SPONSORSHIP PROPOSALLA KINGS & SOUTHWESTMEGAN EBECKEVAN LEECOHORT 15S

PARTNERSHIP OBJECTIVES

LA Kings

• Secure a non-exclusive agreement, which will allow the Kings to maximize revenue in the category with multiple carriers

Southwest

• Continue brand awareness in the LA area by:

• Communicate destinations and new routes to consumer base• Engage fan base through radio, digital, social media, in-venue, and

through direct mail• Use in venue and social media promotions to drive fans to fly

Southwest

KINGS DEMOGRAPHICS• 1/3 of fans make $100K compared to 19% of general population

• Avid hockey fans are Dorms to Diplomas.

• Median age is 36.1 years old

• Primarily white. Armenian.

• 8% of fans in LA watch hockey

• 8,000 LA Kings season ticket holders

• 44% more likely to hike

• Enjoy the outdoors, 75% more likely to snowboard

KINGS RADIO• One of the NHL’s most expensive and

established radio networks, the Kings Radio Network

• 5th year of partnership with KTLK AM 1150 as the flagship station with Nick Nickson as the play by play announcer and Daryl Evans as the color commentator.

KINGS SOCIAL MEDIA

STAPLES CENTER• Seats 18,118 for LA Kings games

• 160 Luxury suites

• 18 event suites

• 2,500 premier seats

SOCIAL MEDIA• 3 separate messages to be posted

on Instagram and Twitter announcing the promotion with reminders to enter.

• 1 message for Instagram and Twitter to announce winner of the round trip airfare with a VIP experience at a Kings game and 2 runner up winners.

“If it matters to you, it matters to us.”

RADIO

Sponsorship Package to Include:

• Play-by-play: 30 Second Spot for social media promo

• Power Play Sponsor

DEDICATED E-BLAST• 1 email sent out to all fans to announce #KingsFlySouthwest social

media promotion.

• 1 email sent mid-season for fan feedback featuring Southwest’s slogan “If it matters to you, It matters to us”.

VIDEO BOARD• Video Board – 30 Second spot announcing #KingsFlySouthwest

social media promotion

• In-Game Video Board Promotion – Highlight young fans in the crowd calling them Future LA Kings to begin brandexposure towards kidsand stay relevant duringin-game.

ICE STATIC SIGNAGE• 2 TV visible static ice

signage

• Placed on both sides of rink to maximize exposure

IN-GAME PROMOTION• Pre-Game Presentation for winner of social media during Fan

Appreciation Night to stand out among sponsors

• “Lucky Fan Seat Upgrade”: Upgrade lucky fans to leather seats to correlate with airplane ticket upgrades. Give fans drink ticket vouchers as well for future Southwest Flights

• In-game promotion in between periods to allow a fan the opportunity to score on goal with aSouthwest airplane as the goalie.If they make it, they win a one wayflight Southwest airline ticket. Duringpromo, announce new Mexico flights.

ZAMBONI• Decorate the Zamboni to look like a Southwest Airplane for in-game

entertainment and in-game fan exposure

• Driver will wear a Southwest pilot costume and hat to complete the look.

DIRECT MAIL• Season Ticket Mailer

• Promote new destinations (Mexico)• Routes to away games with away game specials• Free Drink Coupons

• Sports = Drink Oriented Atmosphere• Give fans free drinks, they will come

TICKETS AND HOSPITALITY

• VIP Suite – Allow winner of social media contests to attend game in a VIP Suite serviced and decorated like a Southwest Airlines flight.

• VIP Season Tickets and Parking – Sponsorship deal for Southwest to treat exceptional employees or use for corporate needs.

INVESTMENT SUMMARY

Radio Inventory

Title sponsor of the Power Play$10,00

0 Play-By-Play – Social Media Contest Promo $2,000

Signage

Ice Static Signage x2$80,00

0

Digital

Dedicated E-Blast x2 – Social Media Contest Promo/Sponsor Feedback Email

$10,000

Social Media Integration x2 – To run social media contest $5,000

Hospitality

VIP Suite – Decorated like Southwest Plane$15,00

0 VIP Season Tickets and Parking $4,000

Multimedia - In VenueVideo Board – Social Media Promo $10,000 In-Game Video Board – Future LA Kings $15,000

Direct MailSeason Ticket Mailer – Southwest Information promoting Southwest Initiatives $20,000

PromotionsPre-Game Presentation – Social Media Winner $10,000 "Lucky Fan Seat Upgrade" $15,000 Promotion – Fan to win 1 way flight $10,000 Promotion – Southwest Zamboni $10,000

Summary: $216,00

0

THANK YOU

For further sponsorship communication:

Megan Ebeck

mebeckk@gmail.com

Evan Lee

eplee@dons.usfca.edu