Leadership & Entrepreneurship - Case Studies|Business

Leadership and Entrepreneurship 193

Leadership Training and Development at P&G

AbstractThe case examines the measures taken bythe US based multinational consumer productscompany, P&G to nurture leadership at thecompany. It discusses in length about A GLafley’s, former CEO of P&G, efforts todevelop a company-wide leadershipdevelopment process, encompassing areaslike selection, training and individualassessment. The case also presents theBuild-from-within policy of the company andits efforts to combat the insularity that wasthought to result from the policy. In addition,the case explains the succession planningprocess at P&G and the Talent Portfolio thatcontained the list of the up-coming leaders atthe company

IssuesUnderstand the importance of nurturingleadership in maintaining a company’scompetitive position.Study the key elements of leadership trainingand development.Examine the process of developing asuccession plan in a multinational company.Appreciate the importance of ‘promoting fromwithin’ the company in fostering loyalty andleadership capability.Analyze the concept of ‘value-basedleadership.’

Reference NumbersICMR ....................................... LDEN 071ECCH ...................................... 410-073-1

Organization(s) ............................ P&G Inc.Countries ................................................ USIndustry ............................................ FMCGPub/Rev Date ..................................... 2010Case Length ............................... 17 PagesTN Length ..................................... 3 Pages

Steve Ells - Promoting ‘Food with Integrity'

AbstractThe case examines the business model ofthe US based fast casual restaurant chain,Chipotle Mexican Grill Inc. (CMG). CMG wasfounded by Steve Ells (Ells) in 1993. Thecompany, which initially sold burritos, waswell known for its ‘made to order’ food anduse of organic ingredients.In the late 1990s, the company startedexpanding rapidly throughout the US. In 2001,CMG released a mission statement called“Food with Integrity,” which highlighted itscommitment to naturally raise meat, organicproduce, and dairy products without adding

hormones. Apart from usage of organicingredients, CMG’s restaurant design,marketing strategy and culture of the companyplayed an important role in its success. Thecase also analyzes the role of Ells leadershipin the success of the company.

IssuesUnderstand the business model of CMG Inc.Analyze the factors behind the success ofCMG Inc.Examine the leadership style of Steve Ells.Study the criticisms against CMGEvaluate the future prospects of the company.


Organization(s) .............. Chipotle MexicanGrill Inc.

Countries ................................................ USIndustry ................................. Fast FoodsPub/Rev Date ..................................... 2010Case Length ............................... 22 PagesTN Length ..................................... 5 Pages

WaterHealth International: Providing Safe Drinking Water

to the Bottom of the Pyramid Consumers

AbstractThis case study is about Irvine, California-based WaterHealth International Inc. (WHI), asocial purpose for-profit venture in the safewater sector, focused on serving thetraditionally underserved ‘Bottom of thePyramid’ (BoP) segment. The company’s aimwas to ensure increasing returns for thecompany and its investors while achieving asocial impact.Developing countries face a water crisis withmore than 2 billion people lacking access topotable water and often having to rely oncontaminated water resources. This has ledto children suffering from diminutive growthdue to water-borne diseases.In addition to deaths and economic loss,women and girls, on whom the burden ofobtaining water falls, have to trek longdistances and spend hours of their timefetching water – time that could be better spentwith the family or on economic activities.Distressed by the suffering caused by water-borne diseases and the associated economicloss, Ashok Gadgil (Gadgil), an Indian bornphysicist at Lawrence Berkeley NationalLaboratory, sought to find a solution to theproblem. And he came up with the innovativeand breakthrough UV Waterworks (UVW)technology. The UVW technology disinfectedwater from harmful pathogens and microbes

Elephant Pumps: Pump Aid's Business Solution to a

Social Problem

AbstractThis case study is about Pump Aid, anorganization that developed and installed alow-cost pump called the Elephant Pump totackle the problem of water scarcity in Africancountries. Established in 1998, Pump Aidadopted an innovative approach to providingwater and sanitation solutions to communitiesin rural Africa by installing these cost-effectivewater pumps and toilet systems. The ElephantPumps were built using local materials andwere based on the rope and washer pumptechnology. As the pump handle was turned,water was drawn up by plastic washersattached to a rope. The pump could lift waterfrom up to 50 meters deep and produced oneliter of water every second. The pedalpowered mechanism also made pumpingwater fun as children played on the pumps.The Elephant Pump, initially developed andtested in Zimbabwe, was mainly installed inMalawi and Zimbabwe where the incidenceof water-borne diseases was common.According to some analysts, the installationof the community-centered Elephant Pumpsimproved the socio-economic life of the peoplein the rural villages in Africa. The pumpscontributed to community development andcreated a positive impact on the livelihood ofvillagers in terms of gender equality, health,and time-savings. They felt that the pumpswere innovative, cost effective, and could bemaintained by the rural communities withoutany outside assistance. However, there wereothers who were doubtful about theirsustainability.

IssuesUnderstand the issues and challenges facedby organizations in providing a businesssolution to a social problem.Analyze the Elephant Pump and the businessmodel adopted by Pump Aid, and discussand debate whether it was sustainable.Explore strategies that Pump Aid could adoptin the future to scale up its activities.


Organization(s) ........................... Pump AidCountries ............................................ AfricaIndustry ...................... Social / Safe WaterPub/Rev Date ..................................... 2010Case Length ............................... 17 PagesTN Length ..................................... 3 Pages

www.icmrindia.org

Leadership and Entrepreneurship194

with the help of ultraviolet light. The resultwas safe and clean drinking water thatexceeded the World Health Organization’s(WHO) water standards and was sold to BoPconsumers. In 1996, Gadgil licensed the UVWtechnology to WHI, set up by Ghana-bornentrepreneur and Johnson & Johnson veteranTralance Addy (Addy).As the CEO of WHI, Addy played a crucialrole in refining the business model. WHI helpedarrange loans for communities to finance theinstallations of its water systems and thebeneficiaries had to pay a nominal user fee toavail of the service.The company also offered a franchise modelto entrepreneurs where they received a returnon investment within 12 to 18 months. Theproceeds were enough to cover the expenseof the UVW system, cost of installations, andmaintenance of the equipment. WHI wassuccessful in attracting commercial financingfor setting up its water systems.As of mid-2009, more than 600WaterHealthCenters (WHCs) had beeninstalled in many countries including India,the Philippines, and Ghana, providing safewater to more than one million people aroundthe world. WHI’s aim was to take the UVWtechnology and its water system to needycommunities throughout the world byestablishing a global presence. While expertsappreciated WHI’s efforts to provide potablesupply of water to underprivilegedcommunities in developing countries and feltthe business model was sustainable, theypointed out that certain aspects of its watersystems and business model needed to bechanged to make it more relevant to the targetsegment. Obtaining the capital to help morecommunities finance these water systems,so as to ultimately achieve significant scalerelative to the magnitude of the problem, wasanother challenge.

IssuesUnderstand the issues and challenges instarting a social enterprise and managinggrowth.Understand and explore ways in which asocial entrepreneur can build a sustainablebusiness in developing and emerging markets- especially with respect to serving the BoPpopulation - while addressing some of themost pressing issues confronting the globalcommunity.Study WaterHealth International's businessmodel compare and contrast it with otherexisting models being employed in the safewater sector, and explore ways in which itcan be made more effective and sustainable.Study the challenges faced by WHI andexplore ways in which the venture can bescaled up further.


Organization(s) ...................... WaterHealthInternational Inc.

Countries ................. India / Africa / GlobalIndustry ................................. Safe WaterPub/Rev Date ..................................... 2010Case Length ............................... 26 PagesTN Length ................................... 12 Pages

KickStart: A Business Model to Tackle Poverty

AbstractThe case discusses the innovative businessmodel adopted by KickStart International, Inc.- an organization started by Martin Fisher andNick Moon, two social entrepreneurs -- topromote development in some Africancountries. It describes the rationale for settingup KickStart, the basic tenets of its model,and the various devices developed by theorganization, including the successfulMoneyMaker series of irrigation pumps. Thecase also provides an overview of KickStart’soperations and the contribution of its devicesto development in the countries in which itoperated. The case ends with a discussionon the challenges faced by the organizationand its future outlook.

IssuesSocial Entrepreneurship and the use of amarket-based model to tackle the problem ofpoverty.Comparison of market-driven approach withconventional aid-driven approaches todevelopment.Marketing and promoting new products inpoor countries.


Organization(s) .... KickStart International,Inc.

Countries ........................................... KenyaIndustry ............... Social EntrepreneurshipPub/Rev Date ..................................... 2010Case Length ............................... 17 PagesTN Length ................................... 10 Pages

Fabio Rosa - Bridging the Electricity Divide in Brazil

AbstractIn February 2008, Fabio Rosa (Rosa), asocial entrepreneur based in Brazil, wasawarded The Leapfrog Fund Awardsponsored by The Schwab Foundation for

Social Entrepreneurship and the LemelsonFoundation. The award recognized Rosa'sefforts at providing rural families living in Brazilwith access to electricity.About 25 million people lacked access toelectricity in Brazil, most of them residing inrural areas as of late 2006. The adverse impactof lack of electricity resulted in high costs ofcultivation, lower farm yields, highexpenditure on non-renewable and hazardousenergy sources, and poor living conditions.Rosa founded a private organisation, Sistemasde Technologia Adequada Agroeletro (STA)in 1992 and worked towards his mission ofrural electrification. He decided to use solarenergy to provide electricity to rural familiesthrough STA.Rosa combined solar energy poweredelectrical fences with managed grazingtechnique that improved yields of cattlefarmers. He formed a non-profit organization,Instituto Para O Desenvolvimento De EnergiasAlternativas E Da Auto Sustentabilidade(IDEAAS), in 1997, for extending the benefitsof solar energy to low-income families.Rosa started two projects - the sun shines forall (TSSFA) and Quiron. TSSFA catered tothose families which could afford solar energyat market rates and Quiron catered to low-income families that could not afford solarenergy at market rates.Rosa developed solar home systems, aproduct that was leased at affordable rents toseveral rural families. Through Quiron, hedeveloped self-sustainable business modelsthat were to be adopted by low-incomefamilies to improve their income levels sothat they could afford solar energy at marketrates.Rosa faced challenge of scaling up hisbusiness to cover the whole of Brazil andexpand to other developing countries. Brazilgovernment's efforts to extend electricity gridto rural areas also posed a threat to Rosa'sbusiness model as his customers mightdiscontinue using his products once they wereprovided with access to grid. Consistent cashflows for minimum of four years were requiredfor his projects to breakeven.

IssuesUnderstand the challenges faced by socialentrepreneurs and how to overcome them.Appreciate the importance of extensive marketresearch while developing a business plan.Study the importance of business modelinnovation for developing products andservices for the bottom of the pyramid market.Understand the importance of communicationfor expanding the customer base.Appreciate the significance of developingsustainable businesses for a socialentrepreneur.Examine the importance of inclusive growthfor the economy.www.icmrindia.org


Understand the issues and challenges inturning around a company.


Organization(s) ..................................... N/ACountries ................................... US; GlobalIndustry ........................... PharmaceuticalsPub/Rev Date ..................................... 2010Case Length ............................... 17 PagesTN Length ..................................... 4 Pages

Parquesoft - A Unique Social Entrepreneurship Initiative

AbstractColombia based ParqueSoft is a socialentrepreneurship initiative by Orlando RincónBonilla (Orlando). ParqueSoft is a network ofscience and technology parks. It acts asincubators for young entrepreneurs frommarginalized communities of Colombia.ParqueSoft’s incubation business model isunique as it required an entrepreneur to havean innovative product or solution to be eligiblefor availing its services. Entrepreneurs areprovided with basic infrastructure and seedcapital to start their organization withinParqueSoft. An informal work environmentwas maintained and organizations withinParqueSoft interacted with each other to solvetheir problems. Organizations are providedwith services like marketing, legal, financemanagement, market research etc. which arenon-core activities for a technology company.All the products developed in the companyare branded as ParqueSoft’s products to cutcosts of branding individual organizations. Thecompany operated on a ‘pay-it-forward’ modelwhere the major part of profits earned by theorganizations in ParqueSoft is used to supportnew entrepreneurs and incubate morecompanies.

IssuesGet insights on a low cost model of incubatingcompanies.Study an innovative social entrepreneurshipinitiative.Appreciate the importance of a sustainablebusiness model for social entrepreneurs.Examine the benefits of collaborative approachin IT ventures.


Organization(s) ........................ ParqueSoftCountries ..................................... ColombiaIndustry .................................................... ITPub/Rev Date ..................................... 2009

Case Length ............................... 13 PagesTN Length ..................................... 5 Pages

Fostering Innovation in the Public Sector:

Vivek Kundra@US Government

AbstractThis case is about Vivek Kundra (Kundra)who was appointed as the first ever FederalCIO of the US in March 2009. Before thisassignment, Kundra had had a less than two-year reign as the CTO at District of Columbia(DC), but during this time, he had ushered ina new era of experimentation bydemocratizing data and providing an open,participatory government wherein citizenscould access government data and hold thegovernment accountable for its operations.The case discusses how Kundra overcamecertain challenges and fostered innovation inthe DC government. He incorporatedtechnology in all of the government's operationsin order to develop a user friendly e-government infrastructure and to providepublic safety and educational and economicgrowth opportunities for the citizens,businesses, and visitors in the district. Hedemocratized the government data to makethe operations of the government transparentto the public. He introduced several informationtechnology (IT) initiatives in the district so thatcitizens could access government serviceseasily. In doing so he made good use ofemerging media such as social media andother consumer technologies. Costs and timeframes for introducing services weredrastically reduced through the use of opensource technology and user-generatedapplications. For instance, in 2008, underKundra's leadership, a contest called "Appsfor Democracy" was introduced whereinsoftware developers used the open datatechnology to create useful applications forthe citizens of the district. He also put in placea stock market-like model for evaluating ITprojects that attracted the attention of analysts.Kundra's initiatives received recognition fromseveral quarters - both he and his office wona number of prestigious awards. While hisdetractors felt that democratizing data wouldcontravene data security, lead to misuse ofinformation, and contribute to the 'digital divide',others felt that Kundra had negotiated thechallenges of fostering innovation in agovernment organization quite well and haddemonstrated good leadership in the process.The crowing glory for him came with hisappointment to the newly-created position ofFederal CIO in early 2009. Kundra planned tobring in a similar change at the national levelby making the operations of the governmentmore transparent and interoperable, while alsosafeguarding it from cyber threats. However,experts felt that Kundra would have toovercome many challenges in fostering


Organization(s) . Sistemas de TechnologiaAdequada Agroeletro, Instituto Para O

Desenvolvimento De EnergiasAlternativas E Da Auto Sustentabilidade

Countries ............................................ BrazilIndustry ............................................. PowerPub/Rev Date ..................................... 2010Case Length ............................... 17 PagesTN Length ................................... 10 Pages

The 'Fred Factor': The Saga of a Turnaround Specialist

AbstractThis case is about Fred Hassan (Hassan)who is widely known as the turnaround expertin the pharmaceutical industry. Hassan in hiscareer spanning over 25 years hadrestructured some major pharmaceuticalcompanies and earned reputation as a prolificdealmaker. He occupied top executive ranksin some big drug companies and built areputation for being in tune with the front lines.His strategy was to reach out to sales peopleas he considered sales to be the key ingaining control of the top line. The casedescribes how Hassan had revived andrestructured some weak pharmaceuticalcompanies such as Pharmacia & Upjohn andSchering-Plough and brought them back toprofitability. One of the first turnarounds ofHassan was reviving Pharmacia & Upjohn.As part of his restructuring strategy forPharmacia & Upjohn, Hassan reorganizedthe company's operations, moved thecompany's headquarters, installed a newmanagement team, and generated severalpromising new drugs. In 2003, Hassan tookover the responsibility of reviving thestruggling Schering-Plough. The casediscusses how Hassan tried to salvage theailing company by employing a methodical,eye-on-the-long-term approach with primaryfocus being on sales force. The case alsodiscusses the merger between Schering-Plough and Merck which was orchestratedby Hassan. He initiated the merger with anaim to create a dynamic new force in thepharmaceutical industry by harnessing thestrengths of both the companies. The caseconcludes by discussing the future plans ofHassan wherein he planned to look for newavenues but not retire.

IssuesStudy the leadership qualities andmanagement skills of Fred Hassan.Evaluate the strategies adopted by Hassan inturning around Pharmacia & Upjohn.Understand how Hassan steered SP throughturbulent times and orchestrated its mergerwith Merck.


his empire included not only a number ofluxury hotels but also a travel company, airlinecatering and a business management school.Experts felt that he had left behind a legacythat his son, PRS Oberoi, and the thirdgeneration Oberois were trying to take forward.

IssuesUnderstand various issues and concepts inentrepreneurship.Study how Oberoi build a hotel empire (aluxury brand) in the highly demandinghospitality industry.Study Oberoi's efforts to institutionalize servicequality and how he established the qualitysegment of hospitality which did not exist inIndia.Study the personal characteristics and traitsof Oberoi that contributed to his success.Study the leadership and management styleof Oberoi.Understand issues and challenges insuccession planning to prepare the nextgeneration in a family business.Explore strategies that the second and thirdgeneration Oberois could adopt to take forwardthe legacy of Oberoi.


Organization(s) ..................... Oberoi GroupCountries ............................................. IndiaIndustry ................. Hotels and HospitalityPub/Rev Date ..................................... 2009Case Length ............................... 21 PagesTN Length ..................................... 5 Pages

Bigmouthmedia and Steve Leach: Managing Growth and Continuity

AbstractThis case study is about new mediaentrepreneur Steve Leach (Leach) who wonthe 'Entrepreneur of the Year Award' at theEuropean Business Awards in 2008. The casestudy focuses on how Leach built upBigmouthmedia Limited (Bigmouthmedia) intoa leader in the digital marketing industry. Whatinitially started in 1997 in a basement inEdinburgh with just three employees hadgrown to become a more than £ 100 millionannual turnover company in 2008 spreadacross three continents. According to someanalysts, Leach was a true entrepreneur witha superb vision and sound business acumen.And this was what had helped him buildBigmouthmedia from the ground up into aleading full search company. Leach's visionwas to turn Bigmouthmedia into a £ 500 millionrevenue earning company by the end of 2009.This he planned to do through a combinationof organic and inorganic growth. While the

growth he envisioned was ambitious in itself,the economic downturn made it all the morechallenging as marketers around the worldcut back on their advertising expenditure. Thechallenge before Leach was to ensure growthin these tougher times.

IssuesUnderstand the issues and challenges inmanaging growth and business continuity ofan enterprise.Analyze the digital marketing industry.Analyze how Leach built Bigmouthmedia fromthe ground up into a leading digital marketingcompany.Understand issues and challenges in steeringa company through an economic downturn.Indentify the challenges before Leach inachieving his high growth objective andexplore strategies that he could follow toachieve this.


Organization(s) ........ Bigmouthmedia, Ltd.Countries .......... United Kingdom / Europe

/ United States of AmericaIndustry ................. Media, Entertainment,

and GamingPub/Rev Date ..................................... 2009Case Length ............................... 17 PagesTN Length ................................... 13 Pages

Bigmouthmedia & Steve Leach: Managing a Winning Team

AbstractThis case study is about new mediaentrepreneur Steve Leach (Leach) who wonthe 'Entrepreneur of the Year Award' at theEuropean Business Awards in 2008. The casestudy focuses on how Leach set up a winningteam at Bigmouthmedia Limited(Bigmouthmedia). Bigmouthmedia, leader inthe digital marketing industry, was initiallystarted in 1997 in a basement in Edinburghwith just three employees had grown tobecome a €140 million annual turnovercompany in 2008 spread across threecontinents. Setting up and managing a teamin a new industry was not an easy task, butLeach achieved this feat by focusing oncreating a strong brand and setting up a uniqueculture at Bigmouthmedia. He also appointedtalent scouts to source the right kind of talentand to promote the digital marketing industryas a viable and rewarding career option. Byearly 2009, Leach had also put a strong seniormanagement team in place as he prepared togrow aggressively in the digital marketingspace. Experts felt that Leach's entrepreneurialflair, vision, determination, and drive helpedhim set up the company and grow it into a

innovation and change in his new role. Theyfelt that despite his success at the DCgovernment, implementing similar strategiesat the national level would be a daunting task,involving as it did a huge IT budget spreadacross several agencies and departments.And doing so at a time when the country wasfacing some tough challenges due to warsand the economic crisis would make it all themore difficult.

IssuesUnderstand the issues and constraints facedby a public sector organization/governmentalorganization in fostering innovation.Understand the issues and constraints inplanning and harnessing the power ofinformation technology (IT) in providing bettergovernance.Understand the issues and challenges facedby the government in democratizing data andincorporating technology into its operations.Understand the strategic role of the CIO andhow the role and challenges change for aCIO in the public sector.Study how Vivek Kundra (Kundra) unleashedthe innovation potential of IT and fosteredinnovation in the District of Columbia (DC)government.Understand the challenges faced by Kundrain his new role as the first ever Federal CIOof the US government and explore ways inwhich he could overcome these challenges.


Organization(s) . US government; Districtof Columbia government

Countries .............................................. USAIndustry ................................. Public SectorPub/Rev Date ..................................... 2009Case Length ............................... 22 PagesTN Length ................................... 12 Pages

MS Oberoi and His Legacy

AbstractThis case is about Mohan Singh Oberoi(Oberoi), the founder of the Oberoi chain ofhotels who is considered to be the father ofthe hospitality industry in India. The casepresents the rags-to-riches story of Oberoi,the entrepreneur. Oberoi was born in the late19th century in a small village (now inPakistan). From humble beginnings, Oberoiwent on to build a hotel empire spread acrossmany countries. The case discusses the riseof Oberoi and how vision, business acumen,leadership and management style played arole in his success. He steadily andstrategically expanded his business and bythe time he died in the year 2002, at age 103,


hugely successful one. As important werehis leadership skills and ability to set up anddevelop a winning team. The case alsodiscusses the dilemma faced by manyentrepreneurs in 'letting go' as their roleschange in the organization with the growth ofthe organization.

IssuesUnderstand the issues and challenges inmanaging a winning team (issues such assourcing talent, putting in place a team, etc.).Understand issues and challenges in settingup a new team in a new industry.Understand how Leach put in place and uniqueculture at Bigmouthmedia.Understand concepts related to delegation andhow an entrepreneur should go about it


Organization(s) ........ Bigmouthmedia, Ltd.Countries .......... United Kingdom / Europe

/ United States of AmericaIndustry ................. Media, Entertainment,

and GamingPub/Rev Date ..................................... 2009Case Length ............................... 15 PagesTN Length ................................... 13 Pages

Jamie Dimon: The Turnaround Specialist

AbstractThis case discusses about the managerialand leadership qualities of Jamie Dimon(Dimon), CEO of US-based banking major,JPMorgan Chase & Co. (JPMorgan Chase).Dimon was credited in the financial servicesindustry for turning around severalbeleaguered companies including Baltimore-based consumer lending company,Commercial Credit Corp., Chicago-based retailbanking and credit card major Bank OneCorporation (Bank One).He was also accredited with steeringJPMorgan Chase through turbulent times inthe financial services industry. Analystsattributed Dimon for his inspirational leadershipstyle and his comprehensive turnaround planthat led to the spectacular turnaround ofJPMorgan Chase.Moreover, his decision to exit the thenbooming subprime mortgages business thathelped JPMorgan Chase trudge through thefinancial downturn, while its competitors likeMerrill Lynch Co. & Inc., UBS AG, andGoldman Sachs & Co. suffered damages dueto the credit crunch, also caught the attentionof the analysts. Sensing an opportunity in theprevailing adversity, Dimon went ahead withJPMorgan Chase’s acquisition of Bear

Stearns Companies Inc. (Bear Stearns), inMarch 2008. While a few analysts felt that itwas logical for Dimon to acquire Bear Stearnssince it would enhance JPMorgan’s existingbusiness portfolio, others felt that his decisioncould prove expensive if the US economyweakened further.

IssuesUnderstand the issues and challenges inturning around a company.Evaluate the strategies adopted by Dimon inturning around Bank One and JPMorganChase.Understand how Dimon steered JPMorganChase through turbulent times in the financialservices industry.Examine the rationale behind the acquisitionof Bear Stearns by JPMorgan Chase.Gain an insight into the leadership qualities ofDimon.


Organization(s) .......................... JPMorganCountries .......... United States of AmericaIndustry .................. Banking and Financial

ServicesPub/Rev Date ..................................... 2009Case Length ............................... 28 PagesTN Length ..................................... 6 Pages

The Rise and Fall of Ramalinga Raju

AbstractThe case discusses the rise and subsequentfall of one of the visionary leaders in the IndianIT sector, Ramalinga Raju (Raju). US-educated Raju founded Satyam ComputersServices Limited (Satyam) and under hisleadership, the company grew to becomeone of the leading IT services companies inthe world. In an announcement that surprisedthe IT and investor communities both in Indiaand across the world, Raju confessed to amajor accounting fraud that marked his fall,drawing comparisons to Bernard Madoff. Thecase examines in detail the inception andgrowth of Satyam, vision and leadership skillsof Raju, the problems Satyam faced due togrowing competition, the Maytas fiasco andthe events leading to confession of accountingfraud by Raju. The case concludes with adiscussion on the events that occurred afterthe confession, and the reasons that led to thefall of Raju.

IssuesStudy the inception and growth of Satyam.Analyze the importance of visionaryleadership for the growth of a company.

Examine the importance of having a strongboard and governance structure.Understand the reasons that led to the fall ofRaju.Appreciate the importance of ethicalleadership.


Organization(s) .............................. SatyamCountries ............................................. IndiaIndustry ................ Information Technology

and Related ServicesPub/Rev Date ..................................... 2009Case Length ............................... 20 PagesTN Length ..................................... 5 Pages

Leadership - The Indra Nooyi Way

AbstractThis case examines the importance ofstrategy and leadership in the transformationof a company. It highlights the strategic visionand leadership style of PepsiCo's CEO IndraK. Nooyi (Nooyi). Nooyi started her career atPepsiCo in 1994 as senior vice president(strategic planning).She rose to the post of CFO in 2001 and laterbecame the CEO in 2006. During her tenureat PepsiCo, she undertook a number ofstrategic initiatives. Nooyi recommendedspinning off Taco Bell, KFC and Pizza Hut,arguing that PepsiCo couldn't bring enoughvalue to the fast food industry with restaurantbusinesses as it required dedicated servicesindustry management.Nooyi also led the acquisition of Tropicana in1998 and merger with Quaker Oats Companyin 2001. When Nooyi became the CEO ofPepsiCo, the primary goal advocated by herwas to achieve "Performance with Purpose."She implemented a number of measures toimprove the sustainability of the company'soperations and image by focusing onimprovements in the health implications ofPepsiCo's products.She expanded PepsiCo's business intodeveloping markets worldwide and focusedon increasing the composition of healthy foodsin PepsiCo's product portfolio.

IssuesUnderstand the role of strategic andtransformational leadership in management.Compare and contrast different styles ofleadership.Appreciate the strategic vision of Indra Nooyi.Study and comment on the leadership styleof Indra Nooyi.Understand the importance of sustainabilityin the management of a company.


a child's roundabout (merry-go-round) fittedwith a pump that could pump water as itturned. Field worked with the inventor of thisroundabout to bring about improvements inthe system and later developed the PlayPumpWater System (PlayPump) that was attachedto a high-capacity storage tank and a tap.The four surfaces of the storage tank wereused as billboards for commercial and publiceducation/social (such as HIV/AIDSprevention) messages. Revenue earned fromthe advertising helped maintain the watersystems for up to a decade.Field co-founded a for-profit organization witha social mission, Roundabout Outdoor PtyLtd. (RO) to install and maintain thesePlayPumps in various parts of SouthernAfrica. The funds for installing the PlayPumpswere arranged by PlayPumps International(PI), a non-profit organization also co-foundedby Field. By the end of 2007, more than1,000 PlayPumps had been installed in fourcountries in Southern Africa. Experts felt thatthe PlayPump was a social innovation thatwas also sustainable. Field had succeededin scaling up installations of the water systemacross five countries in Southern Africa byadopting an innovative business modelbased on collaboration with individuals,corporations, governments, foundations, andnon-governmental organizations, they said.However, Field faced a number ofchallenges in scaling up further as he aimedto install 4,000 PlayPumps in ten Africancountries by 2010.

IssuesUnderstand the issues and challenges instarting a social enterprise and managinggrowth and maturity.Understand and explore ways in which asocial entrepreneur can build a sustainablebusiness in developing and emerging markets-- especially with respect to serving the BoPpopulation -- while addressing some of themost pressing issues confronting the globalcommunity.Understand the issues and challenges facedby social entrepreneurs in sustaininginnovation and also in sustaining the enterprisefinancially;Study the reasons for the success of theRoundabout Outdoor (RO) thus far, andexplore ways in which the venture can bescaled up further in Africa and beyond.


Organization(s) ....... Roundbout Outdoor /Playpumps International

Countries ............................................ AfricaIndustry ................................. Social SectorPub/Rev Date ..................................... 2009Case Length ............................... 21 PagesTN Length ................................... 14 Pages

Katrina Markoff & Vosges Haut-Chocolat

AbstractVosges Haut-Chocolat (Vosges) is a luxurychocolate brand that uses unusualcombinations such as spices, herbs, roots,flowers, fruits, and nuts in its products. Thecompany was founded by Katrina Markoff(Markoff) in 1998. She put to good use hertravel experiences and culinary training inchocolates to create unusual chocolate flavors.She included flavors from all over the globelike Japanese wasabi, Italian taleggio cheese,Indian curry, and Mexican ancho chili. Withina decade, Vosges had grown from an in-house chocolate manufacturing business, intoa multimillion-dollar enterprise with stores inChicago, New York, and Las Vegas. Markoff,known for her creativity and businessacumen, has a passion for the communityand she took up social causes for the welfareof the woman.With her entrepreneurial skills, Markoff wassuccessful in positioning Vosges as a premiumchocolate brand and was looking at makingher mark in the global market.

IssuesUnderstand the issues and challenges inbuilding a start-up business and sustaining itover time.Understand how Katrina Markoff built Vosgesover the years.Understand the issues and challenges facedby an entrepreneurial venture particularly,pertaining to maintaining its innovation.Understand the role played by Katrina Markoffin the success of Vosges.


Organization(s) ... Vosges Haute-ChocolatCountries .......... United States of AmericaIndustry ...................... Food and BeveragePub/Rev Date ..................................... 2009Case Length ............................... 18 PagesTN Length ..................................... 3 Pages

Catherine Arfi & Aromababy: Creating an Australian Brand

and Taking it Global

AbstractAromababy, a leading natural baby care brandin Australia, was founded by Catherine Arfi(Catherine) in 1994. Catherine chose to starther own line of organic baby care productswhen she realized that they were no goodnatural and organic skincare products in themarket for the baby she was expecting.


Organization(s) ............................. PepsiCoCountries ............. India / United States of

AmericaIndustry ...................... Food and BeveragePub/Rev Date ..................................... 2009Case Length ............................... 16 PagesTN Length ..................................... 5 Pages

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9 Case StudiesINR 750/-

Trevor Field and the PlayPumps of Africa

AbstractThe water crisis in the African countries isquite severe with two out of five people lackingaccess to improved water supply. Theimplication of this problem goes beyonddiseases and deaths due to water-relateddisease. Particularly in peri-urban and ruralareas, women and girls have to commutelong distances (up to 8 kilometers) and spendhours collecting water from water sourcesthat could be contaminated. In places wherepeople rely on bore-wells, pumps may breakdown forcing them to go back to unsafe watersources. Since, the responsibility of fetchingwater in Africa is linked to gender, womenand girls spend a disproportionate part of theirtime hauling water. This prevents the girl childfrom attending school regularly and womenfrom indulging in other economic activity orspending more time with their family. Touchedby the hardship faced by these people, TrevorField (Field) a UK-born advertisingprofessional who had immigrated to SouthAfrica, sought to do something to address thisproblem. In the late-1980s, he chanced upon


Aromababy had a comprehensive range ofproducts made of pure, certified organicingredients with therapeutic properties. Theseproducts were free from petrochemicals,artificial fragrances, or animal ingredients. Aftertheir success in the domestic market,Aromababy products were exported tocountries like Hong Kong, Singapore, Korea,Belgium, Holland, USA, the UK, and the MiddleEast. The case discusses the challengesfaced by Catherine in building a brand in herhome country from scratch and then taking itto international markets. With herentrepreneurial skills, Catherine wassuccessful in positioning Aromababy as amarket leader in organic baby care productsin Australia and was looking at making hermark in the global market.

IssuesStudy the issues and challenges in building astart-up business and sustaining it over time.Evaluate how Catherine Arfi built up'Aromababy' into a big brand in Australia.Analyze the issues and challenges faced byan entrepreneurial venture in foraying intointernational markets.Understand the role played by Catherine Arfiin the success of Aromababy.Understand the challenges faced by womenentrepreneurs.


Organization(s) ........................ AromababyCountries ................. Australia / WorldwideIndustry ............................................ FMCGPub/Rev Date ..................................... 2008Case Length ............................... 13 PagesTN Length ..................................... 3 Pages

James Dyson: The Engineer Entrepreneur

AbstractThis case is about James Dyson (Dyson), aUK-based engineer and founder of DysonAppliances Ltd (DAL), best known as theinventor of the bagless vacuum cleaner. Withsales of over £514.7 million and a presencein 45 countries worldwide as of 2007, DALhad emerged as the market leader in thevacuum cleaner market in UK as well as theUSA. Analysts noted that Dyson's journeyfrom launching the award-winning Ballbarrow(a gardening tool) in the 1970s to building oneof the most successful multinational brands(i.e. the vacuum cleaners that are calledDysons) in the 2000s had been anything buteasy. There were plenty of challengingmoments that punctuated his career, be it inthe initial struggles to get funding for his ventureor the patent litigation involving a major rival,

which came much later. Despite all theproblems, Dyson managed to build DAL intoa market leader in a highly competitiveindustry dominated by multinationalcompanies. While analysts hailed him as agreat entrepreneur and praised his businessacumen and approach towards innovation,Dyson also earned many laurels includingreceiving the knighthood for his services tothe business world on December 2006.Experts felt that Dyson was not only a greatinventor but had also shown sound businessacumen which helped him build DAL from theground up to a global company. However, hewas also criticized for shifting the company'sproduction base to Malaysia in 2002. Unionleaders alleged that this move had affectedaround 800 workers in the already waningmanufacturing industry in the UK.

IssuesUnderstand the personality traits of anentrepreneur from the life and work of JamesDyson.Identify the benefits and challenges faced byan entrepreneurial venture with regard tomanaging its business growth and sustainingits innovation.Understand the leadership and managementstyle of James Dyson and his contribution tothe success of Dyson Appliances Ltd.Appreciate the sources of inspiration for anentrepreneur in the consumer appliancesindustry.


Organization(s) ..... Dyson Appliances Ltd.Countries .......................... United KingdomIndustry ................. Consumer ElectronicsPub/Rev Date ..................................... 2008Case Length ............................... 21 PagesTN Length ................................... 15 Pages

Azim Hasham Premji’s alue-Based Leadership

AbstractIn July 2007, BusinessWeek nominated AzimHasham Premji (Premji), the Chairman ofWipro, as one of the top 30 all time greatentrepreneurs in the world. The casediscusses the leadership qualities of Premji.Under his leadership, Wipro, a smallvegetable oil company in the mid-1960s, wastransformed into one of the leading IT servicescompany by the early 2000s. Premji hadestablished a strong value system in Wiproand believed that values not only helped inachieving success but also made thatsuccess more enduring and lasting. The casediscusses in detail about the few leadershipinitiatives taken up in Wipro in order to develop

leaders within the organization. It alsodiscusses Premji's contribution for the benefitof the society. He had established Azim PremjiFoundation (APF), a not-for-profit organization,in January 2001. The foundation made effortsto improve the quality of education in schools.

IssuesStudy Azim Premji's leadership style.Understand the significance of value-basedleadership.Analyze leadership training initiatives takenup at Wipro.Examine the contributions of Premji to improvethe quality of education in schools.


Organization(s) .................................. WiproCountries ............................................. IndiaIndustry ................ Information Technology

and Related ServicesPub/Rev Date ..................................... 2008Case Length ............................... 14 PagesTN Length ..................................... 4 Pages

CEO as Change Agent

AbstractThis is a collection of three caselets that wouldhelp highlight the importance of the role playedby the leadership in change management.The first caselet is about how Norman Adamiturned around Miller Brewing Company afterSouth African Brewing Company acquiredthe ailing firm. The second caselet is abouthow Myron Ullman introduced majorchanges at JCPenney to take it to industryleadership level, just after the retailer cameout of a successful turnaround phase. Thethird caselet is about how David R. Whitwamimbibed a culture of customer-focusedinnovation at Whirlpool as part of its competitivestrategy of providing innovative products inan increasingly commoditized consumerappliances industry. The common thingbetween these three companies (which arein three different industries) is that, each oneof them had close to 100 years of historybehind them, and as such, bringing aboutmajor changes wasn't easy. The CEOs ofthe respective companies played a vital rolein getting the wheels of change rolling in thesecompanies.

IssuesUnderstand the important role played by theleadership (CEOs) in change managementUnderstand the issues and constraints facedby organizations in introducing major changesUnderstand the strategy/culture relationshipand how organizations manages change inorder to create a competitive advantage



Organization(s) ................... Not ApplicableCountries .......... United States of AmericaIndustry ............................... MiscellaneousPub/Rev Date ..................................... 2008Case Length ............................... 15 PagesTN Length ..................................... 5 Pages

Zhang Yin - China’s Leading Woman Entrepreneur

AbstractThe case discusses the entrepreneurialventures of Zhang Yin (Zhang), the richestself-made woman in the world. Zhang Yinstarted her business by incorporating acompany that traded in scrap paper in HongKong. She later moved to the US and starteda company named Chung Nam that exportedpaper collected from garbage dumps in theUS to China. The growth of her businesscoincided with the growth of Chineseeconomy. With the increase in exports fromChina, the demand for packaging materialincreased. Zhang Yin, then incorporated NineDragons Paper in China, to manufacture paperbased packaging material. Over the years,Nine Dragons spread its operations acrossthe country and began catering to the demandsof several multinational corporations. NineDragons floated an IPO in March 2006 and byNovember 2006, the share price quadrupled.Zhang became the richest woman in Chinaby the virtue of her 72% equity holding inNine Dragons.

IssuesAnalyze Zhang Yin's entrepreneurial skillsExamine the growth and success of NineDragonsEvaluate the opportunities and threats for NineDragons in the near future


Organization(s) ......... Nine Dragons PaperHoldings Limited

Countries ............................................ ChinaIndustry ............. Packaging, PapermakingPub/Rev Date ..................................... 2007Case Length ............................... 14 PagesTN Length ..................................... 3 Pages

Case Studies on a Few Women Microentrepreneurs

AbstractThis case comprises of 11 small case studieson various women microentrepreneurs who

hailed from the low-income group of society.These women had started their own smallbusiness ventures with the support ofMaxwealth, a microfinance institution (MFI)based in Hyderabad. These case studiesbriefly discuss the initial challenges faced bythese women and how their lives havechanged as a result of their business. Studentscan also discuss the issue of support fromfamily and the MFI as factors in the successof these women entrepreneurs.

IssuesUnderstand the importance of microfinance inthe development of women entrepreneursUnderstand the key challenges faced bywomen microentrepreneurs in a developingcountry like India

Reference NumbersICMR ....................................... LDEN 050ECCH ........................................................

Organization(s) ................... Not ApplicableCountries ............................................. IndiaIndustry ............................... MiscellaneousPub/Rev Date ..................................... 2007Case Length ................................. 6 PagesTN Length ..................................... 3 Pages

Sourav Ganguly (B): The Second Coming

AbstractThis case is about the comeback made bySourav Ganguly (Ganguly), the formercaptain of the Indian national cricket team.After taking over as captain of the team in2000, the charismatic and controversial leaderhad turned around the fortunes of the team. In2005, when he was ousted from the teamafter a public spat with Coach Greg Chappell(Chappell), few expected him to make hiscomeback into the international arena.However, with the team performing very badlyin 2006, and due to his strong performance indomestic matches, Ganguly was broughtback in the team. Ganguly had scripted acomeback by displaying grit, determinationand never-say-die attitude, which many sawas attributes of a true leader. This casediscusses the events during the period whenGanguly was ousted from the team to hissubsequent return. Experts felt that eventhough he was no longer the captain and didnot enjoy much support from the coach,Ganguly had very good support among theplaying group as he was credited with shapingthe careers of many players in the team duringhis captaincy. However, with the disastrousperformance of the team in the 2007 WorldCup, many felt that the team had missed theastute leadership of Ganguly. With the rift inthe team between the senior members andthe coach coming out in the open, Chappellquit as coach. Experts felt that one of the

reasons for the World Cup debacle was thatGanguly was a major power center in theteam and it was never ideal to have morethan one power center in any major set up.The case will help understand various issuesin human resource management andorganizational behavior and generalizationscan be made to the corporate workenvironment.

IssuesUnderstand the issues and challenges inleadership and team building / teammanagement.Understand the theories in leadership (traittheory, etc.)Understand and the various concepts of powerand politics, group dynamics, conflictmanagement, etc.Appreciate the importance of people skills fora leader / manager.


Organization(s) ................... Not ApplicableCountries ............................................. IndiaIndustry ..................... Sports and Sporting

Goods EquipmentPub/Rev Date ..................................... 2007Case Length ............................... 15 PagesTN Length .................................... 4 Pages

Sourav Ganguly (A): A Case Study in Leadership

AbstractThis case is about the charismatic andcontroversial former captain of the Indiannational cricket team, Sourav Ganguly(Ganguly). The case outlines the emergenceof Ganguly as a leader, his spectacular riseand subsequent fall from grace. Gangulybecame the captain of the team in 2000, whenit was in a deep crisis. Over the next fewyears, with the help of the coach John Wright,he soon turned the team into a combativeunit. His team building skills, impartiality and,guts displayed in supporting his team membersthrough thick and thin, endeared him to theteam. Experts credited him with instilling asense of aggression in the team. Gangulysoon became the most successful captain inthe history of Indian cricket. The case alsodiscusses the fall of Ganguly in 2005 and hispublic spat with coach Greg Chappell(Chappell) which led to his exit from the team.With a section of the media running a vilificationcampaign against him and the teammanagement being clear that it did not wanthim back in the team, the international careerof Ganguly seemed to be over. Since agewas not on his side, few felt that Gangulycould make a comeback into the team. But


Ganguly refused to announce his retirementand continued to fight to win back his place inthe team despite all the odds. The case willhelp understand various issues in humanresource management and organizationalbehavior such as leadership, motivation, teambuilding, etc.

IssuesUnderstand the issues and challenges inleadership and team building / teammanagement.Understand the theories in leadership (traittheory, etc.)Understand and make generalizations on thevarious concepts of group dynamics, changemanagement, conflict management, etc.Appreciate the importance of people skills fora leader / manager.


Organization(s) ................... Not ApplicableCountries ............................................. IndiaIndustry ..................... Sports and Sporting

Goods EquipmentPub/Rev Date ..................................... 2007Case Length ............................... 23 PagesTN Length ..................................... 5 Pages

James McNerney and 3M: Making a Good Company Better?

Abstract3M was a company known for itsinnovativeness. In nearly 100 years ofexistence, the company had launched severalbreakthrough products, most of which werethe result of its employees' creativity andinventiveness. However, 3M's culture ofinnovation had started weakening in the 1990s,and its financial performance had becomelackluster. James McNerney, who was thefirst outsider to become the CEO of 3M, joinedthe company in 2001. Analysts believed thatMcNerney would act as a change agent whowould provide the impetus for 3M's renewedgrowth. This case discusses the steps takenby McNerney to restore 3M's growth. Someof the changes implemented underMcNerney's direction include; a reorganizationof 3M's businesses, changing the focus ofthe company's research and developmentactivities to bring a greater customerorientation, imposing financial controls,increasing the focus on the growing Chinesemarket, and a commitment to leadershiptraining at the company. McNerney was alsoresponsible for the rather controversialdecision of implementing Six Sigma at thecompany. Despite the changes he made(some of which were considered rather radical)McNerney was quite popular with the board

and employees of 3M. The reasons for hispopularity are examined in the case. Thecase concludes with a commentary onMcNerney's successor George Buckley'sperformance in the first year of his stint at thecompany, and questions whether he can liveup to his predecessor's popularity.

IssuesStudy the relationship between leadership andstrategy, and the impact of a change inleadership on a company's overall strategyExamine the pros and cons of choosing peoplefor top leadership positions from outside thecompany, and to analyze the impact of thechanges an outsider can bring about in light ofa company's cultureExamine the role of a change agent at acompany with a long history and powerfulculture, and to examine the challenges changeagents face at such companiesExamine the leadership style of a popularleader who managed to make a positive impactdespite his radical decisions, and to analyzethe reasons for his popularityExamine the issues involved in succeedinga charismatic and popular leader, and thechallenges successors face in living up totheir predecessors


Organization(s) ...................................... 3MCountries .......... United States of AmericaIndustry ............................... ConglomeratePub/Rev Date ..................................... 2007Case Length ............................... 19 PagesTN Length ..................................... 9 Pages

Mark Constantine: The Willy Wonka of the Beauty Industry

AbstractThis case is about Mark Constantine(Constantine), the co-founder of Lush FreshHandmade Cosmetics (Lush), a UK-basedproducer and marketer of ethical beautyproducts. Constantine started his first ventureConstantine and Weir Plc. (C&W) during the1970s. C&W went on to become a key supplierto The Body Shop (Body Shop). When BodyShop bought out the rights to Constantine'sproducts, he started a new venture Cosmeticsto Go (CTG), a mail order catalogue of beautyproducts. However, CTG was a failure andwent bankrupt. In 1995, Constantine startedLush and brought in a unique approach to themarketing of beauty products. Lush did nothave a traditional marketing department, andrelied on innovative products, in-storeadvertising, word-of-mouth advocacy, andpublic relations to promote its products.Constantine was also one of the pioneers

who championed the cause against animaltesting in the cosmetics and beauty careindustry. The case highlights the challengesConstantine faced during his early years, hisrole in the success of The Body Shop, thefailed 'Cosmetics to Go' venture, and the factorsbehind the success of Lush. The case alsodiscusses the entrepreneurship qualities andmanagement style of Constantine.

IssuesUnderstand the unique leadership andmanagement style of Mark Constantine andhis contribution to the success of LushAppreciate the sources of inspiration for anentrepreneur in the beauty care industryIdentify the benefits and challenges faced bya privately held company with regard tomanaging its business growth and sustainingits values


Organization(s) .... Lush Fresh HandmadeCosmetics

Countries .......................... United KingdomIndustry ............................................ FMCGPub/Rev Date ..................................... 2007Case Length ............................... 25 PagesTN Length ................................... 12 Pages

Social Entrepreneurship - The Alicia Polak Way

AbstractThe case discusses the socialentrepreneurship initiatives by Alicia Polak inSouth Africa. Alicia Polak, who was aninvestment banker with Merrill Lynch andCompany in New York, started a smallbusiness venture in the slums of South Africa.The venture was not started as a charity butas a profit generating business. With verylittle initial investment, Alicia employed womenfrom the neighborhood and taught them howto make high-end cookies, and that was thebeginning of Khayelitsha Cookie Company(KCC). She marketed the cookies in hotelsand to the tourists who visited South Africa.The cookies soon gained popularity, and sheplanned to replicate this model in otherdeveloping and underdeveloped countries.KCC was expected to break even by thebeginning of the year 2007, and the cookieswere being marketed in the US and Europeancountries.

IssuesUnderstand the concept of socialentrepreneurshipAnalyze how small business ventures canmake a significant difference in the lives ofthe poor


Critically evaluate Khayelitsha CookieCompany's (KCC) business model and itspotential for scalabilityStudy how commercially profitable venturescan be started in underdeveloped countriesCritically examine the sustainability andreplicability potential of KCC's business model


Organization(s) .......... Khayelitsha CookieCompany

Countries ................................. South AfricaIndustry ............................................ FMCGPub/Rev Date ..................................... 2007Case Length ............................... 10 PagesTN Length ..................................... 3 Pages

IssuesGain insights into the contributions made byHarold Burson to the field of international PRAppreciate entrepreneurial capabilities ofHaroldUnderstand PR as an important corporatefunctionTo realize the importance of PR in developingand sustaining the image of the organization


Organization(s) ............. Burson-MarstellerCountries .......... United States of AmericaIndustry ................. Media, Entertainment,

and GamingPub/Rev Date ..................................... 2006Case Length ............................... 13 PagesTN Length ..................................... 3 Pages

Jack Ma and Alibaba.com

AbstractThe case highlights the entrepreneurship skillsof Jack Ma (Ma) and explains how hetransformed Alibaba.com Corporation to oneof the largest e-commerce companies inChina. The case discusses in detail why Mastarted Alibaba.com's website and the effortsmade by him to grow the company'sbusinesses.It examines how Ma successfully competedwith foreign e-commerce companies likeeBay by establishing Taobao.com. Finally,the case presents some challenges faced byAlibaba.com and analysts comments on thefuture of the company.

IssuesStudy the entrepreneurship and leadershipqualities of internet age entrepreneurs likeJack Ma.Understand how e-commerce companiesoperate in emerging markets.Analyze the business model of Alibaba.com.Examine the challenges faced in establishingand growing an online business in China.


Organization(s) ...................... Alibaba.comCountries ............................................ ChinaIndustry ........... Internet and e-CommercePub/Rev Date ..................................... 2006Case Length ............................... 14 PagesTN Length ..................................... 3 Pages

HP under Carly Fiorina and Mark Hurd

AbstractThe case discusses the changes at HewlettPackard Co. (HP) under the leadership ofCarly Fiorina (Fiorina), who took over as thecompany's CEO in 1999. It talks about thevarious decisions taken by Fiorina, prominentamong them being the company's mergerwith Compaq Computer Corporation.The case then talks about the measures takenby Mark Hurd (Hurd), who replaced Fiorinaas the company's CEO in March 2005, toimprove the financial condition of the company.The case also highlights the differences in themanagement styles adopted by Fiorina andHurd in running HP.

IssuesCompare and contrast the strategies followedby two CEOs of a large technology firmUnderstand the impact of a change inleadership on a company's strategyStudy the impact of a change in leadershipstyle on organizational culture.


Organization(s) ............... Hewlett PackardCompany

Countries .............................................. USAIndustry ............................. Computers and

Information TechnologyPub/Rev Date ..................................... 2006Case Length ............................... 16 PagesTN Length ............................................. N/A

Michael Jackson - The Rise and Fall of The King of Pop

AbstractThe case examines the rise and fall of MichaelJackson (Jackson), one of the most popularand controversial pop stars of the 1980s and1990s. It describes the rise of Jackson fromthe son of a steel worker to a pop superstar inthe 1980s.The case then puts forth the various incidentssuch as the child abuse charges that havebrought about a downfall in Jackson's careerby the early 2000s.It also throws light on his deals with variouscompanies including the Sony/ATV musiccatalog deal, poor financial management,philanthropic activities and his bizarrebehavior.The case ends with analysts' arguments onhis comeback efforts and his future.

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Harold Burson and Burson-Marsteller

AbstractThe case describes the contributions of HaroldBurson (Harold) to the field of international publicrelations. Harold is the founding Chairman ofone of the world's leading PR firm - Burson-Marsteller (BM). The case includes a brief noteon Harold's initial struggles as an entrepreneurand how he established himself as a prominentPR practitioner. It also describes the growth ofBM and how it went on to become one of theworld's leading PR firms. The case highlightssome of the well-known PR crises that Haroldsuccessfully handled including those faced byGeneral Motors, Johnson and Johnson andCoca-Cola.


IssuesStudy the various phases in the life cycle ofa celebrity and compare the same to that of aproduct or a companyExamine the business acumen of MichaelJacksonExamine the reasons that can lead to a downfallof a celebrity and draw lessons from it.


Organization(s) ............................................Countries ................................................ USIndustry ............................................. MusicPub/Rev Date ..................................... 2006Case Length ............................... 18 PagesTN Length ............................................. N/A

Jack Welch and Jeffrey Immelt: Continuity and Change in

Strategy, Style and Culture at GE

AbstractGeneral Electric Company (GE) was a majorconglomerate and one of the biggestcompanies in the world. One of the factorsthat was believed to be responsible for thecompany's steady growth for more than acentury was its tradition of stable and longterm leadership. One of the most successfulphases in GE's history began when JackWelch became its CEO in 1981. Welchattempted to make GE one of the topcompanies in every segment in which itoperated. He also supervised severalacquisitions that added value to the businessportfolio and was instrumental in creating aperformance oriented culture at the company.Welch retired in 2001 after 20 years at thehelm. He was succeeded by Jeffrey Immelt,who was chosen by GE's board after a longand careful succession planning activitysupervised by Welch himself.This case discusses the strategic and culturalchanges at GE as a result of the change inleadership. It compares GE's strategy andoperations under Welch, with those underImmelt. It also talks about the changes in thecompany's culture under Immelt. The caseconcludes with a discussion on the challengesfacing Immelt, as of mid 2006.

IssuesUnderstand the relationship betweenleadership and growth in large and diversifiedcompaniesStudy the effects of a change in leadership oncompany strategy and cultureCompare the leadership styles of twoleaders of a large business conglomerateand to analyze the effectiveness of theirindividual styles

Understand the interrelationships betweenleadership style, organizational culture,corporate strategy, and the externalenvironmentAppreciate the need for a formal and detailedsuccession planning system in largecompaniesAppreciate the challenges facing thesuccessor to a charismatic and influentialleader at a large global company.


Organization(s) ................ General ElectricCompany

Countries .............................................. USAIndustry ................... Finance, Healthcare,

Industrial Systems,Media, Infrastructure

Pub/Rev Date ..................................... 2006Case Length ............................... 21 PagesTN Length ............................................. N/A

Scott McNealy and the Rise and Decline of Sun Microsystems

AbstractScott McNealy had been the CEO of SunMicrosystems, a company that he had co-founded in 1984, for 22 years. In April 2006,he announced his decision to step down infavor of Sun’s president and COO JonathanSchwartz. This case study discusses thevarious events at Sun under McNealy’sleadership. It traces the company’s growthfrom a small startup in the mid 1980s to one ofthe driving forces behind the internet economyin the 1990s. It also talks about the eventsthat led to Sun’s decline in the early 2000s,and McNealy’s failure to arrest this decline.The case concludes with a discussion of theleadership change at Sun and whetherSchwartz was the right person to give theailing company a new lease of life.

IssuesStudy the rise and fall of one of the majorcompanies in the IT industry, and the role ofits founder in its initial success and latertroublesAnalyze the relationship between leadershipand growthAppreciate the effect of changing businessenvironmental scenarios on companies andthe need to respond to these changes rapidlyExamine the relationship between innovationand success, and to understand thatdeveloping cutting edge products does notautomatically translate into financial successUnderstand the importance of flexible businessmodels, especially in markets with rapidlyevolving technologies.

Reference Numbers

ICMR ....................................... LDEN 039ECCH ........................................................

Organization(s) ........... Sun MicrosystemsCountries .............................................. USAIndustry ................ Information TechnologyPub/Rev Date ..................................... 2006Case Length ............................... 14 PagesTN Length ............................................. N/A

Ping Fu: Inspiring Entrepreneurship

AbstractPing Fu (Ping), an entrepreneur based in theUS, who co-founded Raindrop Geomagic(Geomagic), a company which designed anddeveloped software applications in thenascent area of Digital Shape Sampling andProcessing (DSSP). The case highlights thechallenges Ping faced right from her earlyyears in China, her higher studies and workexperience in the US, the inspiration for settingup Geomagic, and the initial problems shefaced as an entrepreneur. The case effectivelybrings out the challenges faced byentrepreneurs, especially in new andemerging technology areas, with regard toventure capital funding, businessdevelopment, people management, andgrowth related issues.

IssuesUnderstand the issues and constraints facedby a growing start-up company in a nascenttechnological fieldAppreciate the sources of inspiration for anentrepreneurUnderstand the challenges faced byentrepreneurs with regard to venture capitalfunding, business development and peoplemanagement.


Organization(s) ......... Raindrop GeomagicCountries .............................................. USAIndustry .......................... IT, ManufacturingPub/Rev Date ..................................... 2006Case Length ............................... 15 PagesTN Length ..................................... 5 Pages

Kerry Packer: Australia's Richest Media Baron

AbstractThis case highlights the entrepreneurship skillsof Kerry Packer (Packer), Australia's richestmedia baron. Known for his deal-makingabilities, Packer rose to become one of the


most dominant figures in the global mediaindustry. The case discusses the major dealsthat made Packer richer and examines howhe transformed the broadcasting and televisionindustry in Australia. Packer was a man ofmany facets, some of them seeminglycontradictory. He was known as a famouspunter who spent millions of dollars in casinosand at the races. The case also highlights afew controversies associated with him.

IssuesStudy the entrepreneurship skills andleadership qualities of Kerry PackerUnderstand how Packer transformed the globalmedia and broadcasting industryAnalyze the business strategies adopted byPacker.


Organization(s) ................... Publishing andBroadcasting Limited

Countries ....................................... AustraliaIndustry ............................................. MediaPub/Rev Date ..................................... 2006Case Length ............................... 15 PagesTN Length ............................................. N/A

Tesco under Terry Leahy

AbstractThe case discusses the management styleof Terry Leahy under whose visionaryleadership Tesco emerged as the largest retailchain in the UK. It discusses how Leahychanged Tesco's positioning from a storewhich primarily catered to the low-endcustomers to a store catering to high-end andvalue conscious customers. The case outlineshow Leahy transformed Tesco into acustomer-centric organization. It alsoexamines the strategies introduced by Leahylike diversifying into high margin non-foodand services sectors that helped Tescobecome the biggest and most profitable retailerin the UK.

IssuesRole played by a leader in changing thefortunes of a companyStrategies adopted by Terry Leahy totransform Tesco into one of the major playersin retail marketExamine the innovative managementpractices introduced by successful leaders.


Organization(s) .................................. TescoCountries ................................................ UK

Industry ......................................... RetailingPub/Rev Date ..................................... 2005Case Length ............................... 20 PagesTN Length ............................................. N/A

Andrea Jung and the Turnaround of Avon Products

AbstractAvon was one of the prominent direct salescompanies in the beauty products industry.Started in the late 1800s by David McConnell,the company sold a wide variety of beauty-related products to homemakers through itsdirect sales agents. However, by the 1980s,the company had lost its luster andperformance began to falter. A faileddiversification strategy made it the target ofseveral takeover attempts. Turnaround effortswere initiated in the 1990s under then CEOJames Preston and continued by hissuccessor Charles Perrin, however, theyfailed to make a significant impact.Performance began to improve only afterAndrea Jung became the CEO of thecompany in 1999.This case discusses the revival of Avonunder Andrea Jung. Jung was a retail industryveteran, who joined Avon as the head of USmarketing in 1994. She was reportedlyattracted to Avon's women-oriented culture.She grew rapidly within the company andwas eventually made the CEO. When shebecame the CEO of Avon in 1999, thecompany was in a bad condition. Jung thentook a head-on approach to reviving thecompany's businesses. This case detailsJung's game plan for turning around Avonand explores the various steps she tooktowards this end including, changing thecompany's product strategy, reviving its salesrepresentatives, exploring new channels ofsales, aggressive global expansion, cost-cutting initiatives and an image makeover.By 2004, Avon's performance was a vastimprovement from the 1990s and Jung waswidely credited with the company'sturnaround.

IssuesCareer of a successful woman CEOStrategy adopted by a woman CEO in turningaround a large, global beauty productscompanyChallenges faced by women businessleaders in their rise to the top.


Organization(s) .......... Avon Products Inc.Countries .............................................. USAIndustry ..................................... CosmeticsPub/Rev Date ..................................... 2005

Case Length ............................... 15 PagesTN Length ..................................... 5 Pages

Isaac Tigrett: A Maverick Entrepreneur

AbstractThe case deals with the belief and valuesystems that guided Isaac Tigrett, theentrepreneur behind the ventures - Hard RockCafé, House of Blues, The Spirit Channel andthe Bozo Project. The case explains theenvironment in which Tigrett was brought upand how he applied the human values ofSathya, Dharma, Shanti, Prema and Ahimsaat the workplace. The case also looks intohow Tigrett was inspired by his guide, SriSathya Sai Baba, to set up a business, whichwould be run on the fundamentals of humanvalues. The case also explains the challengesthat Tigrett had to face while putting into practicethe 'Love All, Serve All' and 'Help Ever, HurtNever' philosophy in the workplace. Thisincluded the boardroom brawl at House ofBlues which was a result of Tigrett's "desireto express himself through the company."

IssuesSpirituality in Management, RacialDiscrimination, Entrepreneurship, Leadership,Servant Leadership.


Organization(s) ...................... Issac TigrettCountries ...................................... USA, UKIndustry ............................... EntertainmentPub/Rev Date ..................................... 2005Case Length ............................... 13 PagesTN Length ..................................... 5 Pages

Giorgio Armani: The Businessmanthe Designer and the Brand

AbstractGiorgio Armani, one of the most successfuldesigners in the global fashion industry,created a niche for himself with his elegantdesigns, mostly done in a neutral palette.Although his fashion house, Giorgio ArmaniSpA, was much smaller than many otherfashion houses, it was one of the mostprofitable. Another distinctive feature of thehouse was that Armani headed both thecreative as well as the business sides, whichwas not the norm in the industry.The case traces the growth of Armani into afashion designer of global stature. It analyzesthe business policies that the designer followedto make his brand one of the best known andvalued brands in the world. It also looks intothe distinctive designing style followed by


Armani and the factors that contributed to thetimeless appeal of the Armani brand. Itconcludes with a discussion on what the futureholds for the House of Armani after thedesigner exits it.

IssuesGrowth and extension of a major designerbrand, Brand extension strategy, Brandmanagement, Succession planning.


Organization(s) ................... Giorgio ArmaniCountries .............................................. ItalyIndustry .......................................... FashionPub/Rev Date ..................................... 2005Case Length ................................ 11 PagesTN Length ..................................... 5 Pages

Biocon: Kiran Mazumdar Shaw’s Entrepreneurial Dream

AbstractBiocon India (Biocon) is the number onebiotech company in Asia in terms of revenuesand market capitalization. The woman behindBiocon - Kiran Mazumdar Shaw (Kiran) – isnow the richest woman in India. The casestudy describes how Kiran recognized thefuture potential of biotechnology industry whennot many people in India knew about it. Itdescribes in detail the challenges faced byKiran in terms of gathering resources whenshe launched her biotech start-up.The entrepreneurship and leadership skills ofKiran are also discussed. Overall, the casefocuses on 'opportunity recognition andexploitation processes,' and 'managing start-up and growth,' while highlighting the roleand importance of women entrepreneurs andthe problems they face when doing businessin India.

IssuesRole of an entrepreneur in creating a start-up.


Organization(s) ................................ BioconCountries ............................................. IndiaIndustry ........................................... BiotechPub/Rev Date ..................................... 2005Case Length ................................ 11 PagesTN Length ............................................. N/A

Lok Satta: A Movement for Democratic Reforms in India

Abstract

The case is about the origin and objectives ofLok Satta, a movement organized for creatinggood governance practices in India. It explainsthe conditions suitable for the organization'sgrowth, the organization structure, thecampaigns it has undertaken and their impact.Lok Satta made a modest beginning and wenton to become one of the leading organizedmovements in the country. The case alsodeals with how Lok Satta differentiated itselffrom other NGOs, how it partnered with otherNGOs, and how it managed public opinion.Coming out with solutions, rather than beinga part of the problem, Lok Satta added a newdimension to the reforms debate.The case ends with a note on Lok Satta'splans to surge ahead in the future.

IssuesSocial entrepreneurship and its many facets.


Organization(s) ............................. LoksattaCountries ............................................. IndiaIndustry ........................................................Pub/Rev Date ..................................... 2004Case Length ............................... 14 Pages

TN Length ..................................... 5 Pages

Sumantra Ghoshal: A Visionary Management Guru

Abstract

The case discusses the contributions madeby globally renowned management thinkerand business consultant Sumantra Ghoshalin the field of management education.It explores the different dimensions ofGhoshal's personality. The case discussesin detail his major professional contributionsincluding, three of his widely acclaimed books- Managing Across Borders: The TransnationalSolution, The Individualized Corporation: AFundamentally New Approach toManagement and Managing Radical Change:What Indian Companies must do to BecomeWorld-Class.Finally, the case describes the awards andrecognitions received by Ghoshal for hiscontributions to the academic world.

IssuesAcademic Contributions made by SumantraGhoshal.


Organization(s) ............................................Countries ......................................................Industry ........................................................Pub/Rev Date ..................................... 2004Case Length ............................... 15 PagesTN Length ............................................. N/A

Self Employed Women’s Association: Empowering

Women in India

AbstractThe case is about the Self Employed Women'sAssociation (SEWA), which works forbetterment of the women in the unorganizedsector. The case describes the history, aimsand objectives, members, structure, etc. ofSEWA. The case also explains the variousactivities such as banking, child care,healthcare, housing, legal aid, etc. undertakenby SEWA. The case focuses on how SEWAhas grown over the years and the strategiesadopted to overcome the challenges facedby self-employed women in India.

IssuesMobilizing women at the grassroots level fromunorganized sectors.


Organization(s) ................... Self EmployedWomen's Association

Countries ............................................. IndiaIndustry ........................................... ServicePub/Rev Date ..................................... 2004Case Length ............................... 12 PagesTN Length ..................................... 4 Pages

Mumbai’s ‘Dabbawalas’: An Entrepreneurial Success Story

AbstractThe Dabbawalas who provide a lunch deliveryservice in Mumbai have been in the businessfor over 100 years. In 1998, Forbes Globalmagazine conducted an analysis and gavethem a Six Sigma rating of efficiency. Thecase examines how the Dabbawalas operate.It describes their delivery process and codingsystem and how they work as one team toachieve a common goal. The case alsoexplores the future of the Dabbawalas' servicein light of the changing environment.

IssuesA traditional business surviving threats fromthe external environment.

“The key to successful leadership todayis influence, not authority.”

– Kenneth H. Blanchard



Organization(s) .................. Nutan MumbaiTiffin Box Suppliers

Countries ............................................. IndiaIndustry ........................................... ServicePub/Rev Date ..................................... 2004Case Length ............................... 10 PagesTN Length ..................................... 4 Pages

Warren Buffett: The Investment Guru

AbstractThe case examines the entrepreneurial skillsof Warren Buffett, Chairman of the BerkshireHathaway group of companies and the world'smost successful investor. Warren's childhood,his interests, and the initial years of his careerare explored. The case discusses howBuffett, 'with his unparalleled investing skills,'became one of the richest men in the world.The case also explains Berkshire Hathawaygroup's entry into various businesses andthe role played by Buffett in building BerkshireHathaway. The case also focuses on Buffett'ssupport of controversial issues such as,abortion and implementation of populationcontrol measures and the criticism faced byBuffett from different quarters. In the last section,the case explores the issues related tosuccession planning and the future prospectsof Berkshire Hathaway after Buffett.

IssuesWarren Buffett's entrepreneurial qualities andinvesting skills.


Organization(s) ......... Berkshire Hathawaygroup of companies

Countries .............................................. USAIndustry .................................... InvestmentPub/Rev Date ..................................... 2004Case Length ............................... 10 PagesTN Length ..................................... 4 Pages

Carly Fiorina: The Change Leader

AbstractThe case discusses the leadership andmanagement style of Carly Fiorina (Fiorina),the President and CEO of HP. The case detailsa few of the important steps Fiorina took toradically change the poor state of affairs atHP. These steps included revamping HP'sculture, changing its organization structure andthe acquisition of Compaq Computers. Thecase critically examines the efficacy and

positive and negative implications of thesesteps on HP. It explores the reasons whyFiorina's steps were considered verycontroversial. Finally, the case talks aboutthe challenges Fiorina faces in 2003 and inthe near future.

IssuesRole of a leader in implementing andmanaging change.


Organization(s) ...................................... HPCountries .............................................. USAIndustry ............................ IT & ComputersPub/Rev Date ..................................... 2003Case Length ............................... 17 PagesTN Length ..................................... 7 Pages

IssuesQualities that characterize an entrepreneur anda leader.


Organization(s) ... Ford Motor CorporationCountries .............................................. USAIndustry .................................... AutomobilePub/Rev Date ..................................... 2003Case Length ............................... 13 PagesTN Length ............................................. N/A

Meg Whitman: The Driving Force behind eBay

AbstractThe case examines the managerial andleadership skills of Meg Whitman, the CEO ofeBay, the leading US-based online auctionsite. Ebay's business model and its growthsince its inception in 1995 upto the entry ofWhitman in 1998 are discussed. The casetraces Whitman's rapid rise up the corporateladder and examines the circumstances thatled her to join eBay. Whitman's managerialand leadership capabilities are also discussedin detail. The case also examines the reasonsfor Whitman's emphasis on customers anddescribes the various strategies sheformulated to make eBay a global onlinecompany. The case examines the criticismleveled against Whitman and explores thefuture prospects of Whitman and eBay.

IssuesLeveraging the Ebay business model byMeg Whitman.


Organization(s) ................................... eBayCountries .............................................. USAIndustry ............................... Online AuctionPub/Rev Date ..................................... 2003Case Length ............................... 18 PagesTN Length ............................................. N/A

Frederick W. Smith:The Entrepreneur Who

Created an Industry

AbstractThis case discusses the entrepreneurial skillsand visionary leadership of Frederick W. Smith(Smith), the founder of FedEx Corporation(FedEx). The case examines his contributionin creating the express industry. It details howSmith transformed FedEx from a loss-making

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Henry Ford: A Great Innovator

AbstractThis case examines the leadership andentrepreneurial qualities of Henry Ford (Ford),the founder of Ford Motor Company. The casedetails how Ford's vision (of producing anaffordable car for the masses) and hisinnovations (Model T, moving assembly lineapproach, mass-production concept, andHighland Park factory) transformed the globalautomobile industry. The case also examinesFord's contributions in generating employmentin the US and his best practices in managinghuman resources. Finally, the casediscusses a few criticisms of Ford'smanagerial practices.


company to a $22.5 bn logistics industry majorby focusing on information technology, humanresources and globalization. Finally, the caseexamines the nature of the criticism of Smith'sentrepreneurial and leadership style.

IssuesRole of an entrepreneur in creating a start-upand growing its business.


Organization(s) ........... FedEx CorporationCountries .............................................. USAIndustry ........................................ LogisticsPub/Rev Date ..................................... 2003Case Length ............................... 15 PagesTN Length ............................................. N/A

Sam Walton: Entrepreneur of the Century

AbstractThis case discusses the entrepreneurial skillsand visionary leadership of Sam Walton, thefounder of Wal-Mart. It examines hiscontribution in accelerating the growth ofretailing industry. It explains how Waltontransformed Wal-Mart, a start-up in the 1950s,into a multi-billion dollar global retailing industrygiant. The case details the beliefs,philosophies and value system of Walton.The case examines the best practices initiatedby Walton for Wal-Mart in providing excellentcustomer service, pricing its products andmanaging human resources. Finally, the caseexamines Walton's management style anddiscusses the growth of Wal-Mart tillmid-2003.

IssuesRole of an entrepreneur in transforming aretailing start-up into a global leader.


Organization(s) ............................ Wal-MartCountries .............................................. USAIndustry ......................................... RetailingPub/Rev Date ..................................... 2003Case Length ............................... 14 PagesTN Length ............................................. N/A

Richard Branson/Herb Kelleher: Leaders Extraordinaire

AbstractThis case discusses the leadership andentrepreneurial styles of two of the most'unusual' business personalities the global

corporate world has ever seen, SouthwestAirlines' Herbert D Kelleher and Virgin Group'sRichard Branson.The two leaders, though extremely differentin their approach towards business, had afew traits in common. They both believed inhaving fun and paying attention toemployees. The case explores theentrepreneurial and leadership attributes ofboth these leaders and attempts to bring outthe similarities between them.

IssuesThe ethical dimensions of leadership andentrepreneurship.


Organization(s) ..................... Virgin Group,Southwest Airlines

Countries .............................................. USAIndustry ........................................... AirlinesPub/Rev Date ..................................... 2003Case Length ............................... 10 PagesTN Length ..................................... 5 Pages

Carlos Ghosn: The Turnaround Specialist

AbstractThe case focuses on the managerial andleadership qualities of Carlos Ghosn, CEO ofNissan Motor Co. Ghosn who was appointedas COO of Nissan after Renault-Nissanalliance, won accolades from both industryinsiders and analysts alike for the spectacularturnaround of the ailing Japanese auto major.As Nissan COO, Ghosn initiated a revivalplan, which included massive job cuts,closing down of factories and breaking thetraditional Japanese business alliances. Hedismantled keiretsu - traditional Japanesesupplier network - and concentrated onchanging the organizational culture at Nissan.The case also throws light on some of theother important aspects of Ghosn's managerialabilities.

IssuesEntrepreneurial and leadership qualities ofCarlos Ghosn.

Reference Numbers

ICMR ....................................... LDEN 020ECCH ...................................... 803-046-1

Organization(s) ............................... NissanCountries ........................................... JapanIndustry .................................. AutomobilesPub/Rev Date ..................................... 2003Case Length ............................... 10 PagesTN Length ..................................... 4 Pages

Larry Ellison: The Source of Oracle’s “Wisdom”

AbstractThis case discusses in detail the leadershipqualities of Larry Ellison (Ellison) and hiscontribution to the Information Technology (IT)industry. It elucidates the entrepreneurial andmanagerial skills of Ellison. The case alsodetails Ellison's contributions to strengthen theproduct development, marketing andhuman resources management at OracleCorporation. Finally, the case criticallyexamines the negative side of Ellison'sleadership and management style.

IssuesLeadership qualities of Larry Ellison.


Organization(s) ........... Oracle CorporationCountries .............................................. USAIndustry ........................ Computers and ITPub/Rev Date ..................................... 2003Case Length ............................... 14 PagesTN Length ............................................. N/A

Steve Jobs: The Silicon Valley Pioneer

AbstractThe case examines in detail the leadershipand entrepreneurial skills of Steve Jobs, CEOof Apple Computers (a leading InformationTechnology company) and Pixar (a leadingUS animation studio). Steve's role in shapingthe computer industry through Apple'srevolutionary products and a few'unconventional' business practices has beenexplored in detail. The case also discussesthe aspects of Steve's personality that wereappreciated by many businessmen andindustry leaders. The ups and downs inSteve's career graph and the way in whichhe overcame the obstacles are discussed indetail. Steve's departure from Apple and hiscomeback have also been explored in depth.

IssuesA pace setting & authoritative leadership style


Organization(s) .............. Apple ComputersCountries .............................................. USAIndustry .................................... ComputersPub/Rev Date ..................................... 2003Case Length ............................... 16 PagesTN Length ............................................. N/A


Steve Case: The Story of AOL’s Architect

AbstractThe case examines the entrepreneurial andleadership skills of Steve Case, the CEO ofAOL, the leading US-based online serviceprovider. Case's business ventures duringhis childhood and teen years and his entryinto the online services business are exploredin detail. His leadership skills and theircontribution to AOL's success have also beenstudied. The case also throws light on thecriticism leveled against Case, especially onaccount of AOL's acquisition of Time Warner.It also examines the future of Case in light ofhis resignation as Chairman of AOL TimeWarner.

IssuesOvercoming one's own limitations orshortcomings as a leader.

Reference Numbers

ICMR ....................................... LDEN 017ECCH ...................................... 803-034-1

Organization(s) ............................. AOL TWCountries .............................................. USAIndustry ............ Media and EntertainmentPub/Rev Date ..................................... 2003Case Length ............................... 14 PagesTN Length ............................................. N/A

John Chambers: Cisco’s Driving Force

AbstractThe case examines the leadership andmanagerial qualities of John ThomasChambers (Chambers), who transformedCisco Systems (Cisco) into a market leaderin the global networking industry. The casediscusses how Chambers revolutionized theway sales and marketing were handled atCisco. It details his contributions intransforming Cisco into an e-company andthe measures taken by him to attract, recruitand retain human resources. The case alsoexplains how Chambers attempted to developa customer-oriented, performance-driven yetinformal culture at Cisco. Finally, the casedescribes Chambers' crisis managementabilities when he steered Cisco through abad phase in 2001.

IssuesLeadership qualities and management styleof John Chambers.

Reference Numbers

ICMR ....................................... LDEN 016ECCH ...................................... 803-031-1

Organization(s) ................. Cisco SystemsIncorporated

Countries .............................................. USAIndustry .................. Computer NetworkingPub/Rev Date ..................................... 2003Case Length ................................ 11 PagesTN Length ............................................. N/A

The Rise and Fall of Vivendi Universal’s Jean Marie Messier

AbstractThe case examines in detail thecircumstances under which Jean MarieMessier (Messier) had to step down as theChairman of the France-based VivendiUniversal (VU), the world's second largestmedia company.The case discusses the problems thatMessier, once lauded as one of the world'sleading businessmen, had to face and thecriticism from French business establishment,French media, industry observers andcompany shareholders.In addition, the case explains why Messier'sstrategic plans for VU failed, and how hisinclination towards the American style ofmanagement and his views regarding theFrench way of running businesses led to hisdownfall.

IssuesBasic beliefs, value system, businessphilosophy and leadership style of Messier.


Organization(s) .............. Vivendi UniversalCountries ......................................... FranceIndustry ............ Media and EntertainmentPub/Rev Date ..................................... 2003Case Length ................................ 11 PagesTN Length ............................................. N/A

Leadership: The Bill Gates Way

AbstractThis case discusses in detail the visionaryleadership of Bill Gates (Gates) and hiscontribution to the Information Technology (IT)industry. It explores the entrepreneurial andmanagerial skills of Gates. The case alsodetails Gates' contribution to strengthen theproduct development, human resources andmarketing management at MicrosoftCorporation. Finally, the case examines thenature of the criticism of Gates' leadershipstyle.

IssuesEntrepreneurial and managerial skills of Gates.


Organization(s) ........................... MicrosoftCountries .............................................. USAIndustry ........................................ SoftwarePub/Rev Date ..................................... 2003Case Length ............................... 13 PagesTN Length ............................................. N/A

Women and Entrepreneurship

AbstractThe case "Women and Entrepreneurship,"discusses the entrepreneurial traits of foursuccessful women entrepreneurs/organizations run by women, operating indifferent fields. It traces their careers from thebackground in which they set up theirbusinesses to the success they have beenable to achieve. It also touches on thedifficulties women face in setting up andrunning businesses and the way in whichthese women overcame these difficulties.

IssuesComparison of the entrepreneurial styles ofsome women entrepreneurs.

Reference Numbers

ICMR ....................................... LDEN 013ECCH ...................................... 803-033-1

Organization(s) ........ Mahila Griha Udyog,Balaji Telefilms

Limited, BioconCountries ............................................. IndiaIndustry ........................................... VariousPub/Rev Date ..................................... 2003Case Length ............................... 13 PagesTN Length ..................................... 4 Pages

Shahnaz Hussain: A Successful Indian

Woman Entrepreneur

AbstractThe case discusses the growth of theShahnaz Hussain Group, one of the largestproducers of ayurvedic and herbal productsin the world. It begins with a personal profileof Shahnaz Hussain and her idea of producingand marketing ayurvedic products as asubstitute for chemical cosmetics, which, shebelieves, do more harm than good. It thentraces the growth of her brand from a nicheproduct in the Indian market to a brand retailedin most of the major stores around the world.The case focuses on the factors that makeShahnaz Husain products what they are andexamines Shahnaz's business style. It alsotakes a look at the subsidiary and ancilliary


activities of the Group, like training institutes,Ayurvedic massage centers and healthresorts.

IssuesQualities of a successful woman entrepreneur.


Organization(s) ............. Shahnaz HussainHerbals

Countries ............................................. IndiaIndustry ........... Cosmetics and Skin CarePub/Rev Date ..................................... 2003Case Length ............................... 12 PagesTN Length ............................................. N/A

Dhirubhai Ambani and Reliance

AbstractThe case, "Dhirubhai Ambani and Reliance"provides an insight into the entrepreneurialand leadership qualities of Dhirubhai Ambani,the founder of the Reliance Group.The case starts with a description of the earlycareer of Dhirubhai at Aden and his starting ofthe Reliance Group in the days of the 'LicenseRaj.' The case describes how Dhirubhaigrabbed every opportunity that came his wayand built Reliance to a Rs. 620 billioncompany till the time of his death.It gives a description of the far sightedness ofDhirubhai. It also showcases hisentrepreneurial abilities along with his potentialto turn ideas into reality.

IssuesEntrepreneurship.


Organization(s) .... Reliance India LimitedCountries ............................................. IndiaIndustry ........................................... VariousPub/Rev Date ..................................... 2003Case Length ............................... 17 PagesTN Length ............................................. N/A

Ekta Kapoor: The Queen of Indian Soaps

AbstractThe case examines the entrepreneurial styleof Ekta Kapoor, the driving force behind BTL.It explores the way in which she made BTLone of the most powerful and successfulcompanies in the field of television. The casealso discusses aspects of Ekta Kapoor'sserials and their impact on BTL's success.

IssuesEntrepreneurship and leadership qualities ofa successful woman entrepreneur.


Organization(s) .... Balaji Telefilms LimitedCountries ............................................. IndiaIndustry ............ Media and EntertainmentPub/Rev Date ..................................... 2003Case Length ............................... 14 PagesTN Length ..................................... 5 Pages

The Saga of Lee Iacocca: From Ford to Chrysler

AbstractThe case discusses the leadership qualitiesand management style of Lee Iacocca andhow he transformed a near bankruptcompany, Chrysler, into one of the leadingautomobile manufacturers in the world.The case discusses at length the majorachievements of Iacocca at Ford Motors andChrysler, and critically examines the positiveas well as the negative aspects of Iacocca'sleadership.

IssuesDifferentiating a leader from a manager,leadership style of Lee Iacocca.


Organization(s) ................... Ford, ChryslerCountries .............................................. USAIndustry .................................. AutomobilesPub/Rev Date ..................................... 2003Case Length ................................ 11 PagesTN Length ............................................. N/A

Lijjat Papad: Women and Entrepreneurship

AbstractThe case "Lijjat Papad-Women andEntrepreneurship" describes the successfulentrepreneurial venture set up by seven semi-literate women from a small community inrural India.The case gives an account of the setting upand functioning of the Sri Mahila Griha UdyogLijjat Papad (SMGULP). It charts the growthof the organization and shows how it becameworth Rs. 3 billion in four decades. Theobjectives of the organization and its corevalues and principles have also beendiscussed.

IssuesEntrepreneurial traits of some of the successfulwomen entrepreneurs of India.

Reference Numbers

ICMR ....................................... LDEN 008ECCH ...................................... 803-014-1

Organization(s) ........ Mahila Griha Udyog,Balaji Telefilms,

Biocon GroupCountries ............................................. IndiaIndustry ........................................... VariousPub/Rev Date ..................................... 2003Case Length ............................... 13 PagesTN Length ............................................. N/A

Louis V. Gerstner Jr.: The Man Who Turned IBM Around

AbstractThe case examines in detail the way in whichLouis V. Gerstner transformed one of the mostadmired companies in the US - IBM, from aloss-making one to a market leader. The casefurther examines the leadership qualitiesof Gerstner which contributed to thistransformation. It also gives an account ofGerstner's past experiences, and how helearned from those experiences. The casedetails several measures taken by Gerstnerto turn IBM around including customerorientation, reducing work force, decentralizingdecision making, developing e-businessstrategies, etc.

IssuesRole of a leader in reviving a loss makingcompany, change management.

Reference Numbers

ICMR ....................................... LDEN 007ECCH ...................................... 803-018-1

Organization(s) .................................... IBMCountries .............................................. USAIndustry ................ Information TechnologyPub/Rev Date ..................................... 2003Case Length ............................... 14 PagesTN Length ............................................. N/A

Oprah Winfrey: The Story of an Entrepreneur

AbstractThe case examines the entrepreneurial skillsof Oprah Winfrey, Chairman of the Harpo groupof companies and the world's most successfultelevision talk show host. Oprah's childhood,her interests, and her entry into the mediaworld are explored in detail. The casediscusses how Oprah, 'with her skill of


soothing souls,' became one of the richestwomen and most influential personalities inthe US and many other parts of the world.The case also talks of the Harpo group's entryinto various businesses and comments onOprah's role in each of them. Oprah'sphilanthropic ventures are also explored.

IssuesImportance of personal and interpersonal skillsfor building a business empire.

Reference Numbers

ICMR ....................................... LDEN 006ECCH ...................................... 803-019-1

Organization(s) ............................................Countries .............................................. USAIndustry ...................................... Media and

EntertainmentPub/Rev Date ..................................... 2003Case Length ............................... 14 PagesTN Length ............................................. N/A

Akio Morita: The Man Who Made Sony

AbstractThe case discusses in detail about theleadership style of the co-founder of SonyCorporation - Akio Morita. The case discussesall-important aspects of his leadership styleincluding his ability to imagine, design,implement and innovate new products,marketing, brand management strategies andhuman resources skills. The case also talksabout how Morita adopted globalization anddiversification strategies to transform Sonyinto a global leader in the consumer electronicsindustry.

IssuesVision, leadership style, and value systemof Akio Morita.

Reference Numbers

ICMR ....................................... LDEN 005ECCH ...................................... 403-009-1

Organization(s) ................................... SonyCountries ........................................... JapanIndustry ................. Consumer ElectronicsPub/Rev Date ..................................... 2003Case Length ............................... 12 PagesTN Length ............................................. N/A

Michael Dell: The Man Behind Dell

AbstractThe case examines the entrepreneurial andleadership skills of Michael Dell, the CEOand Chairman of leading online PC retailer

DELL. Michael's interests and businessventures during his school days and his entryinto the computer business are explored indetail. His leadership skills and theircontribution to DELL's success have also beenstudied. The case also throws light on someof the criticisms leveled against Michael Dell.

IssuesVarious aspects of Michael Dell'sentrepreneurial and leadership abilities.

Reference Numbers

ICMR ....................................... LDEN 004ECCH ...................................... 402-015-1

Organization(s) .................. Dell ComputesCountries .............................................. USAIndustry .................................... ComputersPub/Rev Date ..................................... 2002Case Length ................................ 11 PagesTN Length ..................................... 5 Pages

Narayana Murthy and Infosys

AbstractThe case 'Narayana Murthy and Infosys'describes how Narayana Murthy, set upIndia's leading software company - Infosys.Narayana Murthy turned a small softwaredevelopment venture that he had set up withhis friends in 1981, into one of the leadingcompanies of the country. Infosys grewrapidly throughout the 1990s.Narayana Murthy distributed the company'sprofits among the employees through a stock-option program, and adopted the bestcorporate governance practices. All thisearned him praise and respect.In 1999, the company became the first Indianfirm to be listed on the Nasdaq Stock Market.In 2000, Infosys was poised to become atrue global company.

IssuesLeadership style.

Reference Numbers

ICMR ....................................... LDEN 003ECCH ...................................... 402-017-1

Organization(s) ............................... InfosysCountries ............................................. IndiaIndustry ......................................... InfotechPub/Rev Date ..................................... 2002Case Length ................................. 7 PagesTN Length ..................................... 4 Pages

GE and Jack Welch

AbstractThe case 'GE and Jack Welch' talks aboutthe leadership style of Jack Welch, ex-Chairman and CEO of General Electric.Jack Welch joined GE in 1960, and wasnamed the CEO in 1981. In the initial yearsas CEO, Jack Welch initiated a restructuringplan, which included massive job cuts,positioning the various businesses as numberone or number two in the respective segments,and selling off unprofitable ones.He dismantled the 29 layers of hierarchy andmade GE an informal company. The casealso throws light on some of the other importantaspects of Jack Welch's strategies like sixsigma, globalization, boundary lessorganization etc.

IssuesStrategies that transformed GE into the mostvaluable company in the world.


Organization(s) ...................................... GECountries .............................................. USAIndustry ........................................... VariousPub/Rev Date ..................................... 2002Case Length ................................ 11 PagesTN Length ..................................... 4 Pages

The Ramoji Group

AbstractThe case, 'The Ramoji Group' talks aboutthe group from Andhra Pradesh (India) thatbecame a Rs 15 billion empire under theentrepreneurship of Ramoji Rao.The case discusses in detail, the variousstrategies of Ramoji Rao's strategies to expandinto the media (print and broadcast),entertainment, foods, films and other industries.The group seemed successful as it derivedsynergies from all its varied businesses.

IssuesEntrepreneurial skills


Organization(s) ............................... VariousCountries ............................................. IndiaIndustry ............ Media and EntertainmentPub/Rev Date ..................................... 2002Case Length ................................. 9 PagesTN Length ..................................... 4 Pages

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