LE GENERAL VS RENAISSANCE

Maya GhanemEmilie ScharlyJérôme Rouas

EASY TO FIND

When typing the name of both hotels, we find itharder to fall on it directly with the « Renaissance ».

Third parties are not visible, which is a sign of good marketing: direct booking and direct contact.

Easy to useThe hotel directs its

customers toward hotelinformation. Next slide will

show how original & complete information is.

In the same way, The renaissance Trocadero isorientating towards hotelinformation. We will seenext that the two hotels

have totally differentlayouts.

Easy to use 2

The General is showing itsdesign, fashion and fun orientation. You can choose to virtually visit the hotel, with plan, exactly as if one wasvisiting his future home! Veryclever, very fun.

In comparison, the Renaissance Hotel isnothing funky. A very classical way of introducing its facilities , showing its business-oriented targeted customer. The website is atthe image of the furnitures.

Engagement, Renaissance

Marriot chain allow prospects and clients to create their own account, due to the fact there is a whole community and customers loyal to the company. The hotel can take advantage of the visibilityof the Brand.

Fidelity programs and rewards are the logical programs attached to the spirit of engagement of the brain.

Engagement, General

There is none, apart from the fact the hotel creates an emotional link with its customers with its design and differientiation.

Easy to book

Both hotels allow the customersto check availability on the first page.

For Le General, the booking engine isfASTbOOKING,

For the Renaissance, its own bookingengine, Marriot’s

Easy to share

The General allows customers to visit the blog of the groups’ otherhotel, and the blog itself is easy to share via twitter. But the site itselfdoes not have any apps allowing us to share it.

Conclusion

We chose two hotels very distinctive in termof design and positionning.

They should improve their customers’ engagement and the possibility to share theirsite through applications and networks.