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Last Slide Viewed Forward Back End Show Resources Title Page Table of Contents Copyright © 2012 N.S. Analyzing the Market

Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

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Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Two Types of Goods Goods (and services) fall into one of two categories. Items that people tend to buy more of when their incomes increase. This is true of most goods and services. Definition See Examples 1) Normal Goods2) Inferior Goods

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Page 1: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

Last SlideViewed ForwardBack

End ShowResourcesTitle Page Table of Contents

Copyright © 2012 N.S.

Analyzing the Market

Page 2: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

Last SlideViewed ForwardBack

End ShowResourcesTitle Page Table of Contents

Copyright © 2012 N.S.

Two Types of GoodsGoods (and services) fall into one of two categories.

1) Normal Goods 2) Inferior Goods

Page 3: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

Last SlideViewed ForwardBack

End ShowResourcesTitle Page Table of Contents

Copyright © 2012 N.S.

Two Types of GoodsGoods (and services) fall into one of two categories.

Items that people tend to buy more of when their incomes increase. This is true of most goods and services.

Definition

See Examples

1) Normal Goods 2) Inferior Goods

Page 4: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

Last SlideViewed ForwardBack

End ShowResourcesTitle Page Table of Contents

Copyright © 2012 N.S.

Two Types of GoodsGoods (and services) fall into one of two categories.

Items that people tend to buy more of when their incomes increase. This is true of most goods and services.

Definition

A) New CarsB) Coca-Cola or PepsiC) TelevisionsD) Clothes

Examples

1) Normal Goods 2) Inferior Goods

What example

s can you

think of?

Page 5: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

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Copyright © 2012 N.S.

Two Types of GoodsGoods (and services) fall into one of two categories.

Items that people purchase more of when their incomes decrease. These items tend to be low-cost options for saving money.

Definition

See Examples

1) Normal Goods 2) Inferior Goods

Page 6: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

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End ShowResourcesTitle Page Table of Contents

Copyright © 2012 N.S.

Two Types of GoodsGoods (and services) fall into one of two categories.

Items that people purchase more of when their incomes decrease. These items tend to be low-cost options for saving money.

Definition

A) Ramen NoodlesB) Frozen DinnersC) Bus TransportationD) Used Clothes

Examples

1) Normal Goods 2) Inferior Goods

What example

s can you

think of?

Page 7: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

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Related GoodsSometimes goods (or services) are related to each other in one of two special

ways.1) SubstituteGoods

2) ComplementaryGoods

Page 8: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

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Related GoodsSometimes goods (or services) are related to each other in one of two special

ways.1) SubstituteGoods

2) ComplementaryGoods

Items that may replace each other when used or consumed.

Definition

See Examples

Page 9: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

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Related GoodsSometimes goods (or services) are related to each other in one of two special

ways.1) SubstituteGoods

2) ComplementaryGoods

Items that may replace each other when used or consumed.

Definition

A) Butter . . . . . . . . . . Margarine

B) McDonald’s . . . . . Burger King

Examples

What examples can you think of?

Page 10: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

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End ShowResourcesTitle Page Table of Contents

Copyright © 2012 N.S.

Related GoodsSometimes goods (or services) are related to each other in one of two special

ways.1) SubstituteGoods

2) ComplementaryGoods

Items that are almost always consumed or used together.

Definition

See Examples

Page 11: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

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Related GoodsSometimes goods (or services) are related to each other in one of two special

ways.1) SubstituteGoods

2) ComplementaryGoods

Items that are almost always consumed or used together.

Definition

A) Hot Dogs . . . . . Hot Dog Buns

B) Toothbrush . . . . Toothpaste

Examples

What examples can you think of?

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Economic Time FramesThere are two ambiguous time frames that economists use to analyze a

market.1) Short Run 2) Long Run

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Economic Time FramesThere are two ambiguous time frames that economists use to analyze a

market.1) Short Run 2) Long Run

An undefined period of time that is NOT long enough to allow consumers or producers enough time to adjust to all changes in an economic situation.

Definition

See Example

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Economic Time FramesThere are two ambiguous time frames that economists use to analyze a

market.1) Short Run 2) Long Run

Suppose Coca-Cola Vanilla becomes extremely popular. Coca-Cola cannot increase its output immediately to accommodate demand because it takes time to adjust to the new demand.

Example

An undefined period of time that is NOT long enough to allow consumers or producers enough time to adjust to all changes in an economic situation.

Definition

Page 15: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

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Copyright © 2012 N.S.

Economic Time FramesThere are two ambiguous time frames that economists use to analyze a

market.1) Short Run 2) Long Run

An undefined period of time that is long enough for people to adjust to all changes in an economic situation.

Definition

See Example

Page 16: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

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Copyright © 2012 N.S.

Economic Time FramesThere are two ambiguous time frames that economists use to analyze a

market.1) Short Run 2) Long Run

An undefined period of time that is long enough for people to adjust to all changes in an economic situation.

Definition

On the other hand, Coca-Cola Vanilla can increase its production in the long run by opening new factories and by locating additional raw materials.

Example

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Identifying Markets

Example 1

Example 2

When analyzing a market, it is always important to know which market you are talking about!

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Identifying MarketsWhen analyzing a market, it is always important to know which market you are

talking about!

Which market is this? ?

Example 2

Example 1

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Identifying MarketsWhen analyzing a market, it is always important to know which market you are

talking about!

Example 2

Which market is this?Oranges?Orange Juice?Navel Oranges?

Example 1

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Copyright © 2012 N.S.

Identifying MarketsWhen analyzing a market, it is always important to know which market you are

talking about!

Example 1

Which market is this? ?

Example 2

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Identifying MarketsWhen analyzing a market, it is always important to know which market you are

talking about!

Example 1

Which market is this?Shoes?Women’s Shoes?High Heels?

Example 2

Page 22: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

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A Market GraphEach graph you draw will contain each of the following items.

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A Market GraphEach graph you draw will contain each of the following items.

1) Title of the market Market for High Heels

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A Market GraphEach graph you draw will contain each of the following items.

1) Title of the market

2) Price range on the vertical axis (y-axis)

$0$10$20$30$40$50$60$70 Market for High Heels

Price

Page 25: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

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Copyright © 2012 N.S.

A Market GraphEach graph you draw will contain each of the following items.

1) Title of the market

2) Price range on the vertical axis (y-axis)

$10$20$30$40$50$60$70 Market for High Heels

3) Quantity on the horizontal axis (x-axis)

Quantity0 25 50 75 100 125 150175$0

Price

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Creating a GraphThis unit will require us to draw several market graphs. Follow these steps.

$10$20$30$40$50$60$70 Market for High Heels

Quantity0 25 50 75 100 125 150175$0

Price

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Creating a GraphThis unit will require us to draw several market graphs. Follow these steps.

1) Plot data points using provided information

$10$20$30$40$50$60$70 Market for High Heels

Quantity0 25 50 75 100 125 150175$0

Price

See Data

Page 28: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

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Copyright © 2012 N.S.

Creating a GraphThis unit will require us to draw several market graphs. Follow these steps.

1) Plot data points using provided information

$10$20$30$40$50$60$70 Market for High Heels

Quantity0 25 50 75 100 125 150175$0

PricePrice ($) Quantity

$20

$30

$40

$50

50

75

100

125

Plot Data

Page 29: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

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Copyright © 2012 N.S.

Creating a GraphThis unit will require us to draw several market graphs. Follow these steps.

1) Plot data points using provided information

$10$20$30$40$50$60$70 Market for High Heels

Quantity0 25 50 75 100 125 150175$0

PricePrice ($) Quantity

$20

$30

$40

$50

50

75

100

125

Page 30: Last Slide Viewed ForwardBack End ShowResourcesTitle PageTable of Contents Copyright © 2012 N.S. Analyzing the Market

Last SlideViewed ForwardBack

End ShowResourcesTitle Page Table of Contents

Copyright © 2012 N.S.

Creating a GraphThis unit will require us to draw several market graphs. Follow these steps.

1) Plot data points using provided information

$10$20$30$40$50$60$70 Market for High Heels

Quantity0 25 50 75 100 125 150175$0

PricePrice ($) Quantity

$20

$30

$40

$50

50

75

100

125

2) Connect data points with a line