La fraise et la framboise dans le monde · • In the first quarter of the year, the strawberry volume harvested dropped by about 20%, mainly due to the cold weather in January and

La fraise et la framboise dans le monde

15 février 2019

Hotel Le Victorin, Victoriaville

Bref survol hors Canada et USA

Overview global strawberry market

• There has been a long hot summer in Europe and the consequences for the strawberry market are very clear. The fruit ripens quickly, the sizes are small and the shelf life is limited. There has also been limited demand due to the summer holidays, so the situation for growers and traders has not been ideal.

• The result is easy to guess: an early end of the season in the Netherlands and Belgium. In other countries, there are concerns about taste (France) or labour (United States). This is an overview of the global situation in the strawberry market.

https://www.freshplaza.com/article/2199638/overview-global-strawberry-market/

The Netherlands: Strawberries warmed by the heat

• The recent period of heat has had major consequences for the strawberry market. Open ground growers have suffered a lot of problems because of the quick ripening of the strawberries, as the fruit did not have the time to grow. Their strawberries are smaller and there are fewer kilos available. The heat did not do any good to the quality of the strawberries, either. The strawberries are softer, have a dull look and a shorter shelf life. All this has resulted in poor market prices. Moreover, the holiday period hasn't helped and not many strawberries are sold in the supermarkets. Traders say that although the production was smaller, there was still an oversupply. Those strawberries have gone to the processing industry.

• The prices of strawberries have risen slightly in the last few days. The prospect now is that there will be fewer strawberries later in August and in September, because growers are harvesting so much earlier. Some growers of greenhouse strawberries are now responding to this by planting earlier, so hopefully the shortage will not be too great.


Coût serre

•Verre = 1,2 millions de Euro

•Systeme de Lumière = 0,6M

•Total = 1,8M / 1ha

Source : NASGA Tour Novembre 2018

France: Shock about poor quality perception

• France was shocked this week by the news that only 32% of French consumers are satisfied with the taste of supermarket strawberries. The Spanish and French productions scored almost as low in this study, even though French strawberries are almost twice as expensive.

• A strawberry grower says that the French season is practically finished. He has actually not had anything for a couple of months. It has been a season with ups and downs, as can be read in the report from the Ministry of Agriculture. The season kicked off with good prizes, but it started late because of the bad weather. The rain took a toll on the harvest and also caused the consumption to be limited. Due to the low sales, prices fell considerably in April and May. Only at the end of April was there good weather and both consumption and prices increased. Prices dropped again in June. Eventually, they stood at 7% above the 2013-2017 average. The total production amounted to 57,450 tonnes, which is similar to the figures achieved in previous years.


Spain: Cooperatives aim for year-round cultivation

• The season in Huelva, the largest Spanish strawberry producer, came to a close in June. Currently, smaller volumes are being harvested in the north of Spain. In the past two to three years, some of the largest cooperatives in Huelva have tested the crop's cultivation in Avila, a northern region with similar conditions as in Huelva and a milder summer. The results so far are good and the acreage is gradually expanding. The production is limited because it is intended for the domestic market. The harvest in that region goes on from June to December, allowing the companies to offer strawberries year-round. According to Freshhuelva's figures, the harvest in 2017/2018 amounts to 280,300 tonnes, which is 8% less than in the previous season. This decline happened despite the acreage being 9% larger. The turnover was also lower (-4%), reaching about 437 million Euro. The average price, however, was 4% higher.

• In the first quarter of the year, the strawberry volume harvested dropped by about 20%, mainly due to the cold weather in January and February and the rainy period that started after that and lasted until March. In April, the results were again comparable to those of the previous year, but a larger volume was devoted to exports. In May, the market shrank quickly due to the rising temperatures and competition from other European countries (France, Spain, the United Kingdom, Germany or Belgium). As a result of these factors, the season ended in June. In summary, the first half was difficult due to the weather conditions, but the second half was more positive.


Belgium: Supply down after difficult season

• This week, the prices for strawberries are quite high because the supply has also dropped somewhat. The prices for a pound of strawberries fluctuate between € 3.10 and € 3.30, while last week the prices oscillated between € 2.50 and € 2.70. According to a trader, they have had a hard time this strawberry season. Almost all fruits, including strawberries, have suffered the impact of the dry weather and the heat. The supply has not been disappointing, but the strawberries have suffered from quality problems and there have been many more complaints than in previous years because of this.


German strawberries dominate

• German strawberries still dominate the domestic (wholesale) market. Traders even speak of a monopoly. Only in the Frankfurter wholesale market were there some strawberries from the Netherlands, Belgium and Poland. However, the heat has had a negative impact on the product quality, which is currently variable. Traders confirm that the average shelf life of the fruit is difficult to estimate; consequently, strawberries are not particularly popular in the market.

• Even when setting the price, (large) wholesalers must currently be ready to compromise. In the most extreme cases, prices have reached absolute rock-bottom levels, with just 0.50 Euro paid per 500 gram. Nevertheless, batches of reasonable quality have reached prices of around 2.20 Euro. The few Polish strawberries available in the German market were slightly more expensive, with around 2.80 Euro per 500 gram.


Australia is aiming for export growth

• Over the next ten years, the sector will be focusing its efforts on exports. With the Strategic Investment Plan, the sector hopes that the production will grow by between 4% and 8%. The country exports more strawberries than it imports, but at present, the sector is faced with trade barriers. Not every market is open to the exporters, but the issue is being addressed. The focus for the coming years is on Macau, New Zealand, Thailand and Malaysia.

• Strawberries have two seasons in Australia: summer in the south and winter in the north, with production in Queensland and Western Australia. The retail price in recent weeks has stood between 1 and 2 dollars for 250 grams of local strawberries. This is the result of a large supply of the fruit. The growing conditions have been good, with little rain. This also increases the demand for "pick your own" strawberries.

• In the campaign ending in June 2017, the production has amounted to 91,083 tonnes. Of this, 13% was supplied to the processing industry. Exports amounted to 3,881 tonnes, which illustrates the annual growth trend. Singapore is the biggest destination


Israel closes good season

• The season is practically over. The growers have had a good year. The mild weather during the growing season, in combination with a larger acreage, have resulted in a relatively higher yield in most growing regions in the country. The plantations can mainly be found in the coastal areas.

• The per capita consumption of strawberries is 4 kilos higher than in most other OECD countries. The season runs from spring to early summer, so there is room for imports during much of the year. China and the Netherlands are the main suppliers of these strawberries, and there are also some European countries that export to Israel. Given the unusually warm weather in Europe, it is possible that the supply in Israel may also be affected, although it is still too early to assess the extent of the impact.


China: Import tariffs will change the market

• The strawberry harvest has been completed. Chinese companies are switching to the import of frozen strawberries. A share of those imports comes from the US, although that trade flow may change in the near future. This week, the Chinese government applied import tariffs of between 5% and 25% on imports from the US. These new rates apply from 23 August. With this, China responds to the decision of the United States to set import tariffs on Chinese fruit and vegetables. Strawberries fall under the high rate of 25%, so both the Chinese and the US strawberry markets will be affected. The extent of the impact of the trade war remains unclear. The market for strawberries is growing by about 9% annually.


Does China’s hunger for blueberries disrupt the global market?

• The figures presented by Cindy and Mihai during the Global Berry Congress underline the growth of the soft fruit market. While 13.4 million tonnes of soft fruit were harvested in 2017, that will be 15.4 million tonnes in 2020, Mihai predicts. More than 70 per cent of global production consists of strawberries, but strawberries are exported the least in percentages. Production is also growing for blueberries, raspberries and blackberries. In 2020, two million tonnes of blueberries will be harvested, compared to 1.7 million tonnes in 2017. The volume of raspberries and blackberries increases from 1.3 million tonnes in 2017 to 1.4 million tonnes in 2020.

https://www.freshplaza.com/article/191714/Does-Chinas-hunger-for-blueberries-disrupt-the-global-market/

Plus près de nous et de notre marché

Florida strawberry industry could be gone in a decade

• Mexico imports of strawberries to the U.S. have increased five-fold over the past decade. The Mexican government subsidizes about half that production. It costs less to import strawberries from Mexico than it does to grow them in Florida.

• “It’s an unfair playing field,” Parker said. “When the Mexican growers are being subsidized by their government, that is an issue for us. It’s not fair. In the absence of relief measures, you will see multi-generational farms being sold, going out of business. You would see the evaporation of a $1 billion economic driver in Plant City.”

https://www.freshplaza.com/article/9046669/florida-strawberry-industry-could-be-gone-in-a-decade/

California Giant expands Mexican raspberry season

• "We have been picking raspberries since September, a month earlier than last season," shared Rodrigo Aceves, California Giant's Director of Operations in Mexico. "We grow the Adelita variety, which has a first flow of fruit coming from its mother plants, followed by a second flow from the secondary canes. Thus, with different planting dates, we have fields in different stages but overall we will have fruit until June 2019. Currently, we are receiving raspberries from all over central Mexico, which includes the states of Michoacán, Jalisco and Guanajuato."

https://www.freshplaza.com/article/9042009/california-giant-expands-mexican-raspberry-season/

Mexico: Raspberry production grew by 800% in five years

• Ruben Medina Niño, the head of the Ministry of Rural Development and Agricultural food (Sedrua) of the government of Michoacan, stated that Michoacan's raspberry production had increased by 800% in five years, going from 2,338 tons in 2012 to more than 21,000 tons in 2017, thanks to the effort and commitment of hundreds of producers.

• The raspberry from Michoacan is marketed in 25 countries around the world, most notably in Canada, the United States, Russia, Brazil, Japan, the Netherlands, Belgium, Spain, France, the United Kingdom, and Italy, among others.

https://www.freshplaza.com/article/9040598/mexico-raspberry-production-grew-by-in-five-years/

Record year for California

• Temperatures in the Central Coast of California have become slightly milder in recent weeks and this has made the conditions ideal for strawberry growers. This year, thanks to the early frost in spring, has been a record year for the growers in the State.

• Although the quality and yield are good, the market is erratic. In recent weeks, the market has shown a more stable picture. The demand is expected to improve again in the run-up to the Labor Day holiday in September, when prices are expected to rise. The season lasts until October, depending on the region. The biggest challenge for the growers is finding labourers. It is difficult to find sufficient pickers, so not all the fruit can be harvested.


CHANGEMENT DANS L’INDUSTRIE

Changements dans l’industrie

•ROBOTS

Changement dans l’industrie

• Mucci Farms : total de 250 acres

• Only living in Canada for a few months by now, Wim already ate quite a few of the famous Mucci Farms 'Smuccies'. "The strawberry growth is going very well, even better than dreamed of. We have the largest indoor strawberry farm in North America, with 36 acres under glass. The company partnered with Dutch growers, Ton Bastiaansen and Joost van Oers in 2016 and the program has been fantastic. The taste of the “Smuccies” Sweet Strawberries is phenomenal!"

https://www.freshplaza.com/article/9047073/wim-van-der-burgh-moves-to-mucci-farms/

Changement dans l’industrie

•Production sous tunnels • Espagne, Allemagne, Belgique, hollande, Maroc, UK, Mexique …

• Californie (framboises),

• Quebec et Nord-Est américain ???

PORTRAIT DE LA FRAISE+ FRAMBOISE

•Au CANADA

Production canadienne de fraises, framboises et bleuets (en milliers de dollars canadiens)

2013 2014 2015 2016 2017

Bleuets 196 581 268 739 282 636 254 513 203 353

Fraises 81 546 86 939 100 998 108 534 128 184

Framboises 27 476 33 759 34 948 37 952 36 135

http://www.agr.gc.ca/eng/industry-markets-and-trade/canadian-agri-food-sector-

intelligence/horticulture/horticulture-sector-reports/statistical-overview-of-the-canadian-fruit-industry-

2017/?id=1526403930297#a1.2

http://www.agr.gc.ca/eng/industry-markets-and-trade/canadian-agri-food-sector-

intelligence/horticulture/horticulture-sector-reports/statistical-overview-of-the-canadian-fruit-industry-

2017/?id=1526403930297#a1.2

Surface de fruits au Canada (hectares)

2013 2014 2015 2016 2017

Blueberries 74,245 75,943 77,651 79,328 78,428

Strawberries 4,272 4,214 4,185 4,110 3,939

Raspberries 2,714 2,571 2,429 2,314 2,140

Volume de fraises, framboises et bleuets au Canada (tonne métrique)

http://www.agr.gc.ca/eng/industry-markets-and-trade/canadian-agri-food-sector-intelligence/horticulture/horticulture-

sector-reports/statistical-overview-of-the-canadian-fruit-industry-2017/?id=1526403930297#a1.5

2013 2014 2015 2016 2017

Blueberries 109,550 116,603 175,530 211,190 160,246

Strawberries 21,902 22,246 24,676 26,548 28,372

Raspberries 11,048 12,701 10,782 11,670 9,745

Importation de fruits au Canada (milliers de dollars)

http://www.agr.gc.ca/eng/industry-markets-and-trade/canadian-agri-food-sector-intelligence/horticulture/horticulture-sector-

reports/statistical-overview-of-the-canadian-fruit-industry-2017/?id=1526403930297#a3.5.1

2013 2014 2015 2016 2017

Strawberries 409,686 430,890 471,072 506,087 519,790

Raspberries 299,836 344,922 386,436 372,840 398,113

Blueberries 241,813 238,933 243,113 292,552 282,428

Inclus les fruits congelés

Importation de fruits au Canada (tonne métrique)

/?id=1526403930297#ahttp://www.agr.gc.ca/eng/industry-markets-and-trade/canadian-agri-food-sector-

intelligence/horticulture/horticulture-sector-reports/statistical-overview-of-the-canadian-fruit-industry-20173.5.1

2013 2014 2015 2016 2017

Strawberries 147,738 127,197 126,388 129,601 135,229

Raspberries 47,046 50,513 49,685 45,488 47,263

Blueberries 63,798 58,254 46,413 58,687 60,824


Exportation de fruits au Canada (en milliers de dollars canadien)

http://www.agr.gc.ca/eng/industry-markets-and-trade/canadian-agri-food-sector-intelligence/horticulture/horticulture-

sector-reports/statistical-overview-of-the-canadian-fruit-industry-2017/?id=1526403930297#a3.4.1

2013 2014 2015 2016 2017

Blueberries 346,878 377,979 469,147 422,398 409,611

Raspberries 12,856 14,882 13,780 12,899 10,561

Strawberries 1,396 2,317 2,843 2,789 5,994


Et aux USA…

•FRAISES

Importations de fraises aux États-Unis (en millier de dollars US)

https://data.ers.usda.gov/reports.aspx?programArea=fruit&stat_year=2009&top=5&HardCopy=True&RowsPerPage=25&groupNam

e=Noncitrus&commodityName=Raspberries&ID=17851#Pb76e0694cad24997a76719575ca7bf6e_6_585iT5R0R1R1x0

Jan Fév Mar Avril Mai Juin Juil Août Sept Oct Nov Dec ANNUEL

2018 148,238 149,049 107,000 45,237 16,031 10,839 3,567 717 475 6,748 NA NA 487,901

2017 137,598 138,125 125,219 45,987 15,290 9,068 901 582 595 12,287 44,942 95,115 625,709

2016 104,643 121,589 95,639 30,641 16,636 15,623 1,728 638 489 8,861 50,323 87,215 534,024

2015 88,815 82,611 53,616 23,457 11,037 8,250 978 613 391 10,446 44,933 65,073 390,219

2014 71,212 85,451 69,456 33,824 12,717 7,662 1,553 337 247 6,660 25,953 59,844 374,917

Importations de fraises aux États-Unis de 2014 à 2018 (en millier de dollars US)



http://calstrawberryindustry.blue

boltlive.com/en-us/Market-Data

http://calstrawberryindustry.blue

boltlive.com/en-us/Market-Data

Total US

Exportations de fraises : Des États-Unis vers différents pays



Production de fraises californiennes

Prix / 100 livres Valeur en dollars US

Fraises 106 $ / CWT 3,100,215,000

Fraises fraîches 23 $ / CWT 2,925,863,000

Fraises transformées 29,26 $ / CWT 174,352,000

https://www.nass.usda.gov/Quick_Stats/Ag_Overview/stateOverview.php?state=CALIFORNIA

MARCHÉ QUÉBEC ONTARIO

•FRAISES

Superficie : Québec vs Ontario

http://www.stat.gouv.qc.ca/statistiques/agriculture/profil-horticole2018.pdf

Ventes


Quantité commercialise : Québec vs Ontario


Exportations et importations : Québec


Et aux USA…

•FRAMBOISES

Importations de framboises aux États-Unis (en millier de dollars US)

Jan Fév Mar Avril Mai Juin Juil Août Sept Oct Nov Dec ANNUEL

2018 81,753 75,215 88,082 98,076 74,801 19,065 NA NA NA NA NA NA 436,992

2017 68,053 80,276 74,347 116,467 75,653 11,761 7,241 4,782 15,082 58,873 73,319 73,083 658,937

2016 60,674 56,666 70,272 77,808 58,099 11,557 4,493 2,966 7,866 38,226 69,727 64,536 522,889

2015 52,608 47,876 51,388 78,555 58,167 6,103 2,403 1,446 3,610 40,111 91,532 58,441 492,239

2014 31,553 32,528 40,212 49,476 54,732 3,784 4,554 1,138 2,601 33,942 53,920 41,746 350,186

https://data.ers.usda.gov/reports.aspx?programArea=fruit&stat_year=2009&top=5&HardCopy=True&Ro

wsPerPage=25&groupName=Noncitrus&commodityName=Raspberries&ID=17851#Pb76e0694cad24997a76

719575ca7bf6e_6_585iT5R0R1R1x0

Importations de framboises aux États-Unis de 2014 à 2018 (millier de dollars US)



Exportations de framboises : Des États-Unis vers différents pays



MARCHÉ QUÉBEC / COLOMBIE-BRITANNIQUE

•FRAMBOISES

Superficie : Québec vs Colombie-Britannique


Ventes : Québec vs Colombie-Britannique


Quantité commercialisée : Québec vs Colombie-Britannique


Exportations et importations : Québec


Début de réflexion…

Marché potentiel framboises (5-7ans??)

Fraises Framboises

Recettes québécoises1 (k$) 67 351 8 611

Recettes canadiennes2 (k$) 128 184 36 135

Importations canadiennes2 (k$) 519 790 398 113

Exportations canadiennes2 (k$) 5 994 10 561

Mois en production 4,5 3,5

Marché (k$) 67 351 (maturité) Estimation 34 572

1 http://www.stat.gouv.qc.ca/statistiques/agriculture/profil-horticole2018.pdf 2 http://www.agr.gc.ca/resources/prod/doc/pdf/fruit_report_2017_1-eng.pdf

Situation prix New-York

Location : NEW YORK Commodity : STRAWBERRIES

Date Low Price High Price Origin Item Size Type Package Condition Appearance Price Comment

08/09/2018 12.00 14.00 CALIFORNIA lge-exlge flats 4 2-lb containers with lids FINEAPPEAR

08/09/2018 4.00 6.00 CALIFORNIA lge-exlge flats 4 2-lb containers with lids

08/09/2018 5.00 6.00 CALIFORNIA exlge flats 8 1-lb containers with lids

08/09/2018 10.00 12.00 CALIFORNIA lge-exlge flats 8 1-lb containers with lids FINEAPPEAR few 14.00-15.00


08/09/2018 10.00 10.00 CALIFORNIA lge-exlge Organic flats 8 1-lb containers with lids HOLDOVERS FR APPEAR

08/09/2018 16.00 20.00 CALIFORNIA lge-exlge Organic flats 8 1-lb containers with lids

Location : NEW YORK Commodity : STRAWBERRIES

Date Low Price High Price Origin Item Size Type Package Condition Appearance Price Comment

08/23/2018 6.00 8.00 CALIFORNIA lge-exlge flats 4 2-lb containers with lids FR COND


08/23/2018 6.00 8.00 CALIFORNIA lge-exlge flats 8 1-lb containers with lids FR COND few 5.00

08/23/2018 3.00 4.00 CALIFORNIA lge-exlge flats 8 1-lb containers with lids FR COND FR APPEAR few 2.00

08/23/2018 10.00 12.00 CALIFORNIA lge-exlge flats 8 1-lb containers with lids few 14.00

08/23/2018 8.00 8.00 CALIFORNIA lge flats 8 1-lb containers with lids

08/23/2018 24.00 24.00 CALIFORNIA lge-exlge Organic flats 8 1-lb containers with lids

https://marketnews.usda.gov/mnp/fv-report-config-step1?type=termPrice

Californie : Superficies d’implantations à l’automne

FALL PLANTED ACREAGE FOR WINTER, SPRING, AND SUMMER PRODUCTION

District 2015 2016 2017 2018 2019 Change % Change

Orange County/San Diego/Coachella (acres)

% of State

973

3.1%

554

1.9%

393

1.3%

227

0.8%

221

0.9%

(6) -2.6%

Oxnard (acres)

% of State

7,903

25.0%

7,142

24.4%

6,980

23.5%

5,518

20.1%

5,300

20.6%

(218) -4.0%

Santa Maria (acres)

% of State

8,359

26.4%

8,261

28.2%

8,805

29.6%

8,564

31.2%

8,583

33.4%

19 0.2%

Watsonville/Salinas (acres)

% of State

14,314

45.2%

13,295

45.3%

13,549

45.6%

13,118

47.8%

11,601

45.1%

(1,517) -11.6%

San Joaquin (acres)

% of State

91 0.3% 67 0.2% -

0.0%

-

0.0%

-

0.0%

- 0.0%

State Total (acres) 31,640 29,318 29,726 27,426 25,704 (1,722) -6.3%

http://www.calstrawberry.com/Portals/2/Reports/Industry%20Reports/Acreage%20Survey/2019%20California%20Strawberry%20Acreage%20Survey.pdf

Californie : Superficies d’implantations projetées à l’été

PROJECTED SUMMER PLANTED ACREAGE FOR FALL PRODUCTION

District 2015 2016 2017 2018 2019 Change % Change

Oxnard (acres)

% of State

3,359

52.0%

3,088

45.9%

3,236

48.6%

3,231

50.4%

3,462

57.6%

231 7.1%

Santa Maria (acres)

% of State

3,009

46.6%

3,556

52.9%

3,404

51.1%

3,181

49.6%

2,528

42.1%

(653) -20.5%

Watsonville/Salinas (acres)

% of State

92

1.4%

78

1.2%

22

0.3%

1

0.0%

21

0.3%

20 2,700.0%

State Total (acres) 6,460 6,721 6,661 6,412 6,010 (402) -6.3%


Floride & Mexique : Superficies récoltées

• Florida

FLORIDA

2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 Change % Change

Total (acres) 6,460 6,721 6,661 6,412 6,010 (402) -6.3%

MEXICO

2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 Change % Change

Central* 21,970 17,500 21,000 22,000 22,000 0 0.0%

Baja 5,329 5,335 5,535 5,700 6,100 400 7.0%

Total (acres) 27,300 22,835 26,535 27,700 28,100 400 1.4%

*Central Mexico: Guanajuato, Jalisco, Mexico, D.F., Michoacán


Problèmes de la Californie

• A part le problème de qté d’Eau

• A part le problème de qualité d’Eau

• A part le problème de manque de M-d’O

• A part le Mexique à 2,00/hr

• En 2022, 15,00/hr et temps supplementaires (22,00???/hr vs année 2016)

Les points positifs pour le Quebec

• Excitement au niveau génétique (FF) • Si ca habille Europe…

• Techniques framboises pour sécuriser/chaines • Déjà enclenché (30M+)

• Et

• Exportations envisageables

Prevision et voeux pour le Québec

• Tout les astres s’enlignent biens pour FF… • Techniques, connaissances, situation de Californie,

fenêtre inoccupée par le Mexique… • sauf un: salaire minimum Quebecois

• Le temps que tout se place… Pcq la photo change…

• Besoin de Support/investissement du gouvernement afin de passer qques années de turbulences.

Merci

Documents

La fraise et la framboise dans le monde · • In the first quarter of the year, the strawberry volume harvested dropped by about 20%, mainly due to the cold weather in January and