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GROW YOUR OPT-IN
DATABASE!
LEADS
Lead Generation Program
FOR MORE AD SPECIFICATIONS AND INFORMATION, SEE REVERSE.
The ProgramGain exposure in front of our most qualified audience and grow your opt-in database with our Lead Generation program. When visitors sign up to receive the Washington,DC Visitors Guide or the monthly Visitor email, they canrequest to receive information about your destination orbusiness. Upon selecting, users receive an instant auto-generated email from you (direct them to your site or provide them an offer). You will obtain leads in a weekly email.
Benefits• Allows you to place a message in front of our most
qualified audience.
• Grows your opt-in database for email, direct-fulfillment of print materials or allows you to provide a special offer to those visitors who request to receive.
• Sold on a cost-per-lead basis, guaranteeing your return.
FEATURES & SPECSFormatted Ad on the Submission PageAfter a user selects to receive info from washington.org they are taken to the Leads Listing page. Your formatted ad will displaythere, including a photo, headline, advertiser name and copy.
CREATIVE TIPS• Make sure to sell the user on your value proposition.• Tell the user what they will get by checking your box:
Check the box to receive an immediate special offer.
Check the box to sign up for our monthly email where you’ll be kept in the loop on current events and specials.
Check the box to receive our visitors guide and our monthly email.
Do NOT include your website here; the call-to-action is to get them to check your box.
Friday, June 10, 2016 at 11:21:13 AM Eastern Daylight Time
Page 1 of 1
Subject: Thank you for your request!Date: Friday, June 10, 2016 at 11:16:37 AM Eastern Daylight TimeFrom: Miles on behalf of DesEnaEon DCTo: [email protected]
Thank you!Thank you for requesting information about these great businesses! Look for
information directly from them in the coming days.
See More DCand Spend Less with an ExplorerPass®
Go City CardYou are now signed up to receive emails from Go City Card.You’ll be the first to know about exclusive deals, fun things
to do, and more. Can’t wait to explore and save? Startplanning your trip now >
www.washingtondcexplorerpass.com
901 7th Street NW, 4th Floor
Washington, DC 20001-3719
202-789-7000 / Fax 202-789-7037
FORMATTED MESSAGEBusiness Name:
Headline: 50 characters (including spaces)
Body Copy: 350 characters (including spaces)
Photo: 640px(w) x 480px(h) (.jpg)
Confirmation EmailAs soon as the user submits to receive information from you, they will receive an email that you have pre-written. This is your opportunity to further communicate your value proposition and to drive traffic to your site.
CREATIVE TIPS• This is your opportunity to move users down the
funnel to really sell them on incorporating your business into their Washington, DC itinerary.
• Drive them to your website or include a special offer.
Body Copy:
Contact InfoPlease provide contact information for the person who will receive the weekly leads email update.
Name: (Required)
Email: (Required)
Phone: (Required)
DeadlineMaterials are due 3 weeks prior to deployment date.
Supplying Electronic Materials• Any supplied electronic file is subject to return if it does
not meet Miles’ requirements. New materials will need to be provided.
• All images must be a JPG. You must own rights to all imagery and aspects of your ad.
• All colors used must be RGB or Index (Web safe recommended).
Lead Generation Specs
DEADLINES & MATERIALS
FOR QUESTIONS OR TO SUBMIT CREATIVE, CONTACT:Laurel Bookhardt • [email protected] • (800) 683-0010 ext. 2336
