ENGAGEMENTEach TAF member will receive an email notification in advance of their Engagement Period as illustrated in the timeline below. The Engagement Period will consist of the following:

1 Personal phone call from your TAF representative

2 Invitation to visit the Coliseum Renovation Preview Center

3 Opportunity to commit to 2019 TAF seats and corresponding Coliseum restoration gift

“Champions” Campaign

TAF Membership Level2017 2018

Scholarship Club Tower

Scholarship Club

Committee

Cardinal & Gold Premier

MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL

TAF Membership Level2017 2018

MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL

Group 1 Group 2 Group 3 Group 4

“Leaders” Campaign

Cardinal & Gold/ Women of Troy

Trojan Club

*All Campaign Timelines Subject to Change

Engagement Period

Note: Due to the large number of Committee and Cardinal & Gold / Women of Troy members, we have divided these membership levels into four groups based onlifetime giving to USC Athletics

Group 1 Group 2 Group 3 Group 4

INVESTING IN TODAY’S CHAMPIONS& TOMORROW’S LEADERS

2019 Seating DetailsOVERVIEWOur objective over the next 15-months is to personally engage every Trojan Athletic Fund (TAF) member and provide seating options that best suit each member’s needs. In order to efficiently reach every member in this timeframe, there will be two simultaneous campaigns:

The following information details how campaign engagement and seat selection will take place for each TAF member. Keep in mind, seat selection priority will be determined by current membership level and lifetime giving to USC Athletics.

“Champions” CampaignScholarship Club Tower, Scholarship Club,

Committee, Cardinal & Gold Premier

SEAT SELECTIONMembers will have the opportunity to select their 2019 TAF seats through an online selection process at the completion of their respective Engagement Period. Seat selection order within each membership level will be determined by lifetime giving to USC Athletics among members who have committed to a Coliseum restoration gift. Seat selection will be similar to the existing season ticket online upgrade process.

Members may only select seats within their current membership level and the corresponding sections as indicated on the 2019 seating map. For example, a current Cardinal & Gold member may only select seats within the designated Cardinal & Gold sections. Please reference the FAQ section for more information regarding membership upgrades.

“Leaders” CampaignCardinal & Gold / Women of Troy,

Trojan Club

328328

SCHOLARSHIP CLUB TOWER

USC

VISITOR

STUDENTS

2020 3030 4040 50 1010

20 2030 3040 405010 10

324

BA224

323

BA223

322

BA222

BA122

321

BA221

BA121

320

BA220

BA120

319

BA219

BA119

BA218

BA118

117

116

115

114

113

112

111

AB210

AB110

AB109

AB108

AB106AB

107AB

105AB

104

AB203

AB103

TROJAN MARCHING BAND

VIDEO BOARD

317

217316

216

315215

314 214

313213

312

212

311

211

327

328

228

326325

318

102101

201

200

202

302301

300

VIDEO BOARD310

UNAVAILABLE

UNAVAILABLE 303

GATE 28

GATE 23

GATE 19

GATE 8 GATE 4

GATE 1

COLISEUM SEATINGRECONFIGURATIONAs a result of the Coliseum renovation, many of the sections, seating blocks and rows will be reconfi gured to be more fan friendly.

The new seating confi guration will feature three levels of seating: 100, 200 and 300. We will no longer feature a H (high) or L (low) seating distinction. Rather, sections split in half with the addition of a new aisle will be distinguished as A and B. A will always be on the right side of the section when looking towards the fi eld, B on the left. All sections, including A and B sections, will begin with seat number 1 on the right when looking towards the fi eld.

View of North Side SeatingExisting & Renovated Seating

2019 TAF MEMBERSHIP LEVEL

MAP COLOR

2019 TAFANNUAL

MAXIMUM TAF SEATS

COLISEUM RESTORATION

GIFT*

SCHOLARSHIP CLUB

$50,000 $30,000 $20,000

1288

$6,000

COMMITTEE $10,000 6 $3,000

CARDINAL& GOLDPREMIER

$5,500 4 $1,500

CARDINAL & GOLD / WOMEN OF TROY**

$3,000$2,500$2,000

4 $500

TROJAN CLUB (NORTH & SOUTH)

$1,000$500$200

4 $100

TROJAN CLUB (WEST)

$200 4 N/A

GENERALSEATING

N/A N/A N/A

*Coliseum restoration gift amounts are per seat**Cardinal & Gold / Women of Troy includes Junior (ages 31-35) and Freshman (age 30 and younger)

2019 TROJAN ATHLETIC FUND SEATING PLAN 2019 TROJAN ATHLETIC FUND SEATING MAP SEATING KEY

TROJAN ATHLETIC FUND SEATING

The Trojan Athletic Fund was founded in 1923 to provide funding necessary to sustain the excellence of USC Athletics’ varsity sports. The members of the Trojan Athletic Fund form a global group of more than 5,000 alumni, parents, former student-athletes and friends who directly contribute to the success of USC student-athletes.

In return for their investment, Trojan Athletic Fund members have the opportunity to select priority seating in the Coliseum. The 2019 renovation of the Coliseum will include the following seating enhancements for Trojan Athletic Fund members:

• New, wider 20” seats

• Cup holders

• Additional 3” of legroom*

• Added aisles and handrails*

*applies to the majority of Trojan Athletic Fund seating sections

The ProcessAll Trojan Athletic Fund members will be assigned to a USC Athletics representative who will be responsible for engaging, educating and providing seating solutions that best suit each member’s needs. Throughout the next 15 months, every member will receive a personal phone call and an invitation to visit the Coliseum Renovation Preview Center to consider available seating options.

Priority order for engagement and seat selection will be determined by Trojan Athletic Fund membership level followed by lifetime giving to USC Athletics. Every eff ort will be made to accommodate members who wish to continue to sit together.

THE COMMITMENTAll Trojan Athletic Fund seats require an annual Trojan Athletic Fund membership and most seats require a one-time Coliseum restoration gift per seat. These gift amounts were determined based on construction costs ONLY associated with stadium seating enhancements.

Coliseum restoration gift amounts are payable over four years and will have the same tax deductibility characteristics as current annual membership contributions.

New in 2019Beginning in 2019, the Scholarship Club will expand to include three levels of giving: $20,000, $30,000 and $50,000. In addition, Trojan Club members will now receive the added benefi t of access to Trojan Athletic Fund priority seating sections. USC Athletics will not raise annual membership dues prior to the 2022 football season. Annual membership dues have not been raised since the 2005 season.

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