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Working and Leading across
Cultures and from a Distance
Lan Bercu
Lead Across Cultures Intl.
Agenda
• Explain the cultural barriers
• Use communication messages more effectively
• Apply 4Cs model to build instant trust
• Identify and improve virtual team-member competencies
Saigon-Vietnam
What is Culture?
What is Culture?
Communication
Decision-Making
Relationships
Work Habits
Symbols
Beliefs
Values
Perceptions
Assumptions
Expectations
Attitude
Learning
Cultural Barriers
Power Distance(L) Power Distance( H)
Individualism Collectivism
Adapted from Hofstede’s dimensions of cultures
Power Distance at Work
Power Distance(L) Power Distance( H)
Equality Hierarchy
Decentralization Centralization
Leader as a resource Leader as a father
Subordinate initiates Subordinate receivesorder
Power Distance
0
10
20
30
40
50
60
70
80
90
USA
China
Mexico
Germany
Country Comparison Geert-Hofstede.com
Relationship of Boss to Staff
Illustration by Yang Liu- Used with permission
Individualism- Collectivism
Individualism Collectivism
Problem-solving Relationship-building
Results Harmony
Contract Trustworthiness
Appreciation of Appreciation of
self-promoting self-deprecating
• Sandy’s story
Perception of Self
Illustration by Yang Liu- Used with permission
Individualism
0
10
20
30
40
50
60
70
80
90
100
USA
China
Mexico
Germany
Country Comparison Geert-Hofstede.com
Cultural Dimensions
0
10
20
30
40
50
60
70
80
90
100
Power Distance Individualism
USA
China
Mexico
Germany
Country Comparison Geert-Hofstede.com
Paper Tearing Exercise
Our Messages
Visual55%
Verbal7%
Vocal38%
Mehrabian’s Communication Model
Communication
Illustration by Yang Liu- Used with Permission
4Cs TRUST Building
Communication Concern
Credibility Competence
TRUST
TRUST Building
• Social interaction
• Collaborative workTraditional
(Interpersonal)
• Reliability
• Consistency
• Responsiveness
Virtual(Task-based)
Virtual Team-Member Competencies
• Project Management
• Networking
• Technology
• Self-Management
• Boundary Management
• Interpersonal Awareness
Duarte, Deborah L., Snyder, Nancy Tennant; Mastering Virtual Teams: Strategies, Tools, and Techniques That Succeed
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