LAUNCH AN ENTERPRISE SOCIAL NETWORK Nov. 10, 2015 … · • Issues go unaddressed and find space in external channels • Good ideas go unmentioned or into the hands of competitors

Company Confidential - For Internal Use Only

Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.

CUT THE VIRTUAL RIBBON

LAUNCH AN ENTERPRISE SOCIAL NETWORK

Nov. 10, 2015

Becky Graebe, Senior Communications Manager

@BeckyGraebe



ABOUT SAS

• Leader in business analytics

• Consistently ranked a Best Place to Work (No. 4 in US, No. 2 multinational)

• 13,800 employees

• Majority use PC, laptop, tablet or smartphone for work

• Most common job title: software developer

• Internal Comms team

of 12

• No print communications

• Learn more at sas.com



GET SOCIAL START SMALL, BUT START NOW



GET SOCIAL THE HUB

Launched

Feb. 14, 2011

• Enterprise collaboration platform

• Socialcast by VMWare



GET SOCIAL LOOK FOR WAYS TO STOMP OUT ORGANIZATIONAL SILOS

• Core team of eight from Internal Communications and IT

• More than 100 business requirements gathered (plus technical, legal

requirements)

• Cross-divisional project team of 35, representing every major division and area

Q



GET SOCIAL MAKING THE CASE

“Executives are optimistic but sober

about the next leg of the social-

technology pathway…

60 percent of respondents still say the

potential benefits outweigh the risks.”

- MCKINSEY & COMPANY GLOBAL

SURVEY RESULTS, MARCH 2013



GET SOCIAL NAME THAT RISK

1. Possible leaks of confidential

information and intellectual

property

2. Regulatory violations

3. Lost productivity

4. Negative comments

…

517.

518.



GET SOCIAL MAKE SURE ALL RISKS ARE REPRESENTED

What happens when employees don’t have

collaborative, social tools as part of the way

they work?



GET SOCIALRISK: CORPORATE CULTURE OUT OF SYNC WITH

COMPANY VALUES

SAS corporate values

• Approachable

• Customer-driven

• Swift and agile

• Innovative

• Trustworthy

Are your communication tools and internal working environment

expressing those same values?



GET SOCIALRISK: CORPORATE CULTURE OUT OF SYNC WITH

COMPANY VALUES

“Does anyone have

experience with

SAS BI in the SAP

environment?...”

5 mins = 2

responses

24 hrs = 6

responses

Ideas from

7 departments

4 countries

Swift and agile



GET SOCIALRISK: ISSUES GO UNADDRESSED AND FIND SPACE IN

EXTERNAL CHANNELS



GET SOCIALRISK: GOOD IDEAS GO UNMENTIONED OR INTO THE

HANDS OF COMPETITORS

INNOVATION DAY

“Examining ways

to improve an

existing process…

Spend the day

creating a new

product idea that

compliments the

SAS portfolio…”



GET SOCIALRISK: EMPLOYEES DON’T FEEL PERSONALLY

CONNECTED AT WORK

• More than 1,400 groups









“What should we

be doing to make

work more fun?”

• 41 responses to

this leader’s call for

new ideas



GET SOCIALRISK: EMPLOYEES DON’T FEEL

PERSONALLY CONNECTED AT WORK

2014 CENSUSWIDE AND

LINKEDIN SURVEY

46% of people admit

that work

friendships play a

role in their overall

happiness. The data

point increases to

57% for millennials.



GET SOCIALRISK: REMOTE AND MOBILE WORKERS ARE LEFT TO

THEIR OWN DEVICES AND WITHOUT A VOICE

“Looking for data

and opinions…”

“I was able to

quickly track down

an answer.”



GET SOCIALRISK: REMOTE AND MOBILE WORKERS LEFT TO THEIR

OWN DEVICES AND WITHOUT A VOICE

• Most social networking platforms are responsive, making information accessible regardless

of location



GET SOCIALRISK: NEXT-GENERATION WORKERS OVERLOOK YOUR

ORGANIZATION




ORGANIZATION

• Crowdsourcing is a natural part of event participation for next-generation workers.

What does your company offer?




ORGANIZATION



GET SOCIAL RISK: EXPERTISE WALKS OUT THE DOOR



GET SOCIALRISK: EMPLOYEES AREN’T READY TO REPRESENT IN

EXTERNAL SOCIAL CHANNELS

Employees can

make a

tremendous

contribution to

total reach through

corporate social

accounts such as

LinkedIn, Facebook

and Twitter.

Internal social

tools get them

ready.



GET SOCIAL RECAP: RISKS OF NOT GOING SOCIAL

• Corporate culture out of sync with company values

• Issues go unaddressed and find space in external channels

• Good ideas go unmentioned or into the hands of competitors

• Employees don’t feel personally connected at work

• Remote and mobile workers are left to their own devices and

without a voice

• Next-generation workers overlook your organization

• Expertise walks out the door

• Employees aren’t ready to represent in external social

channels



GET SOCIAL GET OTHERS INVOLVED

• Team of 35 invited to periodic update sessions, vendor demos

• Offered “sneak peek” 10 days before launch, invited others to test

• Led to more than 1,400 members

and many active groups prior to

the official launch

• Help execs set up accounts and

get active early

• Execs active within first few days

• Special outreach to active bloggers



GET SOCIAL TIPS AND TRAINING

• Launch week promotions,

global training

opportunities, hands-on demos with

• Mobile download assistance

• Advanced training for groups

and depts

• Ongoing tips and training



GET SOCIAL INTEGRATE SOCIAL WITH DAY-TO-DAY BUSINESS

• Imbed social networking

streams on business unit

sites

• Combine real-time insights

with more static content

• Topic streams can be

imbedded on Sharepoint

team sites, HTML pages,

wikis







• Comments post immediately

• Not anonymous

• Tie in to social networking platform

• Easy access to social media policy

• Like!







• Live global Hub chats

• Global moderators, discussions

• Ideas, comments documented for all audiences

AMERICAS

Tuesday, Nov. 13

2 p.m. Eastern Time (US)

EMEA

Thursday, Nov. 15

10 a.m. Eastern Time (US)

2 p.m. France, Germany

3 p.m. UK

ASIA PACIFIC9 p.m. Eastern Time (US) Nov. 20

10 a.m. Nov. 21 Japan, Korea

9 a.m. Nov. 21 Philippines

12 p.m. Nov. 21 Australia




• Hub-only exclusives – “behind the scenes” photos or contest entries

BEHIND THE SCENES




• Employees network in 1,300+

professional and personal

interest groups they find valuable

• Post content to specific people,

groups or company stream

• Business units develop

recommended groups for

onboarding




• Drive employees to the Hub via digital signage or intranet



GET SOCIAL TIE SOCIAL TO QUIRKY CELEBRATIONS



GET SOCIAL TIE SOCIAL INTO QUIRKY CELEBRATIONS

• For sale, Yoda shirts.

• With Yoda, take photos.

• Trivia contest, there is.

• Fruit Sabers, Yoda Ears,

Vader Veggies,

Wookie Cookies,

Yoda Soda!



GET SOCIAL READY, SET, ENGAGE

• Social media policies in place

• Feedback and help process

• Metrics and reporting – keep it simple to start

• Personal/professional activity

• Length of post life (2 years at SAS, any activity starts the clock over again)



GET SOCIAL READY, SET, ENGAGE

• Use social tools when recognizing employees for early adoption, smart uses

of the social platform

• Set up groups or hashtags to gather feedback and insights



GET SOCIAL CELEBRATE SUCCESS

• “Love the hub” day held on each anniversary

• Recognized most active groups, posts, execs

• Invited employees to share why they #lovethehub,

t-shirts awarded via random drawing

• Round-the-clock hub chat sessions moderated by

execs and grass roots employees from every

global region



GET SOCIAL THE HUB TODAY

11,484 active accounts (out of 13,800 employees)

29,998 messages

38,274 comments

28,138 likes

1,140 open groups, 425 private groups

7,305 files shared

January 2011 – October 2015



GET SOCIAL FINAL THOUGHTS

• The launch and adoption strategy is just as important

as your technology decision

• Get people involved early; the launch should not be a

surprise.

• Recognize early adopters and community influencers

• Integrate with day-to-day activities and events as

much as possible

• Keep the social in social networking



Q & A

http://www.sas.com/

http://www.sas.com/

Documents

LAUNCH AN ENTERPRISE SOCIAL NETWORK Nov. 10, 2015 … · • Issues go unaddressed and find space in external channels • Good ideas go unmentioned or into the hands of competitors