LAX N’ ATPittsburgh's

Favorite Lacrosse Store

OpenMonday-Friday: 11am-9pmSaturday-Sunday: 8am- 9pm

Located at10 Frontier DriveGibsonia, PA 15044

Owner: Alex Romoff

My personal skills and experience:• 8 yrs. of playing lacrosse• I played on 3 travel teams so I know a lot of coaches and players in the area• Have been stringing sticks for 8 yrs.• I understand and am in touch with the lacrosse culture and community

My business will be successful because my commitment and loyalty to the lacrosse community that will power me to offer the most personal service as well as the best line of products offered in the Pittsburgh area.

My potential customers are individual customers from the youth level of 8yr. olds to college and post graduate players +24yr. olds living in the Pittsburgh area. Lacrosse players are usually white middle to upper class. They will buy my products and services because lacrosse players regularly need new gear but other stores are either too expensive or do not offer a wide enough selection.

I want my business to portray a wide selection, the best, most welcoming customer service and expertise, along with competitive prices.

Type of business• Retail

Enterprise status• Start-up

Legal form of organization• Sole proprietorship

List of products/services• Lacrosse sticks (heads/shafts)• Lacrosse equipment (helmets, pads)• Lacrosse clothes• Lacrosse stringing offered along with supplies• Balls, Nets, accessories…• ALL AT THE LOWEST PRICE POSSIBLE

Why “Lax N’ At”?• “Lax” is an abbreviation for lacrosse• “N’ At” is a Pittsburgh expression that means “and other things”

Location10 Frontier DriveGibsonia, PA 15044

500 sq. ft.

Rent: $2,156.36/mo.

• Free Standing

• This location is favorable because Gibsonia is a neutral location for the broad lacrosse community in Northern Pittsburgh

Monday: 2 workers for 22 Hrs. total (11Hrs. Each)Tuesday: 2 workers for 22 Hrs. total (11Hrs. Each)Wednesday: 2 workers for 22 Hrs. total (11Hrs. Each)Thursday: 2 workers for 22 Hrs. total (11Hrs. Each)Friday: 2 workers for 22 Hrs. total (11Hrs. Each)Saturday: 2 workers for 26 Hrs. total (13Hrs. Each)Sunday: 2 workers for 26 Hrs. total (13Hrs. Each)

Lax N’ At needs 5 workers (Associates) in addition to myself (Owner)

In order to find workers, I will let local coaches know that I am starting a lacrosse business and would like them to refer any responsible players to interview for a job.

I will hire workers by narrowing down the applicants based on their criteria of experience, skills and abilities. Then I will interview the applicants individually and make my decision based on each interview.

Lax N’ At is open 81 total hours each week. 2 workers are needed to run the store. So 162 hours of labor

Job SpecificationPosition: Associate

Supervisor: (Owner) Mr. Alex Romoff

Rate of pay: $7.25/Hr.

Necessary education: High school diploma

Experience: Must have at least 5yrs of lacrosse experience

Physical requirements: Able to stand for long periods of time

Mandatory skills: Preferably able to string a lacrosse stick, Do basic math (give

change) interact with customers

Training program: Associates will shadow the supervisor for 3-4 days learning all the

details of the products and how to do daily tasks

Job Specification (continued)Major job tasks: stocking the showroom, carrying and stacking boxes in the

storage room

Specific job duties: working the register, stringing lacrosse sticks, assisting

customers and restocking the show-room.

Max Hours per week: 35hrs. Minimum hours per week: 15hrs.

Normal Work Schedule:

Daily: 11am-4pm or 4pm-9pm Weekly: Expected to

work 5-6 Days per week

Employee Benefits:

Vacation: None Insurance: None Other: 25% off all products

CompetitionDicks Sporting Goods, Dunham’s Sports, QC Lax

Dick’s Sporting Goods• Large store• Overpriced products• Overwhelming amount of products, yet limited line of lacrosse equipment• Poor customer service lacks individualized experience

Dunham’s Sports • Large store• Very high prices• Mostly outdoors gear, only a few lacrosse sticks

QC LAX• Store is nicely sized• Competitive priced products• Store is located in the South Hills and is hard to find (hidden in industrial park)

For Every 6 Purchases Made You Receive 10% Off Your Next Purchase!

L A X N’ A T

Purchases Must Be $15 Or More To Receive A “Punch”

Advertising and Promotion

PUNCH CARD

LAX N’ AT

Hours of OperationMon-Friday: 11am-9pmSat-Sun: 8am-9pm

Come Check Out

Pittsburgh’s New

Favorite Lacrosse Store!

Advertising and PromotionFLYERS

Grand Opening will include:

•Flyers

•Every stick strung will be strung for free

•First 100 customers get

a free Lax N’ At T-Shirt

Floor Plan

Alex Romoff

Balance Sheet

5/9/12

Assets Liabilities

Cash $6.00 Friends Payable $10.00

Accountable Receivable $60.00 Family Payable $5.00

Car $8,500.00 Cafeteria Payable $-

Electronics $1,000.00 Library Payable $-

Sporting Goods $600.00 Car Loan Payable $-

Stock $- Total Liabilities $15.00

Clothes $500.00 Capital

Alex Romoff Equity $10,651.00

Total Assets $10,666.00 Total Liability and Capital $10,666.00

Lax N' At Alex Romoff

Income Statement

For Month Ended December 31, 2012

June July August September October November

Revenue from Sales $38,400.00 $38,400.00 $38,400.00 $38,400.00 $38,400.00 $38,400.00

Avg. Customers/Day 20

Avg. Purchase Price $80.00

Days open per month 24

Cost of Goods from Sales $19,200.00 $19,200.00 $19,200.00 $19,200.00 $19,200.00 $19,200.00

Avg. Industry Markup 50%

Gross Profit $19,200.00 $19,200.00 $19,200.00 $19,200.00 $19,200.00 $19,200.00

Operating Expenses:

Owner's Yearly Salary $55,000.00 $4,583.33 $4,583.33 $4,583.33 $4,583.33 $4,583.33 $4,583.33

Wage Expense $3,944.00 $3,944.00 $3,944.00 $3,944.00 $3,944.00 $3,944.00

Rent Expense $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00

Advertising Expense $768.00 $768.00 $768.00 $768.00 $768.00 $768.00

Supplies Expense $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00

Utilities Expense $500.00 $500.00 $500.00 $500.00 $500.00 $500.00

Cell phone & Internet $100.00 $100.00 $100.00 $100.00 $100.00 $100.00

Insurance Expense $100.00 $100.00 $100.00 $100.00 $100.00 $100.00

Loan Payment $2,156.36 $2,156.36 $2,156.36 $2,156.36 $2,156.36 $2,156.36

*4% interest for

10 years

Total Operating Expense $19,151.69 $19,151.69 $19,151.69 $19,151.69 $19,151.69 $19,151.69

Net Income $48.31 $48.31 $48.31 $48.31 $48.31 $48.31

Lax N' At

Equipment List

Note: List any Equipment needed for start-up

Required Equipment for Start Up Amount Total Resource

Technology

Computer(s) $330.00 Office Depot Printer(s) $50.00 Office Max

Phone(s) $38.00 Amazon

Web Page $13.00 Go Daddy Cash Register(s) $69.00 Amazon

Total Technology Cost $500.00

Equipment

Ladder $50.00 Sears Batting Cage $200.00 Amazon

Lacrosse Net $100.00 Amazon Radar Gun and Display $2,000.00 On Deck Sports    

Total Equi;pment Cost $2,350.00

Furniture & Fixtures

Product Racks $300.00 Sports AuthorityDisplay Table $100.00 Walmart

Stools $50.00       

Total Furniture Cost $450.00

Other Assets

      

        

Total Cost of Other Assets $-  

TOTAL COST OF EQUIPMENT $3,300.00

Lax N' At

Start Up Costs

Note: Required Start-up Funds for New Business

Required Start-Up Funds Amount Totals

Fixed Assets

Technology $500.00

Equipment $2,350.00

Furniture and Fixtures $450.00

Other Fixed Assets $-

Total Fixed Assets $3,300.00

Start-up Costs (one-time)

Legal and Accounting Fees $1,000.00

Licenses $1,000.00

Rent Deposit $6,000.00

Utility Deposit $500.00

Other one-time costs  

Total Start-up One-time Costs $8,500.00

TOTAL START-UP COSTS $11,800.00

Note: Copy from Income Statement

Operating Expenses One-Month

Cost of Goods Sold $18,000.00

Owner's Yearly Salary $4,583.33

Wage Expense $3,944.00

Rent Expense $6,000.00

Advertising Expense $720.00

Supplies Expense $1,000.00

Utilities Expense $500.00

Cell phone & Internet $100.00

Insurance Expense $100.00

Total Operating Capital $34,947.33

Six-Month Operating Expenses + One-time Costs $209,683.98

Total Start-up Funds Required $ 212,983.98 **Start-up Funds + Six-Month Operating Expenses