La Vision!

Jack Matos, Erick Romero 11th grade

17 years of age

Mission Statement Mission Statement

The mission that our company wants to reach is to make sure that you and your friends have a party/wedding that they would never forget and most importantly let you have a good time.

Opportunity Our service is to decorate exactly like you want

for your special occasion and if not exactly close to how you want it to look!

we will go to your destination or you can come where we are located

We’ll set up appointments to talk

Business Profile Type of Business

Our business is a service. Our service is to decorate your special

occasion.

Legal Structure Corporation We chose this legal structure for

protection.

Qualifications I’m qualified to run this business

because:

We studied Art and how to Design for any occasion. We are good at MathWe are really creative and trust worthy

Market AnalysisIndustry Name Arts, Entertainment & Recreation Sector

Industry Size 5 billion

Total Population Hartford County (Latinos)

Target Market 14-16 year old girls

Potential Market We are going to focus on .01% of our target market because is always good to start with a portion of Latinos and work our way up.

118,714

61

61,547

Total Population

Target Market

Potential Market

7

Target Market Segment Demographics

It doesn’t matter what their income is, they have to be 18 years or older to tell us what the party is, but 14-16 to tell us what they want, family size doesn’t matter

Geographics They have to live in Hartford

in the near future we would expand to farther places and the location is not important.

Psychographics Reggeton, Bachata, Hip-

hop, and R&B, etc. Buying Patterns

They can pay Cash, Check. They may do a lay-a-way.

Competitive AdvantageLo Que

TuQuieras

Ideal partydecorators

QuinceaneraboutiqueFactors

negotiable

Quality of Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

negotiable Competitive/negotiable

ideas Different ideas

Easy to work with.

Have business

Have business,

privet parties

Creative, art school

Florida Houston Hartford County

Decorations Party decoration

Party Decorations

Marketing Mix

People Product Place Price Promotion

Parents of females from ages 14-16 that have Hispanic background.

facebook, cards, internet, flyers.

Hartford and surrounding areas.

Party Decorating Competitive

Promotional Mix

Advertising Commercials $500

Publicity Face book, word of mouth. $0

Personal Selling

Cards and pens with our business name on them. $12

Sales Promotion Flyers with name and number $55

Total Monthly Promotional Expense $567.00

Promotional Expense MonthlyAmount

Cost of Materials/LaborMaterials

Material Description Cost/Total Quantity Cost per Unit

35 tables(circle tables) $2,590 $74.00

200 chairs $ 1,750 $8.75

40Table Cloth $235.00 $5.88

210Chair covers $499.80 $2.38

Balloons pkg/100 $80.00 $40.00

35Center Piece $279.65 $7.99

Total Material Cost per Unit $139.00Labor

Labor Cost per Hour Time (in Hours) to Make One Unit

Labor Cost per Unit

$8.25 17hours $140.25Total Labor Cost per Unit $140.25

COGS (per Unit) $279.25

Economics of One Unit

Selling Price (per Unit) $500.00

COGS (per Unit) $600.00

Other Variable Expenses (per Unit) $547.00

Total Variable Expenses (per Unit) $800.00

Contribution Margin (per Unit) $400.00

Description of One Unit of Sale:

One Quinceañera for 50

Average Monthly Fixed Expenses

Fixed Expense Average Monthly ExpenseInsurance $150

Salaries of Employees $990.00

Advertising (commercials) $800.00

Depreciation (cell phone) $45.00

Utilities (Gas, Electric, internet)10% $32.00

Rent (from home) $75.00

Total Average Monthly Fixed Expenses $2,092.00

Time-Management PlanSchedule for a Typical Week

Total Hours in a Week = 168

School

New Business

Work

Free Time

0 5 10 15 20 25 30 35 40 45 50

45

37

36

Hours

50

Monthly Sales ProjectionsFirst Year

01020304050

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Uni

ts S

old

Total Units Sold

255

Monthly Break-Even Units

In an average month, the company will begin to make a profit after selling units.7

$2,092.00

$279.25= 7

Projected Yearly Income StatementFirst Year

A Selling Price per Unit $500.00

B Number of Units Sold 255

C Total Sales $127,500.00

D Variable Expenses $20,400.00

E Contribution Margin $107,100.00F Fixed Operating

Expenses $25,104

G Pre-Tax Profit $81,996.00

H Taxes @ 15% $12,299.40

I Net Profit $69,696.60

Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

Computer Best buy Already own

2007 Honda Civic Torrington Honda Already own

35 tables(circle tables)

Target $2,800.00

200 chairs Bizchair.com(online) $1,950.00

210Chair covers Urquidinen.com9online) $70.00

Partnership agreement

Local Attorney $150.00

Total Start-Up Expenditures[$4,820.00]Cash Reserves

Emergency Fund $ 2,500.00

Reserve for Fixed Expenses

$8,820.00Total Start-Up Investment

ROS & ROIROS: Return on Sales

For My Business: DollarEquivalent =

ROI: Return on Investment

For My Business: DollarEquivalent =

$69,696.60 $127,500.00 X 100 = 55%

$69,696.60 $8,820.00 X 100 =7. 90%

$0.55

$790.21

Financing Strategy

Source Amount Debt Equity

Personal Savings $10,000 X

Relatives/Friends $4,000 X

Partner(s) $500

Totals $8,820.00

$8,820.00Total Start-Up Investment

Philanthropy and business Responsibility

Philanthropy• We are going to Donate 5% of our

investments to Saint Joseph’s to help kids get cured from cancer.

Business Responsibility• Our business would be known by Facebook

ads, ads on magazines, and bulletin boards, and TV commercials.

Business & Personal Goals Look for people that are

interested in doing quinceañera.

We will take pictures of the quinceañra we do and post them on street walls.

J-my goal is to graduate with a 3.0 GPA and go UCONN.

E-my goal is to graduate high school with a diploma and enter a design/art college.

Business Personal

Expending the buissness by looking for new occasions that need help.

We would seek out other designers that know how to work with people.

Shor

t-Ter

mLo

ng-T

erm

J-my goal is to be a pediatric and than go into Forensic Pathologist.

E-my goal is to become a well known designer/artist and have my own business.

La Quinceañera De Tus Sueños!(The Sweet 15 of

your dreams.)

Thank You for your cooperation. La Vision