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LCASLA  Strategic  Planning  Meeting    Friday  and  Saturday,  June  1  –  2,  2013  Baton  Rouge,  LA    

 The  mission  of  the  Louisiana  Chapter  American  Society  of  Landscape  Architects  is  to  lead,  to  educate  and  to  participate  in  the  careful  stewardship,  wise  planning  and  artful  design  of  our  cultural  and  natural  environments.    Advocacy  and  Awareness  

• Enhance  the  public’s  awareness,  understanding  and  appreciation  of  the  value  of  landscape  architecture  to  Louisiana  and  its  people.  

• Support  and  protect  the  right  to  practice  landscape  architecture  in  Louisiana.  Member  Services  and  Support  

• Foster  professional  growth  through  continuing  education,  networking  and  leadership  development  opportunities.    

• Recognize,  celebrate  and  promote  the  excellence  of  landscape  architects  and  the  diversity  of  the  profession.  

• Actively  support  and  develop  emerging  professionals  through  chapter  programming.  Supporting  the  Profession  

• Engage  Louisiana  State  University  students  and  faculty  to  sustain  the  future  of  the  landscape  architecture  profession.  

• Cultivate  interest  in  landscape  architecture  and  increase  the  profession’s  diversity  through  career  discovery.  

Governance  &  Management  • Provide  transparent  and  accountable  leadership  through  open  communication  with  the  

membership.  • Efficient  use  of  chapter  resources  based  on  member  needs  and  priorities.  • Identify  and  invest  in  future  leadership  to  ensure  the  viability  of  the  chapter.  

 

 Attendees  Haley  Blakeman,  ASLA       President  Greg  Grandy,  ASLA       President-­‐Elect  Jenny  Harbourt,  ASLA       Secretary  Chris  Ferris,  ASLA       Treasurer  Steve  Shurtz,  ASLA     Trustee  Shannon  Blakeman,  ASLA       Past  President  Becky  O’Neal,  ASLA     At-­‐Large  Representative  Chad  Danos,  FASLA       ASLA  Vice-­‐President  of  Governmental  Affairs    Facilitator:  Barbara  Drobins   Director,  ASLA  Member  and  Chapter  Services  Department    Strategic  Objective  Statements  and  Goals  The  participants  then  drafted  the  following  strategic  objectives  for  the  Louisiana  chapter,  set  goals  and  identified  programs,  activities  and  events  to  reach  each  objective.    

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Advocacy  and  Awareness  Strategic  Objective:  Enhance  the  public’s  awareness,  understanding  and  appreciation  of  the  value  of  

landscape  architecture  to  Louisiana  and  its  people.  Goal  1.  Increase  public  relations  initiatives.  

• Identify  public  relations  chair  • Create  chapter  speaker  bureau  • Document  chapter  activities  (photos)  • Craft  media  relations  plan  

o Increase  distribution  of  press  releases  • Hold  National  Landscape  Architecture  Month  (NLAM)  activities/events  (and  notify  national  

office)  • Encourage  members  to  submit  Year  of  Public  Service  (YPS)  projects  • Utilize  social  media  

o Link  to  practice  law  information  to  website  o Update  website  and  Facebook  

Goal  2.  Increase  landscape  architects  influence  on  boards,  committees  and  taskforces.  • Identify  opportunities  • Identify  appropriate  chapter  representative  

 Strategic  Objective:  Support  and  protect  the  right  to  practice  landscape  architecture  in  Louisiana.  Goal.  1.    Establish  a  chapter  Advocacy  committee.  

• Increase  advocacy  network  participation  o Distribute  member  alerts  

• Identify  legislative  issues  and  priorities  o Selection  boards  o Restraint  to  practice  (municipalities)  o Communicating  the  value  of  landscape  architects  to  state  agencies  

• Monitor  legislation  • Promote  legislative  successes  to  members  and  outside  parties  • Solicit  member  information  on  municipal  ordinances  related  to  the  defense  of  practice  • Identify  lobbyist  role  and  tasks  –  provide  to  Executive  Committee  • Identify  rules  and  regulations  that  need  updating/input  and  develop  strategies  to  address  

Goal  2.   Educate  decision  makers  on  the  role  of  landscape  architects  in  addressing  the  unique  needs  of  the  Louisiana  environment  and  culture.  

• Utilize  chapter  speaker  bureau  • Engage  municipalities  by  providing  topical  information  and  data  • Solicit  invitations  to  Louisiana  Municipal  Association  and  Louisiana  Police  Jury  Association  

meetings  • Identify  methods  to  engage  decision  makers  to  more  effectively  administer  rules  and  regulations  

to  increase  opportunities  for  landscape  architects  Goal  3.  Formalize  allied  collaborations.  

• Identify  mutual  advocacy  interests  • Form  state  chapter  presidents  council  • Explore  the  possibility  of  a  joint  leadership  development  workshop  with  a  state  allied  profession  

organization    Member  Services  and  Support  Strategic  Objective:  Foster  professional  growth  through  continuing  education,  networking,  and  

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leadership  development  opportunities.    Goal  1.   Create  professional  development  plan.  

• Conduct  chapter  annual  meeting  • Host  networking/social  events  (tailgating,  etc)  

o Host  regional  events  (Baton  Rouge  and  New  Orleans)  • Provide  continuing  education  opportunities  

o Host  regional  events  (Baton  Rouge  and  New  Orleans)  o Host  lunch  and  learns  o Host  local  practice  insights  roundtables  

• Increase  volunteer  and  service  project  opportunities  • Investigate  becoming  an  approved  Landscape  Architecture  Continuing  Education  System  (LA  

CES)  provider  or  offering  it  in  conjunction  with  neighboring  ASLA  state  chapters.  Goal  2.  Develop  membership  management  plan.  

• Craft  member  recruitment  plan  o Expand  prospective  member  list  

“Fringe”  members  (non-­‐traditional  landscape  architects)   Louisiana  State  University  alumni  list   Affiliate  members  (vendors,  contractors)   Coordinate  with  national  on  prospective  member  list  

• Continue  licensee  certificate  printing  and  mailing  • Approach  firm  principals  in  supporting  membership  (dues  and  time)  • Craft  member  retention  plan  

o Initiate  new  member  welcome   Welcome  calls   New  member  social  events   Newsletter  spotlight  

o Increase  member  value  communications    Strategic  Objective:  Recognize,  celebrate  and  promote  the  excellence  of  landscape  architects  and  the  

diversity  of  the  profession.  Goal  1.  Administer  effective  recognition  programs.  

• Execute  the  chapter  awards  program  o Evaluate  expanding  the  program  to  include  contactors  and  advocacy  supporters  o Promote  award  recipients  o Archive  past  award  winners  and  significant  works  

• Develop  chapter  volunteer  and  service  recognition  program  • Recognize  long-­‐term  members    

o Newsletter  spotlight  • Chart  pathway  to  fellowship  

 Strategic  Objective:  Actively  support  and  develop  emerging  professionals  through  chapter  programming.  Goal  1.  Design  chapter  programs  for  emerging  professional  members.  

• Launch  mentorship  program  o Engage  Fellows  and  chapter  past  presidents  

• Increase  job  resource  postings  • Develop  Landscape  Architect  Registration  Examination  (LARE)  prep  program  • Promote  licensure  and  the  PLA  (Professional  Landscape  Architect)  designation  

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Goal  2.  Explore  future  practice  issues  for  emerging  professionals.  • Landscape  architect  in  training  

 Supporting  the  Profession  Strategic  Objective:  Engage  Louisiana  State  University  students  and  faculty  to  sustain  the  future  of  the  

landscape  architecture  profession.  Goal  1.   Strategize  with  Louisiana  State  University  program  chair  and  faculty.  

• Coordinate  Honor  and  Merit  Awards  • Ask  about  availability  of  Louisiana  State  University  game  tickets  for  chapter  use  • Support  Louisiana  State  University  scholarship  trust  • Faculty-­‐to-­‐allied  faculty  coordination  • Software  professional  development  workshops  on  campus  • Encourage  student  participation  in  American  Society  of  Landscape  Architects  Louisiana  chapter  

o Chapter  awards  o ASLA  advocacy  day  and  mid-­‐year  meeting  in  Washington  DC  

Goal  2.   Increase  Louisiana  State  University  programs  and  events.  • Organize  and  host  firm  crawl  • Offer  professional  practice  class  presentations  • Offer  informal  desk  critiques    • Host  portfolio  review  • Add  students  to  advocacy  network  • Utilize  students  volunteers  at  chapter  annual  meeting    • Provide  scholarships  to  chapter  annual  meeting  and  possible  ASLA  annual  meeting  • Bring  student  to  ASLA  advocacy  day  and  mid-­‐year  meeting  in  Washington  DC  • Host  graduating  senior  event  • Offer  professional  mentors  for  each  new  class  to  follow  them  all  five  years  

 Strategic  Objective:  Cultivate  interest  in  landscape  architecture  and  increase  the  profession’s  diversity  

through  career  discovery.  Goal  1.   Engage  diverse  student  populations  to  introduce  landscape  architecture  as  a  career  option.  

• Identify  career  discovery  programs  and  encourage  members  to  participate  -­‐ ASLA  career  discovery  -­‐ ACE  mentor  program  -­‐ Student  Conservation  Association  

• Invite  Louisiana  State  University  students  to  participate  in  career  discovery  outreach    Governance  &  Management  Strategic  Objective:  Provide  transparent  and  accountable  leadership  through  open  communication  with  

the  membership.  Goal  1.  Craft  chapter  communications  plan.  

• Produce  regular  newsletter  distributed  to  members  and  non-­‐members   Highlight  member  value   Spotlight  new  and  longtime  members   Regular  article  on  local  practice  issues  

• Administer  member  surveys  • Set  chapter  communications  calendar  

Newsletter   Membership  correspondence  (new  member  welcome,  renewal  reminders,  etc)  

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Sponsor  communications  • Create  chapter  events  calendar    

Executive  Committee  meetings;  promote  meeting  attendance  to  members  and  students   Professionals  development  opportunities   Social  events  

• Post  chapter  governance  information  to  website   Chapter  annual  report   Executive  Committee  minutes  

 Strategic  Objective:  Efficient  use  of  chapter  resources  based  on  member  needs  and  priorities.  Goal  1.  Identify  and  develop  governance  structure  to  implement  strategic  plan.  

• Formalize  committee  structure  • Craft  lobbyist  request  for  proposal  (investigate  chapter  management  options)  • Revisit  chapter  positions  descriptions  and  manuals  

o Review  leadership  terms  Goal  2.  Develop,  review  and  adhere  to  chapter  budget.  

• Conduct  annual  audit  • Follow-­‐up  on  tax  exempt  status  • Consider  advocacy  dues  assessment  

Goal  3.  Administer  and  expand  chapter  sponsorship  program.  • Continue  chapter  annual  meeting  sponsorship  program  • Evaluate  additional  sponsorship  opportunities  • Increase  sponsor  interactions  

Goal  4.   Draft  2016  ASLA  annual  meeting  plan.  • Obtain  Host  Chapter  Agreement  from  ASLA  national  

 Strategic  Objective:  Identify  and  invest  in  future  leadership  to  ensure  the  viability  of  the  chapter.  Goal  1.  Designate  Associate-­‐At-­‐Large  Executive  Committee  position.  

• Craft  position  description  • Outline  responsibilities  and  tasks  

Goal  2.   Design  and  implement  a  chapter  leadership  succession  plan.  • Utilize  past  chapter  presidents  

Goal  3.  Engage  and  develop  future  leaders.  • Provide  leadership  development  opportunities  

o Investigate  leadership  workshop  possibilities  (joint  program  with  allied  professions)    Committees  and  Working  Groups  The  participants  considered  the  programs  and  work  that  needs  to  be  accomplished  to  reach  the  strategic  objectives  and  developed  the  following  committees  and  assigned  tasks.    2016  ASLA  Annual  Meeting  Committee  Executive  Committee  Liaison:  Greg  Grandy,  ASLA  

• Draft  2016  ASLA  annual  meeting  plan    Advocacy  Committee  Executive  Committee  Liaison:  Shannon  Blakeman,  ASLA  

• Increase  advocacy  network  participation  o Distribute  member  alerts  

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• Identify  legislative  issues  and  priorities  o Selection  boards  o Restraint  to  practice  (municipalities)  o Communicating  the  value  of  landscape  architects  to  state  agencies  

• Monitor  legislation  • Promote  legislative  successes  to  members  and  outside  parties  • Solicit  member  information  on  municipal  ordinances  related  to  the  defense  of  practice  • Identify  lobbyist  roles  and  task  –  provide  to  Executive  Committee  • Identify  rules  and  regulations  that  need  updating/input  and  develop  strategies  to  address  • Engage  municipalities  by  providing  topical  information  and  data  (utilize  chapter  speaker  bureau)  • Identify  methods  to  engage  decision  makers  to  more  effectively  administer  rules  and  regulations  

to  increase  opportunities  for  landscape  architects  • Identify  opportunities  to  increase  landscape  architects  influence  on  boards,  committee  and  

taskforces  and  identify  the  appropriate  chapter  representative    Annual  Meeting  Committee  Executive  Committee  Liaison:  Haley  Blakeman,  ASLA  

• Organize  and  execute  annual  meeting      Archive  Committee  (possible  working  group  of  Public  Relations  Committee)  Executive  Committee  Liaison:  Steve  Shurtz,  ASLA    Audit  Committee  Executive  Committee  Liaison:  Chris  Ferris,  ASLA  

• Conduct  annual  audit    Executive  Committee  

• Identify  public  relations  chair  • Set  chapter  communications  calendar  (Secretary)  • Craft  Annual  Chapter  Report  (President)  and  share  with  members  (Public  Relations  Committee)  • Craft  Executive  Committee  minutes  (Secretary  and  post  on  website  (Public  Relations  

Committee)  • Develop,  review  and  adhere  to  chapter  budget  (Treasurer)  • Follow-­‐up  on  tax  exempt  status  (Treasurer)    • Consider  advocacy  dues  assessment  • Formalize  committee  structure  

o Identify  public  relations  chair  (Public  Relations  Chair  Executive  Committee  Liaison)  o Establish  a  chapter  Advocacy  committee  o Identify  committee  members  and  chairs  (Individual  Executive  Committee  Liaisons)    

• Craft  lobbyist  request  for  proposal  (investigate  chapter  management  options)  • Revisit  chapter  positions  descriptions  and  manuals  

o Review  leadership  terms  • Designate  Associate-­‐At-­‐Large  Executive  Committee  position  

o Craft  position  description  o Outline  responsibilities  and  tasks  

• Design  and  implement  a  chapter  leadership  succession  plan  • Utilize  past  chapter  presidents  • Identify  mutual  allied  profession  collaborations  advocacy  interests  

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• Form  an  allied  professions  state  chapter  presidents  council  • Query  allied  professions  about  a  joint  leadership  development  workshop  (with  Professional  

Development  Committee)  • Solicit  invitations  to  Louisiana  Municipal  Association  and  Louisiana  Police  Jury  Association  

meetings  • Strategize  with  Louisiana  State  University  program  chair  and  faculty  on  the  following  items:  

o Coordinate  Honor  and  Merit  Awards  o Ask  about  availability  of  Louisiana  State  University  game  tickets  for  chapter  use  o Support  Louisiana  State  University  scholarship  trust  o Faculty-­‐to-­‐allied  faculty  coordination  o Software  professional  development  workshops  on  campus  (pass  to  Professional  

Development  Committee)  o Encourage  student  participation  in  Louisiana  chapter  awards  o ASLA  advocacy  day  and  mid-­‐year  meeting  in  Washington  DC  

• Explore  future  practice  issues  for  emerging  professionals  (i.e.  LAIT-­‐  Landscape  Architect  In  Training)  

 Fellows  Committee  Executive  Committee  Liaison:  Chad  Danos,  FASLA  

• Chart  a  pathway  to  fellowship  program    Membership  Committee  Executive  Committee  Liaison:  Jenny  Harbourt,  ASLA  

• Administer  member  surveys  • Craft  member  recruitment  plan  

Expand  prospective  member  list   “Fringe”  members  (non-­‐traditional  landscape  architects)   Louisiana  State  University  alumni  list   Affiliate  members  (vendors,  contractors)  

Coordinate  with  national  on  list  • Continue  licensee  certificate  printing  and  mailing  • Approach  firm  principals  in  supporting  membership  (dues  and  time)  • Craft  member  retention  plan  

Initiate  new  member  welcome   Welcome  calls   Newsletter  spotlight  (with  Public  Relations  Committee)   Social  events  (with  Social  Committee)  

Increase  member  value  communications   Recognize  long-­‐term  members     Spotlight  in  newsletter  

• Develop  Landscape  Architect  Registration  Examination  (LARE)  prep  program    NLAM/  Volunteer  Service  Committee  (possible  working  group  of  Public  Relations  Committee)  Executive  Committee  Liaison:  Steve  Shurtz,  ASLA  

• Hold  National  Landscape  Architecture  Month  (NLAM)  activities/events  (and  notify  national  office)  

• Encourage  members  to  submit  Year  of  Public  Service  (YPS)  projects    

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Nominations  Committee  Executive  Committee  Liaison:  Chad  Danos,  FASLA  

• Coordinate  chapter  leaders  election  process  • Choose  candidates  for  ballot  

 Professional  Development  Executive  Committee  Liaison:  Becky  O’Neal,  ASLA  

• Provide  leadership  development  opportunities  to  engage  and  develop  future  leaders   Investigate  leadership  workshop  possibilities  (joint  program  with  allied  

professions  with  Executive  Committee  lead)  • Create  professional  development  plan,  include  the  following:  

o Regional  events  (Baton  Rouge  and  New  Orleans)  o Lunch  and  learns  o Local  practice  insights  roundtables  

• Develop  software  professional  development  workshops  on  Louisiana  State  University  campus  (wait  for  direction  from  Executive  Committee)  

• Investigate  becoming  an  approved  Landscape  Architecture  Continuing  Education  System  (LA  CES)  provider  

• Create  mentorship  program  (utilize  Fellows  and  past  chapter  presidents)    Public  Relations  Committee  Executive  Committee  Liaison:  Steve  Shurtz,  ASLA  

• Craft  chapter  communications  plan  (include  newsletters  and  surveys  with  Membership  Committee)  

• Produce  regular  newsletter  distributed  to  members  and  non-­‐members  (member  spotlights  and  local  practice  articles)  

• Manage/Utilize  social  media  (website,  Facebook  and  twitter)  o Continually  update  web  and  Facebook  o Create  online  chapter  events  calendar    o Post  chapter  governance  information  to  website  (with  direction  from  Executive  

Committee)  o Display  practice  law  information  to  website  o Increase  job  resource  postings  

• Create  chapter  events  calendar    o Promote  meeting  attendance  to  members  and  students  

• Create  chapter  speaker  bureau  • Document  chapter  activities  (photos)  • Craft  media  relations  plan  

o Increase  creation  and  distribution  of  press  releases  • Identify  career  discovery  programs  and  encourage  members  to  participate  

ASLA  career  discovery   ACE  mentor  program  

o Invite  Louisiana  State  University  students  to  participate  in  career  discovery  outreach  • Promote  licensure  and  PLA  (Professional  Landscape  Architect)  designation  • Execute  the  chapter  awards  program  

o Evaluate  expanding  the  program  to  include  contactors  and  advocacy  supporters  o Promote  award  recipients  o Archive  past  award  winners  and  significant  works  

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• Develop  chapter  volunteer  and  service  recognition  program  Social  Committee  Executive  Committee  Liaison:  Tara  Titone,  ASLA  

• Host  networking/social  events  (tailgating,  etc)  o Host  regional  events  (Baton  Rouge  and  New  Orleans)  

• Provide  continuing  education  opportunities  (with  Professional  Development  Committee)  o Host  regional  events  (Baton  Rouge  and  New  Orleans)  o Host  lunch  and  learns  o Host  local  practice  insights  roundtables  

• Increase  volunteer  and  service  project  opportunities  • Investigate  becoming  an  approved  Landscape  Architecture  Continuing  Education  System  (LA  

CES)  provider      Sponsorship  Committee  Executive  Committee  Liaison:    Byron  Pogue,  ASLA  Administer  and  expand  chapter  sponsorship  program  

• Continue  chapter  annual  meeting  sponsorship  program  • Evaluate  additional  sponsorship  opportunities  • Increase  interactions  with  sponsors  

 Student  Engagement  Executive  Committee  Liaison:  TBD  (Associate-­‐At-­‐Large)  

• Organize  and  host  firm  crawl  • Offer  professional  practice  class  presentations  • Offer  informal  desk  critiques    • Host  portfolio  review  • Add  students  to  advocacy  network  • Utilize  students  volunteers  at  chapter  annual  meeting    • Provide  scholarships  to  chapter  annual  meeting  and  possible  ASLA  annual  meeting  • Bring  student  to  ASLA  advocacy  day  and  mid-­‐year  meeting  in  Washington  DC  • Host  graduating  senior  event