LeadDog Soccer Experience & Agency Overview

LeadDog Marketing GroupSoccer Experience & Agency Overview

501 Cesar Chavez St., Ste. 115 San Francisco, CA 94124 !

LEADDOGMARKETING.COM

© LeadDog Marketing Group San Francisco | New York City© LeadDog Marketing Group San Francisco | New York City

LeadDog & Soccer

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F U T B O L C L U B

!We play soccer. We work everyday in soccer. We are soccer. Soccer is our life source. It isn’t just IN our blood, it IS our sustenance. Soccer is our nature. !There are scores of people on LeadDog staff who, when we were young, chose to make soccer our life; on the field for those gifted players and off the field for those with equal determination to imprint it in bold on our character. !Our staff has worked on every major soccer event in the USA since the 1984 Olympics through the 1994 FIFA World Cup, the 1999 FIFA Women’s World Cup, the launch of Major League Soccer and the creation of our own national program, Alianza de Futbol. We’ve worked for events, for professional teams, elite clubs, and professional leagues. We’ve worked for celebrity athletes and we’ve worked for brands. But really, we’ve always worked for the millions of players in the US and proudly claim to be slaves to their soccer desires. !We love our work and that’s why we feel lucky to have produced more soccer event days in the past 10 years than any agency in the country including Soccer United Marketing.

© LeadDog Marketing Group San Francisco | New York City© LeadDog Marketing Group San Francisco | New York City

STRATEGIC MARKETING AGENCY Fully-integrated with all services in-house !

EXPANDED WEST COAST PRESENCE Recently opened San Francisco office

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INTEGRATED STORYTELLERS 165+ passionate, creative minds

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INTERNATIONAL PRESENCE Founded in NYC with international presence

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INDEPENDENT & PASSIONATE Independent in ownership & spirit

Who Is LeadDog?

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SAN FRANCISCO

LOS ANGELES

MEXICO CITY

NEW YORK

BOSTON

COLUMBUS

BOGOTA

© LeadDog Marketing Group San Francisco | New York City

Big Agency Services, Boutique Agency Service

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Experiential Marketing & Events

Launch Campaigns

Strategic Partnerships

Social Media Platforms

PR & Communications

Digital & Interactive

Sweepstakes & Contests

Design & Branding

Hospitality B2B Campaigns Strategic Business Planning

Revenue Generation

Sponsorship Strategy

Sports Marketing

Talent Management

© LeadDog Marketing Group San Francisco | New York City 5

Diverse Client Base

CAUSEFOOD & BEVERAGE MULTI-CULTURAL GOVERNMENTSPORTS &

ENTERTAINMENT RETAILMEDIA & TECHNOLOGY

S O C C E R E X P E R I E N C E


LARGEST AMATEUR HISPANIC SOCCER EVENTS IN THE UNITED STATESAlianza de Fútbol Hispano

LeadDog Owned Venture | Sponsorship Development | National Media Partnerships | Community Activations


BRINGING THE SOCCER COMMUNITY IN-STOREStore Events, On-Site Activations, Alianza U

In-Store Production | Sponsorship Development | Drive-to-Retail | Community Activations


PRODUCED NIKE’S GLOBAL SCOUTING PROGRAM IN THE USAThe Chance

5-City Tour | Event Operations & Logistics | Creative Development | Player Recruitment


AÑO 10 | VOLUMEN 1

www.espndeportes.com/larevista

RAFAEL MÁRQUEZ

“MÉXICO ES UN PAÍS CONFORMISTA, TENEMOS QUE CAMBIAR Y BUSCAR LA EXCELENCIA”

LEANDRO, EL HIJO PRÓDIGO

REGRESA A SU CASA

MÓNICA PUIG, LA NUEVA

CARA DEL TENIS LATINOAMERICANO

LOS 9 ATLETAS QUE DEFINIRÁN EL FUTURO DEL DEPORTE

YASIELPUIG

JOSÉFERNÁNDEZ

OFERTA ESPECIAL

REPRESENTING MEXICO’S MOST SUCCESSFUL ATHLETERafa Marquez Representation, Foundation

Player Endorsements | Foundation Sponsorships | Event Production | Strategic Development


TOP ATHLETE REPRESENTATION Giovani Dos Santos, Pibe Valderrama, Jorge Campos, Jurgen Klinsmann

Marketing Endorsements | Player Appearances Talent Management


ENGAGING FANS THROUGH LIVE SCREENING EXPERIENCESWomen’s World Cup Viewing Parties

Times Square Viewing Parties | Partner Activation | Social Media Integration


BRINGING MEXICO & USA SOCCER LEGENDS TO TEQUILA, MEXICOJimi Cup 2012, 2013

Event Operation | Stadium Built | Talent Management | Legends Game


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Anatomy

Vintage LogoLaurels, Stars and

Roman Ornaments

Typography

Color

Trajan ProABCDEFGHIJKL

MNOPQRSTVWXYZRepresents club’s history and colors

Representexcellence and the city of rome Typeface designed based on

the “Trajan’s Column” ancient alphabet

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REFRESHING AN ICONIC BRANDAC Roma: Brand Identity Re-Design

Turnkey Design of New Brand Identity

O T H E R H I G H L I G H T E D E X P E R I E N C E

© LeadDog Marketing Group San Francisco | New York City© LeadDog Marketing Group San Francisco | New York City 16

BRINGING ICONIC BRANDS TO LIFE WITH A YEAR OF ACTIVATIONS 2014 NY/NJ Super Bowl Host Committee

2.5 Years of Strategic Development | Integrated Campaigns | Signature Event Series


BRINGING BRAND SPONSORSHIPS TO LIFECiti's Sochi Experience in Support of Team USA

7 VIP Hospitality Events | Talent Engagement | Environmental Design | Employee Engagement


DRIVING BRAND AWARENESS THROUGH PARTNERSHIPSChampionship Drive

Nine-Year Partnership | Revenue-Generating Sponsor Activations


CREATING BUZZ AROUND A NEW PRODUCT LAUNCHReebok ZQuick Launch

Integrated Launch Campaign | National Tour | Talent Integration | Drive-to-Retail


ENGAGING PASSIONATE FAN BASES THROUGH ANNUAL PROPERTIESFan Axxess

Eleven-Year Relationship | Multi-Market Events | Turnkey Sponsor Integration


DRIVING PREMIERE RATINGS THROUGH PR INITIATIVES/STUNTSThe Americans

20,000,000+ PR Impressions | Creative Development | Event Production


CONNECTING CONSUMERS ON A GLOBAL LEVELCES Activations | Visual Life Global Pop-Ups | Experience Intel: Look Inside Global Tour

Global Tour | Immersive Experience | Talent Integration | 12+ Countries


BRAND ACTIVATIONS ACROSS STATES & ONLINESocial Media AOR & Experiential AOR

Consumer Engagement | Fully Integrated Campaign | Signature Events | Website Development | 2 Billon+ Impressions50


MEDIA BRAND LAUNCHES & ENGAGING A CORE FAN BASERe-Brand & Club de Noveleras National Activations

Secured Ringing of NASDAQ Bell | 10-City Mobile Tour | 330,000,000+ Impressions

© LeadDog Marketing Group San Francisco | New York City

Thank you!

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501 Cesar Chavez St., Ste. 115 San Francisco, CA 94124

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LEADDOGMARKETING.COM

Documents

LeadDog Soccer Experience & Agency Overview