Biz Trips

Last minute business travelers don’t have a way to quickly book flights due to many

features on the travel websites.

v This app will save user’s search time.

v The user has to enter his/her origin and destination in order to get the result in a short time.

v This app will list packages of flight + hotel in a fast speed to get the desired result for the user.

v The users will not have to continue searching for better rates.

Highlights

v Users will get a confirmation notification right after booking the tickets.

v Users will be able to see cancellation and refund policy clearly listed on the menu.

v Users will be able to get free point rewards booking as a member.

v Users will be able to book their flights in other languages as well.

1)  How do you buy your airline ticket when you fly somewhere?

2)  How were your experiences in booking the flights and hotel?

3)  Who usually travel with you?

4)  Tell me about your past travels?

5)  Where do you stay when you travel?

6)  Tell me if you stay in only one place or change your hotel during your travel?

7)  What kind of hotels you prefer to stay in during your travel?

8)  What are some features in booking your tickets for airline and hotel that you

wish were different? 9) How long do you usually shop for tickets?

Questions I used for User Interviews

Company

Best Price

Translation

Confirmation

Cancellation

Expedia

N/A

Yes

Yes

Free Cancellation within 24 hours

Google Flights

Yes

Yes

Yes

N/A

Justfly.com

Not Listed

N/A

Yes

Yes

Cheapticket.com

Yes

N/A

Yes

N/A

Inventory Features

Research

ForsolvingtheproblemIranthreeuserinterviewsonmenandwomenages25–60.IntheseinterviewsIaskedthequestionstocollecttheirfeedbackontheirbusiness

travelexperiences.LuckilyIcameupwithlotsofinformationtoextractfromtheir

answersinordertothinkofasolutionformyinitialproblemstatement.

Jonard La Rosa Product Designer at Airbnb

1. Checks for the best price. 2. Often travels for business. 3. Economy flight are good enough for him, he appreciate flights. 4. Usually stays at Airbnb, but used to stay at hostiles.

Empathize / Post User Interviews

Jonard La Rosa 5. Takes him a long time researching for better prices. He searched through Google flights, Hopper, Expedia... 6. Pretty much stays at the same place when travels. 7. Likes privacy for accommodations. Airbnb is more convenient for him because it is residential.

Moria Paz Manager at Amour

1. She relies on travel agent. 2. Price is not an issue to her. 3. Most of her flights are for business. 4. Accommodation is more a concern when travel with family (elderly and kids). When travel by herself or with a friend they are more flexible.

Empathize / Post User Interviews

Moria Paz

5. Airbnb is good. Stays close to the meeting conventions. She does not recommend hostiles for families. It is ok for individuals. 6. She searches through Google, hotel.com or Expedia.... 7. Depending on the circumstances she changes her accommodations. 8. She wishes for better feature to make travel simpler as well as translator feature.

Fred Roberts Business Professional

1. He searches through google flights and some other travel websites for the best rates. 2. Frequently travel for business. 3. Shop around until he finds the best rate. 4. He likes quite and clean places that are also close to his meetings.

Empathize / Post User Interviews

Fred Roberts 5. Most of the time it is hard to find all their information and offerings they have on the websites. 6. He wishes that there were more details on cancelation and refunds. 7. There are way too many options to choose from and that makes it more confusing. He wishes for one simple website or app that covers all the important criteria to save time. 8. For business trips he does not take too long to book but for personal trips he shops around which takes much longer.

Refining My Findings

What are people trying to do? What are their goals People are trying to find the best price, a simpler way to book flights and accommodation instead of jumping from one website to another, clear cancellation and refund policies, confirmation about finalization of their booking, translations for other languages.

The time they spend in shopping for airline tickets and

accommodations is essential in their search. It takes

them longer time to find all those features.

What do I think is motivating them?

Last minute business travelers cannot book their flights quickly enough due to many features on the travel websites.

Define the Problem not the Solution

- Search Domestic Flights - Search International Flights - Choose a specific Airline - Choose any Airline - Use Customer’s Reviews - Find the closest Accommodations - Find the closest Restaurants

- Pay by Credit Card - Pay by Google Pay - Pay by Apple Pay - Use App in English - Use App in Other Language - Get Booking Confirmation - Cancellation and Refund Policy

Users Dream List

Primary Goal: To find the cheapest price in a short period of time!

Feature Prioritization

1-Listingthebesttravelratesaspackages

offlightandhotelforuser’sdesireddestination

willsaveuser’stimeforsearchingthosetwo

featuresseparately.

2-ListingonlythenecessaryfeatureslikeInternet

availability,Parking,Foodservicesforthehotels

oneachitemlistedwillhelpusertodecidefaster

andsavetime.

3-Avoidingalotofunnecessaryfeaturesand

linkswillsaveusersfromgettinglostinthe

appandwastingtime.

4-Havingacleartermandpolicyofcancellation

andrefundwillsaveuserstimeaswell.

Sitemap Content

The Biz Trips App will include:

1- Flight + Hotel Packages

• Price

• Descriptions (one way or round trip, Economy

or business, number of passenger, date,

time, # of stops, protection

plan, Airline, etc....)

• Description of the hotel and its available

features.

2- Refund policy

3- Option to create an account

• To get reward points

• Viewing booked Travels

4- Checking out / Payment and

Confirmation

Storyboard

Afterfiguringouttheproblem,Icame

upwithasolutionandmadeastoryboard

fortheprototype.

User flow

Persona

DanProjectManagerAge:32,SingleDanisabusyprojectmanager.Hetravelsmostofthetimeforbusinesseitherwithco-workersoralone.Frustrations:Ittakeshimtoolongtofindthebestprice/rateforflight/hotelduetotoomanyfeatureslistedonthetravelwebsites.Hecan’tfindthedetailslikecancellation,refund,andconfirmationeasily.Goal:Findbestratesfast.Seeonlynecessarydetailsclearlylisted.Nottoomuchunnecessaryinformationthatgetstheuserslost.“Iknowsomepeoplehavestrugglesinflying,butIappreciateflights.Iliketofly,Iamashortman5.5’’soIneverhaveaproblemineconomyseating.”

Problem the users are facing:

Users cannot find best deal online tickets quickly

enough when it comes to booking their business

trips due to many features listed on the travel

websites.

Card Sorting: Before and After

Before After

Observation: What I heard from the user was somehow what I expected but in two or three areas the user was confused so I have to fix those pain points. Insights: I learned from my observation that I need to make all the screens clear with appropriate information for the specific need. Design Recommendations: The design is clear and to the point according to the user test but needs some additions. Moving Forward: Yes, for the checkout part the user recommended that if he is already a member or sings up then all his information like name and address and phone and email should show at the check out screen without asking him to enter those again.

Research Highlights

Annotations

Screen-1

Lo-Fi wireframes

Prototype Screens

User Goal: User want to book the best travel deal for his/her business trip. Task Scenario: Check the Biz App to book your desired travel deal.

User Goal: User want to find the best travel deal and book it quickly. Task Scenario: Check the Biz App and book the travel in the quickly.

User Goal: User want to find the best travel and hotel deal for a business trip and book it in a short period of time without confusion. Task Scenario: Check out the Biz App and book fast.

Task Scenarios

User Hierarchy

This is the Mobile App First page after launching. This is how the user selected the screen hierarchy to be like. 1)  The logo and title at the top 2)  to 3)  from 4)  date 5)  round trip and one way 6)  hotel 7)  yes and no 8)  hamburger menu 9)  search

Introduction: My name is Palwasha Safi and the purpose of today’s test is to observe if my design fits the user’s goals. I will be mostly observing with minimum interjections during the test which will happen occasionally only if needed. Observation: Can you please tell me about booking your flights for business trips? What do you enjoy the most about booking online? Anything you enjoy the least? Tasks: Imagine you are leaving for a business trip in two days. Walk me through how you would book your trip? See if you don’t need an accommodation how would you plan your trip? Show me if you go with a group of coworkers and are assigned to book the trip how would you do that?

Usability Test Discussion Guide

Screens for usability tests:

Usability test reflection

The main pain points and highlights I found were the fillable sections that were not clickable which made all three users lost and confused. After observing the users tests I found out to revise the prototype and make all the fillable clickable to the next screens with place holders so the flow of the booking a ticket will be smooth and simple. v  I will make all the fillable areas clickable linking to the next screen with some place holders. v  I would also link the home page to the previous page in case someone go to home screen accidentally he/she should be able to go back to the screen they were on. v  I would also make a clickable each item listed on the flights or flight + hotel screens not only on the select button so the user will easily go to the next step.

https://invis.io/QTMM549FWZ6

Click to see Prototype

Palwasha Safi

(510) 305-2226

UX Design Circuit

General Assembly

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