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Leadership In A High Tech World Bill Smith - President, AT&T Network Operations. North Carolina State University “Leadership in Technology” Executive Speaker Series February 16, 2012. Now. Then. Then. Now. AGENDA. AT&T Overview Industry Landscape Changing Business Models - PowerPoint PPT Presentation
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©2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Leadership In A High Tech WorldBill Smith - President, AT&T Network Operations
North Carolina State University“Leadership in Technology”Executive Speaker Series
February 16, 2012
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ThenNow
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ThenNow
AGENDA
o AT&T Overview
o Industry Landscape
o Changing Business Models
o Characteristics of Technology Business
o Leadership Strategies
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The AT&T Landscape
• AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, and voice services:
o 103.2 M AT&T wireless customerso Nearly 11M emerging devices in serviceo 25,360 text messages handled every secondo Over 17M AT&T broadband connections in service in the USAo 3.8M AT&T U-verse TV subscriberso Access to more than 220,000 Wi-Fi hotspots globally
• The nation’s fastest mobile broadband network• 100 percent of Fortune 1000 companies are AT&T customers• Global headquarters located in Dallas, Texas
AT&T … By The Numbers
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Continue to Enhance the Customer Experience
* Data as of December 2010
Simplified map: not all nodes/links/routes shown* MPLS technology enables high-quality delivery to multiple services over a single IP Network Infrastructure
Build the Best Network
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More than ONE BILLION devices connected to the AT&T network
The AT&T global IP network carries more than 35 Petabytes of data
traffic on an average business day
More than 220,000 Wi-Fi
Hotspots in 100 countries
835,713 fiber route miles
38 Internet data centers globally
* Data as of December 2010
AT&T has invested over $95B in our network over last 5 years
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Investing in the Future
$3,000
$5,000
$7,000
$9,000
$11,000
$13,000
$15,000
2007 2008 2009 2010 2011
Capital Expenditures ($M)
Wireless Wireline
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Evolution Measured in Decades Industry Landscape
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Evolution Measured in YearsIndustry Landscape
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Evolution Measured in MonthsIndustry Landscape
2010:
$280B CAPEX
$1.8T Industry
… a game of high stakes poker
Partnership Complexity IncreasingIndustry Landscape
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Speed Enabling Innovation CyclesBusiness Model Evolution
Broadband Speeds Enabled Unprecedented Innovation in the 90s
Wired BroadbandDial-up(256 kbps)(56 kbps)
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Speed Enabling Innovation CyclesBusiness Model Evolution
Ubiquitous Wireless Broadband Will Enable the Next Innovation Cycle
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3G(7 mbps)
2G(256 kbps)
4G(73 mbps)
Customer Behaviors ChangingBusiness Model Evolution
Web Browsing & Apps
2007
Texting
Wireless Traffic Growth
2011
Wireless Data TrafficUp 8,000% 2007-2010
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Historical Drivers Video
Customer Behaviors ChangingBusiness Model Evolution
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Cloud Services
Enterprise Applications
Content Sharing
Mobile TV
Social Networking
Music Streaming
Video on Demand
Immersive Communications
Future Drivers
Wireless Traffic Growth
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Virtualization and Mobility a Match made in Heaven
Business Model Evolution
Scalable and Secure
Compute and Storage as a Service
Enables Business Productivity
Reduces Complexity and Cost
Portal
HTML5
On boarding
Support
AT&T Dev Community
Industry Communities
Third-Party Communities
EnterpriseCustomers
APIs
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Supporting a Fragmented EnvironmentBusiness Model Evolution
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The Business of Technology
Capital intensive
Uncertain depreciation cycles
Often have to “Pick A Horse To Ride” before answer is clear
Drives other business impacts
Maturity curve is unclear
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Characteristics of Technology Based
Businesses
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary (Restricted) Only for use by authorized individuals within the AT&T companies.
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Pro
du
ct S
ale
s
Introduction Growth Maturity Decline
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Technology Maturity Curve
Do your homework
Understand key decision point timing and impacts
Partner whenever possible to mitigate risk
Understand options (if any) just in case you need to change strategies
Constantly monitor your position, but avoid “Analysis Paralysis”
Look for international trends24
TechnologyStrategies
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The Business ofLeadership
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• Competitive Landscape• Business Models• Customer Behavior• Technology
Be yourself
Trust, but verify
Understand skill versus will
Provide meaningful feedback
Look in the mirror
Give people a reason to believe
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“Motivating and supporting a team to accomplish more than they thought they could do”
PeopleStrategies
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