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LACOSTE

SHERALLI SHARMASHWETA CHOUDHARY

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HISTORY

Ren LACOSTE(1904 1996)

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L.12.12

L Lacoste1- cotton petit pique2- short sleeve design12- sample no. selected by ReneLacoste

Classic polo t-shirtsMade with petit pique cotton fabricHand stitched color2 mother of pearl buttons on the

plaquet

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1961

License tomanufacture and

distribute inspain

1971

License tomanufactureand distribute

clothes inJapan

1978

License tomanufacture

and distributeclothes inBrazil

19331952

1982

License tomanufactureand distribute

clothes inAustralia

1987

License to

manufactureand distributeclothes in

Thailand

1990

License tomanufactureand distributeclothes in

Turkey andMexico 1994

License tomanufacture

and distributeclothes inShanghai

GLOBALIZATION

1993

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Changing the brand image in early2000s.

Targeting the consumers who aremore fashion forward by re-positioning.

Promotions

MARKETING STRATEGY

- Product placement in popular movies and TVshows

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MARKETING MIX

Men

PRODUCT

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MARKETING MIX

Women

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Kids

MARKETING MIX

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MARKETING MIX

Accessories

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MARKETING MIX

Home

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MARKETING MIX

PRICE

PROMOTION

-

Social networking sites- Newspapers , Fashion Magazines- Product placement in popular movies and TV shows-Celebrity and athlete endorsements- Public Relation

PLACE

- 800 sale points all over the world- 37 retail stores in INDIA

-A brand designed with high end consumers in mind that are willingto pay a premium price for a premium product.

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SALES AND DISTRIBUTION

DEVANLAYGROUP

WORLDWIDELICENCEE TOMANUFACTURE ANDDISTRIBUTECLOTHES

SPORTS &LEISURE

APPAREL Ltd

DISTRIBUTORS ININDIA(DELHI)

TURNERMORRISON

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PATTERNS

-Stripes-Small checks-Monochromatic-Minor colour blocking

LACOSTE RUNWAY COLLECTION S/S

2009

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LACOSTE RUNWAY COLLECTION S/S

2010

INSPIRATION-Blue skies and sunshine

COLLECTION-Simple, Sporty, Chic

PATTERNS

- Micro pleated mini skirts-Stripes-Monochromatic-Airy mesh sneakers-Cable knit dresses

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LACOSTE RUNWAY COLLECTION S/S

2011

INSPIRATION-Modernist Architecture

COLLECTION-Tribute to Rene Lacoste

PATTERNS

- Graphic prints-Stripes-Monochromatic-Pleated pants- geometric prints

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LACOSTE RUNWAY COLLECTION S/S

2012

INSPIRATION

COLLECTION-Unconventional Chic

PATTERNS

- Graphic prints- Stripes- Monochromatic- geometric prints- Dropped waists- Sleeveless shifts- Floor length jersey dresse

LENZING COLOUR FORECAST S/S 2013

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LENZING COLOUR FORECAST S/S 2013

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PRINTS

Power shoulder poloTrapeze roll neckBuffaloPeasant gauchoModernist shift

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Power-shoulder poloExaggerated shoulderline | Taper to narrow hem | mid-thigh

Trapeze roll neckSwing hem to waist | rounded shoulder | bracelet-length sleeve |soft neck

BuffaloDropped yoke | ankle length | baggy

Peasant gauchoLow slung | gathered | wide leg

Modernist shift60s-inspired| body-skimming | undulating hem

SILHOUETTES