Lateral Thinking Presentation - edward de bono

8/11/2019 Lateral Thinking Presentation - edward de bono

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Edward de Bonos

LATERAL THINKING

RASHIKA DHILLONIST YR- B

BOOK REPORT ON :-


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Who is Edward de Bono?

M.D., Ph.D. (physiology,medicine, andpsychology), Rhodesscholar

Worlds. leading

authority in the field ofcreative and conceptualthinking

Originator of Six ThinkingHats, Lateral Thinking,

and Direct AttentionThinking Tools .

Author of over 70 booksin 35+ languages.


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GETTING STARTED

Select & Define Focus

Generate Ideas

Capture & Work

Results: New Ideas


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How do you put on your

clothes every morning?

If a person wanted to put on 11 pieces of

clothing in a different order each time, they

have 39,916,800 different possible

combinations. If they would spend one

minute putting on each combination, it would

take them 76 years to try each possibility.


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What bread do you buy?

Everyday people are faced with tons of choices and information.

For example, when someone goes to buy a loaf of bread, they are

faced with LOTS of possibilities. They can choose between white

or wheat bread (sliced or not), or French bread, Italian bread,sourdough bread or hundreds of others. our brains are used to

quickly narrowing down alternatives, the decision is usually quick

and painless. If someone has never encountered such a situation

before, however, they will be unprepared to deal with the many

options the first time.


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If our brains

didnt filter

information andcategorize it, we

would not be able

to function.

During the Cold War, Russian

immigrants to the United States

would go to a grocery store forthe first time (having been

subjected to food rationing in

Russia) and would be so

overwhelmed by all the choices

that they literally could not make

a decisions. Instead of the one

loaf of bread they had previously

been allowed to buy, the

immigrants could now choosebetween over 20 different options

. Their brains were overloaded

and they were paralyzed with

indecision.


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In a world of endlesschoices, businesses

desperately need to

differentiate themselves fromtheir competitors.


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Are humans naturally

creative?

No.!!!!!!!!!

The self-organizing system

of the brain guides humans

along well-established trains

of thought.


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its easy for people to

think of ideas and

solutions that already

exist. Completely new

innovations and directions,

however, are easy to

overlook.


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Many believe that

creativity can be attained

simply through freeing

people from their

inhibitions.

Yet, simply freeing a persondoes not mean that they have

the capacity to be creative.

Nor does it mean that they will consistently comeup with new ideas that have the potential to be

used.


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The market doesnt

wait for ideas to drop

from the sky.

LIKE the apple dropped

on Newtons head.


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In a highly-competitive world,

businesses need proven, risk-

adverse methods of generatinginnovation.

Edward de Bonos Lateral

Thinking Methodologies fill

that need.


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Using Lateral Thinking

allows individuals and

organizations to generate

new ideas deliberately and

purposefully

As a result, creativity can

now be used to achieve

competitive advantages inan increasingly global

marketplace.


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What is Lateral Thinking?

In a self-organizing

information system,

patterns are formed.

Lateral Thinking is a

method for cutting

across patterns. It is for

changing concepts and

perceptions.

-Edward de Bono

BA

C


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In simple words

Lateral Thinkingis a series of formaltools designed to improve creative

thinking abilities in everyone. It can be

used to:solve problems companies could not

otherwise solve

create a more innovative organization,

and

fully utilize the assets companies already

have, especially the minds of managers

and employees

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Lateral Thinking Presentation - edward de bono