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Presented By:Dr. S C Gaur
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Course NameCourse
CodeProgram
Entrepreneurship & Small
Business ManagementMS 207
MBA
III Semester
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To understand the conceptual andpractical aspects of being anentrepreneur at the micro and
macro levels.To give an exposure to
participants of current issues,
concerns, dilemmas in dealingentrepreneurial ventures.
To develop skills that may
contribute to entrepreneurialbehavior
Course Objectives
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To instigate the participants to examineneeds, wants and problems to ndopportunities to fulll the needs orwants and solve the problems;
To generate innovative ideas to satisfyand assess the opportunities and ideas;
To use all available sources andresources to come up with the best
possible solution; and, plan the venturethoroughly using as many availabletools as possible.
Contd…
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Course Curriculum
!uration of the Course " #$ %oursTotal %ours &'lanned( " #$ %ours
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TeachingMethodology /
Deliverables
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S. No Evaluation Component Marks
1 Business Plan( CT1 ) 10
2 Class Test ( CT2 ) 15
3 Attendane 10
! PS" 05
Total 40
Evaluation & Feedback
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#round $ulesBe open % diret
◦ Stop me &or disussion'lari&iation
◦ nteratnteratnterat **
No +uestion is a stupid one , Speak out
ts not one -a learnin/ , -e all learn &rom ea0 ot0er
Please &ollo- t0e institute norms
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Approach Follow yllabus
Case tudies
!esearch "apers
!eal #i$e E%aples
Your suggestions…
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'ntroduction
Name
Some t0ou/0ts on ak/round
oies
#oals % Aspirations
ork E4periene (i& an)
Couple o& a0ievements till date
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us ness anTemplate
1. E4eutive Summar
2. 5ision and Mission Statement
3. Compan istor ( 6or e4istin/ Business onl)
!. Business and ndustr Pro&ile
7. Competitor Analsis8. "evelopment o& Business Strate/ies
9. Produts ' Servies Proposal
:. Marketin/ Strate/ies
;.
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*xecutive +ummary
Company Name, Address and Phone numbers
Name, phone numbers of all key people
Brief description of business, its products and serices,and customer problems they sole
Brief oerie! of the market for your product and
serices
Brief oerie! of the "trate#ies that !ill make your firma success
Brief description of mana#erial and technical e$perience
of key people
Brief statement of financial re%uest and ho! the money!ill be used
Charts and tables sho!in# hi#hli#hts of financial
forecast&
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ision and -ission +tatement
'ntrepreneur(s ision for the company
Company #oals and ob)ecties1& *perational
+& inancial
-& *thers
?0at usiness are -e in@? 0ere -e -ant to /o@
? o- -e an /o t0ere@
.alues and principles on !hich the business stands/hat makes the business uni%ue /hat is source
of competitie adanta#e
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!escription of -anagement Team
orm of o!nership chosen and
reasonin#Company structure or#ani2ation chart3
ecision makin# authority
Compensation and benefits packa#e
escribe their responsibilities and
abilities& Pro)ect their salaries&
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Compan istor& or existing )usiness only(
Company Creation
'romoters and +hareholders
inancial and operation highlights
+ignicant achievements
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)usiness and /ndustry 'rolendustry Analysis
1& ndustry back#round and oerie!
+& "i#nificant trends
-& 6ro!th rate
4& 7ey success factors in the ndustry*utlook for the future sta#es of #ro!th
"tart8up, #ro!th and maturity3
9a)or players in the market9arket si2e
The #ap in the market
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Competitor 0nalysis
E4istin/ Competitors
1& /ho are they Create a complete competitie profile matri$
+& "tren#th
-& /eakness
Potential Competitors
1& Profile of key players company si2e, turnoer, profitability
etc3 and their market share
+& mpact on your business if they enter
-& /hat are the competin# products and serices
4& Adanta#es and disadanta#es of the competitors( offerin#s
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!evelopment of )usiness +trategies
esired ima#e and position in market
"/*T analysis
1& "tren#th
+& /eakness
-& *pportunities
4& Threats
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'roducts 1 +ervices 'roposal"esription
1& Product or serice features+& Customers benefits
-& /arranties and #uarantees
4& :ni%ueness
Patent or Trademark protetion
"esription o& prodution proess if applicable3
1& ;a! materials and key suppliers
+& Costs
-& Benefits and eatures
4& :ni%ue sellin# points
5& Adanta#es to customers
serice offerin#
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-arketing 'lanAdvertisin/ and promotion
1& 9edia used8 ;eader, ie!er and listener profile
+& Adertisin# @ !here, !hen, ho! and to !hom
-& 9edia cost
4& re%uency of usa#e
5& Plan for #eneratin# publicity
Priin/
1& Cost ariable8 i$ed and ariable
+& esired ma#e in market
-& Comparison a#ainst competitor(s prices"istriution strate/
1& Channel of distribution
+& "ales techni%ues and incenties
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Operation 'lantar#et customer profile+& o#istics
-& ease or rental rates
4& abor need and supply
5& /a#es rate
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inancial 'lanCapital re+uired
Soures o& &unds1& Bank loans
+& ;elaties and friends
-& 6rants or loans from other a#encies4& Promoters( funds etc&
se o& &unds
$epaments or as0 out s0edulesProFeted revenue
Timetale &or implementin/ plan and
laun0in/ t0e usiness
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