Launching Sunglasses as E-commerce -SuntechglassesSUBMITTED BY : PAVAN NARAYAN ROY (140301014)

Introduction

Indian Eyewear industry is growing with a CAGR of 30 % w.r.to 20 % of global Eyewear market.

Likely to reach by Rs. 43,000 Crores by 2015. 300 % remarkable growth by Lenskart in 3 years Noticeable shift in customer purchases from eyewear from form and

function to form and fashion. Sunglasses market in India is growing at CAGR of about 25 %. Current Sunglass Indian market is Rs. 2,200 crore and 3 Crores pieces

of Sunglasses sold annually. In the Sunglasses market , premium sunglasses are growing at 40 %

and account for 30 % of the overall sunglasses market.

Vision & Mission

Vision To Provide customized sunglasses to customers embedded with latest

technical advancement by integration with mobile technologyMission To provide customer latest design and customized sunglasses at

competitive prices and after sales-services

5 C’s Analysis

Context

Competitor

Customer

Company

Collaborator

Lenskart.com, Smartbuyglasses.com,Fashionnyou.com, Branded Showroom

15-45 years Age groupUpper Middle Class and above.

Oakley, Polaroid, TomFord,Carrera, technically specific glasses etc.

Strong Technology TeamLow cost Leadership product

Reasons

Ever changing consumer preferences Rising per-capita income Growing awareness amid consumers Eyewear becoming more of a fashion accessory and a lifestyle product. Awareness of people about technological product

Technical Specifications Why Rs. 500 Sunglass is different from Rs. 5000 ( Material used, Lens used etc.)? What all features do I want to include in my Website ( Survey to understand the

customer need for categories ( Size, Color) of brand) ( reversible/ irreversible decision)

Types of Sunglasses

Nonprescription sunglasses  latest styles range from retro aviators, gradients and John Lennon sunglasses to dramatic plastics, specialty metals, wraparounds and futuristic shields. Performance Sunglasses Performance sunglasses leave your street shades far behind in terms of flexibility, durability, non-slip materials and high-quality lenses. Polarized Sunglasses Polarized lenses filter the glare that reflects from horizontal surfaces, making your eyes more comfortable when you're driving, out on the water or playing sports. Prescription Sunglasses squinting in the sun, but don't want to endure the blur of going without your eyeglasses. Prescription sunglasses to the rescue .

Technological Advancement in Eyewear Thin-technology lenses improve your appearance by minimizing lens thickness (especially

higher prescriptions) and reducing magnification of your eyes. Thinner lenses are lighter, too. Anti-reflective lenses let up to 10 percent more light through for better vision while

reducing glare, reflections and halos around lights. Without reflection, lenses look almost invisible.

Transition lenses change from light to dark depending on the exposure to ultraviolet light. They darken quickly in bright lights for 100 percent UV protection.

Polarized sunglasses filter glare, enhance contrast and improve visual clarity. Great for everyone from boaters and skiers to golfers and joggers.

Progressive or no-line multifocal lenses eliminate visible lines and offer a more natural, seamless correction for viewing near, far and intermediate distances.

The new implantable advanced technology lenses for treatment of cataracts such as multifocal lenses and lenses that correct astigmatism will let you see clearly to read, drive, work at a computer and do other activities without glasses.

Features of Digital Eyeware

Voice Activation such as Take a picture , Record a video etc. Voice recording Facial Recognition Photo manipulation Sharing to Social Media Voice recognition

Long term Strategy

Provide customer sunglasses with technology mix. Target of 4 metro cities in India after initial target of NCR region Low cost leadership strategy with differentiation in product based on Technology Mobile Apps with image uploading facility Lifestyle website where user can see latest trends and his celebrities choice. Tie- up with glass stores for providing services after sale Services of doctor and sunglasses for checkup and matching of glasses Support of strong technology team with changing technological era. Convince the investor on the basis on product differentiation based on

technology.

Brand Launch (Initial Phase)

At the time of Launch, Product Launch ----------- 30 % After 30 days , Product Launch ----------- 15 % At the time of 60 days ----------- 15 % At the time of 90 days ---------- 15 % Time to Stabilize (180 days) ------ 25 %

Microsoft Excel Worksheet

Road Ahead Premium sunglass store Talk to international sunglass brand Data quality & accuracy Brand pages Innovative Campaigns ( Beach sunglasses, Night Sunglasses, Retro Sunglasses

and sunglasses with technology combination) Tie-up with IT company who works in Mobile technologies. Tie-up with premium clothes brand for matching sunglasses

Thank You