LA QUINTA ARTS Foundation

Annual Review 2012-2013

La Quinta Arts Foundation (LQAF): A nonprofit 501(c)3

charitable organization founded in 1982 dedicated to its

mission: Promoting and Cultivating the Arts.

This mission is accomplished by producing nationally

acclaimed visual and performing art events, forming

meaningful community partnerships, and providing cultur-

al, education and personal growth outreach opportunities

to students, artists, residents and visitors to La Quinta

and beyond.

Promoting and Cultivating the Arts is more than a

mission statement for La Quinta Arts Foundation — it is our

promise to the community we have proudly served for

over three decades.

LA QUINTA ARTS FOUNDATIONFederal Tax ID Number: 95-3842968

78150 Calle Tampico, Suite 215La Quinta, CA 92253760-564-1244www.LQAF.com

2 La Quinta Arts Foundation - Annual Report 2012 - 2013

Thank You,

LQAF Supporters

For Making 2012/2013

Another Perfect Season!

La Quinta Arts Foundation’s 31st season concluded as the most

successful in our history – easily deposing the previous record

breaking achievements of 2011/12:

• La Quinta Arts Festival was officially ranked as the #1 Fine Art Festival in the Nation (Greg Lawler’s Art Fair SourceBook). La Quinta Arts Festival 2013 set another all-time record for art sales.

• Art Under the Umbrellas sustained its phenomenal success by breaking attendance and art sales records for this series of one day events.

• La Quinta Blues & Blues drew over 1,800 enthusiastic blues music and craft beer devotees.

• LQAF Visual Art Scholarship Awards reached a total of $1,040,002 to local students pursuing college degrees in the arts.

• Over 500 elementary school students received LQAF’s free six week art education program.

La Quinta Arts Foundation’s cultural activities continue to be a

crucial economic driver for La Quinta and neighboring cities. In

addition to art purchases totaling over $3.5 million at

La Quinta Arts Festival and Art Under the Umbrellas in

2012/13, attendees patronized local hotels, restaurants, retail

establishments, grocery stores and gas stations during each

visit. Coachella Valley Economic Partnership (CVEP) President

and Thomas Flavin has proclaimed La Quinta Arts Festival as

“one of the bedrocks of the local economy” in The Desert Sun

Valley Voice, February 10, 2013.

La Quinta Arts Festival’s ranking as the premier arts festival in

the nation, plus the unprecedented success of all LQAF events

and outreach programs places LQAF in the forefront of the

Coachella Valley’s arts and creative industry, which is so vital to

this region.

Key findings from the 2012 study of the California Desert’s

Creative Economy undertaken by CVEP and the Arts Oasis

revealed that nearly one out of every five persons working

in the Coachella Valley is working in the arts and creative

economy, producing a raw impact of almost $1 billion per year

– 7.8% of all private sector employment. And LQAF’s

annual outlay in arts education funding should be viewed as

a tangible investment towards ensuring the future of our arts

community and economy.

With gratitude for support from our members, volunteers,

sponsors, artists, local business, civic and charitable organiza-

tions — above all the City of La Quinta — I present the

La Quinta Arts Foundation Annual Review 2012/13.

La Quinta Arts FoundationBoard of Directors 2012/13

Chairman/President: Jim Parrish

Chief Financial Officer: Phillip Waller

Secretary: Haddon Libby

Olga Giannini, Bob Marra

Member Emeritus

Kay Wolff

La Quinta Arts Foundation Staff

Christi Salamone, Executive Director

Jim Christian, Director Finance & Operations

Kathleen Hughes, Events Manager

Kathy Taylor Bauer, Administrative Manager

Debby Nelson, Volunteer Coordinator

MESSAgE FROM ExEcUTIvE DIREcTOR chRISTI SALAMONE

3La Quinta Arts Foundation - Annual Report 2012 - 2013

31st LA QUINtA ARts FEstIVAL • MARch 7-10, 2013

LQAF’s Flagship Event Reigns asNation’s Premier Fine Art Festival

National Recognition • #1 Fine Arts Festival in the Nation, Greg Lawler’s Art Fair Sourcebook 2013 • #2 Fine Crafts Festival in the Nation, Greg Lawler’s Art FairSourcebook 2013 • #10 200 Best Fine Art & Design Shows in the USA 2012, Sunshine Artist

By The Numbers • 239 artists from 29 states selected from 919 applicants - 26% were first time exhibitors to the event, 21 from the Coachella Valley, 4 from La Quinta. • Ticket Prices: $12, Multi-day Pass $15, Children 12 and under free. Tickets sold online received a Multi-day Pass for $12. Attendees with direct mail card received $2 off (limit 4 per card). Online ticket sales and direct mail card users continue to increase each year. • Attendance: 24,154 • Record setting $2,830,963 Art Sales (12% increase over previous record in 2012)

Consistently providing livelihood and recognition opportunities for artists is a significant part of LQAF’s mission focus. To that end, La Quinta Arts Festival continually strives to evolve and offer its exhibitors ultimate amenities and opportunities to best showcase their original works of art to a demographi-cally preferred audience on what is widely known as the most spectacular art festival site in the country.

The high caliber of La Quinta Arts Festival artists is guaranteed through one of the most progressive jury systems used today employing the on-line artist application and jury system Zapplication (ZAPP®), and a panel of 45 highly qualified experts with specific knowledge of the art medium they are judging.

To complement the cultural experience for patrons beyond the artworks on display, La Quinta Arts Festival 2013 offered a full lineup of daily entertainment on the amphitheatre and grounds that included Milton Merlos on Flamenco Guitar, Steve Madaio & Friends jazz and standards, Karamanta Music’s Boliv-ian Pan Pipes, Bill Kaele’s Hawaiian Slack Key Guitar, and Don McLeod’s Statues Vivantes. Restaurant Row provided upscale restaurant fare from Ruth’s Chris and Fisherman’s Market & Grill.

Art in Public PlacesThe City of La Quinta Civic Purchase Committee chose Mark Stephenson’s “golden cattails” photographic piece to join 40 artworks previously procured. La Quinta Arts Festival serves as a viable APP resource to cities and developers, along with LQAF’s online Artist Registry.

Four Featured Festival ArtistsPhotographer Mark Stephenson - Stephenson’s “Golden Cat-tails” nine-panel photographic piece was selected as the image for La Quinta Arts Festival’s 2013 Commemorative Poster. Painter Stacy Dynan – Dynan’s whimsical characters were used to promote the Festival’s theme of “All Roads Lead to La Quinta Arts Festival.”ceramicists Scott & Naomi Schoenherr – The Schoenherr’s “Little Red Corvette” image adorned the back of the men’s commemorative t-shirt. Mixed Media Sculptor Kathy Ross – Kathy’s “Travel Bug” figure was the initial inspiration for the “All Roads Lead to La Quinta Arts Festival” theme. The piece was offered as a prize on Facebook as a marketing incentive leading up to the festival.

Artist Awards ReceptionHosted by LQAF board and staff members, Festival 2013’s opening night reception was attended by over 500 invited guests on the Civic Center Amphitheatre lawn from 5:30 to 7:00 pm. Along with the Festival artists, special invitees to the Awards Reception were LQAF Friends and Patron Mem-bers, Home Hosts, Corporate Sponsors, Community Partners, and dignitaries from the City of La Quinta, Premier Sponsor for all LQAF events. The reception was catered by donations from 12 Featured Festival Restaurants and Festival sponsors. In addition to the artist awards, La Quinta Arts Festival was acknowledged with proclamations from The State of California Legislature Assembly and the County of Riverside Board of Supervisors for achieving its #1 national ranking.

Festival 2013 Award Winners

Best of Show: Teresa Saia - Drawing/Pastel

Best of category:Ceramics Hasuyo Miller & Robert Farmer

Fiber Debora Hyde

Glass Christopher Jeffries

Jewelry Harry Roa

Mixed Media Sathya Burchman

Painting Annette Hammer

Photography Mark Stephenson

Sculpture James Hill

Wood Tom Thornton

Awards of Merit:Ceramics Jeff Margolin

Fiber Bozenna & Lucasz Bogucki

Glass Michael Hermann & Gina Lunn

Jewelry Adam Neeley

Mixed Media Armando Adrian-Lopez

Photography Jean-Claude Louis

Sculpture Geoff Buddie & Chris Rom

Wood Alex Chitura

4 La Quinta Arts Foundation - Annual Report 2012 - 2013

LA QUINTA ARTS FESTIvAL MARKETINg

LQAF’s extensive marketing campaign continues to be effec-tive in reaching new audiences and incentivizing participation.

New Mobile WebsiteTo further enhance the visitor experience, LQAF launched a newly created mobile website for La Quinta Arts Festival 2013 on March 6th. It was tailored to Smartphones and Tablets, although accessible from any mobile or standard browser. The website was designed by VeloMedia offering access to purchasing tickets, plus information on location and hours, directions and parking, a Festival site map, entertainment schedule, art media categories with artist locations, food and drink locations with menus, and more.

Digital Presence and On-line AdvertisingLa Quinta Arts Festival’s Facebook & Desert Sun digital advertising campaigns yielded 12,090,697 impressions, 8,953 clicks, and 1,935 page likes. Significant increased blog content on LQAF.com and Facebook resulted in three times the number of followers from the previous year. LQAF’s Google page rank is a solid “4” while most websites fall within the 0-3 ranking. LQAF.com page load time is 1.70 seconds rating a B in page speed grade.

Banner and Signage ProgramLQAF’s banner and sign program reached every corner of La Quinta and beyond: 100 intersection pole banners, 100

banners in the Village area, 28 ban-ners in Old Town La Quinta, 48 banners on the Civic Center Campus, and 8 large scale image signs touting our #1 national ranking. New this year, a lighted billboard was placed on Dinah Shore Drive January through March and another inside the baggage claim area at Palm Springs Airport Terminal the middle of February through March. The 62” x 43” airport diorama proved particularly popular as over 263,000 fliers filed through the airport during this time period.

Print & Broadcast AdvertisingA comprehensive broadcast advertising program for LQAF events included over 1,363 .30 radio spots on 11 radio stations, equating to over 400 hours of paid broadcast time. All spots were matched with complimentary mentions and PSA’s.LQAF purchased 6 stations with 475 .30 television advertise-ments. All stations also ran LQAF’s .30 PSA at double the paid advertising rate.

The 2013 Festival patron survey confirmed The Desert Sun as an optimal communication vehicle for LQAF’s local patronage. A strong campaign in the daily broadsheet, as well as weekend and magazine publications was undertaken, plus significant size ads in the BNP tournament daily pairings sheets. LQAF had a remarkable presence, with both paid and complimen-tary advertising and editorial coverage in various publications, some mentioned below.

• Greg Lawler’s Art Fair SourceBook ranked La Quinta Arts Festival #1 Fine Art Festival in the Nation while proclaim -ing La Quinta Civic Center Campus “The most stunning festival site in the country.” • La Quinta was prominently featured in September 2012 issue of Sunshine Artist “Top 10 of the Top 200.” • Southwest Art Magazine proclaimed La Quinta Arts Festival “A must see festival in the Western US” providing a listing and write up under its West Coast Art Events section, and a complimentary full page ad for the festival and half page ad for the LQAF Best of Show artist. • Desert Charities News ran a full page color feature on La Quinta Arts Festival’s #1 ranking in the January/ February/March 2013 issue.• CV Weekly gave La Quinta Arts Festival a full color cover, plus full page editorial in the February 28 – March 6, 2013 issue.• Canada South magazine ran a two-page full color editorial in their March 2013 issue titled “All roads lead to La Quinta for ‘best in the nation’ Arts Festival.”• Palm Spring Life chose La Quinta Arts Festival as a “Hot Picks” in the March 2013 Desert Guide, citing it as “The Toast of the Art World.”• Travel Host ran a full column feature to accompany our ad in the February/March 2013 issue. • Westways listed La Quinta Arts Festival in their Current Events section for Inland Empire & the Desert in the March/April 2013 edition. • The Desert Entertainer and The Public Record each printed several editorial pieces in their weekly publications.• The Desert Sun featured La Quinta Arts Festival on its Weekend “Hot Picks” page with a 3 column color photo editorial on Friday, March 8, 2013.• Footage and interviews taken at the 2010 La Quinta Arts Festival was replayed on The Tennis Channel network during the BNP Paribas open.

5La Quinta Arts Foundation - Annual Report 2012 - 2013

JULy 1, 2012 - JUNE 30, 2013, ANothER REcoRd BREAkINg yEAR

LQAF Means Business: By fulfilling our nonprofit mission LQAF is supporting our partners, bringing customers to local busi-nesses, supporting artists, and generating interest in the arts.

Season Opener Mixer - October 24, 2012LQAF invited its members and volunteers to the La Quinta Chamber of Commerce Opening Season Mixer at the Bank of Southern California. Eleven Art Under the Umbrella artists set up displays in the bank lobby. The event was co-sponsored by the Bank of Southern California and catered by Jensen’s Fine Foods. The participating artists were: Leslee Adams, Bart Aldrich, Sarah Anderson, Chad Allen & Garrison Wayne, Kathy Caldwell, Elaine Matthews, Diane McClary, Elliott Newton, Jan-ice Osborne, Ken & Linda Shrimplin, and Lauren Youngs.

Art Under the UmbrellasOctober 27, November 10, November 24, and December 1, 2012; and January 12, Janu-ary 19, February 9, February 16, March 23, 2013

This increasingly popular series of six-hour Saturday events held along the streets and lawn of Old Town La Quinta grew from eight to nine shows during 2012/13. Art Under the Um-brellas again proved to be an unprecedented success story on

every level. It has become a much anticipated day-trip destina-tion for many of its devotees coming in from all over Southern California. These free public events that feature 70-80 artists, live music, and art demonstrations were attended by at least 22,500 patrons — a conservative estimate based on 2,500 per event. All parking lots in the Village area were routinely filled to capacity, and Old Town’s shops and restaurants gained significant increase in traffic. Total art sales of 140 exhibiting artists soared to over $750,000 – a 16% increase over the previous year.

Art Under the Umbrellas patronage is also a proven factor in spurring attendance at La Quinta Arts Festival. Data in the 2013 Festival patron survey shows that 40.6% of Festival attendees had previously attended Art Under the Umbrellas.

LQAF’s commitment to support and promote artists has re-sulted in the exceptional reputation of this show among artists — made evident in the long wait lists in place for each event.

La Quinta Blues & Brews - November 17, 2012The sixth annual all day music festival was staged on La Quinta’s Civic Center Campus featuring three premier Southern California Bands: Ray Goren & The Generation Blues Experience, Rod Piazza & The Mighty Flyers, and Teresa James & The Rhythm Tramps. Ray Goren is a twelve year old guitar

and piano prodigy with an “old soul” keeping the roots music art form forefront of mind to the amazed and appreciative audience. Rod Piazza & The Mighty Flyers and Teresa James & The Rhythm Tramps are chart top-ping blues performers who equally delighted the crowd.

Over 30 microbrew and artisan beers were offered, along with res-taurant fare by Fisherman’s Market & Grill and West Coast Hof Brau. Free lawn games included bocce ball, ladder golf, and bean bag toss. An admission fee of $20.00 was charged at the gate. Tickets purchased online were discounted to $15, as were those with a direct mail card in hand which was sent to all households in La Quinta. Attendance totaled over 1,800 – Paid 1,572; Guests and Dignitaries 309.

La Quinta Pillars ofthe CommunityAward CeremonyDecember 18, 2012LQAF Executive Director Christi Salamone, La Quinta’s first mayor and LQAF Founder Fred Wolff, and La Quinta Chamber of Commerce volunteer Ann Kosich were

named recipients of the City’s 2012 Pillars of the Community award. Created in 2002, the award recognizes those residents whose lives have had a significance and contribution to La Quinta. The recipients were publically honored and presented with plaques by Mayor Don Adolph and City Council Members at a ceremony held at City Hall. LQAF Board Member Emeritus Kay Wolff accepted on behalf of her late husband.

Art, Your Passport to Fashion January 20, 2013LQAF joined with Chico’s and Soma on El Paseo to present a preview of La Quinta Arts Festival 2013 to over 700 consumers by exhibiting artwork by Diane McClary, Joanne Casey, Elliott Newton, Bart Aldrich, Jerry Caruso, Nick Foschi, Hannie Goldgewicht andRebecca Molayem. LQAF volun-teers served as models of Chico’s latest fashions with 10% of the day’s proceeds from both stores generously donated to LQAF in the amount of $3,700. Two pieces of artwork were also sold as a result of LQAF serving our mission. This marks the sixth year of LQAF’s partnership with Chico’s and Soma.

6 La Quinta Arts Foundation - Annual Report 2012 - 2013

To best capitalize on La Quinta Arts Festival’s #1 ranking, LQAF hired consultant Kay Hazen and Company to help strategize an accelerated marketing plan and conduct a comprehensive visitor survey to better serve our patrons and community constituency.

Highlights of the Patron Profile Study of La Quinta Arts Festival 2013 include:

• La Quinta Arts Festival is successful in drawing new visitors and retaining loyal patrons: 43.3% were attending for the first time; while 56.7% indicate they have attended the Festival at least once prior.

• More than half of all survey respondents (52.2%) reported coming to the La Quinta area expressly to attend the 2013 La Quinta Arts Festival. 45.8% of respondents were from outside the Coachella Valley representing 48 US states, Canada, and other international destinations.• La Quinta Arts Festival attracts the highest desirable demographic with 55.9% reporting over $100,000 in annual household income, 31.6% with income of over $150,000, over a third are business owners.• In addition to Festival art purchases totaling $2.8 million, LQAF attendees patronized local restaurants (90.8%), retail establishments (45.7%), grocery stores (43.3%) and gas stations (35.9%), spending a respondent average of $1,063 each during their visit to La Quinta. • 93% rate La Quinta Arts Festival above average or excellent, giving it 4.6 of 5.

Distinguished Artists of La QuintaFebruary 21, 2013LQAF continues to partner with the City of La Quinta to identify worthy nominees and contribute amenities to the event reception. Those honored this year were Mike Costley (LQAF’s nominee), Sergio Naduville, and Andy Williams, another longtime LQAF supporter.

Volunteer AppreciationLuncheon - March 22, 2013Cliffhouse Grill & Bar served as the venue for LQAF’s annual luncheon honoring over 50 of our star volun-teers who donated an extraordinary

amount of time and expertise to LQAF programs, plus staff. This group included event and office volunteers, as well as the elementary school education program docents.

City of La Quinta Community Picnic - April 27, 2013LQAF participated in the City of La Quinta’s annual Community Picnic at La Quinta Civic Center Campus. Staff imparted infor-mation on LQAF mission and activities and set-up sidewalk chalk art activities while distributing a cache of art and healthy activity supplies to La Quinta children.

Greater Palm Springs Convention and Visitors Bureau Awards - June 27, 2013Christi Salamone/La Quinta Arts Festival was presented with the Santa Rosa Award, 2013 Recognition of Destination Excel-lence, for an individual or organization that has worked to further the image of the greater Palm Springs region. Tied for that honor was Mark Kiehl/Palm Springs International Airport.

Old Town Wine Bar GalleryOngoing since June 2010LQAF continues to coordinate and curate a revolving slate of artists to adorn the walls of the Old Town Wine Bar. Ten art pieces were sold from this effort in 2012/13, totaling $7,500.

JULy 1, 2012 - JUNE 30, 2013, ANothER REcoRd BREAkINg yEAR

PATRON PROFILE STUDY

7La Quinta Arts Foundation - Annual Report 2012 - 2013

La Quinta Arts Foundation Volunteers are crucial to the success of our programs and events. During 2012/13 361 Volunteers donated in excess of 4,730 hours. Those individuals being recognized in this report have logged the most hours, or put forth extraordinary efforts for the Foundation.

Board of DirectorsThe Board of Directors constitutes a vital volunteer arm of LQAF donating time and resources to judiciously steward LQAF and serve as ambassadors throughout the year. The members of the 2012/13 Board of Directors are listed previously in this report.

La Quinta Arts Festival volunteers 300+ Volunteers donated in excess of 3,444 cumulative hours during the year to prepare for and run the 2013 Festival. Special thanks to the following Festival 2013 Chair Persons:

Festival 2013 home hosts 26 Festival Artists had the benefit of home hosting provided by the following volunteers who opened their homes to artists during Festival week. This program is vital for certain artists that would otherwise be unable to afford the high cost of local hotel stays.

Artist Advisory BoardMade up of some of Festival’s most talented and respected artists, they provide assistance for Festival layout, artist recruitment, the jury process, and offer guidance in all aspects of Festival planning. LQAF thanks the following Artist Advisory Board for their contributions to the 2013 Festival:

Docents La Quinta Arts Foundation gives special recognition to the following nine docents for contributing 243 hours to the elementary school program during 2012/13.

Scholarship committeeScholarship applications and art portfolios are submitted online beginning in February, and reviewed by a scholarship committee in April.

Scholarship 2012/13 Committee Members are: John Hansen - Art Teacher, Professional ArtistHovak Najarian - Doctorate Fine Arts, Professor Emeritus, College of the DesertRoy & Debbie Ramirez - Ryan Ramirez Memorial FundDeborah Schwartz - Public Art Coordinator, City of Palm Desert

Karen Ackland Arthur & Maddy BretonDebi BrewerMarge & Norm DodgeKeith & Pat EvansJoan & Mel FreemanSandra GilhousenSandy & Phyllis HellmanGreg & Ellen Hull Maria HuntKy McCormick

Sally McKennaWilma MillsSandra MortonPene OwensJanet PhelpsJan RichardsonSandy SharpeDori SmithPaul & Shirley WertlakeLinda WolfKay Wolff

Tom BarnesDavid Bjurstrom Jim BudishJoanne Casey Robert FergusonBarbara Holloway

Donald McCoyJason McQuaidJason NapierIsabelle PosillicoLeo PosillicoMark Stephenson

Leslee Adams Bo AndersonPam ArnoldSharla Fox

Joan & Mel FreemanLisa HerbstIrv & Elaine Sitron

vOLUNTEERS

Office AssistanceKathy JonasMarie BallingerCarol Benner

Festival PhotographerIan Slater, Velomedia

Marie BallingerCarol BennerDebi BrewerMary BryantLori CurrieMarge DodgeKeith EvansJeff FierKathy FierJim FornerisJo-Anne ForrestEsther GelineauDavid HarringtonDeborah Hoffman

Barbara JamtgaardKathy JonasRhonda LarsonBobbie McClainDiana Miller-CastelisGloria NixtMonica PowellBill & Sue RashfordPat ShapiroChris SipeStephanie SipeCarolyn ToddRon Wendt

8 La Quinta Arts Foundation - Annual Report 2012 - 2013

MEMBERShIP

Premier SponsorThe City of La Quinta LQAF is most grateful to receive the continued support of City of La Quinta. LQAF entered into a Marketing Services Contract for $103,130 for the 2012/13 season of activities, to which the City was designated Premier Sponsor of LQAF events, and LQAF worked with the Community Services Department to present our slate of cultural activities.

LQAF contributed $54,000 in 2013 to gravel stabilize La Quinta Village parking areas owned by the City of La Quinta for the use and benefit of the entire community.

More than ever, mutually beneficial partnerships, collaboration and the generosity of local business, civic and charitable orga-nizations are critical to sustain our mission. Seventy-five busi-nesses and organizations partnered with, and/or contributed to LQAF in 2012/13. These alliances validate and strengthen LQAF’S significance in our community and we are indebted to the following:

La Quinta Arts Foundation Memberships totaled $26,040 from 143 individual households during the 2012/13 fiscal year.

This number includes 34 artists who joined or renewed at the Artist Member level ($75 and $100) offering the benefit of inclusion

on our LQAF.com Artist Galleries with on-line gallery exposure and contact availability.

SPONSORS, DONORS, AND cOMMUNITY PARTNERS

Premier Sponsor

City of La Quinta

corporate Sponsors

Integrated Wealth Management

Rabobank

community Partners

AAMONTE

Andy Gump

Chico’s

Classic Party Rentals

Embassy Suites La Quinta

Fast Frame

Heimark Distributing, Stella Artois Beer

John F. Kennedy Memorial Hospital

La Quinta Resort & Club

La Quinta Rotary

Law Offices of Frank J. Delany

Lowe’s Palm Springs

Minuteman Holdings LLC

Old Town La Quinta

O’Linn Security Inc.

Riviera Hotel, Palm Springs

Soma

South Valley Electric

Thomas A. Pistone Law Group

VeloMedia

Featured Restaurants

Bristol Farms

Castelli’s Ristorante

Chipotle Mexican Grill

Cliffhouse, La Quinta

Ernie’s Bar & Grill at PGA West

Fisherman’s Market & Grill

Hog’s Breath Inn La Quinta

La Quinta Baking Company

Legacy Thai Restaurant, La Quinta

Pacifica Seafood Restaurant

Ruth’s Chris Steakhouse

Solano’s Bistro

Stuft Pizza Bar & Grill

Twenty6 at La Quinta Resort & Club

Media Sponsors

Desert Charities News

Desert Entertainer

Lamar Outdoor Advertising

Southwest Art Magazine

The Desert Sun

The La Quinta Gem

The Public Record

Travel Host

CBS Local 2

FOX 11

KESQ 3

THE CW5

KMIR 6

KPSE 13

LIVEWELL NETWORK 36.2

TELEMUNDO TV 15

KAJR The Oasis 95.9

KJJZ 102.3

KMRJ JAMMIN 99.5

KPLM Big 106 Country

KUNA FM La Ponderosa 96.7

Donors

Alankara Salon

Ciro’s Italian Restaurant

Desert Willow Golf Resort

Highland La Quinta II, LLC

(Fresh & Easy Plaza)

JW Marriott Desert Springs

Resort and Spa

La Quinta MedSpa

Marshall & Bonnie Hughes

Miracle Springs Resort & Spa

Mountain View Country Club

Pueblo Viejo Grill

Rancho La Quinta Golf

Renaissance Esmeralda Resort & Spa

Smith Family Trust

Summit Team (Ralph’s Plaza, La Quinta)

The Oasis Country Club

Wally’s Desert Turtle

9La Quinta Arts Foundation - Annual Report 2012 - 2013

Visual ArtScholarship Awards La Quinta ArtsFoundation awarded $40,000 to 29 visual art majors to attend college during the 2012/13 academic year. This amount includes funds from the Ryan Ramirez Memorial Trust, The David and Nancy Marks and the Melville Keever Memorial funds. With this investment, LQAF’s Visual Art Scholarship program has committed a total of $1,040,000 to students pursuing college degrees in the arts since the program was initiated in 1984.

LQAF Congratulates the Following2012/13 Award Winners:

Returning Scholarship RecipientsTatiana Barbuzza – College of the DesertCristian Cabrera – College of the DesertAlessandro Cinelli – Cal State San BernardinoAlicia Ann Crawford – Art Institute of California Inland EmpireAmanda Emmett – California State University San BernardinoSofia Enriquez – Otis College of Art & DesignZayra Favares – College of the DesertTiffany Kantor – Art Institute of California HollywoodKyra Key – California State University NorthridgeSalle Kirby – College of the DesertJessica May – University of RedlandsSarah Murphy – Indiana UniversityBrittany North – University of California RiversideLeah Oakes – California State University NorthridgeBrittney Passmore – Savannah College of Art & DesignVirginia Santillanes – College of the DesertJodi Schwausch – California State University FullertonElizabeth Talbot – California State University Long BeachEduardo Valadez Arenas – California College of the ArtsRoberto Velazquez – Marymount

First Time Scholarship RecipientsAshley Hapner – Loyola Marymount (Palm Springs High School)Carina LaViolette – Fashion Institute of Design and Merchandising(Palm Springs High School)Ashton Morgan – College of theDesert (La Quinta High School)Alex Perez – Cal Poly San Luis Obispo (College of the Desert)Alexander Quenault –Orange Coast College(Desert Hot Springs High School)Karla Roman Wong – College of the Desert Cristina Ruiz – California State University San Bernardino(Coachella High School)Sarah Jane Sawdey – Concordia University(Desert Christian High School)Ariadna Vazquez – California State University Long Beach(College of the Desert)

Elementary School Docent ProgramLa Quinta Arts Foundation’s Docent Art Program wasprovided free of charge by 9 docents to 510 fourth and fifth graders attending 17 classes in 5 elementary schools in the Desert Sands Unified School District: Adams Elementary, Carter Elementary, Hoover Elementary,Reagan Elementary, and Truman Elementary.

The Docent Program imparts art history lessons and uses visu-al art principles and concepts to stimulate critical thinking and creative expression in all academic disciplines. With almost no arts education now in the classroom curriculum, this program provides the only arts education experiences that most of these students are exposed to during the entire school year

2012/13 OUTREAch

Sarah Murphy

Ari Vazquez

Salle Kirby

Alessandro Cinelli

10 La Quinta Arts Foundation - Annual Report 2012 - 2013

FINANcIALS

LA QUINTA ARTS FOUNDATION

STATEMENT OF FINANCIAL POSITION

June 30, 2013

ASSETSCash and Equivalents $2,287,335 Scholarship Funds 13,270 Endowment & Facilities Reserve 3,965,385 Other Current Assets 45,856

Total Current Assets $6,311,846

Equipment, Net $ 63,108

TOTAL ASSETS $6,374,954

LIABILITIESAccounts Payable $ 13,270 Accrued Expenses 50,308

Total Liabilities $ 63,578

Net Assets $6,311,376

TOTAL LIABILITIES AND NET ASSETS $6,374,954

LA QUINTA ARTS FOUNDATION

STATEMENT OF ACTIVITIES AND CHANGES IN NET ASSETS

June 30, 2013

REVENUEContributions and Grants $ 136,965 Program Revenue 1,370,986 Investment Income 181,689 Realized Gain on Assets 63,302

TOTAL SUPPORT AND REVENUE $1,752,942

EXPENSESProgram Expenses $1,036,786 Administration Expenses 123,093 Depreciation 6,931

TOTAL EXPENSES $1,166,810

Excess of Revenues over Expenses $ 586,132

LA QUINTA ARTS FOUNDATIONSTATEMENT OF FINANCIAL POSITION

June 30, 2013

LA QUINTA ARTS FOUNDATIONSTATEMENT OF ACTIVITIES AND CHANGES IN NET ASSETS

June 30, 2013

11La Quinta Arts Foundation - Annual Report 2012 - 2013

LA QUINtA ARts FEstIVAL 2013 - AN UNpARALLELEd cULtURAL ExpERIENcE

12 La Quinta Arts Foundation - Annual Report 2012 - 2013

ARt UNdER thE UMBRELLAs - FAVoRItE gAthERINg pLAcE FoR FAMILy ANd FRIENds

13La Quinta Arts Foundation - Annual Report 2012 - 2013

LA QUINTA BLUES & BREwS – ExPLORINg ROOTS MUSIc hERITAgE

14 La Quinta Arts Foundation - Annual Report 2012 - 2013

ThE ART OF FAShION AT chIcO’S – FAShION AND ART JOIN FOR A gOOD cAUSE