Larry Ekin

______________________________________

An adept communications professional with an unusual breadth of experience and

depth of knowledge

Summary of Professional Qualifications

Proven Ability• Capable Strategist and

Master Craftsman• Insightful Editor and

Outstanding Writer• Published Author and

Capable Public Speaker• Effective Trainer, Teacher

and Coach• Delivers on Time – and with

Impact

Wide-ranging Experience• Senior Management• Program Development• Media Strategy and

Relations• Strategic Communications

Planning, Management and Implementation

• Significant International and Multi-Cultural Experience

Larry Ekin ______________________________________

An accomplished craftsman who uses tools and techniques

strategically

The Communicator’s Toolbox

Tools and Techniques

• Communications Audit or Assessments helps identify strengths and weaknesses and understand the communications environment

• Message Development: A good message presents the intersection between values and actions

• Audience Segmentation: Understanding your audience is crucial

• Creating brand awareness and value generates and maintains interest

• Surveys, polls, and focus groups can be both formal and informal and provide valuable insights

Tools and Techniques

• Media Relations and Strategy – Press Advisories, Releases

Briefings and Conferences – Earned Coverage and Paid

Advertising– Monitoring and Empirical

Analysis

• Event Management • Speeches and Presentations• Executive Coaching and

Staff Training

• Video– Storyboarding– Scriptwriting– Production and

Coordination – Post Production

• Vendor Relations and Management

• Personal Contact

New Media/New Opportunities

• Potential for Worldwide Outreach with Individualized Attention

• Cost Effective

• Interactive

• Websites Becoming More Versatile

• Emails• Webcasts • Blogging• Linking• Viral Marketing

Crisp, focused writing and insightful editing remain

fundamental building blocks for the successful communications

professional.

Two Books Underscore the Ability to Write for Diverse Audiences

Original Research Often Produces Earned Media

Newsletters and Resource Guides Inform and Motivate Constituents

Symposiums and Conference Presentations Help Frame Issues

Issue Briefs and Project Reports Inform and Motivate Supporters and Donors

Brochures Are Still Useful Outreach Tools

• Successful Professional Assignments Include

– Annual Reports– Leadership Speeches– Training Manuals– Podcasts– Broadcast Interviews – Press Conferences– Oversee Web Design– Writing for Web

Tools and Techniques Work Best When Performed Within a

Strategic Framework

Experience Matters

Strategic Communication Plans Include:

UNDP Mongolia: Three-year plan with Training for Staff

Communication and Education for UN in Cyprus: Plan and Staff Training

Pension Administration Modernization Communications Plan in Egypt

Selected Professional Accomplishments

• Wrote Communications, Modernization and Implementation Plan for Egyptian Ministry of Finance

• Team Leader for nine-member international team producing Communications and Education plan for UN in Cyprus

• Adjunct Professor, Trinity College (Washington) School of Professional Studies, Graduate Program in Nonprofit Management

Professional Accomplishments

• Elected to Five Terms, Chairman, Bi-national Coalition of more than 75 US and Canadian nongovernmental organizations

• Transformed $6,500 deficit into $250,000 surplus over two years

• Directed international outreach program that earned coverage in more than 75 major US daily newspapers and all major broadcast media

Professional Accomplishments

• Conceptualized and implemented people-to-people educational travel program that operated in seven countries and functioned for 15 years.

• During Lebanese Civil War, organized regional liaison office for international organization and developed and implemented emergency and crisis communications plans

Larry Ekin4945 Allan Road

Bethesda, MD 20816202.744.9765

l_ekin@hotmail.com