Lakes Region Tourism Association2018-2019 Membership & Marketing Directory

603-286-8008 • www.lakesregion.org

Contents

PO Box 737 n 61 Laconia Road n Tilton, New Hampshire 03276 (603) 286-8008 n www.lakesregion.org

Marketing the Lakes Region 1Mission statement n Target market focus n Tools and strategies

Membership Benefits 3Publications n Websites n Visitor Centers and brochure display

LRTA’s Marketing & Advertising 4–6

Group Marketing 7

Advertising & distribution of annual publications 8–11Where To In the Lakes Region 8-9

Official Map & Guide 10-11

Digital Marketing 12–13

2018-2019 order forms for advertising & programsMember Information 14

Program Options & Website Advertising 15Payment Information 16

Visitor Information Center opportunities 16

Fundraising & Sponsorship Opportunities 17–23Signature sponsorship 18-19

Educational Program sponsorship 20 Annual Meeting sponsorship 21

Sweepstakes by the Lake 22 Hospitality Golf Tournament sponsorship 23

Sponsorship commitment form 24

LRTA Staff & Board of Directors Inside back cover

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Marketing the Lakes Region and Central New Hampshire

Mission StatementTo promote the Lakes Region and central New Hampshire as a

year-round destination, to bring more visitors to the area, and to economically benefit our members.

Target market focus n Household income $100,000+ n Families, couples, singles and groups within a drive or easy fly / drive distance n Baltimore, Boston, Hartford, Springfield, Providence, New York, Philadelphia, Ohio, Washington, DC, and southern NH n United Kingdom, Germany, France, Italy, Ireland, Canada, Japan, and Australia n Scandinavian markets (Denmark, Finland, Norway and Sweden) n Women and women with children, ages 34-54, 55+, and 25-33 Tools and strategies n 700,000 copies of our publications printed and distributed n Three websites maintained and promoted n Online Email Blast campaign n Two Visitor Information Centers n Print advertising n Web advertising n Sports/Event marketing n Billboards n Email newsletter blasts n Press releases n Photo and video library n Tradeshows and sales missions n Social Media/Facebook advertising n Twitter, Pinterest, Instagram, WP blog n Group marketing program n Familiarization Tours and press trips n Industry organization and involvement n Video production / implementation of regional YouTube videos n Email and Website Remarketing Campaign

n Benefit from the Association’s advertising, marketing and branding domestically and internationally.n Listing in 200,000 Where To Guides distributed in state, out of state and internationally.n Listing on the lakesregion.org website with copy and a link to your site.n Additional website marketing by listing your events, packages, specials, vacancies, and more.n Opportunity to be featured on the association’s social media outlets:

Post your photos, videos, blogs, and eventsn Opportunity to be featured in eblasts to 30,000 potential visitors and press releases.n Your press release, videos and photography featured on our media website.n We have extensive video and photography libraries for your use for print or digital.n Your brochures or printed material displayed at Visitors Centers in Tilton and Alton Bay.n Stay current and market your business! Twice a month member e-newsletter features industry and member event information, nationwide travel/tourism news, member to member offers, and marketing updates. Add your news.

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Membership Benefits $299/year

NEWFOUND LAKE LAKE OPECHEE OSSIPEE LAKE SQUAM LAKE

LAKE SUNAPEE LAKE WINNIPESAUKEE LAKE WINNISQUAM

Map & GuideO F F I C I A L

New HampshireLAKES REGION

of

800-60-LAKES www.lakesregion.org

FREE!

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Cost Savings Business Programsn Gang Run You can save money by printing your brochure in this printing program. By printing collectively, we are able to negotiate discounted rates and maintain a high quality product.

n Worker’s Compensation Programs with NH Employer’s Insurance Company NH Employer’s Insurance Companies provide insurance, loss prevention and return to work services.

n Eastern Propane Offering special pricing and programs for LRTA members for commercial and residential use.

n Worldpay offers members merchant card processing A wide variety of payment processing services from point of sale credit card to integrated e-commerce are available.

n Video production for your business EVP Creative provides members with discounted pricing, added services, and enhanced video production with existing content from the region.

n Waste Management New partnership offering special member pricing, added benefits, and services to meet all your waste and recycling needs.

n Irving Energy Offering special pricing and programs for our members needs and business solutions.

Call LRTA to discuss how these companies can assist your business.

Below we have outlined how we are marketing your business and the area.

Two publications (distributed domestically and internationally)n Where To Guide (distribution: 200,000) n Lakes Region Map & Guide (distribution: 500,000)

Extensive digital advertising:n LRTA enhances and promotes three websites throughout the year: lakesregion.org (our site for visitors to find all about members); lakesregion.org/media (for the media and travel writers); and nhlakesgroup.com (for weddings, group tours, meetings, reunions).

Public Relationsn The LRTA distributes press releases twice monthly to both domestic and international pressn LRTA hosts photographers, writers, travel agents, and tour operators in conjunction with the Divsion of Travel & Tourism, Discover New England and Brand USA to showcase the region.

Email newsletters, events and information blastsn Email News sent twice a month to 30,000 potential visitors, group markets, travel writers and the media featuring our members, specials, events and what’s happening in the area.n Special emails for every holiday featuring our member businesses.n Dedicated eblasts to the Group and Weddings market sent six times per year with itinerary ideas, what’s new, events, activities and much more.

Our Marketing & Advertising

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Domestic and international (Europe/Canada) marketingBillboardsn Billboard advertising in May and June, 2019, in the Hartford, CT market.

Print advertising (domestic)n Better Homes and Gardens (Travel East) n Hartford Courant n Yankee Magazine n Family Circle (Travel East) n The Official New Hampshire Visitors’ Guiden The Boston Globe n Boston Globe Magazine (fall, winter and spring campaigns)n Scenic NH—White Mountains (November and May editions) n Country Livingn Good Housekeeping n Women’s Day

Website advertising (domestic)n VisitNH.gov n Hearst Media (NY, NJ, PA, RI, MD, DC) n Yankee Magazine.com n VisitNewEngland.com n BostonGlobe.com n Meredith Corporationn Boston.com n Comcast

Website advertising (international)n DiscoverNewEngland.com / Brand USA / VisitNewEngland.com n tripadvisor.comn VacationFUN.com

Social Media marketingn Promotes members through photography & messages via Facebook, Instagram, Pinterest and YouTube. 

TripAdvisorn LRTA will contract with TripAdvisor for 8 weeks to promote the Lakes Region to visitors looking to come to New Hampshire. This targeted campaign will increase brand awareness and educate potential visitors on the Lakes Region/Central NH.

Advertorial Email Blast campaignn LRTA will develop email blasts to be distributed through media outlets with secured opt-in lists for targeted audiences.  Email blasts to be distributed through Boston Traveler (fall, winter and spring), Boston Globe (The Weekender), Yankee Magazine and Visit New England.

Development of videosn We have produced videos promoting our region, businesses, scenery, what to see and do. We will continue to add to this library with member and LRTA-developed video content.

Billboard advertising

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Tradeshows—Consumer and Travel Industry professionals (Domestic)n AAA Long Island, New York n New York Times Travel Show n AAA Great Vacation Travel Expo (Ohio) n Boston Globe Travel Show n AAA Southern New England n Philadelphia Travel & Adventure Show n The Big En Hartford Courant Travel Show / Daytrips & Destinations Expon Travel & Adventure Show / Washington, DC

Tradeshows—Consumer and Travel Industry professionals (International)n Montreal Outdoor Show n Montreal Adventure Show n Destinations Holiday & Travels Shows (London and Manchester UK) n Dublin Holiday World Shown Mid-Atlantic Travel Show (Iceland) n ITB (Germany) n Discover New England Summit n International Pow Wow n NHDTTD / Brand USA French Sales Mission

Sales & Training Missions to Canada, UK, Japan, Germany, France, Australia / New Zealand and Scandinavian Mission (Denmark, Finland, Norway and Sweden)

Group Marketing Programn Advertising n Comprehensive website n Email Information Blastsn Tradeshows and Industry Organization Membershipn Suggested Itineraries, Step on Guide Service n Sports and Event Marketing

Familiarization Toursn Facilitate and meet travel writers and tour operators while they are visiting the region. n Coordinate Lakes Region Familiarization Tours for industry and front line member employees who answer visitor questions.

Southern New Hampshire and Boston Facebook campaignn In Fall, Winter and Spring, the LRTA produced a Facebook campaign to increase engagement and enhance our photo library by implementing a photo contest.

Protect Your Businessn Protection of your business with Legislative Alerts. We track and monitor legislation issues on a local, regional, and statewide basis. We will notify you of major tourism issues that impact your business and testify on behalf of the Association to protect your business.

Media Kit and Group Information on Flashdrive n Development of new media USB with updated itineraries, photography and video libraries for Travel Writers, Group and Foreign Individual Travel (FIT) market itinerary development. n Distribution at all tradeshows, and direct mail to media and tour operators.

Industry Organization & Involvementn Discover New England n Meeting Planners International n American Bus Association n NH Travel Council n National Tour Associationn NH Division of Travel & Tourism n NH Lodging and Restaurant Association n Business & Industry Association n Brand USA n White Mountains Attractions Association n National Association of Sports Commissions

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Target promotion for members looking to attract group business such as group tours, meetings and conventions, family reunions, and weddings.

Comprehensive websiten Group friendly attractions and activitiesn Venue listings and meeting space gridn Wedding venues & lodgingn Itineraries, videos and photographyn LRTA will customize itineraries for groups

Marketing Initiativesn Eblasts sent to tour operators, wedding and event planners, and travel agents six times per year.  Showing itinerary options, what’s new, event space, overnight accommodations, activities and much more.n Direct mail to leads from American Bus Association, National Tour Association and Ontario Motor Coach showsn Attendance and representation at American Bus Association Tradeshow.n See page 5 for a complete list of domestic and international trade shows.

Group Marketing

Group website advertising options on the Association’s website: www.nhgroups.com

Listing with logo $150 100-word description with contact information and available placement for member logo, email and phone.

Mini Gallery $250 100-word description with contact information and available placement for member logo, email, phone and up to six member photos, that can be clicked, expanded to full screen, and scrolled through. Gallery supports images to 800 px wide, and will highlight the beauty of your facility.

Featured Venue areas $375 Located on the main category pages (Home, Weddings, Group Travel, Reunions & Corporate Events). In addition to the regular listing, this area allows the featured member to display a full-width (2,000 px) high-res image along with descriptive copy.

Group Marketing Program

NEWFOUND LAKE LAKE OPECHEE OSSIPEE LAKE SQUAM LAKE

LAKE SUNAPEE LAKE WINNIPESAUKEE LAKE WINNISQUAM

Where To In the Lakes RegionDistribution: 200,000 published; year-round distribution in-state, out-of-state, and internationally.

n Over 450 locations in the Lakes Region, Central New Hampshire and the White Mountains.

n Statewide at New Hampshire Welcome Centers.

n Distributed out-of-state to inquires generated by our advertising and marketing campaigns (see pages 4-6).

n Direct mail to past inquiries, summer camps, prep schools, travel agencies and AAA offices in the Northeast.

n Distributed at selected trade shows in the U.S. n AAA Travel Show (southern New England) n Boston Globe Travel Show n New York Times Travel Show n Hartford Courant Day Trips & Destinations Show n Philadelphia Travel and Adventure Show n Eastern States Exhibition n Great Vacation Travel Expo (AAA Ohio) n AAA Travel Show (Long Island, NY) n Washington DC Travel & Adventure Show n Distributed at International trade shows. n Discover New England Summit n International Pow Wow n Montreal Outdoor Adventure Show n Destinations Holiday Show (London & Manchester, UK) n Australian Sales Mission n Dublin Holiday World Show n Japan—JATA (Japan Tokyo Sales Mission) n German Sales Mission n Mid-Atlantic Trade Show in Iceland n Scandinavian Mission (Denmark, Finland, Norway, Sweden)n Manchester Airport Information Booth and Tilton & Alton Bay Visitor Information Centers.n The current issue of Where To In the Lakes Region is always available for free download in PDF format online at www.lakesregion.org.

Added Valuen All premium page and full page advertisers receive a locator dot with their name on the regional map in the publication.n All members receive a free listing by category. These listings will also appear on the website. Additional listing categories can be purchased; see page 9 for details.

Advertising & distributionof annual publications

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Note: Page size is 5 1/8" x 8 7/8". Full bleed ads must include an extra 1/8” all around.

EARLY REGULAR AD SIZE PAYMENT COST AD DIMENSIONS

CONTENT PAGES

Member listing FREE FREE Name, address, phone, website, email

Full page $2,430 $2,660 Non-bleed: 4.5"w x 8.25"d Full bleed: 5.375"w x 9.125"d*

Half page $1,460 $1,605 Horizontal: 4.5"w x 4.0625"d Vertical: 2.1875"w x 8.25"d

Quarter page $1,095 $1,200 Horizontal: 4.5"w x 1.9687"d Vertical: 2.1875"w x 4.0625"d

Eighth page $600 $685 Horizontal: 2.1875"w x 1.9687"d

Expanded listing $135 $150 member listing + 20 words descriptive copy

Additional listing $115 $125 member listing under an additional category.

PREMIUM PAGES

Back Cover $3,800 $4,160 See Full Page (above)

Centerfold (2 pages) $6,875 $7,540 Full Bleed: 10.5”w x 9.125”d

Inside Front or $3,405 $3,740 See Full Page (above)Back Cover

Page 3, 4 or facing $3,145 $3,450 See Full Page (above)inside back cover

PROMOTIONS

Special Event Page(s) $135 $150 Event date, name, location,Expanded Listing + 20 words descriptive copy.

Special Event Page(s) $265 Photo, event date, name, location,Photo Event Listing + 20 words descriptive copy.

Where To Guide pricing & ad specificationsAds are 4-color. Premium and full-page advertisers receive a locator dot with their name on the regional map in the

publication. n Ads are subject to approval before (or after) acceptance for publication, and are

sold on a “first come, first served” basis. Electronic ad files should be high-resolution PDF (preferred) or EPS, scans at 300 dpi minimum, and saved as CMYK.

Production questions to Holmes Lewis, Inc. at 603-485-9672.

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Official Map & GuideDistribution: 500,000 published; year- round distribution in-state, out-of-state, and internationally.

n All Where To Guide distribution locations listed on the previous page—both national and international distribution.n Direct to household insertion to 242,000 households in the Greater Boston, Philadelphia, Baltimore and Portland, ME areas. n Over 400 locations in the Lakes Region, Central NH and the White Mountains..n Statewide at New Hampshire Welcome Centers.n Distributed out-of-state to inquiries generated by our Advertising and Marketing campaigns (see pages 4, 5 and 6). n Brochure rack services at corporate locations, hotels, attractions, and ski and sporting goods outlets in the Northeast and Canada. n Selected trade shows in the US, Canada, UK, Germany, France, Italy, Japan, Iceland, Ireland, Australia, Denmark, Finland, Norway and Sweden.n Manchester Airport Information Booth and Tilton & Alton Bay Visitor Information Centers.n Mailings to past inquiries from national ad campaign, summer camps, and prep schools. National mailings to travel agencies, AAA offices, and travel writers.

Added Valuen All Associate Panel advertisers receive a locator dot with their name on the inside of the map.n All Expanded Listing advertisers will receive a map code locator at the end of their listing showing where their business is located on the map.

Map & GuideO F F I C I A L

New HampshireLAKES REGIONof

800-60-LAKES www.lakesregion.org

FREE!

Map & GuideO F F I C I A L

New Hampshire

LAKES REGIONof

800-60-LAKES www.lakesregion.org

FREE!

Advertising & distributionof annual publications

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Ad pricing and specificationsAll advertisements are standardized and in 4-color.

Map & Guide advertising options

Our Mission is to help youbuild your business!

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CASTLEin the

Associate Panel Provide color photo (35mm slide, color print, or digital file at 300 dpi), logo, business name and contact information, and up to 50 words of descriptive text.

Early payment: $2,735Regular cost: $2,940

Photo Listing Provide color photo/digital file (at 300 dpi), business name and contact information, and up to 20 words of descriptive text.

Early payment: $1,375Regular cost: $1,470

Expanded Listing Provide business name and contact information, and up to 20 words of descriptive text.Note: If your copy exceeds 20 words, your listing will be edited to fit.

Early payment: $575Regular cost: $610

Website pricingwww.LakesRegion.org

EXPANDED LOGO TILE BANNER 20 words descriptive copy 200p x 180p, left column. image: 125p x 120p Rotates with new user

Where To—Full page $210 $270

Where To—Half page $260 $340

Where To—1/4 pg., 1/8 pg., $315 $410or expanded listing

No print advertising $600 $680

Featured Home page $3600 per year Exclusive prominent Home Page advertorial $1200 per quarter placement for your custom advertorial content. 800 x 200 p. Content-related image / caption links to member site. Requires quarterly content updates.

Home page $1500 per year One of four advertorial blocks onadvertorial block $550 per quarter the Home Page. 200 x 200 p. Content-related image / caption links to member site. If purchased on annual basis, content must change quarterly.

Additional digital opportunitiesHome page banner ad (sample opposite) $1,785 per year500p x 100p. Rotates with each new user. Limited to six participants.

Landing page banner ad (sample opposite) $1,050 per year500p x 100p. Where to Stay, Where to Play … Rotates with each new user. Limited to five participants.

Visitor eNewsletter Tile banner ad (sample opposite) $325 / 6 months $500 / per yearYour logo with link to your website on the bi-weekly eNewsletter sent to 30,000 subscribers, potential visitors, Travel writers, tour operators and planners.

Member eNewsletter Tile banner ad (sample opposite) $325/6 months $500/per yearYour logo with link to your website on the bi-weekly eNewsletter sent to 1,000+ LRTA members, industry friends and NH State Representatives.

Dedicated digital package (sample opposite) $375 per promotionIncludes one email blast dedicated to your business sent to 30,000+; social media promotion on Facebook and Twitter; blog and development and distribution of one press release. Note: Space is limited.

Digital Marketing

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Home page banner ad

Tile banner ad

lakesregion.org Home Pageshowing Banner ads, Home Page advertorial, and advertorial blocks

Expanded logo ad

Landing page banner ad

Member informationBusiness name

Contact name

Mailing Address

City State Zip

Physical address

City State Zip

Phone Toll-free

Fax Public email

Contact email

Website

Year-round Seasonal Dates of operation

No. of rooms/units No. of cottages/cabins No. of sites

Restaurant: No. of seats Meals served B Br L D

Dock slips Meeting/conference facilities Pool

Pet friendly Internet access Waterfront

Business categoriesAgriculture & Farms

Arts & Antiques

Attractions & Activities

Biking, Hiking / Climbing

Breweries / Wineries

Cabins, Condos, Motels & Cottages

Campgrounds

Canoe, Kayak, Paddleboard & Watersports

Clambakes & Restaurants

Country Inn / B&B

Cruises & Boat Tours

Dining

Fishing

Golf Courses

Grocery & Specialty Foods

Health, Fitness & Spas

Horseback Riding

Hotels & Resorts

Marinas & Boat Rentals

Music, Theatre, Entertainment

Pet Service

Real Estate

Retirement Community

Sailing Schools

Services

Shopping / Retail

Ski & Snowboard

Snowmobiling

Special Events & Catering

Summer Camps

Vacation Home Rentals

2018-2019 Order Form

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n Membership—1 year $299

n 2019 Website Advertising lakesregion.org (Note discounted rate when purchased with a print ad)

Web listing (Includes 20 words of copy) FREE

20 words of copy:

Home page Landing page Expanded logo Tile banner

Home page featured advertorial Advertorial block

n 2019 Where to Guide ad placement

Basic Listing (name, address, phone, email) FREE

Category

2nd Listing Category

Expanded Listing (basic listing +20 words)

20 words of copy:

Display Ad (specify ad size) Full ½ 1/4 1/8

Premium page (full page ads only, unless otherwise noted. Specify location)

Back cover Inside front cover Inside back cover

Page 3 Page 4 Facing inside back cover

Centerfold (2 page spread)

n 2019 Map & Guide ad placement

Associate Panel Photo Listing Expanded Listing

n 2019 Email Blast Marketing

Visitor Enewsletter Member Enewsletter Dedicated Package

n Group Marketing Plan lakesregion.org/groups

Listing Mini Gallery Featured Venue

n Tilton Visitor Information Center

Flat Panel Display 15 seconds 30 seconds

n Outdoor Brochure Kiosk

Tilton Alton Bay Gilford, Rte 11A

Display Ad (specify size) 11½ x 11½ inches 11½ x 23½ inches

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TOTAL AMOUNT (from previous two pages)

My check is enclosed payable to Lakes Region Tourism Association

I am paying by credit card. Please charge my MasterCard Visa Discover

Name on card

Card number Expiration /

Signature

*Unpaid Invoices will be adjusted to Regular Rate on Sept 30

Send order form, materials, and payment in full to: Lakes Region Tourism AssociationPost Office Box 737 n 61 Laconia Road n Tilton, New Hampshire 03276 n (603) 286-8008

SAVE with Early Payment! Deadline: September 30

TILTON VISITOR INFORMATION CENTERExit 20, Tilton n Open year round n Visitor planning assistance

Flat panel display: 46" digital panel (minimum repetition every 4 minutes)

15 second spot $600 ($400 for publication Content may be changed with season advertisers) and/or events. May have multiple slides.

30 second spot $900 ($600 for publication advertisers)

Various display opportunities are available at the Information Center; please inquire.

OUTDOOR KIOSKS—TILTON, ALTON BAY and GILFORD24 hours n Open year round n Your brochure is available even when the center is closed.

Outdoor brochure display $100 per location/$250 for 3 Year-round, 24-hour brochure slot

Display ad panel $325 per location 4-color display ad: 11½ x 11½ inches includes brochure slot.

Display ad panel (large) $450 per location 4-color display ad: 11½ x 23½ inches (vert. or horiz.), includes brochure slot.

Visitor Information Center opportunities

46” digital flat panel display in the Tilton

Visitor Center.

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at Lochmere Golf & Country Club and

Greenside Restaurant

18 holes of golf with cart for four

Gift bags, contests and raffle prizes

Continental breakfast

Coffee Service provided by

Big Cat/Perk at Work

Awards banquet with Greenside

Restaurant

Join the region's tourism association in a

day of Networking, Golf and Fun.

Scramble over to the Putting

Contest with Buffalo Wings and snacks from T-Bones Great American Eatery.

Donations are being accepted for:

Raffle / Contest Prizes

(four of the same item, one for each team member)

Welcome Goodie Bags

(minimum of 85)

Included in the donation will be signage at the

event with your company name and logo.

Monday, July 23, 2018

8:15 AM shotgun start

$550 registration fee before June 29th

$575 registration fee after June 29th

that includes:

Register your team today for networking

and fun!

This Year's Hole-In-One Prize - 24 month car lease donated by

Irwin Automotive Group

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Hospitality Golf Tournament

All this to benefit our three Annual Scholarships

awarded to students and increasing our promotion

of the region to bring more visitors and help our

local economy.

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We offer many levels of sponsorship for you to support the Association’s annual scholarship programs, including the Mildred A. Beach Hospitality Scholarship, the Ron Meade “On the Track to Tourism” Scholarship, and our Mel Borrin Scholarship.

Your sponsorship will also support the tourism industry, our local economy and the Lakes Region Tourism Association’s aggressive marketing initiatives.

n Signature Sponsorship n Annual Meeting Sponsorship n Sweepstakes by the Lake Event Sponsorship n Hospitality Golf Tournament Sponsorship n Educational Program Sponsorship

Fundraising and Sponsorship opportunities

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The Signature Sponsorship level is a year-round sponsorship that is inclusive of all events, activities and communications.

The Lakes Region Tourism Association has a sponsorship opportunity to assist you in gain-ing exposure for your company and its products or services throughout the entire year to over 450 members in the Lakes Region and Central New Hampshire.

Signature Sponsors receive exposure at all Lakes Region Tourism Association events including:n Sweepstakes by the Lake (March/April)n Annual Hospitality Golf Tournament (June)n Annual Business Meeting (Fall)n A variety of ongoing Educational Training Programs (Labor Law, Packaging, Media Relations and Lakes Region Familiarization Tour) throughout the year.

Signature Sponsorship benefitsn A Signature Sponsor is welcome to make comments and introduce events.n Opportunity to host a networking and/or educational event for our 450+ members.n Recognition in all LRTA promotional materialsn Recognition in all media communicationsn Link from website and e-mail communicationsn Company banner and/or sign at events.n Full recognition at event if sponsor is not presentn Display table at event

Promotional and marketing effortsn E-Mail blasts n Name, logo and link on Membership Newsletter distributed every other week to more than 450 businesses throughout Central New Hampshire Lakes Regionn Targeted E-blasts to 30,000 consumers, Travel Writers, and Group Tour market

Printed materialsLogo and sponsor name included on:n Lakes Region Tourism Association’s letterhead for one yearn Invitations for Annual Business Meeting distributed to 750 businessesn Annual Report sent to over 750 businessesn Printed flier distributed to over 1,000 businesses for two fundraisersn Printed materials for Sweepstakes & Golf Tournamentn Programs distributed at all events

Signature Sponsorship

Media coveragen Press releases are sent to New Hampshire media 2 times a month.n Recognition in every event press release: press releases are sent to the media before—and after—each event.

Website promotionn Company name and logo on the Association’s home page www.lakesregion.org n Company name and logo on the events page promoting the specific event.n Flier present on www.lakesregion.org including your logo and a link to your website.

Tickets and participationn Registration for two teams for the annual Hospitality Golf Tournament.n 1 ticket to the Sweepstakes by the Lake Event (value $100 includes attendance for two people and entry into sweepstake and raffle)n Overnight accommodations for the Sweepstakes by the Lake Event (one room)

Sponsorship cost (one full year): $5,000 For more information, contact Amy Landers at alanders@lakesrsegion.orgor Kristin O’Brien at kobrien@lakesrsegion.org or call 603-286-8008

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During the fall, winter, and spring, we will offer a variety of Educational Training Programs for the hospitality industry in the greater Lakes Region of New Hampshire. As a sponsor, you will get recognition through our communications, promotional materials and at our events to show your support for the tourism industry.

Upcoming programsn Programs will be offered throughout the year to educate our members and provide exposure to our sponsors.

Level 1 Presenting Sponsor $1,000n Sponsor welcome and comments to open all educational programs. n Recognition in all promotional materials.n Recognition in all media communications.n Link from LRTA website and email communications.n Company banner and / or sign at event.n Verbal recognition at event.n Display table at event.n Recognition and display at registration table.

Level 2 $750n Recognition in all promotional materials.n Recognition in all media communications.n Link from LRTA website and email communications.n Verbal recognition at event.n Display table at event.

Level 3 $500n Recognition in all promotional materials.n Recognition in all media communications.n Verbal recognition at event.

Promotional and Marketing Effortsn Flier distributed to more than 450 businesses.n E-mail newsletter sent to more than 400 businesses. n Press release sent to New Hampshire media.n Flier present on www.lakesregion.org including your logo and link to your website.

Educational ProgramSponsorship

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Join the many business owners and managers, State Senators and Representatives, and media at the Lakes Region Tourism Association’s Annual Business Meeting. As a sponsor, you will get recognition through our communications, promotional materials and at our event to show your support for the tourism industry.

Level 1 Sponsorship $1,000n Sponsor welcome & comments to open event.n Recognition in all promotional materials.n Recognition in all media communications.n Logo on Membership newsletter e-blast for 3 months.n Social media promotion on Facebook, Twitter, and blog.n Link from website and email communications.n Company banner and/or sign at event.n Verbal recognition at event.n Display table at event.

Level 2 Sponsorship $750n Recognition in all promotional materials.n Recognition in all media communications.n Link from website and email communications.n Company banner and/or sign at event.n Verbal recognition at event.n Display table at event.

Level 3 Sponsorship $500n Recognition in all promotional materials.n Recognition in all media communications.n Verbal recognition at event.

Promotional and Marketing Effortsn Annual Report distributed to over 700 businesses, State Senators and Representatives, and media.n Printed Annual Meeting invitations sent to over 700 businesses, State Senators and Representatives, and media. n Social media promotion in September and October.n E-mail newsletter sent to more than 450 businesses during September and October.n Press release sent to New Hampshire media prior to—and after—the event.n Invitation present on www.lakesregion.org, including your logo and a link to your website.

Annual Meeting Sponsorship Fall, 2019

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Enjoy a night of food, fun, dancing, and prizes and support the marketing and advertising efforts that bring visitors to the region our Grand Prize winner will win $10,000!

Level 1 Presenting Sponsor $2,500nCompany name and logo as the

presenting sponsor of the event: “Company xxx presents the

Sweepstakes by the Lake .“n A ticket to the event for two people to attend (chance to win $10,000).n Overnight accommodations at Church Landing for the night of the event.n Company signage and display/retail sales area at the event.n Verbal recognition at the event.n Company name and logo on the home page of our website, www.lakesregion.org with a link to your site for 3 months.n Company name and logo on 1,000 Invitations, 225 tickets and all print media and broadcast advertising.n Company name and logo on press releases sent to statewide media, e-mail newsletters sent to over 450 members, and 30,000 potential visitors.

Level 2 $1,000n A ticket to the event for two people to attend (does not include raffles or drawing).n Company signage at the event.n Verbal recognition at the event.n Company name and logo on the Event page of our website, www.lakesregion.org with a link to your site for 3 months.n Company name and logo on 1,000 Invitations, 225 tickets and all print media and broadcast advertising.n Company name and logo on press releases sent to statewide media, e-mail newsletters sent to over 450 members, and 30,000 potential visitors.

Level 3 $500n Company signage at the event.n Verbal recognition at the event.n Company name and logo on the Event page of our website.n Company name and logo on 1,000 Invitations and 225 tickets.n Company name and logo on press releases sent to statewide media, e-mail newsletters sent to over 450 members, and 30,000 potential visitors.

Level 4 $250n Company signage at the eventn Company name and logo listed on e-mail newsletters sent to over 450 members

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Presenting Sponsor $2,500n Company name and logo on 1,000 fliers as the presenting sponsor: “Company xxx presents the Lakes Region Tourism Association’s Hospitality Golf Tournament.”n Signage with company name and logo displayed on the golf course, on a golf cart, and in the banquet facilities.n 2 teams—includes 18 holes of golf with boxed lunch and/or continental breakfast, raffles, goodie bags and award banquet dinner.n Company name and logo displayed on all promotional materials: event email blasts, association newsletter, press release, and event program.n Dedicated eblast promoting your business to 30,000 potential visitors and 450 businesses.n Company name and logo on 1,000 fliers.n Company name and logo on the Event Program.n Company name and logo (tile banner ad) displayed on the Association’s website with a link to your site (3 months).n Gift bags, continental breakfast, dinner with awards and raffle prizes.

Hole In One Sponsor $1,000n 18 holes of golf with cart for 4 people.n Signage with company name and logo displayed on the golf course, on a golf cart, and in the banquet facilities.n Company name and logo on 1,000 fliers.n Company name and logo on the Event Program.n Company name and logo displayed on all promotional materials: event email blasts, association newsletter, press release, and event program.n Company name and logo (tile banner ad) displayed on the Association’s website with a link to your site (3 months).n Gift bags, continental breakfast, dinner with awards and raffle prizes.

Birdie Sponsor $650n 18 holes of golf with cart for 4 people.n Signage with company name and logo displayed on the golf course.n Company name and logo on 1,000 fliers.n Company name and logo on the Event Program.n Gift bags, continental breakfast, dinner with awards and raffle prizes.

Tee Sponsor $100n Signage with company name and logo displayed at tee.

Team Registration Sponsor $550n 18 holes of golf with cart for 4 people.n Gift bags, continental breakfast, dinner with awards and raffle prizes.

Join us for a day of HOSPITALITY golf, fun, and relaxation! Part of the proceeds will benefit our three hospitality scholarships. Check out these sponsorship opportunities:

Hospitality Golf Tournament Sponsorship Summer, 2019

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Please select sponsorship type(s)

Signature $5000

Annual Meeting Level 1 $1000 Level 2 $750 Level 3 $500

Sweepstakes by the Lake Level 1 $2500 Level 2 $1000

Level 3 $500 Level 4 $250

Hospitality Golf Tournament Presenting $2500

Hole in One $1000 Birdie $650 Tee $100 Team $550

Total Sponsorship commitment / amount enclosed $

Company name

Mailing Address

City State Zip

Phone Fax

Contact name

Email Payment of Sponsorship

Product / Services donated

Bill the address above Check enclosed in the amount of $

I am paying by credit card (complete information below). Please charge my

MasterCard Visa Discover

Card number Expiration /

Name as it appears on card

Signature

As a sponsor of this event, I understand my financial obligation as stated above. Also, to receive the appropriate sponsorship benefits, I will send the Lakes Region Tourism Association a company logo by the indicated due date.

Forward to: Lakes Region Tourism Association n PO Box 737 n Tilton, NH 03276

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Sponsorship SupportCommitment form

Lakes Region Tourism Association 2017-2018

n Officers n President Rob Arey Winnipesaukee Scenic Railroad n Immediate Past President Mark Borrin Member At Large n 1st Vice President Sim Willy Hart’s Turkey Farm Restaurant n 2nd Vice President Greg Goddard Gunstock Mountain Resort n Treasurer Lucy Van Cleve Member At Large n Secretary Deborah Irwin Meredith Village Savings Bank

n Board of Directors n Mildred Beach Director Emeritus n Jim Morash Director Emeritus n Pecco Beaufays Highland Lake Inn n Jay Bolduc Great NH Restaurants—T-Bones / Cactus Jack’s n Ryan Cardella East Coast Flightcraft of NH n Charles Clark Castle in the Clouds n Scott Crowder EKAL Adventure Center & New England Pond Hockey Classic n Bill Day Common Man Family of Restaurants n Dave Doyle Sun Valley Cottages n Daryl Dawson Kellerhaus Ice Cream, Candy & Gifts n Patrick Hall Lakes Region Community College n Joe Ouellette Mill Falls at the Lake n Thomas Prindle Purity Spring Resort n Dan Smiley The Laker n Susan Smith Cottage Place on Squam Lake n Gary Vincent American Classic Arcade Museum at Funspot

n Lakes Region Tourism Association Staff n Amy L. Landers Executive Director alanders@lakesregion.org n Kim Sperry Executive Vice President ksperry@lakesregion.org n Kristin O’Brien Membership Development & Relations kobrien@lakesregion.org n Michael Blair Visitor Center Specialist n Lloyd Ryley Visitor Center Specialist n Janice Jones Publication Distribution

Lakes Region Tourism AssociationPO Box 737 n 61 Laconia Road n Tilton, New Hampshire 03276

603-286-8008 n www.lakesregion.org