LAL Adplace Advertising RadioKit V12

© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com

powered by

Advertising on your Radio App

Radio Kit

> Monetization

> adplace.com Portal: How it Works

> Banner Formats

> Price List

> References

> adplace.com Team

http://www.spodtronic.com/


Monetization 1/2

spodtronic products are designed to be of low cost for the end user. To generate value, so that radio stations

can cover the development costs, a wide range of mobile advertising solutions is offered by adplace.com.When

you purchase your spodtronic app, you automatically become a part of the ad network. spodtronic radio apps

have an integrated system for advertising. Banners, for instance, are displayed in an advertising space above the

radio player. Advertising campaigns are provided on all platforms by adplace.com, the mobile advertising division

of Liquid Air Lab, specialized in small display advertising on smartphone platforms. Radio stations can provide

campaigns at any time. An existing radio station’s advertising partner can also sell ads. In any case all net

revenue will be shared 60% for the radio station and 40% for adplace.com.

adplace.com is the marketer in charge that can always offer the most efficient advertising solution at the same

time ensuring a quality performance of your app. Our ad solutions encompass CPM (cost for 1.000 ad

impressions) and CPC (cost per click) campaigns, as well as suitable involvement in advertising networks (such

as Apple iAd, widespace, madvertise and others). All advertising content has to adhere to the guidelines of the

platforms (Apple, Samsung, Android or Nokia etc.). We do not accept campaigns with explicit content. Radio

station may also provide a blacklist of advertisers/brands.

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Monetization 2/2

60% revenue

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Ad server

LocalAdvertiser

RADIO

RADIO 40% revenueLocalCar Dealer

Advertising Partner



adplace.com Portal: How it Works

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adplace.com Portal

- Go to www.adplace.com

- Click on log in.

With adplace.com you have your very own ad server and a total control: you can place campaigns, bid for the price, and monitor campaigns’ performance (detailed statistics provided).

Below you will see how the adplace.com portal works.

Step 1: Log in

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Text


http://www.adplace.com/


Log in with the data (user name and password)

that we have provided you with.

If you haven’t received it, you can request the

data by clicking on

“Forgotten your password? Click here”

on the Log in page.

adplace.com: Getting Started

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Step 2: Select your submenu

- Choose what you would

like to do

a. Place a campaignb. Manage your ad space & statistics

c. Change your account details

adplace.com: Getting Started

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a. Place a Campaign

aa

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a. Place a Campaign: General Infowith adplace.com Ad Server you have full control: you can integrate a campaign from your advertising partner or place a

campaign yourself.

In any case, you will determine the campaign parameters, such as

- targeting (you can choose markets, operators, platforms, devices, etc.),

- duration and volume,

- type (banner ads, dynamic text ads, splash screen ads, etc.)

- budget and price.

On the following pages we illustrate how to place a campaign.

We support ad tags (raw HTML code), which means that you can insert

a reference to your ad servers!

adplace.com implements an ad auction system (bidding) -

you set the price, which is compared with the price that

other advertisers have named, so that the ad with the

highest bid will be shown first.

This way you can control your campaign’s performance.

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- Create an ad

- Fill in ad details

a. Place a Campaign: Ad Details

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- Choose the ad format

- Upload the banner image(see page 26 for specifications)

a. Place a Campaign: Banners

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a. Place a Campaign: Other Ad Types

- Choose the ad type

We support several ad types,

including ad tags

(more details on the following

page).

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a. Place a Campaign: Ad Tags

Ad tags are HTML or JavaScript

code that you can place here in

order to display ads.

This way it is easy to connect your

existing ad servers (from your

advertising partners) with

adplace.com.

To activate this option, please

contact us.

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- Choose the market(s)

where the campaign

should run

a. Place a Campaign: Market/Operators

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- Select the platform(s) and

devices, time, ad spaces

and ad space group

preferences.

a. Place a Campaign: Platform, Devices, etc.

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- Target your ads by Channel,

Market/Operator, Platform,

Device, Time and Ad spaces

a. Campaign Ad Zone Targeting

- Please be aware

that selecting "all" shows the ad

in the entire adplace radio app

network, not only in your ad

zones

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adplace.com offers an ad auction system (bidding): every advertiser, when placing a campaign, sets a

price that he or she is willing to pay for a given ad spot. The auction plays out in an automated way. Each

time a visitor triggers the ad spot, the ad with the highest bid will be shown first.

This is a popular model that has been adopted by ad networks worldwide.

a. Place a Campaign: Bidding -Ad Auction

- Specify the CPC or CPM

price

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- Click “Create ad” to

complete your campaign

placement.- We will activate your

campaign within 24 hours /one working day.

a. Place a Campaign: Confirm

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b. Manage your Ad Space & Statistics

bb

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Overview - Check your balance

- Payments for revenue

share less than 100 EUR

will be postponed to the

following month.

user xxxx


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Settlement of PENDING EARNINGS

Send an invoice for pending earnings higher than 100 EUR including the reference:

“adplace earnings” and your adplace.com username

to

Mail: Liquid Air Lab GmbH

Vaihinger Markt 28

70563 Stuttgart

Germany

Fax: +49 711 5089051

Email: [email protected]

Liquid Air Lab GmbH is registered under Value added tax identification number (VAT ID): DE223101850


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$ $ $ $ $


mailto:[email protected]


Statistics of campaigns in your apps - Go to My ad spaces

- Select Reports

Radio xxxx

Radio xxxx

Radio xxxx

Radio xxxx

Radio xxxx

Radio xxxx

Radio xxxx

Radio xxxx


Reports for all ad zonesReports for this specificad zone (more details on the following page)

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Radio xxxx


Reports for a specific ad zone

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c. Change your Account Details

cc

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- Fill in and/or change your

account details

c. Change your Account Details

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Advertising Formats Prices

References

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Banner Formats 1/2

iPhone, Android, Nokia 5th & Qt, Samsung bada Nokia 3rd iPad

320x50 (XX) or 300x50 (X) pixel .jpg or .gifMax. size: 30KBstatic and animated banner

240x37 pixel .jpgMax. size: 20KBstatic banner

768x90 pixel .jpgMax. size 35KBstatic and animated banner

Banners can be clickable with a standard web link format, for example: http://translationartwork.mobi/

Medium Rectangle

Resolution: 300x250 pixel

Format: jpg, gif, png

Max. size: 50 kb

Medium Banner



Max. size: 35 kb



Max. size: 100 kb

Expandable Banner

Banner Formats (All Platforms)

X / XX-Large Image Banner Leaderboard

Premium Banner formats (iPhone & Android only) NEW

X-Large Image Banner

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http://translationartwork.mobi/


Resolution: 320x480* pixelFormat: jpg, gif, png, HTML 5 Max. size: 100 kb

Resolution: 320x150* pixel Format: HTMLMax. size: 35 kbVideo: H264 Stream,

< 1mb

Resolution: 320x75* pixel Format: HTMLMax. size: 20 kbSound: mp3 oder AAC, 50kb

Resolution: 320x300* pixel Format: HTML 5Max. size: 100 kb

Resolution: 320x50 pixel / 320x300 pixelFormat: jpg, gif, png HTML5Max. size: 100 kb

Interstitial / Splash Ad Banner with SoundTransparent HTML5

Layer AdBanner ad with

video linksBanner with

geolocation (based on expandable banner)

Banner Formats 2/2Premium Banner formats (iPhone & Android only)

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NEW

*We support also banners with 300 pixels width

Video Banners support also calendar reminder

Suitable for Movie and TV show premieres, so the user can be reminded

before and dont miss the show.

ÄR KAFFET SLUT? KLICKA HÄR FÖR NÄRMSTA BUTIK !


© 2011 | Liquid Air Lab GmbH Stuttgart - Berlin, Germany | Tel. +49 30 6098849 20 Fax: +49 30 6098849 21 | www.adplace.com 29 / 31

adplace.com Price ListCPM Gross

X / XX-Large Image Banner 30€ +5€ +5€ Leaderboard 50€ +5€ +5€

X-Large High Image Banner 40€ +5€ +5€

Medium Banner 50€ +5€ +5€

Medium Rectangle 65€ +5€ +5€

Expandable Banner 65€ - +5€

Video/Sound Banner 65€ - +5€

Video Banner plus calendar reminder 70 €

- +5€

Interstitial 70€ - +5€

HTML5 Banner 75€ - +5€

Contact us at [email protected] for individual conditions.

Radio App Regional Targeting (additional charge)

BANNER TYPE OS Targeting (additional charge)


mailto:[email protected]


adplace.com Campaigns Reference List

International Brands National Brands

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adplace.com Team

ContactMikko Linnamä[email protected] +49 162 4977007

Partners

Images and graphical material: www.pixelio.de, own material. The product names used in this document are for identification purposes only. All trademarks and registered trademarks are the property of their respective owners. iPod and iPhone names and logos

are © Apple Inc. All rights reserved. Statistics sources: p.2 top IDC Worldwide Mobile Phone Tracker (April 2011); p. 2 bottom Wikipedia (July 2011)

Sales [email protected] +49 30 6098849 20

Traffic [email protected]


mailto:[email protected]?subject=

http://www.pixelio.de/

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Documents

LAL Adplace Advertising RadioKit V12