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THANK YOU FOR YOUR INTEREST IN THE LA FRENCH VODKA BRAND.
L A FRENCH V O D K AP R E S E N T A T I O N
PHOTO SLIDESHOW AVAILABLE HERE.
La French Vodka
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4 OUR COMMITMENT
- Consistent Quality- Brand Values- Business Minded
CONTENTLa French Vodka
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OUR MARKETING
- Brand Image and Marketing- Events- Celebrity and Influencer Marketing
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1 SUMMARY
CURRENT DISTRIBUTION - France and Monaco- UK- Italy- South Africa, Namibia, Zambia, Zimbabwe, Lesotho, Botswana and Nigeria
3 WHY LA FRENCH Vodka?
- Recipe- Convenience- Bottle- History
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CONCLUSION
La French Vodka
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SUMMARYLa French Vodka is a noble spirit produced in France. A compelling blend of crystal-clear Cognac spring water and the finest French wheat, La French Vodka is five times distilled, with naturally occurring citrus and vanilla un-dertones that contribute to its distinct character which is completely unique.
We are currently distributing in France, Monaco, Italy, and UK and we are entering the US market imminently. La French Vodka headquarters are based in London, UK, but all the production, ingredients and manufacturing takes place in France.
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CURRENT DISTRIBUTION
LA FRENCH AND MONACO: France a La French Vodka was launched in France in December 2017 and has now established itself as a popular brand of premium Vodka. La French in France initially targeted a high-end market consisting of ex-clusive nightclubs, hotels and restaurants, reaching the most prestigious clubs in the country; Bagatelle in Saint- Tropez, VIP Room in Paris, Sass Café in Monaco, among other illustrious establishments.
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La French Vodka is now present in large retailers and supermarkets across France (Carrefour, Leclerc Marketm Casino, Super U, Promocach Les Milles) but still maintains its premium image.
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UK: La French Vodka was launched in the UK in March 2018. Entering into a saturated market with absolutely no brand awareness, our first step was to create a compelling brand for La French Vodka which would highly resonate with our target market.
We have already begun to carve a niche in the UK premium spirits market, starting out by sponsoring the London Club & Bar Awards 2018 held at the Intercontinental Hotel in London and the official after-party at the London Reign Show Club on the 4th of June 2018.
We have worked tirelessly to place La French Vodka in front of distributors, venues and consumers, sponsoring prominent events including the launch of Liam Gallagher’s store in Carnaby Street, the very exclusive gala, International Day of the Girl Child, the last event to take place as the iconic Annabel’s.
We also supported the launch of the 9th edition of Foxes Magazines at The Scotch of Saint James.By September 2018 we were proud to be working with 3 distributors: LWC, Champers Wholesale and BestWines.
In March 2019 we have signed a National Distribution Agreement with LWC Drinks Ltd, the largest UK wholesalers.
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Some of the venues where we are present: Lizhi (Manchester), Cruise Club (Chester), Suburbs (Chester), (London, Mill Hotel & Spa (Chester) Lounge Club (Chester), Wild Goose (Chester)’ Cinnamon Lounge (Warrington), Hotel Rafayel (London), L’Escargot (London) Camillo Benso (London).
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ITALY: The launch of La French Vodka in Italy took place in Summer 2018.We have since hosted grand opening galas at luxurious locations in Capri, Naples and Milan.
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US: We have an importer in US: MHW Ltd, and we are registered in the States of: New York, New Jersey California, Florida, and Nevada.Our labels have been federally approved - we hold a La French Vodka Federal COLA - and we are currently producing 75 cl and 1.75 L bottles. Other volumes such as 1L and 200ml are in our 2019 production forecastWe are aiming to enter the US market at the beginning of 2019.
USA MARKETING STRATEGY In addition to the events and influencer marketing which takes place in Europe, we have also already begun a strategic awareness campaign within the USA which we will be further investing in over the coming months.
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EVENTS & SPONSORSHIPS
La French has been photographed at some of the most exclusive venues in Los Angeles and Las Vegas including the BG lounge in Beverly Hills, where bartenders created a brand new La French Vodka cocktail. Additionally a photoshoot with the actress Kenzie Harr took place at Venice beach.
KENZIE HARR
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In Las Vegas La French photoshoots took place at the Bellagio and the Wynn highlighting the premium image of the brand. We have been approached by several fashion brands, recording artists and high quality events for collaboration with the USA and are currently in the process of selecting the right sponsorships to fit with the brand image.
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SOCIAL MEDIA & INFLUENCER MARKETING
While we have not yet specifically targeted the US market in our outreach strategy, there is already a growing inter-est and following of La French Vodka in the USA. 10% of La French’s Instagram audience is located within the USA, and with carefully targeted advertising campaigns, we expect to grow this to 25% within the next 6 months. Actors photographed with La French Vodka include Mikey Rourke and xxx (any more). Sons of Anarchy star David Labrava has even participated in a video with La French. All of our images and videos can be found on our Insta-gram page.
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SOUTH AFRICA, NAMIBIA, ZAMBIA, ZIMBABWE, LESOTHO, BOTSWANA AND NIGERIA: Thanks to our Exclusive South African Distributor Global Holdings (Glob-Hold) Pty. Ltd in June 2019 we will launch La French Vodka in the above mentioned countries.
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WHY LA FRENCH VODKA?
RECIPELa French Vodka distinguishes itself from all others thanks to its superb recipe. Originating from Cognac, the subtle flavour is imbued by its natural ingredients and high quality distilling methods. We collaborated with Master Distillers Consultancy in France in order to ensure that we produce a vodka of exceptional quality with unique taste and unforgettable flavour.
BOTTLELa French vodka’s bottle design garners attention. Our stylish La French Lady, silhouetted on the bottle epito-mises timeless chic, with a modern twist. Subtle hues of blue and the inclusion of the Tricolour re-affirm the spirit of the vodka’s French roots.
CONVENIENCELa French Vodka is a high-quality vodka offered at an attractive price. For our target audience it offers the opportunity to align with an aspirational brand in an easily accessible way.
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HISTORYThe iconic La French Lady, silhouetted on every bottle, is inspired by true events that took place across France and New York in the 1920s. Maintaining an air of mys-tery, our La French Lady is a woman who travelled be-tween Marseille and New York and helped an American speakeasy owner to import vodka into prohibition-era New York.
La French Lady embodies sophistication yet contempo-rary style. Take a look at our video below to get a flavour of our branding style:
please click here
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OUR COMMITMENT
CONSISTENT QUALITYWe pay meticulous attention to maintaining the quality of our products. We guarantee strict controls through-out the manufacturing process and apply regular quality measures to ensure that our exacting standards are up-held.
BRAND VALUESWe believe that our brand values are at the core of what makes La French a successful vodka. Our aim is to maintain our premium image regardless of whether our product is behind the bar of a world-class nightclub or displayed on a supermarket shelf.
BUSINESS MINDEDAs a company with an entrepreneurial spirit, we are ded-icated to ensuring the growth of La French Vodka. We therefore take all business decisions seriously but are not afraid to take an innovative approach.
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OUR MARKETING
BRAND IMAGE AND MARKETINGIn order to continue to grow our brand awareness and maintain our premium image, La French Vodka will continue to implement innovative marketing strategies which cement our strong brand image. Our buyer personas are well researched, and we will continue to reach venues through advertising strategies and communicate with customers through our highly engaging social media profiles. We have been fea-tured in UK wide publications including the Sunday Mirror, The London Journalist Magazine and the US Magazine Stupid Dope and expect to continue to gain momentum in our press coverage thanks to our compelling brand story and content
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EVENTSAs part of our aspirational image, we will continue to participate, and sponsor carefully selected events designed to appeal to our target audience. Recent events include our sponsorship of the Monaco International Clubbing Show which took place on the 7th and 8th of November. We will be sponsoring The Moxie on the 6th December. Partnering with The London Evening Standard Dispos-sessed Fund, the proceeds of each event will go towards the Grenfell Children and Young People’s Fund and the Save London Lives initiative. As part of this event, we will also have an Le French Graffiti wall painted onto this historic Portobello Road venue, providing a chic and to-tally modern backdrop for paparazzi photography of the influential guests, which will contribute to further brand awareness.
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CELEBRITY AND INFLUENCER MARKETINGWe also undertake celebrity marketing. Thanks to our wide network of influencers, La French has been posted on the Instagram pages of very high profile celebrities. Mikey Rourke has posted an image of La French on his profile, Charles Aznavour the best known French music hall entertainer in the world has been posting photos of himself with La French, also ex- Arsenal footballer Sylvain Wiltord and Italian footballer Alessandro Marotta have been photographed with La French Vodka.
Actors who have been photographed with La French Vodka include Gilles Lellouche, Jean du Jardin and Cedric Jimenez. Sons of Anarchy American star David Labrava has even participated in a video with La French – and all of our images and videos can be found on our Instagram Page and our website.
www.instagram.com/lafrenchvodka_com/
www.lafrenchvodka.com
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CHARLES AZNAVOUR
JEAN DU JARDIN
GILLES LELLOUCHE & CÉDRIC JIMENEZ
LAURA PRADELSKA & LOUISA CONNOLLY-BURNHAM KENDALL RAE KNIGHT
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CONCLUSION
THANK YOU FOR YOUR INTEREST IN THE LA FRENCH VODKA BRAND.
WE WOULD BE DELIGHTED TO FURTHER DISCUSS AN AFFILIATION WITH YOU. REMEMBER, YOU CAN COUNT ON OUR PROFESSIONALISM AND DEDICATION. YOU ARE CORDIALLY INVITED TO CONTACT OUR COMPANY SO THAT WE CAN TALK ABOUT YOUR EXPECTATIONS AND INTEGRATE THEM INTO A COMMON PROJECT.
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LA FRENCH VODKA
85 GREAT PORTLAND ST - FITZROVIA,LONDON W1W 7LT, UNITED KINGDOM
WEB: WWW.LAFRENCHVODKA.COM MAIL: [email protected]
DD: +44 (0)20 3488 2981
