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LACE UP SAVE LIVES
Wendy EickHeidi Kehl
BACKGROUND• Started in 2006• Money goes to AIDS grants in
Africa • Support programs that have
reached four million people • Help with testing, counseling,
treatment, and more• Purchase Nike Red laces• 100% of proceeds go to the
Global Fund to help in the fight against AIDS
• Raised over $135 million and growing
• Educating youths on how to avoid AIDS/HIV
Integrated Marketing Communication
• Youtube
• Widget
Image Advertising
• Creative Strategies• What the advertising message will say or communicate
– Widget
– Nike shoe sales
– Professional Athletes• Serena Williams wears NIKE(RED) laces as an advocate of
LACE UP SAVE LIVES
