Laptops, Learning, and Connecting the Dots Houston ID #greatallover

Laptops, Learning, and Connecting the Dots

Houston ID #greatallover

Why Communications Belongs in the Sandbox

Sarah Greer OsborneGeneral Manager of Communications

3

282 schools

211,00 students

#greatalloverHouston ISD

80% free and reduced lunch

Bold New Initiatives

Houston ISD #greatallover

http://www.google.com/url?sa=i&rct=j&q=magic+beans&source=images&cd=&cad=rja&uact=8&docid=fIYVKTrCKwp5ZM&tbnid=9qtVf2D6tKd2iM:&ved=0CAUQjRw&url=http://www.suesnutritionbuzz.com/2013/06/27/tap-into-the-power-of-magic-beans/&ei=_365U_aBD-HLsAT3qoJQ&bvm=bv.70138588,d.cWc&psig=AFQjCNGBWIsSnx3lX3ZZXaBMuzvfqVjlWA&ust=1404751879895989

Laptops for All


“With anywhere—anytime learning, our students will have the world at their fingertips. We will make sure they learn the skills that complement technology in order to prevent them from being replaced by technology”

--HISD Superintendent Terry GrierFebruary 1, 2013

http://www.google.com/url?sa=i&rct=j&q=magic+beans&source=images&cd=&cad=rja&uact=8&docid=fIYVKTrCKwp5ZM&tbnid=9qtVf2D6tKd2iM:&ved=0CAUQjRw&url=http://www.suesnutritionbuzz.com/2013/06/27/tap-into-the-power-of-magic-beans/&ei=_365U_aBD-HLsAT3qoJQ&bvm=bv.70138588,d.cWc&psig=AFQjCNGBWIsSnx3lX3ZZXaBMuzvfqVjlWA&ust=1404751879895989

One Year Later


18,000 laptops11 high schools

http://www.google.com/url?sa=i&rct=j&q=beanstalk&source=images&cd=&cad=rja&uact=8&docid=KUGTeV5R-u4fhM&tbnid=4iIg-lWAcbjn4M:&ved=0CAUQjRw&url=http://mmalothesis.wordpress.com/&ei=HZK5U5eTEejlsATB8IKoDw&bvm=bv.70138588,d.cWc&psig=AFQjCNHJPQXMpZr5VWpDPaKPG7ZZPDtqdg&ust=1404756741579409


• Drama free distribution for

phase one

• Positive coverage locally and nationally

• Buy-in from stakeholders

• Awards and recognition

• Brand recognition


Multifaceted communications effort • Social media• Television• Parent workshops• Teacher blogs• Online resources• Web applications• Electronic newsletters• Emails• Printed collateral• Press conferences• Media availabilities

Past District Initiatives


Communications Everyone else

http://www.acquisio.com/wp-content/uploads/2012/08/ppc-in-a-silo.png

Time for Communications


http://www.google.com/url?sa=i&rct=j&q=finish+line&source=images&cd=&cad=rja&uact=8&docid=vAg25rnNcx9BPM&tbnid=SgWCIKcyC5JlhM:&ved=0CAUQjRw&url=http://www.wantist.com/products/finish-line-doormat&ei=3om5U9_MA-zKsQTt6IDwCg&bvm=bv.70138588,d.cWc&psig=AFQjCNFiWfkSrQRggYZ8y8VhIzzvd9-S2Q&ust=1404754524942360

Cross Functional Work Stream


Curriculum

Instructional Technology

Information Technology

Professional Development

Schools Office

COMMUNICATIONS

http://www.google.com/url?sa=i&rct=j&q=sandbox&source=images&cd=&cad=rja&uact=8&docid=S31wu19z7siLfM&tbnid=DWtOlj2NWBUnZM:&ved=0CAUQjRw&url=http://www.markramseymedia.com/2011/03/what-business-is-radio-in/&ei=hJu5U4_EDYjNsQTlvYGwCQ&bvm=bv.70138588,d.cWc&psig=AFQjCNF1MADKooRIZLvEvP2J2CDK5Aa5Nw&ust=1404759229305574

Flower Power


Get in the Sandbox


• To build a better sandcastle

• To make cleanup easier

• To share your toys

Tools you bring to the box


• Why are we dong this?

• Who is affected?

• What do they need?

• What could go wrong?


Don’t be afraid to be…

OF REASON

Rules of the Sandbox


• Don’t throw sand

• Don’t pee in the box

• Give others time to adjust

http://www.google.com/url?sa=i&rct=j&q=no+throwing+sand&source=images&cd=&cad=rja&uact=8&docid=dfdyRJlaZoj5YM&tbnid=UBQoLX7UyTLO3M:&ved=0CAUQjRw&url=http://www.linkedin.com/today/post/article/20131126160701-96653-throwing-sand-in-apple-s-eye&ei=77i5U4-nLeK_sQTO4YGACw&bvm=bv.70138588,d.cWc&psig=AFQjCNEGUCnHfDJH2WTKJV1_p2bRb-e-Hw&ust=1404766816569162

Positive Outcomes


New tools for communication• Drama free implementation • Streamlined communications

workflow

• New tools for communication

• New partners in communication

• Prevention of pitfalls

Unexpected Outcomes


New tools for communication • New understanding of Office of Communications

• Most popular girl at the office

• Need to sent boundaries

http://www.google.com/url?sa=i&rct=j&q=invites&source=images&cd=&cad=rja&uact=8&docid=RZogAueZ9Kt3qM&tbnid=DQANOmVe5wSDYM:&ved=0CAUQjRw&url=https://forums.oneplus.net/threads/invites-for-our-early-supporters.13191/page-537&ei=Oby5U-XqK6y1sAS7toDgDQ&bvm=bv.70138588,d.cWc&psig=AFQjCNHrFfuL4Juf_5-QqMcJ1NQrT-e7wA&ust=1404767670500818

Questions

19#greatalloverHouston ISD

Sarah Greer OsborneGeneral Manager of Communications

Documents

Laptops, Learning, and Connecting the Dots Houston ID #greatallover