MEMBERSHIPA Value Buy in a Luxury Market

Association of Luxury Suite Directors 10017 McKelvey Road Cincinnati, OH 45231 513-674-0555 amanda@alsd.com www.alsd.com

Leading the Premium Seat Industry Since 1990

In 1990, only 3% of the seats were considered premium. Today, 20% of a major venue’s seats are considered premium, which can account for nearly 50% of the

ticketing revenue.

— Bill Dorsey, Chairman and Founder, ALSD

“ The growth of premium seating is phenomenal. “T-Mobile Arena, Las Vegas. Photo courtesy of MGM Resorts International and Populous.

Leading the Premium Seat Industry Since 1990

S E A TLEADING THE PREMIUM SEAT INDUSTRY WWW.ALSD.COM FALL 2015

CORD-CUTTING: Is It the Industry’s Most Dangerous Issue? PAGE 20

Fantasy Becomes Reality:A New Hospitality Destination Emerges from Fantasy Sports

PAGE 114

Future Tense:The ALSD Adds to Its

Board of Advisors PAGE 40

Common Ground:Mixed-Use Development

in Downtown SacramentoPAGE 86

HEY COLLEGES, YOU GOT NEXT

P U B L I S H E D B Y T H E A S S O C I A T I O N O F L U X U R Y S U I T E D I R E C T O R S

Texas A&M’s Kyle Field Leads the College Market to the Main Stage

Page 64

S E A TLEADING THE PREMIUM SEAT INDUSTRY WWW.ALSD.COM SPRING 2016

DAYTONA RISING: Fan Experience and Value Collide on a Massive Scale PAGE 78

Homes of the Black and Gold:The Signature Features in the Venues of ALSD 2016

PAGE 116

ALSD Solutions:A New Approach toVenue Consulting

PAGE 32

Mobile Engagement:How Beacon Technology

Delivers Business IntelligencePAGE 92

P U B L I S H E D B Y T H E A S S O C I A T I O N O F L U X U R Y S U I T E D I R E C T O R S

Get Ready for a Unique Serving of the ALSD Conference and Tradeshow Page 56

PITTSBURGH RARE

• Membership within a niche group in the sports industry focusing premium seating and venue development. The ALSD is truly a community. You gain information from colleagues in the industry more than from any other source.

• A substantial discount on ALSD Conference and Tradeshow registration

• The ALSD Reference Manual, which includes: – Venue and premium seating statistics and information from hundreds of professional, minor league, racing, college and entertainment venues– The ALSD Membership Database and contacts from member venues

• SEAT Magazine, which includes: – Current venue and premium seating case histories, member highlights, sales and service training, research studies, and new member listings– Advertisements for premium seating, food & beverage specific, and technology products and services– Buyers Guide, listing all products and services in the premium seating space. Published in print and online.– Published quarterly

• Between the SEATs e-Newsletter, which includes: – Current events and news in premium seating– Research studies and results – Special food and beverage and premium seating features– Sent monthly

Membership Benefits• Member Questions and Answers

– Questions submitted by ALSD on behalf of members to team and venue members– Answers are published in SEAT Magazine and in our online members only website archives

• Premium Seating Job Postings, sent to all team, venue and vendor members

• Password protected, member only content on ALSD.com, including materials such as: – SEAT Magazine– Member Questions– Between the SEATs – Research Studies – Private Member Surveys

• Assistance from ALSD headquarters for contacts in the industry and general premium seating consulting

• Follow us on:

The ALSD conference is really like no other sports conference, bringing together the top minds in the suite industry to share successes, strategies and ideas. It’s an event that is on my calendar every year and I encourage everyone on our premium seating and services team to attend.”

— Scott O’Neil, CEO, Philadelphia 76ers

“

S E A TLEADING THE PREMIUM SEAT INDUSTRY WWW.ALSD.COM SUMMER 2016

GRAND SLAM: The US Open Campus Transforms into a Sports Spectacle PAGE 100

Paradigm Shift:How Broker Consolidation

Changes the Industry PAGE 78

Viking Ship:The Newest NFL Stadium

Anchors in MinnesotaPAGE 23

Say Cheese:A Photo Gallery

and Recap of ALSD 2016PAGE 57

P U B L I S H E D B Y T H E A S S O C I A T I O N O F L U X U R Y S U I T E D I R E C T O R S

Page 64

PRO SPORTS ARRIVE

ON THE STRIP

Who Belongs?Leading the Premium Seat Industry Since 1990

ALSD Conference and TradeshowYour discounted rate, through ALSD Membership, offers ALSD Conference highlights, such as:

• Host Venue Tours• Networking• Educational Sessions • Keynote Speakers• League Day for Teams and Venues• Tradeshow

Who are our members? A few sample titles:

Director of Donor Services and Annual Giving

Director of Business Development Senior Vice President Sports and Entertainment

Chief Revenue Officer Regional Vice

President Senior Vice President Ticket Sales

& Premium Seating Associate Director of

Catering Executive Chef Club Level Sales

Manager Premium Food & Beverage Manager

Senior Ticket & Premium Services

Manager Vice President - Sales and Service

Director of Suite and Premium Seat Sales

and Service Manager of Fan Experience Vice

President, Club Services Coordinator, Premium

Partnerships Vice President, Corporate

Hospitality Senior Manager, Premium Seat

Services and Guest Relations Vice President,

Sales and Marketing / Chief Marketing Officer

Manager of Retention Vice President of

Sales, Customer Service and Ticketing Manager,

Suites Food & Beverage and Finance

Coordinator Director of Suites & Corporate

Hospitality Senior Director, Suites & Premium

Seating Sales Vice President & Director, Sports

and Entertainment Vice President & Chief

Operating Officer Director of Corporate Programs

Vice President - Premium Seat Sales

ALSD Members include Premium Seating Professionals from: • National Football League• Major League Baseball• National Hockey League• National Basketball Association• Major League Soccer• Minor Leagues• College and Universities• Racing Venues• Performing Arts Centers• Entertainment Venues• Food and Beverage Companies• Architectural and Design Firms• Facility Development Firms• Venue Technology Professionals • Vendor and Supplier Companies The Major Leagues and Food and Beverage providers are sponsors of the ALSD Conference and provide ongoing content and support for members.