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L’Argus de la Presse Delivers Superior Market Intelligence with Everteam
CustomerIndustryProductApplication
L’Argus de la PresseMarket Intelligence and ConsultingEverSuite Content Analytics with Natural Language Processing
How does a company know what markets to enter, when, and how? With research and information analysis.
Research drives business decision making at every level. L’Argus de la Presse knows that — and for years they have been the service delivering that research to tens of thousands of customers.
When it was time to upgrade technology to better serve the research needs of subscribers, l’Argus turned to Everteam for a technology solution that would deliver even smarter, even more sophisticated results, and keep l’Argus de la Presse at the forefront of strategic media research.
www.everteam.com+33 (0)1 72 71 33 33 | 336, rue Saint-Honoré, 75001 Paris – France
Smarter Natural Language Processing Identifies Targeted Patterns and Themes Across Multiple Languages and Contexts
About L’Argus de la Presse
The Business Challenge
L’Argus de la Presse provides business research services in Western Europe.
With over 10,000 customers representing 30,000 brands, Paris-based l’Argus
de la Presse supports client’s market intelligence and strategy efforts by
delivering relevant, timely research on a subscription basis. Founded as
a print news organization in the late 19th century, L’Argus dela Presse has
adapted with changing times; it has transformed from a traditional news
delivery organization to a research powerhouse with 450 employees and
revenue over 40 million Euros per year.
Since its founding L’Argus de la Presse has been a leading news, media, and research resource,
leveraging its knowledge of the news industry to deliver high-quality business intelligence to
subscribers.
Never content to rest on their laurels, and always cognizant of competition and advancing
technology in a global marketplace, L’Argus de la Presse has strived to constantly improve
research services and production tools for clients. Research need to be delivered faster, and
the content needed to be better targeted, transcend international borders, and smarter about
variations in language. Along with the results for subscribers, l’Argus de la Presse also sought
to implement a more comprehensive content strategy within the organization that would also
incorporate a semantic tool and a sophisticated search engine. L’Argus de la Presse reached out
to Everteam in 2013.
L’Argus de la Presse Delivers Superior Market Intelligence with Everteam 1
“While we were in the workshop phase of our relationship with l’Argus de la Presse, it quickly became clear that
their business intelligence function would be a prime opportunity to implement our natural language processing
technology. The results have been even better than we expected.”
Isabelle Carrio | Everteam
L’Argus de la Presse Delivers Superior Market Intelligence with Everteam 2
The Everteam SolutionSolutions consultants, information processing specialists, and architecture
specialists worked with l’Argus de la Presse IT staff to implement and
deploy EverSuite Enterprise Content Management (ECM) over 18 months.
In workshops and one-on-one Everteam helped l’Argus de la Presse identify
priorities and determine the best possible solution for the organization.
A proof-of-concept was delivered in 2014, and the new system was fully
deployed in 2015.
Along with the internal goals of better information organization and
governance, EverSuite delivers superior content analytics with advanced
natural language processing (NLP).
Everteam’s NLP technology gives l’Argus de la Presse everything they asked
for and more. The complex queries of extensive databases of news and
market information have became more liquid for the company and the client:
there is less “noise” in results and less to read to identify relevant information.
Searches that used to take days now take hours, and Everteam’s linguistic
analysis offer smarter multilingual results that recognize and normalize
appropriate term variations and multiple verb forms. Everteam’s content
analytics module then indexes and clusters the results in a more natural and
useful manner. Results delivered to the subscribers are better in every way.
“Everteam’s NLP is particularly efficient, and it has changed our business. What we are able to deliver to our
subscribers is more targeted, more timely, and more relevant than has been available to them before. Our staff can
execute extremely complex and detailed searches with the confidence that the results will be of high value to clients.”
Odile Quesnel | L’Argus de la Presse
Everteam’s NLP technology differentiates search results for search terms across languages, context,
and usage. It understands not just what terms to search for but how those terms are used, and when a
result isn’t valid.
Everteam Content Analytics doesn’t just show a list of results, it groups them into relevant sets of
results with smarter identification of relevance to the overall query.
With EverSuite ECM’s better, more targeted results, l’Argus de al Press can provide react to subscriber
requests and deliver search results faster than ever.
Disambiguation
Clustering
Near Real-Time Results
L’Argus de la Presse Delivers Superior Market Intelligence with Everteam 3
BenefitsUpon implementation of EverSuite Content Analytics with Natural Language Processing,
l’Argus de la Presse was able to deliver smarter, better business intelligence to subscribers. For example, queries resulted in smaller, more targeted volumes of results (half the size of previous results) and their flow-through ratio increased by more than 15 points. Analysts and production teams get better results that they can review faster and more effi-
ciently, thus decision making is timelier and based on better data.
Everteam’s NLP doesn’t just search a word, it looks for appropriate variations of that word -- in
appropriate contexts -- across multiple languages.
Everteam NER locates and classifies defined elements of queries better and more consistently for a
higher level of targeted, relevant results.
Multilingual Contextual Search
Named Entity Extraction
everteam.analytics allowed l’Argus de la Presse to reduce costs, to gain time, and to be more
competitive.Cost Reduction
L’Argus de la Presse Delivers Superior Market Intelligence with Everteam 4
Everteam ImpactIn the global marketplace, the quality of data matters. Big data is
only getting bigger, and success depends on the ability to mine that
data with speed and savvy. Data must be liquid, flowing through
decision making. L’Argus de la Presse knows that if they are to remain
on the cutting edge of business intelligence for demanding clients,
the technology they employ needs to be on the cutting edge, too.
Everteam Content Analytics and NLP delivers that technology for
l’Argus de la Presse.
“We are looking forward to a continuing relationship with Everteam. Their technology is superior to anything we had
before, and their solutions consultants make implementation of that technology as smooth and straightforward as
possible.”
Odile Quesnel | L’Argus de la Presse
Multilingual contextual search and named entity extraction functionalities of everteam.analytics for l’Argus de la Presse
About Everteam
Everteam brings over 25 years’ experience and innovation to the field of Enterprise Content
Management. In an ever-increasing legal and compliance environment, Everteam’s range
of products support the improvement of content –driven processes, and enable enterprise
customers to easily monitor and align their content strategies for overall organizational
efficiency and effectiveness.
+33 (0)1 72 71 33 3
336, rue Saint-Honoré,
75001 Paris – France
+1 (650) 596-1800 (voice) / +1 (650) 249-0439 (fax)
28 State Street Boston,
MA 02109, United States
