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How to Successfully Create & Launch an eBook
Abby Lawson: Just a Girl and Her Blog & Building a Framework
Instagram: @justagirl_abby; Twitter: @justagirlabby
Melissa Viscount: Silhouette SchoolInstagram: @silhouetteschool
Dawn Warnaar: Dawn Nicole DesignsInstagram: @bydawnnicole; Twitter: @bydawnnicole
Getting Started: what do I write about?
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
It’s all about your readers. What do they want?
-Popular Posts-Reader Survey
“What is one area of your life where you have the greatest need right now?”
-Unique Strategy or Routine
Ask Yourself...
What do my Readers, Social Media followers, Emailers ask me most?
What’s Missing from my Niche?
Why Do People Come to My Blog?
What am I an “Authority” on?
Who is my Audience?
blog, social media, email subscribers
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Pay attention to your readers’
comments and questions.
Is there something they’re asking about or for that you can turn into an eBook?
Think about current trends.
Is there one you can develop into an eBook?
Why Should I Write an eBook?
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
-Why creating digital products is my favorite revenue stream
-What eBook writing has done for me/ my family
-Establish your expertise
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Blogging as a Business
Having a successful product is a bridge to turn a hobby or part-time blogging into a full-time career.
The opportunities that will potentially come your way from a successful eBook could very turn into a whole lot of pinch-me moments.
Finding Time to Write an eBook
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
7 Kids
17 books
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
You’ll never find the time. Make the time.
-Get away.
-Put it on the calendar and stick to it.
-Tweak your blog posting schedule & types of posts.
-You don’t have to write War & Peace.
Make Your Blog Your Business & Make Your Business a Priority
Announce Your eBook(to hold yourself accountable)
Prioritize(get ahead on blog posts)
Schedule Dedicated Time to Write
Hire Help & Get the Mr. on Board!(Assistant, Contributors, Editor, Bookkeeper, Babysitter, Housekeeper)
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
eBook Creation:
Design Program Options, Format, and
Cost
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Programs to Consider
-iBooks Author (Mac)
-Microsoft Word or PowerPoint
-Adobe InDesign / Illustrator
-Google Docs
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Designer Cover vs. Self-Designed
Text Doc
Write in OpenOffice - FREE! Easy Text FormatingEasy Photo Placement/Manipulation
Photo Editing in PicMonkeyAbility to Insert HyperlinksExport as PDF
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
TIP:Keep covers uniform in theme for series (better for Copyright protection & brand recognition)
Covers designed by: Tori Grant, Tori Grant Designs
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Self-Designed Covers
Programs: Adobe Illustrator, PhotoshopFormat: PDF
Cost: Time, Commercial Use Fonts/Graphics
Setting the Price
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Consider...
-Positioning: Who is your audience?
-Pricing too high vs. pricing too low
-Tiered Pricing
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
$18- eBook
$32- eBook + Video Tutorials
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
$25- eBook + Printables
$50- eBook + Printables + Video Tutorials
$75- eBook + Printables + Video Tutorials + Expert Interviews
● Consider the Market
● Ask Other Bloggers What They Value It At
● What Value Does It Add to the Reader?
● Can Buyers Make a Return Investment?
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
When it Comes to Pricing
$27.99
Reasoning: ● Length
● Peer Bloggers’ Assessed Value
● Nothing Else Like It on the Market
● Buyer’s Previous Investment
● Buyer’s Potential Return
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Pre-Sale Period
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
First Month Sales
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Things I Considered:
● Length of the book● The quality
○ Can it be used over and over again?○ Can people get the contents elsewhere?
● Your following○ Does the book fit your niche?
I sell mine for $10-15. I lowered the price I initially planned on but still kept it high enough I can do coupon codes & sales to help promote it.
Selling Platforms, Cart Systems
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Gumroad
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Features and Points of Interest:● Professional Looking● Simple to Set up● Gumroad App● Paid Weekly● Coupon Codes● Analytics & Tracking● Allows Buyers to Use PayPal● 5% + 25 cents per transaction● Super easy to use Affiliate Program● Integrates with: Website, Twitter, Facebook, YouTube, and Email
Gumroad
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Etsy
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Features and Points of Interest:
● Widely Used and Trusted● $0.20 per listing + 3.5% of sale price● Simple and Free to Set up a Shop● Etsy Seller App● Coupon Codes● Analytics & Tracking● PayPal and Social Media Integration● Etsy Widgets for use on Website● Reviews...which is a great pro (if they’re good reviews)!● Cha-Ching!
SendOwl
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Features and Points of Interest:● Overlay Checkout● Credit Cards via Stripe + PayPal● Paid Immediately● Monthly fee instead of per transaction
(just PayPal + Stripe fees)● Upsell Options● Analytics Provided● Offer Codes● Automatic Affiliate Set Up● Integrates with MailChimp +Zapier
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Landing Pages
Instapage example: http://justagirlandherblog.com/framework
eJunkie: $5/Month Flat Rate
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
On the Back End
● Integrate with Paypal ● Upload PDF File (ebook)● Set Pricing● Set Download Attempts● Set Expirations● Generate HTML > Insert onto
Blog
On the Front End
Additional Functions
● Run Affiliate Program● Offer Item or Cart Discounts● Refunds● Reset/Re-send expired Links● Detailed Reports
CART SYSTEM
Paypal Payments ProImplements with eJunkie
Accepts: Credit Cards, eCheck, Paypal BalanceIssue Partial or Full Refunds
Look up Transactions
Money Deposited Instantly at Time of Payment
Detailed Reports
Withdraw Money Anytime
$5/MONTH Flat Rate+
Paypal Merchant Fees
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Payment Processor
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Landing Pages
Include:
● Book Cover● Table of Contents● Point Out What They Get● Reviews● Multi-page Sneak Peek● Several Buy Now Opps● FAQ● Contact Info
Planning the Launch, Promotion, & Marketing
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
An article in Entreprenuer.com notes that most eBook authors never sell more than 250 copies. Why?
Because too many people write and eBook and expect it to sell itself. It won’t (sadly). The Launch, Promotion &
Marketing are VITAL to your eBooks success.
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Grow Your Email List
Perfect Lead Magnet● Email Course● Checklist or Cheat Sheet● Exclusive Tutorial● Sample Chapter
buildingaframework.com/list
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Set Up a Landing Page for Your Opt-In
Landing Page Creation Options:● ConvertKit● Instapage (Also Use for Product Landing Page)● WordPress Theme Template
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Get the Word Out
Get People to Sign Up● Buttons in Posts (New + Old Related)● Graphics in Sidebar/on Homepage● Social Media● Pin it!● Guest Post● Email Existing List● Periscope Series
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Email list comparison
Dawn’s Email Growth:Look what a difference email list size did for sales for each eBook!
eBook One - April 2015● Price: $10 (offered a coupon code making it $8)● Email List Size at release: 1,784● Opening Weekend Sales: $400● First month Sales: $2,888
eBook Three- March 2016● Price: $15 (offered a coupon code making it $10)● Email List Size at release: 15,329● Opening Weekend Sales: $3,020● First Month Sales: $5,542● 6 week Sales: $7030
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
3 Phases of Marketing
Pre-Launch
● Build Excitement and Anticipation● Announce You’re Writing an Ebook● Give Sneak Peeks on Social Media● Share the Cover Design● Offer Pre-Orders● Get Bloggers In Your Niche to Review It● Build a Landing Page
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
3 Phases of Marketing
Launch
● Blog Post● Social Media Blitz● Newsletter Updates
Post Launch
● Most Important Marketing to Continue Drive Sales● Where the Passive Residual Comes in
Long-term Sales Strategies
(how to keep selling ebooks)
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Long Term Sales & Strategies to Keep Selling
13 Ways to Market Post Launch
1. RARE coupons2. Delayed Affiliate Program3. Prominent eBook Blog Tabs4. Mention It in Popular Blog Posts 5. Banners - blog, newsletter, email signature,6. Milestone Giveaways7. Incentives - Pop up/Top Bar Newsletter Sign up = Book Discount8. Form Combo Deals9. Offer eBook in Paperback
10. Pin It11. Sell on Etsy12. Secure Partners13. Offer Free or Low Cost Updates to Generate More Interest
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Update Your Lead Magnet
-Include organic mentions of your eBook
-Continue to drive people to your opt-in
-Make sales in your sleep
an ongoing lead magnet
Example: I wrote a related post called “The Best Markers for Hand-Lettering long before the ebook. It’s #1 in Google results for that search phrase, so I went back in and updated the post. I added several buttons to my ebook.
The “button” is simply an image I created and then linked to the book’s sale page. Do this for every applicable post or write a new one to drive sales!
BONUS INCOME: This post is filled with Amazon Affiliate Links!
Write/update a related post to drive sales organically
Start a Facebook Group“Make generosity part of your growth strategy” -Danielle LaPorte
Drive book sales and Amazon Affiliate Income via a FB Group
Publishing eBooks as Paperbacks
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Self Publishing in Print
Set New Pricing
Minor Changes • Remove Hyperlinks• Back Cover & Spine
CreateSpace• Print on Demand• No stock - investment - distribution required• Author Price available• Direct Deposit
Book Deals
Two Main Types of Contracts
Flat Fee
• Flat fee usually paid in parts: signing, per deadline, final submission
Advance + Royalties
• Signing fee and/or Writer Fee + Royalties
Great resource on pricing based on the scope of the job: The Graphic Artist’s Guild Handbook of Pricing & Ethical Guidelines
Q&A
How to Successfully Create & Launch an eBook by Abby Lawson, Melissa Viscount, Dawn Warnaar
Abbyjustagirlandherblog.com | buildingaframework.com
IG: @justagirl_abby | FB: /justagirlandherblogPinterest/Twitter/Periscope: @justagirlabby
Melissasilhouetteschoolblog.com
silhouetteschoolebook.com | silhouetteplannerstickers.com
FB/IG/Periscope: SilhouetteSchoolPinterest: SilSchoolBlog
Dawndawnnicoledesigns.com
FB/IG/Pinterest/Twitter: @bydawnnicole