Leading behaviour change

The NSMC at a glance:Provide strategic support to policymakers Ensure the quality and consistency of behaviour change programmes Develop products and services to improve the effectiveness of behaviour change policies and programmes

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Why social marketing?Social marketing helps you plan behaviour change interventions and policies. It helps you decide which people to work with, what behaviour to influence, how to go about it and how to measure it.

Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing people’s behaviour in a sustainable and cost- effective way.

Why The NSMC?Quite simply, our goal is always to help you achieve yours; lasting, positive behavioural change. From concept to implementation and review, our world-leading expertise will guide your strategy and engage your stakeholders to produce powerful and sustainable results.

Creative and cost-effective, we can help you think smartly about your audience and design projects and programmes that really meet their needs.

Programmes like ‘Healthy Foundations’, a segmentation study with the Department of Health, which provided a 360-degree view of England’s population.

As social marketing procurement guidance mentors for the NHS, we’ve deep experience assessing the quality and effectiveness of behaviour change programmes and providers. So we can help you prepare clear, focused briefs to ensure you match the right agency to the right project.

For more information and resources on social marketing, and over 80 case studies, visit www.thensmc.com.

About The NSMC

Established by the British Government and the National Consumer Council in 2006, we are a centre of excellence for social marketing and behaviour change.

Our mission: to maximise the effectiveness of behaviour change programmes.

We do this for a growing list of public sector organisations through a broad range of strategic analysis, advice, support and training across all levels of the social marketing process.

World leaders in our field, we draw on expertise from the UK, USA, Europe, Asia and the Pacific and adapt it to meet the needs of UK and international audiences.

“The NSMC plays a crucial role in raising the standard of social marketing in public health, in the UK and abroad.”

Dr Fiona Adshead, Former Director of Chronic Disease and Health Promotion at WHO and Deputy Chief Medical Officer for England

Tailored training Exploiting our expertise to develop yours, we can build the skills of your people through bespoke workshops – designed purely around your strategic objectives. Much more than ‘how to’ sessions, our training events can help your staff and stakeholders agree on practical steps to address complex behavioural challenges. We’ve trained over 3,000 NHS staff – among many others. Most critically, 71 per cent of them said they would change how they worked on future behaviour change campaigns. We’ve also developed a suite of ‘off-the-shelf’ courses on everything from understanding your audience to evaluating campaigns and master classes.

Our years of policy and strategy develop-ment and of building partnerships at the highest level have given us unrivalled skill and know-how across a vast range of scenarios:

In the UK, we’ve worked with the public sector, advising on numerous programmes to support healthy behaviours, protect the environment and enhance public safety and wellbeing. These include campaigns to help people quit smoking, exercise more regularly, and insulate their homes

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We have created bespoke training for hundreds of organisations worldwide, including: the UK’s Change4Life programme; the Department for International Development; the Department for Environment, Food, and Rural Affairs; Sport England; the World Health Organisation; the World Meteorological Organisation; the Qatar National Health Authority; the Slovenia Institute for Public Health; and the Hong Kong Department of Health

In South East Europe, we helped the British Council design a stakeholder engagement strategy for their social entrepreneur- ship programme

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We’re using our extensive behaviour change expertise to develop a value for money tool with top health economists and the National Institute for Clinical Excellence (NICE). It will help organisations to develop more cost-effective campaigns and interventions

We help organisations use research tools to understand their customers and develop more effective behaviour change programmes

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“The NSMC has helped us to think about the role of social marketing in understanding and responding to the needs of our different target audiences.”

Sarah Hendry, Director in Defra’s Food and Farming Group

Proven tools and resourcesTo embed behaviour change expertise in your organisation, you need the right tools. Responding directly to your needs, we can tailor a set of flexible, intuitive resources that will empower your colleagues and build in-house capabilities. Our work improving public and private sector ability to plan, procure and deliver behaviour change interventions means we draw on a wealth of resource development experience.

Our online Planning guide and toolbox has been a boon for practitioners the world over. We subsequently produced tailored versions for Department of Health’s national cancer team, NHS Tayside and the British Council. We’re also adapting a quality improvement framework to allow organisations to build and learn from their many successes and challenges. Whatever the behaviour change, we have a tool that can help.

Who we work with:As one of the world’s first central government-established social marketing organisations, we support and advise a growing list of organisations from the UK and throughout the world. They include:

The Department of HealthThe Department of International DevelopmentThe Department for Environment, Food and Rural Affairs

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The Cabinet OfficeThe National Audit OfficeThe Office of Public ManagementSport EnglandThe World Health Organisation (WHO)The USA’s Academy for Educational Development (AED)The European Commission (EC)The US Centers for Disease Control and Prevention (CDC)

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The Pan-American Health Organisation (PAHO)The Department of Health in Hong Kong and ChinaScottish GovernmentThe British Council

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“The NSMC helps

public sector agencies

and their suppliers to

achieve tangible

outcomes from their

behaviour change

programmes.”

Sue Nelson,

Social Marketing Director,

Kindred

“The Chinese

Government appreciated

the high quality of

the training that The

NSMC provided for

key stakeholders

working in the area of

HIV prevention. We

believe this is a strong

commendation because

the Chinese Government

set the bar very high.”

John Leigh,

Team Leader for the Millennium

Development Goals,

DFID China

Contact

The NSMCc/o Consumer Focus4th Floor, Artillery HouseArtillery RowLondon SW1P 1RT

020 7799 7900www.thensmc.com

The NSMC is a strategic partnership between the Department of Health and Consumer Focus.