of
ownership and security Self-service Reduction of corporate IT
footprint IT & End Users Ecosystem Drill-Down: Private Cloud
Services Private
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17 Cloud computing is a service delivery framework with
multiple stakeholders who have very different expectations CEO
wants IT to support business growth CIO wants IT to impact and
demonstrate business value CFO wants effective IT asset utilization
(to include outsourced IT) Shareholders want IT to support business
flexibility Stakeholders all must make a profit (primary driver for
Telcos moving towards intelligent networks) Ecosystem
Conclusions
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18 Service Delivery Models (Today) 1
Infrastructure-as-a-Service (IaaS)Infrastructure-as-a-Service
(IaaS) Provides virtual server instances with unique IP addresses
and blocks of storage on demand. Instead of the client purchasing
servers, software, data center space and network equipment, they
buy these resources as a fully outsourced service. Amazon Web
Services is an example of IaaS.Provides virtual server instances
with unique IP addresses and blocks of storage on demand. Instead
of the client purchasing servers, software, data center space and
network equipment, they buy these resources as a fully outsourced
service. Amazon Web Services is an example of IaaS.
Platform-as-a-Service (PaaS)Platform-as-a-Service (PaaS) Provides a
way to rent hardware, operating systems, storage and network
capacity over the internet. It allows the customer to rent
virtualized servers and associated services for running existing
applications or developing and testing new ones. Force.com, (an
outgrowth of Salesforce.com) and GoogleApps are examples of
PaaS.Provides a way to rent hardware, operating systems, storage
and network capacity over the internet. It allows the customer to
rent virtualized servers and associated services for running
existing applications or developing and testing new ones.
Force.com, (an outgrowth of Salesforce.com) and GoogleApps are
examples of PaaS. Software-as-a-Service (SaaS)Software-as-a-Service
(SaaS) The supplier provides an application to customers; service
on demand. It includes the hardware infrastructure, the software
product and interacts with the user through a front-end portal.
SaaS is a very broad market, with initial offerings for Sales force
automation and Customer Relationship Management (CRM); now extends
to billing, invoicing, inventory control and database processing.
Sales force CRM is an example.The supplier provides an application
to customers; service on demand. It includes the hardware
infrastructure, the software product and interacts with the user
through a front-end portal. SaaS is a very broad market, with
initial offerings for Sales force automation and Customer
Relationship Management (CRM); now extends to billing, invoicing,
inventory control and database processing. Sales force CRM is an
example. 1 IT-CMF Clustering for Cloud Computing, Innovation Value
Institute, Sept 2010
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19 Service Delivery Models (Tomorrow)
Business-Processas-a-Service (BPaaS) The goal of a Cloud based
environment is to develop and execute a business ecosystem
comprised of components (either internally or externally sourced,
perhaps from multiple CSPs); each component being called (utilized)
only as its needed. This environment being necessary primarily as a
means of providing the most flexible and economical business and
application architecture. By nature, it considers not only the data
center end of the Cloud discussion, but also client and telco.
Network-as-a-Service (NaaS) This model recognizes that a cloud
ecosystem requires a reliable and secure network. The three
measures used for this service include 1) Access (intelligent
infrastructure), 2) Security (trusted broker) and 3) Quality of the
experience. Management-as-a-Service (MaaS) This model recognizes
that in both the Private & Public Cloud, there is a very
limited ability to manage end-to-end services in a highly
distributed environment (defined as an ecosystem which is highly
virtualized and in which applications are hosted in multiple
areas). SOA, Lifecycle Maintenance/Costing
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20 Cloud Service Delivery Types Network as a Service
Infrastructure as a Service Platform as a Service Platform as a
Service Software as a Service Software as a Service Business
Process as a Service Client Cloud Platform Runtime Access, Security
& Quality of Experience Infrastructure Building Blocks Place to
Run an Application Source Code, Content, and Integration
Component-Based Application Services 1 As related to data center,
resource management, investment analysis, and service provisioning
_ Maturity 1 +
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21 Service Delivery Mechanisms 1 BPaaS SaaS PaaS IaaS NaaS MaaS
Consumer SMB Large Enterprise Ecosystems Telco Service Providers
Web Giants SI/IT Outsourcers SaaS Experts Enterprise Software BPO
Currently no delivery mechanisms 1 Original Concept from IT-CMF
Clustering for Cloud Computing, Innovation Value Institute, Sept
2010
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22 Cloud Transformation Strategy: Framework Convergence Time
Value Complexity Utility Infrastructure SOA Analytics/ Intelligence
Most Organizations Cloud Journeys Start with a Utility
Infrastructure SBI Virtualization 1.0 Virtualization 3.0 As an
Organization Begins Its Virtualization Journey, by Necessity the
Infrastructure Assumes a Services Based infrastructure (SBI)
Service Catalogs Virtualization 2.0
24 Phase 1: Basics (Standardize, Standardize, Standardize) Its
Not Just Lower TCO Higher performance Choice Its Also The economic
platform for building an enterprise Where Will You Invest Tomorrow?
The Internet Runs on x86 Architecture (Just Ask Google)
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25 Phase 2: Define Business Service Delivery Framework 1 Public
Cloud SAAS/PAAS/IAAS/BPAAS/NAAS Private Cloud Staffing Benefits
Expenses Messaging and collaboration Infrastructure Enterprise
applications Rich Client PC Supports full range of service delivery
models Users continue to work in offline mode Local processing
enables best user experience Applications and data available even
when mobile Peer to-Peer Networking Profile and Data
Synchronization 1 Source: Intel IT Framework Service Delivery Model
Provisioning Streaming Remote execution Service Delivery Model
Provisioning Streaming Remote execution Data Center Encrypted data
cache Locally-installed applications Travel Stock User profile
management Data storage Productivity applications
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26 Standardization Consolidated and Efficient Compute Phase 3:
Transform Your Data Center Infrastructure The Gartner
Infrastructure Maturity Model* has become a recognized standard for
strategic Infrastructure Transformation. Intel Technology
Innovation: A Bridge Between Stages *Other names and brands may be
claimed as the property of others.
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27 Phase 4: Understand and Manage Your TCO 1 Models and Tools
Impact TCO Alignment If Cloud Computing is about saving money, then
you need to know what and how you (IT and end user) spend today:
Device level (server to client) Communications Licenses Training
Product support Energy Infrastructure Business value 1 Source:
Innovation Value Institute (IVI) Funding & Budgeting CSP Intel
Technology Helps You Control and Reduce Costs
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28 Transformation Maturity Framework Increasing Time, Maturity,
Sophistication, and Perceived Value A set of values to measure
against A Model for Understanding the Capability of an Organization
Level Attribute Near (Level 1) Mid (Level 2) Future (Level 3)
Attribute 1 Value Attribute 2 Value Attribute n Value
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29 Private Cloud Maturity Framework Level Activity Near (Level
1) Mid (Level 2) Future (Level 3) Compute Model Service Level/
Capability Economic model Public Cloud Integration Business
Delivery Framework Five Vectors of Transformation Compute Model
Evolution Over Time Transformation to Service-Oriented, Agile
Approach Evolution of the Primary Charging Model Increasing
Integration with the Public Cloud Optimizing Value of Technology
Resources
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30 Private Cloud Maturity Framework Level Activity Near (Level
1) Mid (Level 2) Future (Level 3) Compute Model Utility
Infrastructure 1.0 Dynamic Resource Pools Intra DC VM migration
(rack to rack) Utility Infrastructure 2.0 Automated Dynamic
Resource Pools Site 2 site (local) VM migration Integrates with
SOA/ESB strategy Utility Infrastructure 3.0 Autonomic &
Predictive Corp-Corp global VM migration SOA/ESB Corp-Corp BP
agility Service Level/ Capability IaaS on demand PaaS on demand
Limited SaaS and Self Service Apps SLAs go service oriented (Level
1) plus : DaaS (Data as a Service) CaaS (Client as a Service) the
stateless PC Wide Intra company SLAs NaaS (Level 2) plus : *aaS
Location & Device Awareness Biz Proc on the fly SLAs span
organizations MaaS Economic model Pay Per VM purchase a virtual
processor, memory, storage Service level cost e.g. bronze, silver,
gold Fixed Price Service Cost for a solution ala monthly line
rental for a given service level Pay per use at
user/departmental/LOB level; fine grained by service level Public
Cloud Integration Social media Simple Cloud Burst Cloud burst
Simple and non-critical applications Extended Cloud Burst Non
mission critical apps Standard functions (e.g. HR) Business
Delivery Framework Some level of standardized mechanism and process
available to assess the value of one business process against
another IT capabilities aligned and optimized with business value
indices Technology investment, risk and ROI coordinated with the
values of business strategies
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Transformation/Maturity Convergence Function 1 Definition 1
Categories 1 PrivatePublic Sourcing Setting the basis for a
successful relationship with selected partner(s) to maximize
business value contribution 1.Strategy 2.Contracting 3.Execution
Enterprise Architecture Provides the necessary models and practices
for defining, planning and managing the business and IT
capabilities for data, technology, applications and business.
1.Practice 2.Planning 3.People Technical Infrastructure Describes
the management (including security) of physical IT assets,
0perating systems & firmware, mobile devices, voice, networks
and Data storage 1.Decentralized IT 2.Network 3.Back-end/DC
4.Overarching activities Service Provisioning Combination of
people, processes and technology and typically defined in a Service
Level Agreement. 1.Transitional activities 2.Operational
3.Configuration management Risk Management Assess, monitor and
minimize exposure and potential impact of IT risks level.
1.Governance 2.Profile 3.Assessment 1 IT-CMF Clustering for Cloud
Computing, Innovation Value Institute, Sept 2010