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8/10/2019 LCL Proposal 2014
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Sponsorship Proposal"Rebuild Pakistan through Entrepreneurship"
Nov. 15JINNAH CONVENTION CENTERISLAMABAD
Learn.
Create.
Lead.
3rdEntrepreneurshipConference
LCL2014
8/10/2019 LCL Proposal 2014
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How
Join the movement!
Rebuild Pakistan
ThroughEntrepreneurship
8/10/2019 LCL Proposal 2014
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The 3rd Annual Entrepreneurship Conference LCL 2014is being organized by Entrepreneurship Development
Institute (Pvt.) Limited supported by Knowledge City
Islamabad.
Organizers
Welcome to the world of Entrepreneurship Development
Institute. EDI is an entrepreneurial venture, launched in the
year 2011, at Islamabad with innovative visions in the chaotic
arena. We are passionately committed to doing whatever it
takes to help our clients be successful. By applying our insights
and experience, we create inventive and elegant solutions that
offer a smarter way forward. Our wide spectrum of potential
services includes Entrepreneurship Conferences, Exhibitions,
Entrepreneurship Publications, Seminars, Trainings, Diplomas
and Franchising service. We don't just identify the problems
but we transform them to powerful business ideas and add
value by creating opportunities, affordable and practical
options to help our clients to achieve their highest
entrepreneurial potential.
About EDI
Knowledge City Islamabad is a non-profit, non-political and
social enterprise effort to make Islamabad a knowl-edge and
economic hub of Pakistan. The mission is to build partnershipswith individuals, groups, communities, government,
universities, social and commercial organi-zations, leverage
their strengths, platform and exper-tise, and become a hub by
providing the 'circuitry' among them. We are not into the
business of creating or owning any knowledge assets, but aim
to provide the unifying force and connectivity among all the
entities that contribute towards a knowledge economy. We
aim to achieve our mission, among other things, by focusing
on promoting an entrepreneurial culture, leveraging strengths
of overseas Pakistanis and our partnerships with universities.
About Knowledge City
Islamabad
Shaping the culture
together!www.edi.com.pk
8/10/2019 LCL Proposal 2014
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LCL
LCL Objectives
LCL Past
Media Partners
15th November
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All proceeds will go directly to support entrepreneurship
For example, your sponsorship could support one or many of the following:
3rd Annual Entrepreneurship Conference LCL 2014
Entrepreneurship Workshop
What Your Sponsorship will Support
Startup Exhibition
50 Parallel Mentorship Sessions
8/10/2019 LCL Proposal 2014
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2National Library Auditorium
1st Annual Conference LCL 2012
2nd Annual Conference LCL 2013
Held in National Library Auditorium Islamabad, this
conference was the 1st Annual Entrepreneurship
Conference and 267 people attended from 39
organizations, took part. Of these participants 213
came from industry and academia to share their
experiences of entrepreneurship and
entrepreneurship education.
Focusing on Global Entrepreneurship and
Development Index (GEDI), LCL 2012explored
creative ways in which entrepreneurship can
support development and help Pakistan to come up
from 86th position reported in GEDI 2012.
In developing the concept and agenda for the conference, EDI was supported by Knowledge Partners,
Council and Ministries. Higher Education Commission and National ICT R&D Fund were Platinum Sponsorsof the event. Other associated sponsors and supporting partners for this year’s event included Roots
Millennium Schools, Coca Cola Beverages, FAST National University, HBL Asset Management, 4CCI, Air Blue,
TCS, USEFP and Mustakbil.com
The format of the event involved a mixture of keynote addresses, open forum speeches, and extensive panel
discussions, as well as the introduction of interactive working groups, plus plenty of scheduled time for
formal and informal networking. Uniquely, the conference continued to bring together all the major
stakeholders in the field of the Entrepreneurship, including policy makers, industry representatives, top
entrepreneurs, and consultants, facilitating a rounded discussion with multiple viewpoints, and an
exceptionally high quality of debate.
3 Jinnah Convention Center Islamabad
The overall theme was addressed through a range of sessions focusing on the following themes:
Entrepreneurship Education & Opportunity Perception
Network Linkages & Business Startup Skills
Risk Capital & Non Fear of Failure
Another segment "Ideas that Inspire" was an
interactive session with 30 entrepreneurs, inspiring
ideas from all key participants, practical viability of
the best idea that inspired to Learn, Create and
Lead had developed. Participants got the
mentorship from entrepreneurs and developed
networking with them for the future collaborations.
The post conference report is prepared by
Entrepreneurship Development Institute(Pvt.) Limited and is available on their website
www.lcl.com.pk
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Target Audience
1.
2.
3.
3rd Annual Conference LCL 2014
Venue :
Attendees :
Conference Theme:
Date:
15th November
15th November
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LCL Participant's Benefits
Network Linkages
Professional Certifications
Free Mentorship Sessions
Keynote Sessions & Panel Discussions
Startup Exhibition
Exploring New Ideas & Business Trends
Post Conference Workshop
EDI has the privilege of
establishing its entrepreneurial
forum to provide complete
mentorship program to the
aspiring entrepreneurs.
The aim is to develop and grow
20 New Ventures from idea
creation to commercialization
stage in 0ne year down the road.
From 25 May 2014 to 24 April2015
LCL is a forum where
entrepreneurs , trainers,
industry experts and aspiring
entrepreneurs come together to
produce successful ventures
that will leave the program financially viable.
Since 2011 EDI has worked with
their rich network of
professionals and entrepreneurs
to hold scheduled office hours
for startup enthusiast who need
advice or help with their
business ideas and career goals.
Our mentors and trainers are
successful entrepreneurs,
venture capitalists, trainers and
academicians who provide
wisdom and guidance to
Pakistan’s emerging and
aspiring entrepreneurs.
LCL Mentorship Programalso offers the annualmemberships to the
aspiring entrepreneurs in
three categories; Casual,Classic and Pro
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LCL 2014 Media Exposure
EDI has strong relationships with
media outlets that have
produced significant exposure –
and are dedicated to providing
opportunities for our partners.
Our total budget for paid and
promotion is PKR 800,000, and
with that we have been able to
negotiate PKR 600,000 in media
value. T ribune OR BusinessRecorder (Proposed)
5 x Paper Announcement Ads -
Size 20 x 3 and 5 Quarter Page
Ad in 2 Page Supplement. Half
Page Post Conference Report in
the Metropolitan Section. 20
Ads in Startup Magazinecirculated in KLI.
We are embarking upon a
Startup Magazine campaign,
with placements of 3000
circulations in Karachi, Lahore,
Islamabad and Rawalpindi
The following TV Channels will
include sponsors name during
their event coverage:
Aaj Tv, Express News, Geo Tv,
ARY News, Samaa Tv, KTN
News,
Every month drive time
promotional Air Ad (20 seconds)
on FM 89.
Past Media Partners
LCL Attendees 3000+
Monthly Email List 10,000+
Budget 0.8 million
Newspaper Supplements 2 Full Pages
Newspaper Ads 20 x 3 10
FM 89 Radio Ads 20 sec x 200
Startup Magazine Ads & Features 4
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Other Promotional Acitivities
Brand Ambassadors
Universities Retailers
BUY
TICKETS
NOW
Centaurus Mall (8 Outlets)
Good Book Shop
Mr. Books F-6 Markaz
Illusions all branches
Saeed Book Bank F-7 Markaz
Gloria Jeans all branches
Haroons all branches
Chaye Khana F-6 Markaz
Coffee Planet F-11 Markaz
Masooms all branches
Manolo Gileto F-11 Markaz
Mocca Cafe F-6 Atrio Cafe & Grill
Juicy Gossip F-11 Markaz
Bahria University Islamabad
AIR University Islamabad
NUST Islamabad
FAST School of Management Islamabad
Hi-Tech University Texila
University of Gujraat
Islamic International University Islamabad
MAJU Islamabad
University of Lahore
IQRA University Islamabad
NUML FEDERAL URDU
Quaid-i-Azam University Islamabad
COMSATS Islamabad
UET Texila
Online Onsite
- Email Blasts
- Website Marketing
- Banner Ads (Others)
- Youtube (Promos)
Offline
- 20,000 Posters
- 15,000 Brochures
- 250 Standees
- 50 Roadside Banners
- 2500 Event Calendars
- 15 Newspaper Ads
- 250 CEOs Invitations
- Backdrop
- Stalls
- Roll-up Banners
- Media Backdrop
- Standees
- Hope Board
- Event Bag/Stationary
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Platinum sponsorship Rs. 1.5 million Gold sponsorship Rs. 1.0 million
Pre- and Post-Event
Publicity & Event
Visibility
Hospitality & EDI
2014 Materials and
Events
Pre- and Post-Event
Publicity & Event
Visibility
Hospitality & EDI
2014 Materials and
Events
• Press release mention
• Visibility on
website
• Extensive publicity via
traditional and socialmedia platforms before
and after event
• Logo placement in half-
page ad in The News
and other 5
announcement ads
• Mention in post-event
e-blasts
• Featured story in
Startup Magazine
• Logo on brochures/
posters and materials
• Display table in LCL
conference 2014
• 10 VIP Passes with full-
service table in prime
location of Conference
• Red carpet photo
opportunities withspeakers, entrepreneurs
& corporate leaders
• Logo on 1500
workshop folders
• Banners & Logo on LCL
2014 website with the
link
• Mention in EDI post
annual report
• Logo on media backdrop
of the LCL 2014
Conference
• Press release mention
• Visibility on
website
• Extensive publicity via
traditional and socialmedia platforms before
and after event
• Logo placement in half-
page ad in The News
and other media
placement
• Mention in post-event
e-blasts
• Logo in the Startup
magazine (LCL Section)
• Logo on posters of
workshop
• Display table in LCL
conference 2014
• 5 VIP Passes with
reserved seating in
prime location
• Red carpet photo
opportunities withspeakers, entrepreneurs
& corporate leaders
• Mention in post
Workshops report
• Banner & Logo on LCL
2014 website with the
link
• Mention in EDI
annual report
• Logo on media backdrop
of the LCL 2014
Conference
Pre- and Post-Event
Publicity
On-site Signage and
Recognition
Hospitality Additional
Opportunities
• Your logo embedded in
LCL Logo
(exclusive)
• Joint press release
(exclusive)
• Presented by status on
website
• Extensive publicity via
traditional and social
media platforms before
and after event
• Presented by status and
exclusive half-page ad in
The News. Logo on
other media placement
and e-blasts
• Name and Logo
placement throughout
Workshops, Webinars,
and LCL Conference
• Opportunity to provide
and display your own
banners (subject to
approval)
• Speaking opportunity at
event (exclusive)
• Logo on 20,000 posters,
15,000 brochures
• Logo on 5 announcement
Ads The News
• Display table in LCL
conference
• 20 VIP Passes with full-
service tables in prime
location
• Red carpet photo
opportunities with
speakers, entrepreneurs
& corporate leaders
• Private meet and great
with LCL organizing
committee (exclusive)
• Invitation to serve as an
event chair for the 3rd
Annual Conference
• Logo on the media
backdrop of the LCL
2014 conference
• Profile & logo in
Startup magazine
(circulation 3,000)
(exclusive)
• Feature story in EDI
annual report
• Landing page, 2
Banners, & Logo on
LCL, Startup website
with link to your
website
• Logo on 1500 workshop
folders & stationary
• Acknowledgment on
every month
Promotional Drive Fm89
Exclusive Sponsorship Rs. 2.5 millionofficial underwriter of LCL 2014
LCL 2014: Major Sponsorship Opportunities
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Conference K it
Rs.250 ,000
“ LCL” Make it happen
Rs. 15
0,000
Messages of Hope Board
Rs. 150,000 LCL attracts many students and
aspiring entrepreneurs. By
sponsoring the Workshop Kit, your
brand this exciting new attraction
where entrepreneurs, dignitaries
and workshop Keynotes will
participate.
This sponsorship comes with a
marketing package and 10 VIP
Passes to the workshop series.
This section entails awareness
sessions in the campuses during
the marketing campaign. Your
logo will be displayed on the
screens.
This sponsorship comes with a
marketing package and 5 VIP
Passes to attend the LCL
awareness series throughout thequarter .
Sure to be a memorable attraction,
this oversized display will allow
guests to post quotes and messages
of encouragement for the new
young entrepreneurs. We will bring
the board to venue.
This sponsorship comes with a
marketing package and 2 VIP
Passes to the conference.
Exhibitor Booth Rs.
50,000
Tea Item Donation Gift Bag Donation
Exhibitors will receive a stall
space in our popular Conference
& Franchise Exhibition
plus
2 VIP Passes to the event
Private resturents and cafes can
sponsor the event without paying
money but will be providing tea
and food items during the
Conference & Training.
VIP Bag: 200 pieces
Event Bag: 1,200 pieces
Donors will receive tickets/VIP Passes
based on value of donated items
VIP Passes include: Expedited check-in, LCL reception, entrance to exclusive VIP areas
throughout the entire day , guaranteed reserved seating in prime locations, gift bag, great
discounts on LCL Services , and much more.
Startup Magazine Ad
Rs. 40,000
T-Shirts
Rs. 7 5,000 Conference Back Drop
One full page color Ad will be given
in the Startup magazine circulation
of 3,000 in Universities, Cafes,
Retailers, Airports, Air Blue, BusinessIncubation centers and CEOs.
This sponsorship comes with a
marketing package and 2 VIP
Passes to the conference.
100 T-Shirts for the LCL Brand
Ambassadors covering all the
universities in Islamabad, 15
universities of Lahore and 15universities of Karachi.
This sponsorship comes with a
marketing package and 2 VIP
Passes to the conference.
Placement of your logo in the back
drop of the LCL conference by
providing the printed back drop of
the event, the size of the back dropis 66 x 20 feet.
This sponsorship comes with a
marketing package and 1 VIP Pass
to the conference.
LCL 2014: Special Branding Opportunities
www.lcl.com.pk