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Land off Station Road, Great Ayton
Consultation Statement
Gladman Developments and Mr A Ward
25 October 2013
22193/CH
Nathaniel Lichfield & Partners
Generator Studios
Trafalgar Street
Newcastle NE1 2LA
nlpplanning.com
This document is formatted for double sided printing.
© Nathaniel Lichfield & Partners Ltd 2013. Trading as Nathaniel Lichfield & Partners.
All Rights Reserved.
Registered Office:
14 Regent's Wharf
All Saints Street
London N1 9RL
All plans within this document produced by NLP are based upon Ordnance Survey mapping with the permission of
Her Majesty’s Stationery Office. © Crown Copyright reserved. Licence number AL50684A
Land off Station Road, Great Ayton : Consultation Statement
5487681v4
Contents
1.0 Introduction 1
Context ..................................................................................................... 1
Proposed Development ............................................................................... 2
Structure of Statement ............................................................................... 2
2.0 Consultation Process 3
Engagement with Local Residents ................................................................ 3
Engagement with Local Councillors .............................................................. 4
The Consultation Boards ............................................................................. 4
Online Exhibition ........................................................................................ 4
3.0 Attendance and Comments 6
Attendance ................................................................................................ 6
Local Community Campaigns ....................................................................... 6
4.0 Analysis of Respondents 8
Demographics............................................................................................ 8
Principle of Development ............................................................................ 8
Housing Mix ............................................................................................ 10
Farm Shop and Stone Barn ....................................................................... 11
Other Comments ...................................................................................... 11
5.0 Postal and Online Responses 16
Analysis of Feedback ................................................................................ 16
Questionnaire Responses ......................................................................... 16
Letters .................................................................................................... 17
6.0 Summary and Conclusion 18
Land off Station Road, Great Ayton : Consultation Statement
5487681v4
Figures
Figure 4.1 Age Range of Questionnaire Respondents .................................................... 8
Figure 4.2 Location of Questionnaire Respondents ....................................................... 9
Figure 4.3 Types of housing respondents would like to see at the site .......................... 10
Figure 4.4 Topics most cited by questionnaire respondents ......................................... 12
Tables
Table 4.1 Response to Questionnaire Comments ....................................................... 13
Land off Station Road, Great Ayton : Consultation Statement
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Appendices
Appendix 1 Leaflet Distribution Area
Appendix 2 Leaflet
Appendix 3 Newsletter Notice
Appendix 4 Display Boards from Exhibition
Appendix 5 Questionnaire
Appendix 6 Resident Leaflet
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1.0 Introduction
1.1 This statement is prepared by Nathaniel Lichfield and Partners (“NLP”) on
behalf of Gladman Developments (“the applicant”) to assist Hambleton District
Council (“the Council”) in its consideration of the accompanying outline
planning application for residential development of land at Station Road, Great
Ayton (“the site”).
1.2 The purpose of the statement is to explain the consultation process
undertaken, analyse the findings and, where appropriate, explain how the views
of the community have been taken into account.
Context
1.3 This section reviews the key guidance relevant to community consultation in
Hambleton.
Localism Act (2011)
1.4 The Localism Act, which received Royal Asset in November 2011, will make pre-
application consultation a statutory obligation for developments specified in a
“development order”. It will require developers to bring the proposed
application to the attention of the majority of persons in the vicinity of the
development and provide contact details for the developer. The Act further
states that developers should “have regard to any responses to the
consultation” received.
1.5 However, a development order in respect of this issue is yet to be issued, and
as such these provisions are yet to take effect.
National Planning Policy Framework (2012)
1.6 The NPPF identifies the role of local authorities in encouraging the use of the
pre-application stage. Paragraph 189 states that local authorities should
“encourage any applicants who are not already required to do so by law to
engage with the local community before submitting their applications”, where this
would be beneficial.
1.7 Paragraph 66 also states that proposals which have evolved to take into
account the views of the community “should be looked on more favourably”.
Hambleton Statement of Community Involvement (2013)
1.8 The Council’s Statement of Community Involvement requires developers to carry
out pre-application consultation based on:
Informing local residents and neighbours by letter or flyer;
Issuing a press release; and
Land off Station Road, Great Ayton : Consultation Statement
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Arranging a public event.
1.9 It also sets out what should be included within this Consultation Statement.
Proposed Development
1.10 The accompanying planning application seeks outline planning permission (all
matters reserved except access) for:
“Proposed outline application for 113 dwellings with associated access and all
other matters reserved, change of use of existing barn for commercial use and
demolition of all other buildings”.
1.11 A detailed description of the proposed development is provided in the
accompanying Design and Access Statement. The application includes the
provision of affordable housing; it is proposed that 50% of the total number of
dwellings will be affordable.
Structure of Statement
1.12 The remainder of this statement is structured as follows:
Section 2.0 – Consultation Process
Section 3.0 – Analysis of Feedback
Section 4.0 – Postal and Online Responses
Section 5.0 – Summary and Conclusion
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2.0 Consultation Process
2.1 The applicant has undertaken a process of pre-application consultation to
gather feedback from the local community to enable the development to reflect
local aspirations. The applicant’s approach to engaging with the local
community is explained below.
Engagement with Local Residents
2.2 In line with the guidance contained within the Hambleton Statement of
Community Involvement (2013), and given the nature of the proposals, it was
decided that a public exhibition was the most appropriate method of
engagement with local residents. This would maximise the opportunity for local
residents to view, input into and comment on the application proposals.
2.3 The applicant invited 724 households within the local area (see Appendix 1) to
a public exhibition on 20 August 2013. The applicant and consultant team
attended the event to respond to any queries regarding the proposed
development and local residents were asked to provide their feedback and
comments on the proposals via a questionnaire.
2.4 The exhibition provided local residents with a key opportunity to meet the
applicant, receive information about the proposed development and provide
comments. The exhibition was held from 4pm to 7pm, thereby ensuring the
maximum opportunity for a variety of local residents to attend both during and
after working hours.
2.5 Following research into locations to hold the event, the exhibition was held at
the Friends Meeting House, Great Ayton, located in the centre of the village.
The venue was chosen as it is easily accessible, well known to local residents,
and located closer to the site than other venues. It was also thought to be
larger than other venues within the village.
Awareness Raising
2.6 The applicant raised awareness of the exhibition to maximise attendance by
issuing a leaflet advertising the proposal and inviting residents to attend the
exhibitions (Appendix 2). The flyer was delivered by Royal Mail.
2.7 The leaflet provided an overview of the proposed development and informed
residents that further information could be gained both at the exhibition and
online. It also provided contact details for any comments on the proposals to
be sent. Local residents were also invited to spread the word about the public
exhibition to others to further maximise attendance.
2.8 A public notice was also published in the Herald and Post on 8 August 2013
and the Evening Gazette on 8 August 2013 and 15 August 2013 (Appendix 3).
The public notices set out the details of the proposed development and the
exhibition.
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2.9 A few local residents raised concerns at the event and by letter that the leaflet
distribution area did not extend to the entire village of Great Ayton. However,
the distribution area was a proportionate approach which extended beyond the
Council’s area of neighbour notification. Furthermore, the local newspaper
advert and request to spread to word resulted in a significant number of
residents outwith the distribution attending the exhibition and commenting on
the proposals, demonstrating that the publicity had been successful in raising
awareness about the exhibition and development proposal.
Engagement with Local Councillors
2.10 Mindful of the significance of the application proposals for the local area, the
applicant has sought to raise awareness amongst local Council Members. Prior
to the exhibition, a letter was sent to the Members representing Great Ayton on
both Hambleton District and North Yorkshire County Council and to the Great
Ayton Parish Council. The letter informed them of the application proposals and
invited them to attend the public exhibitions. An opportunity to meet prior to the
exhibition to discuss the proposals was also offered. A copy of the flyer was
also enclosed.
2.11 Great Ayton Parish Council enquired whether it would be possible to circulate
the leaflet to the whole of the village and requested posters to promote the
event. Their enquiry was noted and a copy of the poster provided to further
publicise the exhibition.
The Consultation Boards
2.12 For the exhibition, display boards were produced (Appendix 4). These clearly
and simply presented the site, its context and the initial proposals. The
applicant and members of the consultant team were in attendance for the
entirety of the exhibition to answer questions and discuss the proposals in
detail. Residents were also able to discuss matters directly with the applicant.
2.13 Attendees at the exhibitions were encouraged to give feedback on the
proposals by way of completing a questionnaire (Appendix 5) at the event and
depositing it in a response box provided. An email address, website with an
opportunity to comment and postal address were also provided.
2.14 The questionnaire provided both open and closed response questions and
provided space for local residents to leave unstructured feedback. The
questionnaire provided a suitable and objective approach to gathering the
feedback of local residents.
Online Exhibition
2.15 The applicant felt that it was important to provide an alternative way for the
local community to find out more about proposals after the public exhibition.
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2.16 A website was set up to enable local residents to view the content of the public
exhibition held on 20 August 2013. The consultation boards were available to
view along with the information leaflet sent to local residents.
2.17 Visitors to the website are encouraged to give feedback on the proposals
through the online comment page or the email address comments@your-
views.co.uk.
2.18 It is intended that this website will be updated throughout the application
process.
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3.0 Attendance and Comments
3.1 This section presents an analysis of the attendance and response at the
exhibition.
Attendance
3.2 Based on 724 household invitations and an average household size in Great
Ayton of 2.1 people1, around 1,520 local residents were invited to the public
exhibition.
3.3 Approximately 250 local residents (or 16% of those invited) attended the event.
Of these, only 41 (or 16% of those attending) returned questionnaires having
reviewed the display material.
3.4 The views of the community set out in this statement therefore represent the
opinions of around 2.7% of those invited and 0.9% of residents in Great Ayton
as a whole. Whilst all comments remain important, it is pertinent to consider
that these are the views of a minority and may not be representative of the
wider population.
3.5 It is also important to consider local residents which are often described as
“the silent majority”. Research has demonstrated that objectors are typically
the first to get involved, are more likely to attend consultation events and are
more vocal than supporters or more neutral members of the community.
Local Community Campaigns
3.6 Prior to the exhibition, the applicant had been made aware that a group of local
residents opposed to the scheme distributed a leaflet to local residents
(Appendix 6). This advised local residents “don’t say anything that they could
interpret as encouragement” and “don’t give detailed objections – forewarned
to forearmed”. Members of the community were also present on the day at the
door of the exhibition advising those entering not to speak to anyone.
3.7 Consequently, the consultant team experienced many members of the
community unwilling to engage in conversation or complete a questionnaire at
the event. This was disappointing as many attendees had a number of
questions which, where raised, the consultant team were able to address. It
also meant that many members of the community did not register their support
or objection to the scheme.
3.8 It was also experienced that local residents in support of the scheme felt
unable to voice their support for the proposals. One resident who currently
occupies a small flat within the village and is interested in affordable housing in
Great Ayton commented on the hostile nature of those attending and felt
unable to publically voice their support.
1 ONS Census 2011
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3.9 Furthermore, the applicant’s vehicle was the subject of vandalism whilst
present at the exhibition with the rear car tyres being slashed and extensive
scoring along the full length of the vehicle on both sides.
3.10 As such, it is likely that the issue of the “silent majority” had been exacerbated
as supporters felt unable to voice their views for fear of serious consequences.
3.11 A Facebook group “Say ‘NO’ to School Farm Development” was also created to
“highlight the plight of a family living in Great Ayton”. The page stated that a
local farmer is to lose his livelihood and house as a result of the development
and significant objections to the proposals were raised on this basis.
3.12 The proposals have never involved the loss of the farm house. Many of those
who attended the event were relieved to discover that the farm shop could be
accommodated elsewhere within the farm or site and that the area of farmland
represents only 11 acres out of a total 130 acres farmed by the tenant farmer.
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4.0 Analysis of Respondents
Demographics
4.1 Figure 3.2 shows that, where age ranges were provided, the majority of
respondents (69%) were aged 50 and over.
Figure 4.1 Age Range of Questionnaire Respondents
Source: NLP Analysis
4.2 Government research2 has shown that there is a correlation between propensity
to object and age, with older groups more likely to object to new housing than
younger groups.
4.3 These older people within Great Ayton may be more likely to already own a
home and not be aware of the needs of younger people within the village.
Supporting this, Government research3 has also shown that 52% of owner
occupiers are likely to oppose new homes in their local area, whilst only 32-
36% of those who rent are likely to object.
Principle of Development
4.4 Reflecting this, of the local residents who completed a questionnaire at the
exhibition, 92% did not support the proposals, whilst 6% did support them.
4.5 However, it is also important to note that there were some people at the
exhibition who wanted to enquire about the likely prices of houses with an
interest in purchasing a new build property in the village. Whilst most did not
2,3 Public Attitudes to Housing, DCLG 2011
0%
10%
20% 22%
47%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
0-19 20-34 35-49 50-64 65 and over
Perc
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espondents
Age Range
Age Ranges of Questionnaire Respondents
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5487681v4 P9
want to complete a questionnaire, it can be assumed that an interest in
purchasing a property on the site represents further support.
4.6 Figure 3.3 shows the broad location (based upon postcode data) where
supporters and objectors live within Great Ayton. It is clear that the majority of
respondents live within close proximity to the application site. It is accepted
that these residents would be more likely to object given that they will be more
directly affected, regardless of the planning merits of the development.
4.7 It is interesting that a significant number of respondents, and objectors, live
within the new housing estate on the site of the former Friends School. It is
surprising that they do no not appreciate the merits of new development.
However, this correlates with the Government research cited above which
showed that those who already own a home are more likely to object to
development and are less likely to appreciate the affordability issue in the local
area.
Figure 4.2 Location of Questionnaire Respondents
Source: NLP Questionnaire Analysis
4.8 Furthermore, a survey by YouGov4 identified that, whilst approximately 80% of
people often agree that new homes are important to their local area, only 40%
would be prepared to accept new homes in their immediate neighbourhood. It is
clear that the trends identified in this national survey mirror those identified in
relation to the application proposals.
4 New Homes, YouGov on behalf of New Homes Marketing Board (NHMB), November 2010
Land off Station Road, Great Ayton : Consultation Statement
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Housing Mix
4.9 In order to gauge local opinion on the scale of the development proposed,
residents were asked “Do you think that the number of homes proposed (110) is
appropriate?” The majority of respondents (94%) thought that the number of
houses proposed was too great. However, all of these respondents did not
support the scheme overall. In contrast, all of those who supported the
proposals felt that the number of houses was “about right” with one
respondent stating that this “accords with typical planning densities”.
Figure 4.3 Types of housing respondents would like to see at the site
Source: NLP Questionnaire Analysis
4.10 Figure 3.4 shows that many respondents did not want to see any types of new
housing on the site at Great Ayton. However, of those who did, there was more
support for detached, semi-detached, bungalows and affordable properties.
4.11 It is interesting to note that some respondents who did not support the
proposals overall, agreed that there is a need for detached, semi-detached and
affordable properties, with one respondent noting that they know a “young guy
with 3 children [who] needs to move out of [his] inlaws house” and that Great
Ayton does not have enough homes for first time buyers and young
professionals. Their concerns instead related to congestion and the aesthetic
impacts, rather than the development of new houses in principle.
4.12 With regards to affordable housing, all of the respondents who said that the
site did not need affordable housing also stated that Great Ayton has enough
family homes, homes for first time buyers and young professionals and
affordable homes. None knew someone in need of affordable housing.
4.13 One respondent stated that “first time buyers generally don’t expect to buy in a
village” and therefore concluded that despite a need for affordable homes in
Great Ayton, for reasons of expectations, it does not need to be met. This
0%10%20%30%40%50%60%70%80%90%
100%
Perc
enta
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espondents
What type of housing would you like to see at the site?
Agree Disagree
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contrasts with Hambleton District Council’s research that 320 affordable
houses are required in Hambleton each year, with only 18 being delivered
District-wide in 2011/2012.
4.14 In contrast, many of those who supported affordable housing on the site, and
the proposals overall, know someone in housing need. Respondents in support
of the scheme highlighted that there is consequently a need for smaller
dwellings (particularly two-bed).
4.15 Whilst those who objected to the scheme may genuinely not have known
anyone in need of affordable housing, it should also be considered that many
may have answered this question in this way in order to support their own
objections.
Farm Shop and Stone Barn
4.16 Given the misinformation widely distributed on Facebook which stated that the
farm shop and farmhouse would be lost through the development, the applicant
thought it prudent to ask local residents whether they would like to see the
stone barn retained on site and what they would like to see it used for.
4.17 94% of respondents supported the retention of the stone barn, supporting the
applicant’s view that it has character and should be retained, if possible.
4.18 51% of respondents wanted to see the stone barn retained in a farming or
agricultural use. Despite apparent local concern about the farm shop, only 5%
of respondents wanted to see the farm shop located within the barn. Other
suggestions included a community use, including a public space for young
people, employment use, a monument and nature information centre.
4.19 Following this, the applicant is also proposing to retain the stone barn for use
as ‘office pods’.
4.20 With regards to the farm use, it is important to note that the stone barn,
currently used for vehicle storage, represents a very small part of a wider 130
acre farm. There are opportunities for the vehicles to be moved elsewhere
within the farm holding, without causing significant harm to operations.
Other Comments
4.21 The questionnaire also allowed the respondents the opportunity to express any
additional concerns or comments they had relating to the proposal.
4.22 These have been recorded by topic and the most common are shown in Figure
3.6.
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Figure 4.4 Topics most cited by questionnaire respondents
Source: NLP Questionnaire Analysis
4.23 It is clear that the majority of comments (41%) related to traffic and highways,
with concerns most commonly relating to the impact on existing roads in Great
Ayton. One respondent, who supported the scheme, proposed a contribution be
provided towards traffic calming on Newton Road. Another cited the source of
traffic problems in Great Ayton as parked cars alongside roads, resulting in
single lanes.
4.24 More detailed information on the impact of the development can be found
within the Transport Assessment which accompanies this application. It
concludes that there are no transport or highway reasons to justify refusal of a
planning application.
4.25 Other comments related to housing need in Great Ayton, with some
respondents stating that there are up to 70 houses for sale in the village and
therefore no need for new development. However, analysis on the 19 August
2013 showed that the average asking price of these houses was £315,000.
Affordability is covered in more detail in the accompanying Planning Statement,
but it is clear that a property at this price would be out of reach for a significant
number of households.
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%P
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Most Cited Topics by Questionnaire Respondents
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4.26 Table 3.1 below explains how the Applicant and the consultant team have
responded to the issues raised by the community.
Table 4.1 Response to Questionnaire Comments
Comment Response
The road system will be unable to
cope; surrounding roads are already
too congested
The ability of the existing highway
network to accommodate the proposed
development has been assessed in
detail in the accompanying Transport
Assessment. This has concluded that
the proposal will deliver a development
that is accessible by alternative modes
of travel to the use of the private car
and is acceptable in terms of highway
safety.
Mitigation measures to deal with
operational impacts on the existing
road network associated with the
proposed development will be
considered.
Local facilities are already at full
capacity without the new development
Discussions have been held with North
Yorkshire County Council who have
identified that Roseberry Community
Primary School and Stokesley
Secondary School have a surplus of
school places and therefore that no
contribution from the developer will be
required.
We understand the concern regarding
other facilities, such as doctors and
dentists, and are willing to provide a
contribution towards health provision if
the Council consider this to be
necessary, although it is important to
note that local doctors and dentists are
taking on new NHS patients and are
not at full capacity at this time.
The site is farmland and should not be
built on.
There is an overriding requirement to
meet market and affordable housing
needs in the Stokesley Sub-Area. The
Council have identified that
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development on greenfield land will be
required to meet this need.
At present the site is private farmland
and as such cannot be used by the
public. The proposed development will
open the site up to the public so that it
can be enjoyed.
The site represents just 11 acres out
of the tenant’s 130 acre farm, with
some of this being used for vehicle
storage. The impact on the farm will
therefore be minimal.
There is a need for affordable housing
in Great Ayton
50% of the housing to be developed on
the site will be affordable. The
Council’s Strategic Housing Market
Assessment (2011) concluded that an
additional 320 affordable homes are
required per annum for five years. The
affordable housing proposed on this
site is therefore much needed within
Hambleton.
Residents bought their house for the
view which will be lost with this
development
We understand the concern regarding
the loss of views. Unfortunately, the
right to a private view is not a material
planning consideration. The layout has
been designed to provide sufficient
distance between properties to ensure
that residential amenity will not be
unacceptably harmed.
The site floods and the existing utilities
will not be able to cope
A drainage and flood risk assessment
has been carried out and has
concluded that the site is able to cope
with the impacts of the development
and that there will be no impacts which
prevent development.
The site sits largely within Flood Zone
1, though a part is in Flood Zone 3.
This portion of the site will be left
undeveloped.
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4.27 Respondents focused predominately on the principle of development. However,
some respondents considered the detailed design of the scheme and identified
that they would like to see stone or ‘old style’ houses on the site. Whilst this
falls outwith the remit of an outline planning application, these comments have
been taken on board and can be considered at reserved matters stage.
4.28 Other respondents focussed on the housing mix and identified the number of
larger properties within Great Ayton. As such, they highlighted a need for more
small properties within the village. The indicative housing mix has sought to
address this.
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5.0 Postal and Online Responses
5.1 This section presents the analysis of the findings from comments received
before or after the public exhibition.
5.2 These responses are considered separately as it is not known whether these
respondents attended the event and therefore they may not have had the
opportunity to view the consultation boards or discuss the proposals with
members of the consultant team.
5.3 It is also possible that they may have already responded to the questionnaire at
the consultation event.
Analysis of Feedback
5.4 Letters from 9 individuals were also received prior to the exhibition. 21
questionnaires have been received since the public exhibition.
Questionnaire Responses
5.5 89% of respondents did not support the proposals, however 11% did support.
5.6 Of those who responded, 80% thought Great Ayton has enough family homes,
enough homes for first time buyers and young professionals and didn’t know
anyone in need of affordable housing. Supporting the Government research
identified in Section 4, all of these respondents were aged over 50.
5.7 One respondent aged 20-34 conversely disagreed with all of the above. They
identified that “the prices of houses here [are] too high for most people” and
said “we are professionals in our 30’s who rent and would like to own our 1st
home”. Therefore, as with other respondents who responded at the event, they
wanted to see two and three bedroomed houses, not just houses for those with
larger budgets.
5.8 Most respondents wanted to see the stone barn retained with a range of uses
proposed including agricultural purposes, employment use and a farm shop,
5.9 Respondents felt that Great Ayton has sufficient housing, with others
commenting that there should be no development on agricultural land outside
of the development boundary.
5.10 Concerns were also raised about congestion, parking, drainage capacity, loss of
employment land. Other comments included that there are enough houses in
Great Ayton, that there isn’t a need for housing and that development should
not occur on the eastern side of the village.
5.11 Despite stating that the location was not suitable for development, one
respondent went on the state that it should be used for a residential home for
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the elderly, suggesting that the objection related to new housing rather than
development in general.
5.12 With regards to affordable housing, one supporter said “I would hope that
people with connections to village would have preference i.e. born or living in
village for a long time - school in village - working in village - parents /
grandparents here”.
Letters
5.13 Letters received prior the event focused on the following topics:
Increase in size of village;
Congestion;
Existing properties for sale – no need for new development;
Know no-one in need of affordable housing;
Capacity of local facilities;
Flooding;
No need for new recreational area;
No house prices; and
Loss of countryside.
5.14 These comments have been addressed within Section 4 above and, therefore,
will not be considered again in this section.
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6.0 Summary and Conclusion
6.1 The pre-application consultation undertaken by the applicant has met the
requirements and recommendations of the Localism Act, the NPPF and
Hambleton District Council’s Statement of Community Involvement (2013).
6.2 The local community has been involved in the development proposals and care
has been taken to address the concerns and comments received where
possible and appropriate.
6.3 The respondents made few comments about improvements to the scheme,
focusing predominantly instead on there being no need for new housing and
traffic concerns which have been addressed through the Planning Statement
and Transport Assessment, respectively.
6.4 The aim of the development is to provide housing within Great Ayton and
provide much-needed affordable housing to meet the identified shortage within
Hambleton. 12% of respondents identified that they know someone in need of
affordable housing in Great Ayton and 7% think Great Ayton doesn’t have
enough homes for first time buyers and young professionals.
6.5 Regrettably, a number of local residents remain opposed to the proposed
development. However, the overwhelming majority of these residents are of an
age where they are more likely to already own their home and may not
appreciate the current needs of younger people and families within, or seeking
to move in to, the village.
6.6 Furthermore, such objection is consistent with a YouGov survey which identified
that whilst a high number of people often agree that new homes are important
in their local area, a much smaller number would be prepared to accept the
development of new homes in their immediate neighbourhood.
6.7 It is also reasonable to assume that a significant number of local residents,
known as “the silent majority”, do not have an objection to the scheme.
Research has shown that objectors are typically the first to get involved and are
more likely to attend consultation events than supporters or more neutral
members of the community. Additionally, a number of attendees did not feel
able to voice their support due to vocal opposition or were interested in
purchasing a new home but did not feel that the public exhibition met their
needs as the consultant team were unable to provide property prices.
6.8 Some respondents highlighted the need for smaller properties within Great
Ayton and the housing mix has been considered on this basis, with a number of
two and three bedroomed properties proposed to meet the needs of local
people.
6.9 Following comments received, the applicant is also proposing to retain the
stone barn for use as ‘office pods’.
Land off Station Road, Great Ayton : Consultation Statement
5487681v1 P19
Appendix 1 Leaflet Distribution Area
Land off Station Road, Great Ayton : Consultation Statement
P20 5487681v1
Appendix 2 Leaflet
Potential Residential DevelopmentLand off Station Road, Great Ayton
PUBLIC CONSULTATION
Your Views Great Ayton Gladman House Alexandria Way Congleton Cheshire, CW12 1LB
www.your-views.co.uk/greatayton
Contains Ordnance Survey data © Crown copyright and database right 2013
Site Location
Introduction
Gladman Developments are proposing a new residential development of about 110 homes on land off Station Road, Great Ayton.
This leaflet provides outline details of the scheme and seeks comments from the local community.
We want to hear your views
This is your first opportunity to tell us what is important to you and what you would wish to see in this development should it be built.
Things we would like to hear about include:
Are you, or is anyone you know, in need of affordable housing in Great Ayton?
Is there a need for first time buyer ’s housing and/or housing for young professionals in Great Ayton?
Are there any particular types of houses that Great Ayton is currently lacking?
Are there community facilities that you would like to see improved or developed as part of this scheme?
If you are in favour of or opposed to new housing on this site, please tell us why. Your feedback is important to us and will be used to help shape our proposals.
How can you comment?
You can respond by email:
[email protected] (using ‘Great Ayton’ as the subject line)
or by Post:
Your Views Great Ayton Gladman House Alexandria Way Congleton Cheshire, CW12 1LB
Details of the Public Exhibition are overleaf and posted on the website address below:
www.your-views.co.uk/greatayton
CONSTRAINTS PLANILLUSTRATIVE PURPOSES ONLY
ILLUSTRATIVE PURPOSES ONLY
Residential area
Public open space
ILLUSTRATIVE PURPOSES ONLY
Purpose of this leaflet
This initial consultation provides the community with their first opportunity to comment on and help shape the housing proposals.
As well as seeking your views we are currently contacting a number oforganisations and groups.
Please aim to submit your comments on this leaflet as soon as possible. The sooner we receive comments the longer we have to consider them and there will be further opportunities to comment at and following the forthcoming Exhibition.
What happens next?
The next stage will involve the preparation of more detailed proposals, including an illustrative master plan. These will be displayed at a public exhibition to be held on Tuesday 20th August 2013 at ‘The Friends
Meeting House’, High Green, Great Ayton, TS9 6BJ between 4.00pm
and 7.00pm. Details will be published in the local paper and on our dedicated website.
Please spread the word if you feel others would be interested in attending the event.
Once a planning application has been submitted you will be able to make formal representations to Hambleton District Council, who will take these into account before making their decision.
You can keep up to date on progress using the dedicated website, which provides further information and includes an online feedback form for making comments:
www.your-views.co.uk/greatayton
The need for new housing
Every council is required by the government to boost significantly the supply of housing and to make planning decisions in the light of a presumption in favour of sustainable development. The latest housing study identified a need in Hambleton of 320 affordable dwellings per year.
Hambleton District Council have identified Great Ayton as a Local Service Village, having a good range of community facilities and available services.
It is clear that there is a need for houses to meet the present unmet and future needs of the community within Hambleton.
What is proposed?
A residential development (shown edged red on the above plan) to include about 110 new homes of varying sizes, types and tenures.
Affordable housing for local people.
On site public open space with recreational facilities.
The opportunity to provide new landscape planting to complement the existing hedgerows and trees.
Why is the site suitable for development?
The site is accessible and sustainably located providing easy access to schools, recreational facilities, public transport and the village centre.
Gladman consider all correspondence received. Public responses are discussed in a Statement of Community Involvement (SCI) which is submitted to the Local Authority alongside a planning application. All comments received are included within an appendix to the SCI. This ensures comments are available to the Council during the consideration of an application.
Land off Station Road, Great Ayton : Consultation Statement
5487681v1
Appendix 3 Newsletter Notice
Gladman Developments is proposing a residential developmentof approximately 110 new homes.
This is an opportunity to comment on and influence the planning of this site.
PUBLIC EXHIBITIONLAND OFF STATION ROAD, GREAT AYTON
Contains Ordnance Survey data © Crown copyright and database right 2013
The Exhibition will be held at:‘The FriendsMeetingHouse’ | HighGreen | Great Ayton | TS9 6BJ
Tuesday 20th August 2013 : 4.00pm - 7.00pm
www.your-views.co.uk/greatayton
8 A U G U S T 8 , 2 0 1 3
E H M 1 S T
H E R A L D & P O S T