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77 LAMPIRAN LAMPIRAN 1 Kuesioner Penelitian Responden Yth, Perkenalkan nama saya Monica Gracia, saya adalah mahasiswa tingkat terakhir dari Kwik Kian Gie School Of Business jurusan manajemen Pemasaran. Saat ini saya sedang melakukan penelitian mengenai pengaruh promosi penjualan dan kualitas layanan terhadap minat pembelian kembali konsumen Go Food Jakarta. Berikut adalah pernyataan dari penelitian mengenai Promosi Penjualan, Kualitas Layanan dan Minat Pembelian Kembali Konsumen Go Food Jakarta yang telah disusun. Saya memohon kesedian anda untuk meluangkan sedikit waktu untuk mengisi kuesioner dibawah ini. Atas perhatiannya, saya mengucapkan terima kasih. Kuesioner ini hanya untuk konsumen yang sudah pernah menggunakan layanan Go Food : 1. Profil Responden Nama : …… Jenis Kelamin : o Pria o Wanita usia : o <21 tahun

LAMPIRAN LAMPIRAN 1 Kuesioner Penelitian

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Page 1: LAMPIRAN LAMPIRAN 1 Kuesioner Penelitian

77

LAMPIRAN

LAMPIRAN 1

Kuesioner Penelitian

Responden Yth,

Perkenalkan nama saya Monica Gracia, saya adalah mahasiswa tingkat terakhir dari Kwik Kian

Gie School Of Business jurusan manajemen Pemasaran. Saat ini saya sedang melakukan

penelitian mengenai pengaruh promosi penjualan dan kualitas layanan terhadap minat

pembelian kembali konsumen Go Food Jakarta.

Berikut adalah pernyataan dari penelitian mengenai Promosi Penjualan, Kualitas Layanan dan

Minat Pembelian Kembali Konsumen Go Food Jakarta yang telah disusun.

Saya memohon kesedian anda untuk meluangkan sedikit waktu untuk mengisi kuesioner

dibawah ini. Atas perhatiannya, saya mengucapkan terima kasih.

Kuesioner ini hanya untuk konsumen yang sudah pernah menggunakan layanan Go Food :

1. Profil Responden

Nama : ……

Jenis Kelamin :

o Pria

o Wanita

usia :

o <21 tahun

Page 2: LAMPIRAN LAMPIRAN 1 Kuesioner Penelitian

78

o 21-30 tahun

o >31 tahun

Pekerjaan :

o Pelajar/ mahasiswa

o Karyawan

o Wiraswasta

o Lainnya

Domisili :

o Kelapa Gading

o Sunter

o Kemayoran

o Lainnya

Keterangan kuesioner (X1):

STM = Sangat Tidak Menarik

TM = Tidak Menarik

N = Netral

M = Menarik

SM = Sangat Menarik

Keterangan kuesioner (X2 dan Y)

STS = Sangat Tidak Setuju

TS = Tidak Setuju

N = Netral

S = Setuju

SS = Sangat Setuju

Page 3: LAMPIRAN LAMPIRAN 1 Kuesioner Penelitian

79

1. Kuesioner promosi Penjualan

A Promosi Penjualan Pernyataan

STM TM N M SM

Kupon

1 Voucher potongan harga menarik bagi anda 1 2 3 4 5

2 Go Food secara berkelanjutan melakukan

program promosi berupa discount dan voucher.

Bagi anda program ini ….

1 2 3 4 5

3 Pengurangan harga makanan terhadap harga

awal menarik minat untuk anda

1 2 3 4 5

4 Voucher Go Food untuk pengguna baru

membuat anda tertarik untuk mengunduh

aplikasi gojek

1 2 3 4 5

Paket harga

5 Harga paket makanan yang ditawarkan relatif

terjangkau.

1 2 3 4 5

6 Discount yang ditawarkan berarti bagi anda 1 2 3 4 5

7 Ongkos kirim gratis menarik bagi anda untuk

melakukan pemesanan menggunakan Go Food

1 2 3 4 5

Undian

8 Undian berhadiah ditawarkan setiap melakukan

pemesanan Go Food, menarik bagi anda

1 2 3 4 5

9 Hadiah yang ditawarkan Go Food menarik minat

anda sebagai konsumen

1 2 3 4 5

10 Undian berhadiah diadakan Go Food selama

sebulan. Bagi anda program ini ….

1 2 3 4 5

Imbalan berlangganan

11 Reward berupa voucher potongan harga

diberikan kepada pelanggan setia dan baru yang

mempengaruhi minat pemesanan, program ini

bagi anda ….

1 2 3 4 5

12 Fitur berlangganan Go Food memudahkan anda

dalam melakukan transaksi pembayaran, bagi

anda program ini ….

1 2 3 4 5

13 Go Food menawarkan diskon berlangganan yang

menarik perhatian anda

1 2 3 4 5

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80

2. Kuesioner Kualitas Layanan

B Kualitas Layanan Pernyataan

STS TS N S SS

Reliability

1 Makanan yang dipesan sesuai dengan makanan

restoran.

1 2 3 4 5

2 Pelayanan Go Food dapat dipercaya oleh

konsumen

1 2 3 4 5

3 Pelayanan yang diberikan tepat waktu. 1 2 3 4 5

Responsiveness

4 Pengemudi Go Food memberikan pelayanan

yang cepat.

1 2 3 4 5

5 Pengemudi Go Food memberikan respon yang

baik dalam pemesanan makanan, menarik minat

pembelian anda

1 2 3 4 5

6 Tidak butuh waktu lama untuk mendapatkan

pengemudi Go Food.

1 2 3 4 5

Assurance

7 Anda merasa aman melakukan pemesanan

makanan melalui Go Food.

1 2 3 4 5

8 Proses pengiriman makanan aman 1 2 3 4 5

9 Go Food memiliki brand image yang bagus 1 2 3 4 5

10 Go Food menyediakan feedback layanan,

menarik bagi anda

1 2 3 4 5

Tangible

11 Makanan yang diterima dalam kondisi baik. 1 2 3 4 5

12 Kebersihan motor dan kerapihan pengemudi Go

Food

1 2 3 4 5

13 Aplikasi Gojek mudah dimengerti. 1 2 3 4 5

14 Pengemudi Go Food memberikan pelayanan

yang sopan dalam melayani pesanan

1 2 3 4 5

Page 5: LAMPIRAN LAMPIRAN 1 Kuesioner Penelitian

81

3. Kuesioner Minat Pembelian Kembali Konsumen

C Minat Pembelian Kembali Pernyataan

STS TS N S SS

Minat Transaksional

1. Saya tertarik menggunakan kembali layanan Go Food

1 2 3 4 5

Minat eksploratif

2 Saya tertarik mencari informasi tentang sajian

yang ada pada merchant Go Food

1 2 3 4 5

Minat prefrensial

3 Saya lebih menyukai menggunakan layanan Go

Food dibandingkan yang lain

1 2 3 4 5

Minat refrensial

4 Saya tertarik untuk merekomendasikan layanan Go Food kepada teman/ keluarga saya

1 2 3 4 5

5. Saya tertarik mengajak teman/keluarga saya

untuk mendownload aplikasi Gojek

1 2 3 4 5

Page 6: LAMPIRAN LAMPIRAN 1 Kuesioner Penelitian

82

LAMPIRAN 2

Data Kuesioner Responden

(160 Responden)

Variabel Promosi Penjualan (X1)

No PP1 PP2 PP3 PP4 PP5 PP6 PP7 PP8 PP9 PP10 PP11 PP12 PP13

1. 4 4 5 5 4 4 4 4 5 4 5 5 4

2. 5 4 5 5 5 5 4 4 4 5 5 5 5

3. 3 3 4 5 3 3 4 3 2 2 3 2 3

4. 4 5 5 5 4 5 5 3 5 5 5 3 5

5. 4 5 5 5 4 4 5 3 3 3 4 4 4

6. 5 5 5 5 5 5 5 5 5 5 5 5 5

7. 5 5 5 5 5 4 5 3 3 3 4 4 3

8. 2 3 3 3 3 3 3 4 4 4 3 3 3

9. 4 4 4 4 4 4 5 4 4 4 4 4 4

10. 5 4 4 3 4 4 5 4 4 4 4 4 4

11. 4 5 5 5 4 5 5 5 5 5 5 5 5

12. 4 4 5 5 5 5 5 5 5 5 5 4 5

13. 5 5 5 5 5 5 5 5 5 5 5 5 5

14. 2 2 5 5 2 3 5 4 5 4 2 5 2 15. 5 5 5 5 5 5 5 5 5 5 5 5 5

16. 5 5 5 5 5 5 5 5 5 5 5 5 5

17. 5 5 5 5 5 5 5 5 5 5 5 5 5

18. 5 5 5 5 3 5 5 5 5 3 5 5 5

19. 4 4 5 4 4 4 3 3 3 4 3 4 4

20. 2 2 5 5 1 2 2 5 5 5 2 2 2 21. 3 3 4 5 4 4 4 4 4 4 4 3 4

22. 2 3 5 5 5 4 5 2 2 2 5 4 3

23. 4 4 5 4 4 5 5 4 4 4 4 4 4

24. 4 4 4 5 4 3 4 4 4 3 4 4 4

25. 4 5 5 5 4 4 3 3 3 3 4 4 5

26. 4 4 3 4 5 4 5 4 4 3 5 3 5

27. 5 4 5 5 5 4 4 3 4 3 5 5 4

28. 3 4 5 5 4 5 3 3 2 3 4 4 4

29. 4 4 5 4 4 4 4 5 4 5 5 4 3 30. 3 4 4 5 4 4 5 3 3 3 5 4 5

31. 5 5 5 5 4 5 4 4 4 5 5 4 5

32. 3 5 4 5 3 4 4 3 4 3 5 5 4

33. 5 5 5 5 5 5 5 3 3 3 5 5 5 34. 4 4 3 5 4 4 3 4 4 4 5 4 3

35. 5 5 5 4 5 4 4 4 5 3 5 4 5

36. 3 4 5 5 4 5 4 4 5 4 4 3 3

37. 3 3 3 4 3 3 3 3 3 3 3 4 3

38. 2 4 5 5 4 4 4 4 5 4 4 5 5

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83

39. 4 4 5 5 4 4 5 3 4 2 5 4 4

40. 4 4 5 5 3 4 5 5 5 4 4 4 4

41. 4 5 5 5 4 5 5 4 4 4 5 5 5

42. 4 4 5 5 4 4 4 4 4 3 5 4 4

43. 5 5 5 5 3 5 3 3 3 3 5 5 5

44. 5 5 5 5 4 5 5 3 4 3 5 2 4

45. 4 5 4 4 5 4 5 5 5 4 4 5 5

46. 4 4 5 5 4 5 5 5 5 5 4 5 4

47. 4 4 5 4 4 4 4 4 5 5 4 4 4

48. 2 3 4 5 3 4 5 5 5 4 4 4 4

49. 4 4 4 5 4 4 5 5 5 5 5 4 5

50. 2 4 4 5 3 4 4 2 3 4 5 4 4

51. 5 5 4 4 4 4 4 4 5 4 4 4 4

52. 4 4 5 4 4 4 3 4 4 4 5 4 5

53. 5 5 5 5 5 5 5 5 5 5 5 5 5

54. 5 4 4 5 3 3 5 4 4 4 4 3 4

55. 5 5 5 5 5 5 5 5 5 5 5 5 5

56. 5 5 5 5 4 5 5 5 5 5 5 4 5 57. 4 5 5 5 4 4 5 3 3 4 5 5 5

58. 3 4 3 3 4 4 3 3 2 2 3 4 3

59. 5 5 5 5 5 5 5 5 5 5 5 5 5

60. 4 4 4 5 4 5 5 5 4 5 5 4 4

61. 2 3 3 4 3 3 3 3 3 4 4 3 3

62. 4 4 4 5 3 5 5 1 1 1 4 2 3

63. 4 3 4 5 3 5 5 5 5 5 5 4 4

64. 2 5 5 5 5 5 5 2 2 1 5 3 2

65. 4 4 4 4 4 5 4 4 5 4 5 4 5

66. 4 4 4 5 4 4 5 3 3 3 4 3 4

67. 4 4 4 4 4 4 5 4 4 4 4 4 4

68. 5 5 5 5 3 5 5 5 5 5 5 5 5

69. 5 5 4 3 3 4 4 4 4 3 3 5 5

70. 3 4 4 5 4 5 5 5 5 5 5 3 4

71. 5 4 5 5 5 4 5 5 4 5 4 3 4

72. 4 5 4 5 4 4 4 5 4 5 5 4 5

73. 5 5 4 4 4 5 4 5 4 5 4 5 5

74. 4 4 4 4 4 4 4 4 4 4 4 4 4

75. 3 4 4 5 4 5 5 5 5 3 5 4 5 76. 3 4 4 5 2 4 4 4 4 4 4 4 4

77. 3 3 2 4 3 3 3 3 3 3 3 3 3

78. 3 4 4 4 3 4 3 3 3 3 4 3 3

79. 2 4 4 4 3 5 3 2 3 3 5 4 4

80. 3 5 5 5 5 5 5 2 2 2 5 3 2

81. 5 5 5 5 4 5 5 5 5 5 5 5 5

82. 3 3 5 4 3 4 5 4 4 4 5 5 5

83. 4 5 3 5 5 5 4 4 4 2 5 5 5

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84

84. 4 5 5 3 3 3 4 3 3 4 5 5 5

85. 5 4 4 3 4 3 5 5 4 1 2 3 3

86. 4 5 5 5 3 4 4 2 2 3 4 3 3

87. 2 5 3 4 3 5 5 5 4 4 5 5 4

88. 5 5 5 5 5 5 5 5 5 5 5 5 5

89. 3 3 4 4 2 3 4 4 4 4 4 4 4

90. 2 4 4 5 4 5 4 5 4 4 4 4 4

91. 5 5 3 5 5 4 4 4 4 4 5 5 5

92. 3 4 3 3 4 4 2 4 3 3 5 3 4

93. 4 5 5 5 4 5 3 3 2 4 5 5 3

94. 4 4 4 4 4 4 5 4 4 4 4 4 5

95. 5 5 5 3 5 5 5 5 3 3 4 5 5

96. 3 4 4 3 3 3 4 3 3 3 4 4 4

97. 4 4 4 4 5 4 3 2 4 4 3 3 5

98. 4 4 4 5 3 4 5 3 3 3 4 4 4

99. 2 2 2 4 3 2 3 2 2 2 3 3 3

10 3 5 5 5 4 4 3 4 4 4 4 4 3

10 2 3 3 4 2 4 3 4 2 4 4 3 3 10 4 5 5 5 5 5 5 5 5 5 5 4 5

10 4 4 3 4 4 4 3 4 4 3 4 4 3

10 4 4 4 5 4 4 4 4 4 4 4 4 4

10 5 5 5 5 5 5 5 3 3 3 5 5 5

10 3 3 4 4 3 2 2 1 1 2 3 2 3

10 5 5 4 4 4 5 5 5 5 4 4 5 5

10 1 2 5 5 1 3 2 1 5 2 4 4 1

10 4 5 5 5 5 5 5 5 5 5 5 5 5

11 3 4 5 5 4 4 5 4 4 4 5 4 4

11 2 5 4 3 4 4 5 4 5 5 4 5 4

11 5 5 5 5 4 4 5 4 4 3 5 5 5

11 4 3 4 4 4 4 4 3 4 3 5 4 4

11 4 4 4 4 4 5 4 4 5 5 4 4 5

11 2 4 4 4 2 4 4 2 2 2 2 4 2

11 4 5 4 3 4 4 5 3 3 3 3 4 4

11 4 4 4 5 3 3 4 3 3 3 4 4 3

11 5 5 4 5 4 4 5 5 4 4 5 5 5

11 5 5 4 5 5 4 4 5 4 5 5 4 4

12 5 4 5 4 4 5 5 4 5 5 5 5 5 12 5 5 4 5 4 4 5 4 5 4 5 5 5

12 5 5 4 4 4 5 5 4 4 4 4 4 4

12 5 4 5 4 5 5 4 5 4 5 5 4 5

12 5 4 5 4 5 5 5 5 5 5 4 5 5

12 5 5 5 4 4 5 5 5 4 4 5 4 5

12 5 4 5 4 5 5 5 4 5 5 5 5 5

12 5 5 5 5 5 5 5 5 5 5 5 5 5

12 5 4 5 4 5 5 5 5 5 5 5 5 5

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85

12 5 4 5 4 5 4 4 5 4 5 4 4 5

13 5 4 5 4 5 5 5 5 5 5 5 5 5

13 5 4 5 4 4 5 4 5 4 4 5 4 4

13 4 4 5 4 5 5 5 5 5 4 4 5 5

13 5 4 5 5 4 5 4 5 5 4 5 5 4

13 4 5 5 5 4 5 5 5 5 5 5 4 3

13 5 5 5 5 4 5 5 5 4 4 5 5 5

13 3 3 4 3 4 4 3 3 3 3 3 3 3

13 4 5 5 5 4 5 5 5 5 4 5 5 5

13 5 5 4 4 5 4 5 5 4 5 4 5 4

13 5 4 5 4 5 5 4 5 5 4 3 4 4

14 5 5 4 5 4 4 5 5 5 5 5 5 4

14 5 4 5 4 5 4 5 5 5 5 4 5 5

14 5 4 5 5 4 4 5 4 5 4 5 4 5

14 4 5 4 5 4 4 5 3 3 3 4 5 4

14 4 4 5 5 5 5 5 4 5 5 5 5 5

14 5 5 5 5 5 5 5 3 4 4 5 5 5

14 5 4 5 5 4 5 5 5 5 4 4 5 5 14 5 5 4 5 5 4 5 4 3 5 4 3 5

14 5 5 4 5 5 5 4 4 5 5 4 4 4

14 4 4 5 5 3 4 5 4 4 4 5 3 4

15 3 4 4 4 3 4 4 3 4 3 4 4 4

15 5 4 5 5 4 3 5 5 5 4 4 4 4

15 3 3 4 4 4 4 4 4 3 3 4 4 4

15 3 4 4 4 3 3 4 3 2 3 4 4 4

15 5 5 5 5 5 5 5 5 5 5 5 5 5

15 4 4 5 4 4 5 5 4 4 3 4 4 4

15 4 5 5 5 4 4 4 2 2 2 4 5 4

15 4 4 4 3 4 4 4 3 4 4 4 4 4

15 5 4 5 5 4 5 5 5 4 5 5 5 4

15 5 4 5 4 5 4 5 4 5 5 4 5 4

16 5 4 5 5 4 5 5 5 5 5 5 5 5

Page 10: LAMPIRAN LAMPIRAN 1 Kuesioner Penelitian

86

Data Kuesioner

(160 responden)

Variabel Kualitas Layanan (X2)

No KL1 KL2

KL3 KL4 KL5 KL6 KL7 KL8 KL9 KL10 KL11 KL12 KL13 KL14

1. 4 4 4 4 5 5 4 5 5 5 5 5 4 5

2. 5 3 4 4 5 4 4 3 4 5 4 4 5 5

3. 5 4 2 3 3 4 3 2 3 3 2 3 3 3

4. 4 5 4 4 5 3 4 4 4 4 4 4 5 5

5. 4 5 4 4 4 4 4 5 4 4 4 4 5 4

6. 5 5 5 5 5 5 5 5 5 5 5 5 5 5

7. 5 5 4 4 4 5 4 4 4 4 4 4 4 4 8. 4 4 4 4 3 4 4 4 4 4 5 3 4 4

9. 4 4 4 4 4 4 4 4 4 4 4 4 4 4

10. 4 4 4 4 4 4 4 4 4 4 4 4 4 4

11. 5 4 4 4 4 5 5 5 5 5 5 5 5 5

12. 5 5 5 5 4 4 4 4 4 5 5 5 5 5

13. 5 5 5 5 5 5 5 5 5 5 5 5 5 5

14. 5 5 5 4 5 5 4 5 3 5 5 5 5 3

15. 5 5 5 5 5 5 5 5 5 5 5 5 5 5

16. 5 5 5 5 5 5 5 5 5 5 5 5 5 5

17. 5 5 5 5 5 5 5 5 5 5 5 5 5 5

18. 3 5 3 5 4 4 5 5 5 3 4 4 5 5

19. 4 4 3 3 4 3 4 3 4 3 3 3 4 4 20. 5 5 3 2 2 5 2 1 3 2 3 3 5 5

21. 4 4 4 4 4 4 4 4 4 4 4 4 4 4

22. 5 5 4 4 3 4 5 5 5 3 5 3 5 4

23. 5 5 5 5 5 4 5 5 5 5 5 5 5 5

24. 5 5 4 4 4 5 5 5 4 5 5 4 5 4

25. 4 3 4 4 4 4 5 4 4 4 4 3 4 4

26. 5 5 4 4 4 3 5 4 5 5 5 4 5 5

27. 5 5 4 4 4 4 4 4 5 5 5 5 5 4

28. 5 5 4 4 4 5 5 5 5 2 3 3 4 4

29. 4 3 3 3 3 3 3 4 4 4 3 4 3 3

30. 5 5 5 5 5 4 4 5 5 5 5 4 5 5

31. 5 5 5 5 5 5 5 4 5 5 5 4 5 5

32. 4 5 5 5 4 5 5 5 5 4 5 4 5 5 33. 5 5 5 5 5 5 5 5 5 5 5 5 5 5

34. 4 4 3 4 4 3 3 3 3 3 3 3 3 3

35. 5 4 5 5 4 4 4 5 4 5 4 5 5 5

36. 4 5 5 4 4 4 4 4 4 4 4 4 4 4

37. 3 3 3 3 3 3 3 3 3 3 3 3 3 3

38. 3 5 3 5 4 5 3 4 5 5 4 3 5 4

39. 5 4 5 4 4 5 5 5 5 4 5 5 5 5

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40. 4 4 4 3 4 4 4 4 4 4 4 4 5 3

41. 5 5 4 4 4 4 5 4 5 4 4 4 5 4

42. 4 4 4 4 4 4 4 4 4 4 4 4 5 4

43. 4 5 3 3 4 5 5 5 4 5 4 4 5 4

44. 4 4 4 5 5 5 5 5 5 5 4 3 5 4

45. 5 5 4 4 4 5 5 5 4 5 5 4 5 5

46. 5 4 4 4 4 5 5 5 5 5 5 4 5 5

47. 5 5 5 5 4 4 4 4 5 4 4 4 4 4

48. 4 4 3 4 4 3 4 4 4 4 4 3 4 4

49. 5 5 5 5 5 5 4 5 4 4 4 5 5 5

50. 4 5 4 4 4 5 4 4 4 4 4 4 3 4

51. 4 3 5 5 5 5 5 5 4 5 4 5 5 5

52. 4 4 4 3 4 4 4 5 4 5 4 4 5 4

53. 4 5 4 5 5 5 5 5 5 5 5 5 5 5

54. 4 4 4 4 4 4 4 3 4 4 3 4 4 3

55. 5 5 4 5 5 5 5 5 5 5 5 3 5 5

56. 5 5 4 4 4 5 4 5 4 4 5 4 5 4

57. 4 5 4 5 5 4 5 5 5 5 4 3 5 4 58. 4 4 4 5 4 4 3 4 4 3 4 4 4 4

59. 4 4 3 4 4 4 4 4 4 4 5 4 5 4

60. 4 4 3 3 3 3 4 4 3 3 4 3 4 4

61. 4 4 3 3 4 4 3 4 4 4 4 3 4 3

62. 5 5 4 3 3 3 4 4 4 3 3 3 4 3

63. 5 4 4 5 4 5 5 5 5 4 5 4 4 5

64. 5 5 5 5 5 5 5 5 5 3 5 3 5 4

65. 4 5 5 5 5 5 5 4 4 4 4 5 5 4

66. 4 5 5 5 3 5 5 5 5 4 4 3 3 5

67. 4 4 4 4 4 4 4 4 4 4 4 4 4 4

68. 5 3 5 4 4 1 5 5 4 2 4 3 5 4

69. 5 5 3 4 4 5 4 5 5 4 5 4 5 5

70. 5 4 3 3 5 5 5 5 4 2 4 3 3 3

71. 4 5 5 4 5 4 5 5 5 4 5 4 5 5

72. 5 4 4 4 5 5 4 4 4 4 5 5 5 5

73. 5 5 4 4 4 5 4 5 5 4 4 5 4 5

74. 3 4 3 4 3 4 3 4 3 4 3 4 4 4

75. 5 5 4 4 5 4 5 5 5 5 5 5 5 5

76. 4 4 4 4 4 4 4 4 5 4 4 3 5 5 77. 3 3 3 3 3 3 3 3 3 3 3 3 3 3

78. 4 4 3 3 3 4 4 4 5 5 4 3 5 3

79. 4 5 3 4 5 5 2 3 4 4 3 4 5 5

80. 4 5 4 4 4 3 4 4 4 3 4 4 4 4

81. 5 4 4 4 4 4 4 5 5 4 4 4 5 5

82. 4 5 3 3 4 4 3 3 3 4 2 3 4 4

83. 4 4 5 4 5 5 4 4 4 4 5 5 5 5

84. 4 4 4 4 4 4 5 5 5 5 5 5 5 5

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85. 4 3 4 5 3 1 5 4 5 3 5 3 5 4

86. 4 5 4 5 5 4 5 4 5 4 4 3 5 4

87. 5 5 5 5 5 5 5 5 5 4 5 5 5 5

88. 5 5 5 5 5 5 5 5 5 5 5 5 5 5

89. 4 4 4 4 4 4 4 4 4 4 4 4 4 4

90. 4 5 4 4 4 5 4 4 4 4 5 4 4 5

91. 5 4 5 5 5 5 3 3 5 3 5 1 3 1

92. 4 5 2 2 3 3 5 4 3 2 4 3 3 3

93. 4 4 4 4 3 4 4 4 4 3 4 3 4 4

94. 5 4 5 4 4 4 5 4 5 4 4 4 4 5

95. 5 5 5 5 5 5 5 5 5 5 5 5 5 5

96. 4 4 4 5 5 5 4 4 4 4 4 4 4 4

97. 4 4 4 4 4 4 4 4 5 4 4 2 4 4

98. 4 4 4 4 4 4 3 4 4 3 4 3 4 4

99. 3 3 3 3 4 4 4 4 4 3 4 4 4 4

100. 3 3 4 3 4 4 4 4 3 4 4 4 5 4

101. 4 4 4 4 5 5 5 4 4 4 5 4 5 5

102. 4 5 5 5 5 5 3 5 4 5 3 4 5 5 103. 4 4 2 3 3 3 3 4 4 3 4 3 4 4

104. 4 4 4 4 4 4 4 4 4 5 5 4 5 5

105. 5 5 5 5 5 5 5 5 5 5 5 4 5 5

106. 2 4 3 3 3 3 3 3 3 3 3 3 3 3

107. 4 4 5 4 4 5 5 5 5 5 5 5 4 4

108. 5 4 2 3 3 4 3 3 2 1 3 3 5 3

109. 5 5 5 5 5 4 5 5 5 5 5 4 5 5

110. 4 4 4 4 4 4 4 4 4 5 4 4 5 4

111. 5 5 4 5 5 5 5 5 5 5 5 4 5 5

112. 4 4 4 4 4 4 4 4 5 4 4 4 4 4

113. 4 4 3 3 4 3 4 4 4 4 3 3 3 3

114. 5 5 4 5 3 3 5 5 5 4 4 4 4 5

115. 3 5 2 2 3 2 2 2 3 2 1 5 1 4

116. 4 4 4 4 4 4 3 5 5 4 4 4 5 4

117. 5 5 4 4 4 4 4 4 3 3 5 3 4 4

118. 5 4 5 4 5 5 5 4 5 5 5 5 5 5

119. 5 4 5 4 5 5 5 5 5 5 4 4 5 4

120. 5 5 5 5 4 5 4 4 4 4 4 4 4 4

121. 5 5 4 4 4 4 4 4 4 4 4 4 4 4 122. 5 5 4 5 4 4 4 4 5 5 5 5 5 5

123. 5 4 5 4 5 5 4 5 5 5 5 5 5 5

124. 4 4 5 4 5 4 5 5 5 5 5 5 5 4

125. 4 5 4 5 5 5 5 4 5 5 5 5 4 4

126. 5 5 4 5 4 5 5 5 5 5 5 5 5 5

127. 4 4 4 5 5 5 5 5 5 5 5 5 5 5

128. 5 5 4 5 5 5 4 5 5 5 5 4 4 5

129. 5 4 5 4 5 5 4 5 4 5 4 4 5 5

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130. 5 5 5 4 4 4 5 5 4 5 4 5 5 4

131. 5 5 4 4 4 4 5 4 4 5 4 5 4 4

132. 5 4 5 5 5 4 5 5 5 5 5 5 5 5

133. 5 5 4 5 5 5 4 5 4 5 4 5 4 4

134. 5 5 5 5 5 5 5 5 5 5 5 4 5 5

135. 4 5 4 4 4 4 4 4 4 5 4 4 5 4

136. 5 4 5 4 4 4 3 3 3 3 4 3 3 3

137. 5 4 5 5 5 5 4 4 5 5 4 5 4 4

138. 5 4 5 4 5 4 5 4 4 5 5 5 5 5

139. 5 4 5 5 4 4 4 5 4 4 4 4 5 4

140. 5 4 5 5 4 4 4 4 5 4 5 5 4 5

141. 5 4 4 4 5 4 5 5 4 4 4 4 4 5

142. 4 4 5 5 5 3 4 5 5 4 4 5 4 5

143. 4 5 4 5 4 5 4 4 4 4 4 4 5 5

144. 4 5 3 4 4 3 3 5 5 5 5 5 5 5

145. 5 5 5 5 5 5 5 5 4 5 5 4 5 5

146. 4 4 4 4 5 5 5 5 5 4 5 3 5 4

147. 4 3 4 5 4 3 5 2 5 4 3 4 5 3 148. 4 5 3 5 3 5 5 5 5 4 5 3 5 4

149. 5 4 5 5 5 4 4 4 4 4 5 4 4 4

150. 4 4 3 3 4 4 4 4 4 4 4 4 4 4

151. 4 4 4 4 3 5 4 4 4 4 4 3 5 5

152. 4 4 4 4 4 4 4 4 4 4 4 4 4 4

153. 4 5 4 3 4 4 3 3 4 3 3 3 4 4

154. 5 5 5 5 5 5 5 5 5 5 5 5 5 5

155. 5 5 5 5 5 5 5 5 4 5 5 5 5 5

156. 5 5 5 5 4 3 5 5 5 4 5 4 5 5

157. 4 4 4 4 4 4 4 4 4 4 4 4 4 4

158. 5 4 4 4 5 4 4 5 4 5 4 5 4 4

159. 5 4 5 4 5 4 5 4 4 5 4 4 4 4

160. 5 5 5 5 5 5 5 4 5 4 5 4 5 4

Page 14: LAMPIRAN LAMPIRAN 1 Kuesioner Penelitian

90

Data Kuesioner

(160 responden)

Variabel Minat Pembelian Kembali (Y)

No MP1 MP2 MP3

MP4 MP5

1. 5 5 5 5 5

2. 5 5 4 4 5

3. 4 3 2 3 3

4. 5 5 5 4 4

5. 5 4 5 5 5

6. 5 5 5 5 5

7. 5 4 5 5 5

8. 4 4 4 4 4

9. 4 4 4 4 4

10. 4 4 4 4 3

11. 4 4 5 5 5

12. 5 5 5 5 5

13. 5 5 5 5 5

14. 2 4 2 4 4

15. 5 5 5 5 5

16. 5 5 5 5 5

17. 5 5 5 5 5

18. 5 3 3 3 4

19. 4 4 3 3 3

20. 5 5 1 3 2

21. 4 4 3 3 4

22. 3 3 2 3 3

23. 5 5 5 5 5

24. 4 4 3 3 3

25. 4 4 4 3 4

26. 5 4 5 4 4

27. 5 3 5 5 4

28. 4 4 4 5 5

29. 5 3 4 4 4

30. 5 5 5 5 5

31. 5 5 5 5 5

32. 5 4 4 4 4

33. 5 5 5 5 5

34. 4 3 4 3 3

35. 5 3 4 4 4

36. 4 4 4 4 4

37. 3 3 3 3 3

38. 5 5 3 3 3

39. 4 5 3 3 4

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40. 4 4 4 4 4

41. 5 4 5 5 5

42. 5 4 3 3 4

43. 4 5 3 3 3

44. 5 5 5 5 5

45. 5 4 5 5 4

46. 5 5 5 5 5

47. 4 4 4 3 4

48. 4 4 2 3 3

49. 5 5 4 4 4

50. 4 4 3 4 4

51. 4 4 5 4 5

52. 4 3 3 3 4

53. 5 5 5 5 5

54. 5 5 5 3 4

55. 5 5 3 5 5

56. 4 4 3 4 4

57. 5 5 3 3 4

58. 2 2 2 2 2

59. 4 4 4 3 4

60. 3 3 3 3 3

61. 3 3 3 3 3

62. 4 3 3 3 3

63. 5 4 5 5 4

64. 2 1 1 1 1

65. 4 3 4 4 5

66. 4 4 3 3 3

67. 4 4 4 4 4

68. 4 5 3 4 4

69. 5 5 5 5 5

70. 4 5 5 4 5

71. 5 4 5 5 4

72. 5 5 4 5 5

73. 5 5 5 5 5

74. 4 4 4 4 4

75. 5 5 4 5 5

76. 5 4 4 4 4

77. 3 3 4 3 3

78. 5 4 3 3 3

79. 4 4 2 3 3

80. 4 3 2 2 3

81. 5 5 3 4 5

82. 4 3 2 3 3

83. 3 5 3 4 4

84. 5 3 3 3 3

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85. 4 5 3 5 4

86. 5 3 4 5 5

87. 5 5 4 4 4

88. 5 5 5 5 5

89. 4 4 3 3 3

90. 4 5 3 4 4

91. 3 4 4 4 3

92. 4 4 2 4 3

93. 4 4 3 4 4

94. 5 4 4 4 5

95. 5 5 5 5 5

96. 5 4 4 3 4

97. 5 5 4 4 4

98. 5 3 5 4 4

99. 4 4 3 3 4

100. 4 4 3 3 3

101. 4 4 4 4 4

102. 5 5 3 3 3

103. 4 3 4 4 4

104. 4 4 4 4 4

105. 5 3 3 3 4

106. 3 3 3 3 3

107. 5 5 5 3 3

108. 3 3 1 2 4

109. 5 5 5 5 5

110. 4 4 4 1 1

111. 5 5 5 5 5

112. 5 2 3 5 5

113. 4 4 3 4 4

114. 5 4 5 5 4

115. 2 1 2 3 3

116. 4 3 2 4 4

117. 4 3 3 3 3

118. 5 5 5 5 4

119. 5 5 5 4 5

120. 5 4 5 4 4

121. 5 4 5 4 5

122. 5 4 5 4 5

123. 5 4 5 5 5

124. 5 5 4 4 4

125. 5 5 5 4 5

126. 5 5 4 5 4

127. 5 5 3 4 5

128. 5 5 4 4 5

129. 5 5 4 5 4

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130. 5 4 5 4 4

131. 5 5 5 5 4

132. 5 5 4 5 4

133. 5 5 5 5 5

134. 5 5 5 5 5

135. 5 5 3 4 4

136. 3 3 3 3 3

137. 5 4 5 4 4

138. 5 4 5 4 5

139. 4 5 5 5 5

140. 4 5 4 5 4

141. 5 4 5 4 5

142. 5 4 5 4 5

143. 5 4 3 4 4

144. 5 5 5 5 5

145. 5 4 3 4 4

146. 5 5 4 5 5

147. 5 4 4 5 3

148. 5 5 5 5 4

149. 5 4 3 3 4

150. 4 4 4 4 4

151. 5 5 4 4 4

152. 4 4 3 3 3

153. 4 4 4 4 4

154. 5 5 5 5 5

155. 4 4 3 3 3

156. 4 5 3 4 3

157. 4 4 4 4 4

158. 5 4 4 5 5

159. 4 5 4 4 4

160. 5 4 5 4 5

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LAMPIRAN 3

FREKUENSI DATA RESPONDEN

a. Promosi Penjualan

PP1

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 1.00 1 .6 .6 .6

2.00 16 10.0 10.0 10.6

3.00 25 15.6 15.6 26.3

4.00 55 34.4 34.4 60.6

5.00 63 39.4 39.4 100.0

Total 160 100.0 100.0

PP2

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 2.00 4 2.5 2.5 2.5

3.00 16 10.0 10.0 12.5

4.00 75 46.9 46.9 59.4

5.00 65 40.6 40.6 100.0

Total 160 100.0 100.0

PP3

Frequency

Percent

Valid Percent

Cumulative Percent

Valid 2.00 2 1.3 1.3 1.3

3.00 12 7.5 7.5 8.8

4.00 58 36.3 36.3 45.0

5.00 88 55.0 55.0 100.0

Total 160 100.0 100.0

PP4

Frequency

Percent

Valid Percent

Cumulative Percent

Valid 3.00 13 8.1 8.1 8.1

4.00 51 31.9 31.9 40.0

5.00 96 60.0 60.0 100.0

Total 160 100.0 100.0

PP5

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 1.00 2 1.3 1.3 1.3

2.00 5 3.1 3.1 4.4

3.00 30 18.8 18.8 23.1

4.00 77 48.1 48.1 71.3

5.00 46 28.7 28.7 100.0

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Total 160 100.0 100.0

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PP6

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 2.00 3 1.9 1.9 1.9

3.00 16 10.0 10.0 11.9

4.00 71 44.4 44.4 56.3

5.00 70 43.8 43.8 100.0

Total 160 100.0 100.0

PP7

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 2.00 4 2.5 2.5 2.5

3.00 20 12.5 12.5 15.0

4.00 46 28.7 28.7 43.8

5.00 90 56.3 56.3 100.0

Total 160 100.0 100.0

PP8

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 1.00 3 1.9 1.9 1.9

2.00 10 6.3 6.3 8.1

3.00 35 21.9 21.9 30.0

4.00 52 32.5 32.5 62.5

5.00 60 37.5 37.5 100.0

Total 160 100.0 100.0

PP9

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 1.00 2 1.3 1.3 1.3

2.00 13 8.1 8.1 9.4

3.00 27 16.9 16.9 26.3

4.00 57 35.6 35.6 61.9

5.00 61 38.1 38.1 100.0

Total 160 100.0 100.0

PP10

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 1.00 3 1.9 1.9 1.9

2.00 11 6.9 6.9 8.8

3.00 39 24.4 24.4 33.1

4.00 55 34.4 34.4 67.5

5.00 52 32.5 32.5 100.0

Total 160 100.0 100.0

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PP11

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 2.00 4 2.5 2.5 2.5

3.00 13 8.1 8.1 10.6

4.00 61 38.1 38.1 48.8

5.00 82 51.2 51.2 100.0

Total 160 100.0 100.0

PP12

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 2.00 5 3.1 3.1 3.1

3.00 23 14.4 14.4 17.5

4.00 69 43.1 43.1 60.6

5.00 63 39.4 39.4 100.0

Total 160 100.0 100.0

PP13

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 1.00 1 .6 .6 .6

2.00 5 3.1 3.1 3.8

3.00 24 15.0 15.0 18.8

4.00 60 37.5 37.5 56.3

5.00 70 43.8 43.8 100.0

Total 160 100.0 100.0

b. Kualitas Layanan

KL1

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 2.00 1 .6 .6 .6

3.00 8 5.0 5.0 5.6

4.00 72 45.0 45.0 50.6

5.00 79 49.4 49.4 100.0

Total 160 100.0 100.0

KL2

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 3.00 11 6.9 6.9 6.9

4.00 71 44.4 44.4 51.2

5.00 78 48.8 48.8 100.0

Total 160 100.0 100.0

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KL3

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 2.00 5 3.1 3.1 3.1

3.00 25 15.6 15.6 18.8

4.00 75 46.9 46.9 65.6

5.00 55 34.4 34.4 100.0

Total 160 100.0 100.0

KL4

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 2.00 3 1.9 1.9 1.9

3.00 22 13.8 13.8 15.6

4.00 75 46.9 46.9 62.5

5.00 60 37.5 37.5 100.0

Total 160 100.0 100.0

KL5

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 2.00 1 .6 .6 .6

3.00 21 13.1 13.1 13.8

4.00 77 48.1 48.1 61.9

5.00 61 38.1 38.1 100.0

Total 160 100.0 100.0

KL6

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 1.00 2 1.3 1.3 1.3

2.00 1 .6 .6 1.9

3.00 20 12.5 12.5 14.4

4.00 69 43.1 43.1 57.5

5.00 68 42.5 42.5 100.0

Total 160 100.0 100.0

KL7

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 2.00 3 1.9 1.9 1.9

3.00 20 12.5 12.5 14.4

4.00 68 42.5 42.5 56.9

5.00 69 43.1 43.1 100.0

Total 160 100.0 100.0

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KL8

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 1.00 1 .6 .6 .6

2.00 3 1.9 1.9 2.5

3.00 13 8.1 8.1 10.6

4.00 70 43.8 43.8 54.4

5.00 73 45.6 45.6 100.0

Total 160 100.0 100.0

KL9

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 2.00 1 .6 .6 .6

3.00 15 9.4 9.4 10.0

4.00 71 44.4 44.4 54.4

5.00 73 45.6 45.6 100.0

Total 160 100.0 100.0

KL10

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 1.00 1 .6 .6 .6

2.00 6 3.8 3.8 4.4

3.00 22 13.8 13.8 18.1

4.00 67 41.9 41.9 60.0

5.00 64 40.0 40.0 100.0

Total 160 100.0 100.0

KL11

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 1.00 1 .6 .6 .6

2.00 2 1.3 1.3 1.9

3.00 17 10.6 10.6 12.5

4.00 72 45.0 45.0 57.5

5.00 68 42.5 42.5 100.0

Total 160 100.0 100.0

KL12

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 1.00 1 .6 .6 .6

2.00 1 .6 .6 1.3

3.00 40 25.0 25.0 26.3

4.00 71 44.4 44.4 70.6

5.00 47 29.4 29.4 100.0

Total 160 100.0 100.0

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KL13

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 1.00 1 .6 .6 .6

3.00 13 8.1 8.1 8.8

4.00 53 33.1 33.1 41.9

5.00 93 58.1 58.1 100.0

Total 160 100.0 100.0

KL14

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 1.00 1 .6 .6 .6

3.00 18 11.3 11.3 11.9

4.00 71 44.4 44.4 56.3

5.00 70 43.8 43.8 100.0

Total 160 100.0 100.0

c. Minat Pembelian Kembali

MP1

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 2.00 4 2.5 2.5 2.5

3.00 10 6.3 6.3 8.8

4.00 55 34.4 34.4 43.1

5.00 91 56.9 56.9 100.0

Total 160 100.0 100.0

MP2

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 1.00 2 1.3 1.3 1.3

2.00 2 1.3 1.3 2.5

3.00 26 16.3 16.3 18.8

4.00 66 41.3 41.3 60.0

5.00 64 40.0 40.0 100.0

Total 160 100.0 100.0

MP3

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 1.00 3 1.9 1.9 1.9

2.00 11 6.9 6.9 8.8

3.00 44 27.5 27.5 36.3

4.00 46 28.7 28.7 65.0

5.00 56 35.0 35.0 100.0

Total 160 100.0 100.0

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MP4

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 1.00 2 1.3 1.3 1.3

2.00 3 1.9 1.9 3.1

3.00 43 26.9 26.9 30.0

4.00 60 37.5 37.5 67.5

5.00 52 32.5 32.5 100.0

Total 160 100.0 100.0

MP5

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid 1.00 2 1.3 1.3 1.3

2.00 2 1.3 1.3 2.5

3.00 34 21.3 21.3 23.8

4.00 68 42.5 42.5 66.3

5.00 54 33.8 33.8 100.0

Total 160 100.0 100.0

LAMPIRAN 4 :

Uji validitas

Uji Validitas Promosi Penjualan (X1)

Item-Total Statistics

Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total

Correlation

Cronbach's

Alpha if Item

Deleted P1 52.0000 35.241 .729 .894

P2 51.7333 37.789 .662 .898

P3 51.5000 37.845 .648 .898

P4 51.4000 39.903 .454 .905

P5 51.8333 37.316 .644 .898

P6 51.7000 37.734 .728 .895

P7 51.6667 37.333 .608 .900

P8 52.0333 38.585 .459 .906

P9 52.0333 35.689 .661 .898

P10 52.0667 38.064 .466 .907

P11 51.5667 37.978 .763 .895

P12 51.9000 37.197 .685 .896

P13 51.7667 36.944 .669 .897

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Uji Validitas Kualitas Layanan (X2)

Item-Total Statistics

Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total

Correlation

Cronbach's

Alpha if Item

Deleted KL1 57.4333 31.633 .594 .909

KL2 57.4333 30.737 .613 .909

KL3 57.6333 30.999 .753 .903

KL4 57.6000 30.662 .790 .902

KL5 57.5333 31.154 .684 .906

KL6 57.5667 32.047 .501 .913

KL7 57.5000 32.259 .508 .912

KL8 57.4333 32.185 .574 .910

KL9 57.4667 31.637 .668 .907

KL10 57.4333 31.289 .540 .912

KL11 57.4333 31.013 .626 .908

KL12 57.6667 31.402 .632 .908

KL13 57.2333 31.978 .640 .908

KL14 57.3333 31.264 .731 .904

Uji Validitas Minat Pembelian Kembali (Y)

Item-Total Statistics

Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total

Correlation

Cronbach's

Alpha if Item

Deleted MP1 17.1333 6.671 .476 .877

MP2 17.5000 5.983 .489 .878

MP3 17.4667 4.602 .846 .785

MP4 17.5333 4.533 .838 .788

MP5 17.4333 5.082 .789 .804

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LAMPIRAN 5

Uji Reliabilitas

Promosi Penjualan (X1)

Reliability Statistics

Cronbach's Alpha

N of Items

.906 13

Kualitas Layanan (X2)

Reliability Statistics Cronbach's

Alpha N of Items

.914 14

Minat Pembelian Kembali (Y)

Reliability Statistics Cronbach's

Alpha N of Items

.861 5

LAMPIRAN 6

Uji Asumsi Klasik

1. Hasil uji Normalitas sebelum dilakukan transformasi data

One-Sample Kolmogorov-Smirnov Test

Unstandardize d Residual

N 160

Normal Parametersa,b Mean .0000000

Std. Deviation .49660282

Most Extreme Differences Absolute .090

Positive .050

Negative -.090

Test Statistic .090

Asymp. Sig. (2-tailed) .003c

a. Test distribution is Normal.

b. Calculated from data.

c. Lilliefors Significance Correction.

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Hasil Uji Normalitas setelah dilakukan transformasi data

One-Sample Kolmogorov-Smirnov Test

Unstandardize d Residual

N 157

Normal Parametersa,b Mean .0000000

Std. Deviation 2.10257737

Most Extreme Differences Absolute .071

Positive .038

Negative -.071

Test Statistic .071

Asymp. Sig. (2-tailed) .051c

a. Test distribution is Normal.

b. Calculated from data.

c. Lilliefors Significance Correction.

2. Uji Heteroskedasititas

Coefficientsa

Model

Unstandardized Coefficients

Standardized Coefficients

t

Sig. B Std. Error Beta

1 (Constant) 2.342 .864 2.711 .007

PP -.046 .019 -.269 -2.398 .018

KL .032 .020 .180 1.608 .110

a. Dependent Variable: ABS_RES

3. Uji Multikolonieritas

Coefficientsa

Model

Collinearity Statistics

Tolerance VIF

1 promosi penjualan .511 1.956

kualitas layanan .511 1.956

a. Dependent Variable: minat pembelian

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LAMPIRAN 7

Analisis Regresi

1. Uji F

ANOVAa

Model Sum of Squares

df Mean Square F Sig.

1 Regression 927.053 2 463.527 103.192 .000b

Residual 691.749 154 4.492

Total 1618.803 156

a. Dependent Variable: MP

b. Predictors: (Constant), KL, SQRT_PP

2. Uji t

Coefficientsa

Model

Unstandardized Coefficients

Standardized Coefficients

t

Sig. B Std. Error Beta

1 (Constant) -9.155 2.563 -3.572 .000

SQRT_PP 2.372 .484 .367 4.899 .000

KL .207 .034 .450 6.013 .000

a. Dependent Variable: MP

3. Koefisien Determinasi (R²)

Model Summaryb

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

1 .757a .573 .567 2.11941

a. Predictors: (Constant), KL, SQRT_PP

b. Dependent Variable: MP