La Hispanic Direct Response Marketing

ENCORE MEDIADirect Response for Today’s Hispanic Marketplace

Encore Media LLC. 5301 Beethoven St. Suite 290, Los Angeles, CA 90066 [310] 823-9233

www.encoremediallc.com

HISPANIC MARKET PRESENTATION

http://www.encoremediallc.com/



US Hispanic Population Growth

ENCORE MEDIA Direct

Response for Today’s Hispanic Marketplace

4,779,118

32.8%

7,230,159

49.8%

1,274,967

8.8%

1,157,622

8.0%

Hispanic

Black*

Asian*

White Non-Hispanic*

Other*89,663

.6%

1990 Census

Ethnic/Racial Composition of Los AngelesSource: U.S. Census BureauIncludes counties of L.A., Orange, Ventura, Riverside and San Bernardino

7,451,192

43.1%

Hispanic

6,440,053

36.5%

2005 Census Estimates

*Excluding Hispanics** Census allowed multiple responses for Race starting in 2000

1,238,722

7.0% 1,981,751

11.2%

White Non-Hispanic*

Multi-Race** 346,284

1.5%

Other* 115,673

.7%

Asian*

Black*

Hispanic Population in Los Angeles

Spanish Language MarketingLocal or Nationwide

Latinos as a group represent one of largest, untapped economic markets in the United States.

Nationally, Hispanics currently represent about 15% of the nation’s population. That’s 45 million Latinos who may be interested in buying your product.

The state of California has over 42% of the nation’s Latino population making Los Angeles the nation’s #1 Hispanic market. Many Hispanic products and services are introduced in the Los Angeles area first, before being launched nationwide.

ENCORE MEDIA knows how to reach Latinos Encore Media LLC. 5301 Beethoven St. Suite 290, Los Angeles, CA 90066 [310] 823-9233


Introducing ENCORE MEDIAHispanic (Spanish Language) Direct-Response Marketing

• ENCORE MEDIA is a full service direct marketing agency specializing in results-oriented Television, Radio, Print and Internet Marketing. We are a team of the most dedicated professionals in the industry.

We are your partners in generating success for your service/product and utilize our team of marketing and media experts to achieve your goals for growth. We are driven by results that add to your bottom line. Whether it’s Television, Radio, Print, Outdoor or Internet Marketing – we make use of integrated methodologies to create campaigns that motivate the customer to respond.

• Spanish Language The Hispanic population represents the largest segment of the West Coast’s population and a sizable and growing part of the United States. Reaching Latinos with a specialized sales message in the Spanish Language is our strength. We are experts in media planning, buying, creative and analysis. We work with the largest Hispanic Broadcast corporations in the nation to increase sales. We offer our own in-house production services and conduct market research.

Encore Media LLC. 5301 Beethoven St. Suite 290 Los Angeles, CA 90066 Office: [310] 823-9233

New Year, New Market, Our Plan. Nationwide and Local Direct-Response Marketing

in the Spanish Language is our focus

Encore Media LLC. 5301 Beethoven St. Suite 290 Los Angeles, CA 90066 Office: [310] 823-9233 Fax: [310] 823-9211

Why Direct Response Television or Radio Marketing

Television and Radio Marketing provides targeted demographic marketing and lifestyle-specific, gender marketing. It provides you a mass audience reach available with a single television or radio announcement.

Television and Radio are “reach” mediums and allow you to target on a local or a national basis. Direct response television or radio allows for immediate results in both short form and long form. You can create credibility, sell products or services and build brand recognition all at the same time.

Hispanic Consumers Need & WantHispanic Consumers Need & Want Your Products and Services

Hispanics represent different ethnicities and cultures that

share one language.

Know your market before you launch any product or

service.



Media Planning & Marketing

ENCORE MEDIA, LLC. will design a strategic Hispanic media plan to create demand for your products and or services. We’ll provide a market analysis for your launch to determine Hispanic population levels and origins by city. We will select and negotiate rates with the top broadcasters in each market and design a redacted media plan with specific audience and reach goals. After launch, we will manage your campaign to deliver your cost per lead or CPC goals. We will also recommend promotional opportunities to extend your marketing dollars by market, then manage and update the campaign to completion.

•Market Research, Focus Group Testing, Analysis before Your Product/Service Launch•Local Media Planning, Buying, Account Management

•In-Culture Language •Appropriate Message Development•National Quality Spanish Creative

•Direct-Response Television, Radio, Outdoor, Print Campaigns•In-house Digital Television, Radio Production Studio•Promotional (Grass Roots) Events and Opportunities



Hispanic Purchasing Power

Source: U.S. Bureau of Economic Analysis

Source: Hispanic Business. com, June 10th 2004 Noll & Associates



The L.A. Story …7.4 million Hispanics in Los Angeles

50% of the populationProjected to grow to 51% by 2010 18% of all

U.S. Hispanics reside in L.A.

Thank you for your review and consideration of our company.

Direct Response . Direct Results . Direct SuccessDirect Response . Direct Results . Direct Success



Call us today for a free consultation!(310) 823-9233

Documents

La Hispanic Direct Response Marketing