DestinationsProduced By

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TABLE OF CONTENTS1. LUMINACION2. MISSION & VISION3. PROFILE4. ONGOING SEGMENTS5. DESTINATIONS6. SYNDICATOR: AMERICA ONE,

AMGTV, COLOURSTV & NETWORK LOCAL AFFILIATES

7. RATINGS & VIEWERSHIP8. ADVERTISING OPPORTUNITIES9. STATION CLEARANCE LIST10.LATINEYES.TV11.RESEARCH12.NEXT STEPS

LuminacionIvan Cevallos, CEO & ProducerAndres Pruna, Director/ Producer

CAPTURE CENTER STAGE WITH YOUR BRAND. Media, Marketing and Technology are in the midst of a revolutionary change. What you can say about your brand, how you can say it and to whom you say it… are yours to command. This is the power that the melding of internet and television creates for you and your brands. How will you use it? Answering these questions is essential to success in the melded media world.

Just as advertisers have new ways to deliver product information, consumers have new ways to screen out advertisements. Now that consumers can shift from screen to sound, to text and schedule their media consumption, how do you get on their schedule? How do you put your brand in front of consumers that don’t know that they want it? How do you deliver messages to today’s fastest growing market segments—the young multicultural urbanites? How do you make your brand speak urban native rather than “poser”?.

MISSION & VISION

LE Destinations is an English-language television show that believes in the value of sharing and celebrating the diversity, beauty and richness that Latin cultures offer. We will visit and explore destinations that bring that richness to your preferred media platform.

LE Destinations is an exciting, innovative weekly half-hour television show about places and people that expands brand value across multiple platforms.

PROFILE

Target Audience: Bicultural/Bilingual Hispanics, non-Hispanics w/ interest in Hispanic consumer market

Length: :30 Minutes

U.S. Hispanic Coverage: 76%

Station Clearance: 175

Distribution: Nationally-Syndicated TV by LatinEyes Media LLCDOOH: Transit TV in Los Angeles and Online

Production: Luminacion, Los Angeles, CA.

Broadcast Window: January 2010 – December 2010

Episodes: 26 Episodes with one re-run

Host: Several

ONGOING SEGMENTS

International Cuisine

Recipes of Local Dishes• Sponsorship Opportunities

– Sponsor Recipe– Product Placement– Sponsor Website Recipe Link

ONGOING SEGMENTS

Outdoor Adventures

Horseback, zip lining, surfing• Sponsorship Opportunities

– Sponsor activity– Product Placement– Sponsor Website Video Link with

instructions for activity and fashion/beauty recommendations

ONGOING SEGMENTS

Places From Around the World

Locations and amenities• Sponsorship Opportunities

– Sponsor segment– Product Placement– Sponsor Website Video Link

ONGOING SEGMENTS

It is Rumba Time

The Local Grooves• Sponsorship Opportunities

– Sponsor Activity– Product Placement– Sponsor Website Video

Link with Instructions, Fashion and Beauty

DESTINATIONS

Mexico

Colombia

Ecuador

Peru

Chile

Argentina

Brazil

Bolivia

Uruguay

Panama

Puerto Rico

Spain

Italy

Greece

U.S.

PARTIAL STATION CLEARANCE LIST Season 2009

Hisp RankU.S. Rank Market

DMA %HISP DMA % US Station Affl. Day Time

1 2 Los Angeles 15.281 5.023 KABC D2 ABC MON-FRI 4:00 PM

1 2 Los Angeles 15.281 5.023 KABC D2 ABC SUN DIFFERENT

1 2 Los Angeles-Riverside 15.281 5.023 KBLM-25 IND TUE 7:00PM

1 2 Los Angeles-Hemet 15.281 5.023 KZSW-27 IND TUE 7:00PM

1 2 Los Angeles-Victorville 15.281 5.023 Odyssey TV-18 IND TUE 7:00PM

2 1 New York 10.248 6.692 WVVH-50 IND SUN 9:30AM

6 5 Dallas-Ft. Worth 3.683 2.215 GEUS IND TUE 6:00PM

8 6 San Fran-Oak-SJ 2.929 2.137 KRON MY NET SAT 4:30AM

9 14 Phoenix-Pinal County 2.862 1.507 KCAB-28 IND TUE 7:00PM

9 14 Phoenix-Flagstaff 2.862 1.507 KCFG-9 IND TUE 7:00PM

9 14 Phoenix-Holbrook 2.862 1.507 KNJO-6 IND TUE 7:00PM

9 14 Phoenix- Kingman 2.862 1.507 KKAX-36 IND TUE 7:00PM

11 19 Sacrmnto-Stk-Mo 2.039 1.221 KQCA-58 MY NET SUN 6:30PM

12 44 Albuquerque-Santa Fe 2.08 .604 KIAZ-14 IND TUE 7:00PM

13 56 Fresno-Visalia 1.880 0.496 KJEO-32 IND TUE 4:00PM

15 18 Denver 1.808 1.284 KUPN-3 UPN WED 5:00PM

15 18 Denver-Alamosa 1.808 1.284 KENY-TV 39 IND TUE 7:00PM

15 18 Denver-Dover Creek 1.808 1.284 K48BK IND TUE 7:00PM

PARTIAL STATION CLEARANCE LIST Season 2009

Hisp RankU.S. Rank Market

DMA %HISP DMA % US Station Affl. Day Time

15 18 Denver-Aspen 1.808 1.284 KCXP-19 IND TUE 5:00PM

15 18 Denver-Craig 1.808 1.284 K27FA IND TUE 7:00PM

16 99 El Paso 1.794 0.264 WDBC-DT2 IND TUE 5:00PM

17 20 Orl-Dytn B-Mlbn 1.461 1.221 WRCF-29 IND TUE 7:00PM

18 4 Philadelphia 1.350 2.654 WMGM NBC SUN 2:30AM

18 4 Philadelphia-Trenton 1.350 2.654 W25AW IND TUE 7:00PM

20 8 Wash, DC (Hag) 1.385 2.044 WJAL NBC WED 3:30PM

22 42 Las Vegas 1.050 .628 KHMP IND TUE 4:00PM

27 38 West Palm Beach .697 .676 WHDT IND FRI 10:00PM

30 125 Bakersfield .194 .639 KBBV IND TUE 7:00PM

31 22 Portland .617 1.035 KWVT IND TUE 4:00PM

32 31 Salt Lake City .572 .822 KCSG IND TUE 5:00PM

U.S. HISPANIC MARKETS -U.S. HISPANIC Coverage 70%

NEW LE WEBSITE http://luminacion.smartkeytv.com

LatinEyes and Transit TV 1.2 million daily riders and over 7 million weekly impressions

VIEWERSHIP All U.S. Markets and Puerto Rico 2009- 2010

America One network airs LatinEyes every Tuesday evening. LatinEyes reaches 15 million TV households via America One. Airs Tuesdays at 7pm (EST)

CoLours TV is America’s only satellite and cable network that targets a multicultural audience. LatinEyes reaches 14 million households via CoLours TV. On Dish Channel 9407. Airs Friday at 4:30am, Saturday 12 noon and 6:30 pm (EST)

LatinEyes airs on Individual Stations including ABC, NBC, FOX, and KRON, reaching 17.3 million TV HH via 11 different broadcast stations. KABC7 D2 in Los Angeles, Mon-Fri at 4:00 pm and Sun x 4 times

LatinEyes is on R&RTV, a network dedicated to the travel industry in the U.S. reaching 43 million TV homes. Direct TV channel 354, Comcast channel 386 and cbc channel 45

TOTAL TV REACH: 88 MILLION TV HH

LatinEyes is on Transit TV, the moving entertainment network that is on board the MTA buses in Los Angeles county. It reaches 1.2 million people every day and generates over 7 million weekly impressions.

VIEWERSHIP All U.S. Markets and Puerto Rico 2009- 2010

RESEARCH In 2010 there is a 52% chance that a person chosen at random may be of diverse race or ethnicity

Sources: Source: Analysis of 2009 Census Bureau estimates by Paul Overberg, USA TODAY

RESEARCH U.S. TV Households

LatinEyes Reaches 88 million households in the U.S. That is 76% of the total households according to Nielsen reports. There are 116 million TV households in the U.S

Source: Nielsen 2010 Report of TV Households

Talent

Miss Maribel Montalvo originally hails from Puerto Rico and is fluent in both Spanish and English. Maribel earned her degree in Journalism from the University of Miami in 2006. After graduating from the University, Maribel went back to Puerto Rico to compete in the Miss Puerto Rico pageant where she won a 3rd runner up spot. Maribel is currently represented by Fierce Models and is based in Los Angeles.

Talent

Betsy Schrader is originally from Tucson Arizona and earned her degree in Business with an emphasis in Spanish from Arizona State in 2007. After graduating from ASU, Betsy worked as an agent for Ford Models for two years and then went on to start Fierce Models in April of 2009 for Christopher Petzel at Fierce Entertainment. Betsy has extensive experience working in both the fashion and film world, and has produced fashion shows for designers such as Erika Pena, Heidi Merrick and Duncan Quinn for Mercedes Benz Fashion Week. She currently writes a beauty blog as well as information for aspiring models, www.betsysbeautyblog.com.

Talent: On Air and Online

Vicki GonzalezGabriella Rodriguez

NEXT STEPS

CONTACT LATINEYES NETWORK SALES FOR ADDITIONAL INFORMATION AND AVAILABLE INVENTORY

To advertise on LatinEyes or if interested in receiving a current station clearance list and ratings information, please contact:

Ivan Cevallos

LatinEyes

Network Sales

866.798.5577 x 111 or icevallos@luminacion.com