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8/6/2019 Le Specs Brand Book- Eye Respect Ltd.
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8/6/2019 Le Specs Brand Book- Eye Respect Ltd.
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WHATS INLE NAME
Utilizin its distinctive red, white and blue loo
and drop-dead sexy advertisin, Le Specs
commanded a powerul media presence in the
eihties, enjoyin an unprecedented level o
brand reconition.
Le Specs success was testament to its
provocative stylin and its ability to keep up
with current trends, while at the same time
maintainin an aesthetic all o its own. The Le
Specs name arnered a cult ollowin not only
as the must-have eyewear accessory, but as a
true trend-setter in the wider ashion world.
Dened by the reinvention o classic shapes,
Le Specs has ored a position in themarketplace as the leadin youth-driven,
ashion-orward brand. In addition to desin,
the ocus has been on creatin a Le Specs
liestyle throuh its ad campains and
alinment with all thins summer.
Now stocked iN leadiNg fashioN retailers
throughout australia, New ZealaNd,
swedeN, JapaN, chiNa, caNada, Belgium,
germaNy, usa aNd the uNited kiNgdom.
the le specs JourNey coNtiNues.
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SINCE 1979
For anyone born prior to 1985, Le Specs was
a household name. Le Specs ast became
synonymous with everythin Euro Chic and
the sunlass brand du jour to own or every
beach combin eihties Australian.
Re-launched in 2006 ater a 20 year vacation,
the iconic sunlass label once aain became
renowned or its ashion-orward and
innovative desins at an aordable price.
with the uBiquitous tag liNe le specs,
le tough, the le specs BraNd Became aN
icoN for its time iN the mid 1980s - the
suNglasses were uNBreakaBle aNd the
product uNmistakaBle.
1984 2006 2007 2008 2009 2010
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DESIGNER
PROFILE
It was about creatin a collection that was
aordable, but didnt compromise in quality
or detail. No other ashion brand in the
market was oerin cool on-trend product
at an aordable price. explains Tame.
Tame lives in the beachside suburb o
Bondi where he is surrounded by a meltin
pot o sun, sand, sur, the perect locale to
nd inspiration or a lobally reconised
eyewear brand.
lauNchiNg iNterNatioNally iNto regioNs suchas scaNdiNavia aNd the uk has allowed us todraw oN wider iNflueNces, whilst stayiNg true
to our cheeky yet sexy styliNg.
Le Specs desiner Hamish Tame has drawn
upon his passion or sunlasses and vintae
eyewear to create a brand synonymous with
youth ashion.
At the ae o 21 and despite no ormal
trainin in ashion, Tames startin point or
re-launchin the iconic brand was creatin
looks that he and his riends could wear
everyday rom Bondi Beach to summer
music estivals.
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SUNSHADESEYEWEAR
With over 40 years experience, Sunshades
Eyewear is the larest supplier o sunlasses
to Australia and New Zealands leadin
department stores and ashion boutiques.
The Sunshades desin team spends over 100
days overseas every year travellin Europe, the
USA and Asia seekin inspiration, researchin
trends and visitin actories.
Sunshades employs a team o 32 merchandise
manaers and 30 sales representatives and
aents, who represent 4000 ashion and
eyewear specialist stores in Australia and New
Zealand. Sunshades also achieves worldwide
sales via international distributors in key
reions.
le specs is maNufactured aNd distriButedgloBally By suNshades eyewear the
largest australiaN privately owNed eyewear
compaNy, with a turNover iN excess of 3
millioN frames per year iN australia aNd
New ZealaNd.
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THE
CUSTOMERAlways conscious o the latest brands and
trends, the Le Specs customer seeks unique
stylin to express their personality. They mix
hih-end pieces with aordable brands like
Le Specs - with such an accessible price they
can aord to have a ew pairs o sunnies each
season.
Youn in ae or youn at heart, the Le Specs
customer is both male and emale, and the
rane oers them unisex styles that can be worn
anywhere rom music estivals to lazy days at
the beach.
the le specs customer experieNces the BraNd
through a heavily driveN media campaigN,
frequeNt editorials iN iNterNatioNal
press, music festivals, eveNts aNd socialNetworkiNg.
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warmiNg up wiNter chills with the sexiNess of summer, thele specs alpiNe collectioN is desigNed with the europeaNclimate iN miNd.
the alpiNe collectioN is a series of uNisex frames thatiNcorporate heavy mirrored aNd polariZed leNses which
iNcrease colour coNtrast aNd elimiNate glare.
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PRODUCTFEATURES
All Le Specs sunlasses are comprehensively
tested and comply with strict Australian and
International standards or sunlasses. Every
Le Specs sunlass is supplied with a one year
warranty aainst all manuacturin deaults.
METAL STYLES
POLYCARBONATE LENS
Lihtweiht and shatterproo
NICKEL SILVER FRAME
Allery ree coatin
ADJUSTABLE NOSEPADS
For tailored and comortable t
SPRING HINGES
For increased comort
PLASTIC STYLES
SIGNATURE PRINTS
Desined exclusively in house
POLYCARBONATE LENS
Lihtweiht and shatterproo
MOULDED NOSEPADS
Desined or comortable t
CELLULOSE PROPONATE FRAME
Smooth double polished nish
ALPINE STYLES
REVO MIRROR COATING
Reduces lare and UV
0.75 TAC POLARIZED LENS
Eliminates refective lare
POLYCARBONATE FRAME
Lihtweiht and impact resistant
MOLDED NOSEPADS
Desined or comortable t
LE FINE STYLES
NYLON FRAME
Lihtweiht fexible material, impact resistant
POLYCARBONATE LENS
Lihtweiht and shatterproo
MOLDED NOSEPADS
Desined or comortable t
SIGNATURE FLAG STRIPE
Oriinal iconic desin rom 1979
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RETAILPARTNERS
& POS
Le Specs communicates its unique and
distinctive personality in every marketin
endeavour. All point o sale material adheres
to Le Specs core values, belies and imae, and
is produced to maximise customer interaction
and perception o the brand.
Le Specs has created oriinal and eye-catchin
xtures that allow customers to interact with
the product, and retailers to easily manae
inventory and promote sell-throuh. Active
and attentive merchandisers and sales teams
ensure that retail partners are supported in
sellin the brand to its potential, both on a
lobal and local scale.
The broad appeal and diversity o Le Specs is
evident throuh its extensive retail partners.
selliNg through departmeNt stores such as
david JoNes | youth fashioN retailers such
as urBaN outfitters aNd geNeral paNts
| specialty suNglass stores | surf retailers
such as sds aNd Beach culture
| Boutique fashioN stores throughout
australia aNd arouNd the world such as
graNdpa & iNcu | oNliNe fashioN retailers
such as asos
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Polished, proessional, sexy and aspirational
liestyle imaery is the sinature o Le
Specs. Campains are used to transcend the
marketplace and communicate the look and
eel o the Le Specs liestyle to the customer.
Althouh aordability and attainability are
key eatures o Le Specs, campains ocus on
the desirability and aspiration o the product.
They are promoted throuh traditional
and new media channels and set the scene
or the evolution o the brand every year.
the le specs advertisiNg campaigNs have
Become as syNoNymous with the BraNd as
the product itself.
ADVERTISING
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THEEVENTS
Le Specs is a brand desined to be
experienced and enjoyed as well as admired,
and these principals have been applied to
the way the brand is marketed. Involvement
in relevant social & cultural events throuh
sponsorship and ambient marketin activities
have been a hallmark o the brands re-birth
and rowth.
a seNse of play is fuNdameNtal to the
BraNds marketiNg techNiques. le specs
playfully iNteracts with its loyal customer
iN a variety of settiNgs - from workiNg with
retail partNers to fiNd the Next Bum of le
specs to spoNsoriNg australias largest
music festival, Big day out.
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COLLABORATIONS
i chose to work with le specs after meetiNg
with the team aNd fiNdiNg myself amoNglike miNded creative professioNals who love
their work aNd are passioNate aBout what
they do. i really liked the idea of le specs
heritage aNd campaigNs, aloNg with its
irrevereNt aNd cheeky philosophy.
heNry hollaNd
Durin its history, Le Specs has collaborated
with leadin ashion brands, publications,music events and retailers to create limited
edition pieces. 2011 marks the release o the
hihly anticipated Henry Holland or Le Specs
collaboration. Produced in conjunction with
leadin British ashion desiner Henry Holland,
the collection eatures 19 trend-settin pieces.
The Henry Holland collection is desined or
premium department stores, hih-end youth
ashion retailers and ashion boutiques.
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PRESS
Le Specs is represented by leadin PR
specialists lobally and eatured alonside
leadin ashion and luxury brands in maazines
and online around the world.
Promotin the brand throuh PR and celebrity
placement is instrumental in keepin the
brand relevant and the product proressive.
workiNg with key stylists has BeeN iNtegral
to le specs success highlightiNg fashioN
elemeNts of the BraNd, aNd receiviNg
frequeNt placemeNts iN high fashioN
puBlicatioNs.
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WHY
LE SPECS?the uNique propositioN of aN aspiratioNal
fashioN BraNd at a value price
fashioN-forward desigN with wearaBle appeal
stroNg BraNd recogNitioN through a heavy
preseNce iN fashioN editorial
BeiNg high fashioN with regular releases,
le specs is a high stock-turN BraNd
supported By the eNtire suNshades exteNded
family, Both locally aNd iNterNatioNally
a suNglass specialty BraNd with icoNic appeal
a low risk, high returN BusiNess
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WE WELCOME YOUTO THE WORLD OF
LE SPECS.
SUNSHADES EYEWEAR
AUSTRALIA
SALES ENQUIRIES
Ph: +61 283 037 300
NEW ZEALAND
SALES ENQUIRIES
Ph: +64 930 216 35
A-STYL FASHION AgENCY
SWEDEN
SALES ENQUIRIES
Ph: +46 (0) 708 558 384
P_MANN FASHION AgENCY
GERMANY
SALES ENQUIRIES
ChRIStoPh PhLmANN
Ph: +49 (0) 221 998 2571
EYE RESPECT
UNITED KINGDOM
IRELAND
FRANCE
SPAIN
PORTUGAL
BENELUX
CANARY ISLAND
CANADA
DOM TOM
SALES ENQUIRIES
Ph: +44 796 261 8054
SOURCE
CHINA
SALES ENQUIRIES
Ph: +86 215 404 4708
WYLD FASHION AgENCY
SINGAPORE
SALES ENQUIRIES
PH: +65 851 886 20
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