Kyle Bunting Cloud Services Director - Dell · PDF fileUse – quickly achieve value with “instant on” resources, free IT for critical needs 1. Dell case study: 7-Eleven; 2, Salesforce.com

Dell Cloud

Kyle Bunting Cloud Services Director

“Cloud is not a destination or singular path, but a transformation that places IT squarely at the center of the enterprise as both a leader and enabler of value creation.” Michael Dell, Chairman & CEO

#1 VMware reseller

6 billion

#1

Microsoft partner

10K servers virtualized and applications reduced 64% to less than 2,500

US$300M saved

#1 Application integrator supporting 1 million integrations per day

1st

1st to market with an OpenStack solution

Medical images managed by Dell in the cloud for 40,000 physicians

Cloud infrastructure provider

#1

1 million Cloud servers shipped

Dell is a user, supplier and partner in cloud

50%+

of all public and private clouds run on Dell

35 billion

security events tracked every day

Medical images in the US - 25 million

1 in 13

100+

Global certified consultants available

Key Components

Customer Premise (non-Dell Premise)

Private Cloud (Customer- or Dell-Managed)

Dell Premise

Hosted Managed Private Cloud (isolated & elastic)

Community Cloud (vertical compliance)

Public Multi-Tenant Cloud (secure & optimized)

Hybrid

Converged Infrastructure

Virtualized Infrastructure

Develop a cloud strategy that’s right for you: Cloud Made Simple

Dell Cloud Services

Enable Cloud providers

Simplifying the cloud

Simplify

Make IT more proactive, efficient,

and responsive

Use Build

Integrate Operate Smoothly expand IT’s capabilities beyond physical constraints

Evolve the IT infrastructure so it

adapts quickly to needs

Quickly achieve value with “instant on” resources; free IT for critical needs

Use – quickly achieve value with “instant on” resources, free IT for critical needs

1. Dell case study: 7-Eleven; 2, Salesforce.com

Content style guidelines

Dell solutions: • Dell vCloud

• Dell Cloud Business Applications

• Dell Email Management Services

• Dell Cloud Clinical Archiving

• Dell Cloud Dedicated

USE

Quickly, simply and securely scale

Meeting business needs: • Real-time compute capacity

• Rapid time-to-value

• Anywhere, anytime access

Dell vCloud

Dell infrastructure on a national enterprise grade network

virtual Data Centre Regions (Central) Sydney, Canberra (Gov Only) (Southern) Melbourne, Adelaide (Western) Perth (Northern) Brisbane

- Obtain LAN-type speed into cloud infrastructure by using National IP Network

- Layer 2 point to point link providing dedicated speed, low latency with 6 DCs, and secure non internet facing traffic

- Securely connect by integrating cloud into your private network, vCloud connector

- Reduce costs with direct connections from vDC to office with no additional inbound/outbound connection costs. i.e. predictable monthly costs

Private (connected) Cloud

vCloud Director Management Tool

Simple, Rapid Scalability

Connecting your Dell Public & private cloud with Dell, Vmware

Enterprise Cloud Private cloud

Your Dell Cloud Hybrid cloud

Dell Hosted Public cloud

vCloud Connector

One user interface – public, private/hybrid

Ordering System • Easy to order and configure. • After ordering it is easy to

change • Each order drags server,

storage, switching, • Only pay for what you use and

turn off what you aren’t using.

Compellent Flash-Optimized Solutions Delivered by IaaS • Delivering the speed customers need on an IaaS Pay as you

go model

• Improves performance for data-intensive apps and OLTP workloads

− >300K IOPs w/ low latency − >100K IOPS w/ sub-millisecond latency running

OLTP workloads*

• Cost optimized with intelligent tiering − 80% lower cost than other flash-optimized solutions

Flash

Optimized

Flash-optimized solution is made possible by: • Introduction of read optimized (RO) MLC SSDs • Flash optimized Storage Center 6.4

enhancements − Automatic tiering across multiple SSD types − Write intensive (WI) SLC SSDs and read

optimized (RO) MLC SSDs 12 configurable slots for 6x

400GB WI SSD, 6x 1.6TB RO

SSD, or 1TB 7200 RPM HDD

6 pack 1.6TB

RO SSD

6 pack

400GB

WI SSD

SC220 2U 24 drive Flash Enclosure


Savings of 25% in annual technology operations expenses, reduced administration

“In light of the current economic climate, our customers are making tough economic decisions. By implementing a capacity-on-demand model in the Dell Cloud, we are able to scale to meet demand and offer services at a lower cost—all while improving overall performance.” -David Miller, Director of Technology Operations,

Challenge

• Demand for more scalable capacity

• New strategy to meet the demands of IT operations.

• Solve uncertainty of moving data centers: impacted

cost and serious burden on clients.

Solution

Dell enabled Moodlerooms to seamlessly migrate its data

center onto the flexible and scalable Dell cloud

Benefits

• 30% performance increase in database transactions

• 30% reduction in server administration time

• 25% reduction in annual technology operations

• Reduced administration (1 FTE) in storage and network

enterprise-wide VNA

• Simplified infrastructure & reduced TCO

• Improved disaster recovery capability

Build – evolve the IT infrastructure so it adapts quickly to needs



BUILD

Simplify the deployment & management of internal workloads

Meeting business needs:

• Adhere by compliance and regulatory requirements

• Leverage existing investments and ITIL processes

• Consolidate datacenters for a consistent user experience

Dell solutions:

• Dell PowerEdge Servers, Fluid

Storage, & Virtual Networking

• Dell Active Systems

• Dell Open-Powered Cloud

• Dell Modular Data Center

Dell Active Systems

Seamlessly scale

2.3X more compute nodes per rack

45% better system performance

per watt

Improve efficiency

and quality

Rapidly respond

75% fewer steps from

“power on to production”

"Chances of a vendor running a large complex data center with tons of other customers and having good security practices better than your own, is probably high - especially if you are small shop like we are,"

-Vince Kellen, CIO

Outcome

Reduction of 20% in SAP application cost over 3 years Challenge

• Aging, risky data center on prime campus real estate,

need to return space to support education initiatives

• High cost for system infrastructure needed for disaster

recovery

• High demand for SAP sandbox instances

• SAP support model limiting customer agility

Benefits • 60% of SAP non-production & Disaster Recovery

landscapes targeted for Dell On-Demand Cloud in a pay per use model

• 20% targeted reduction in SAP application support cost

over 3 years, including migration costs from proprietary UNIX to x86 platform


Challenge Requirements was offering Ceph-based block storage to their cloud compute customers, so they joined the OpenStack project and committed engineering resources

Solution • DreamHost used Dell PowerEdge and PowerEdge servers. • Using the Crowbar barclamp for Nova • Dreamhost is writing its own barclamp for its Ceph

storage solution

Benefits • Dell’s OpenStack expertise in reference architecture and

deployment framework • Saved 4-6 months of software development work • Leveraged platforms for cloud and scale-out data centers • Realized the business advantages of leasing with Dell

Financial Services

“ If Dell tried to have a sales person sell us, we probably wouldn’t have bought it. Dell solved a problem that we had. And when Dell solved that problem, our engineers thought, ‘We’re going to use this.”

Ben Cherian, general manager of emerging technologies, DreamHost

OpenStack-powered cloud speeds deployment to just a few hours, instead of days

Operate – make IT more proactive, efficient, & responsive



Operate

Monitor &

manage

traditional and

cloud-based

infrastructure

Meeting business needs: • Improve management • Improve IT

responsiveness • Reduce VM sprawl • Reduce cost and

security risks

Dell solutions: • Hadoop, Dell Crowbar • Dell Virtual Integrated

Systems • Dell Quest software

offerings

Protect

•vRanger / Netvault - CDP

•Extended Architecture – Cloud Gateway

Migrate & Manage

•Microsoft – Exchange, SharePoint, AD

•Oracle

Identity

•Access Governance •Privileged Account Management

•Identity Automation and Administration

Infrastructure monitoring

•Hypervisors, Database, Microsoft Apps

•Application Performance Monitoring

•User Experience Monitoring

Challenge • 1700% annual growth required improved virtual

machine capacity planning and management

• Reduce costs by safely increasing virtual machine density

• Maintain 100% SLA with customers despite increasingly complex virtual infrastructure

Solution • Dell Quest Foglight

Benefits • 50% increase in VM density and reclaimed storage

space

• Paid for itself more than 12 times over in six months

• Solved critical outage in minutes

• Eliminated manual resources processes and identified major performance issues in the storage infrastructure

Build a reliable cloud infrastructure with 100% SLA

“With real cost savings in just a few months, and a dramatic improvement in our ability to monitor and manage the infrastructure more effectively, the Dell suite has more than paid for itself.” -Allen Firouz, CEO, Venturian Hosting

Integrate – Smoothly expand IT’s capabilities beyond physical constraints


Integrate

Connect public and private clouds and applications for optimal IT agility

Meeting business needs: • Integrate management tasks

across on and off-premise datacenters

• Optimize capacity using hybrid cloud

Dell offers: • Dell Boomi

• Dell vCloud

• VMware vConnector

14 12 10 8 6 4 2 0

Comparison time-to-value

Weeks to deploy

Internal Staff

External Consultants

Total Resources

9 8 7 6 5 4 3

0

Cumulative TCO

Year 1

competitors Dell Boomi

2 1

Year 2 Year 3 Year 4 Year 5

Dell Boomi

Business Challenge

• Member recruitment hindered, high costs of adding new carriers

• New members must code to 14 existing file mappings – existing members must code & test each new member

Solution

• New members set up their file layout and format only

• Carriers manage their own integrations and processes

Benefits

• Significant reduction in time to on-board new members—from months to weeks

• Enhanced cloud-based hub to add members and support new services

Seamless integration of 12 carriers in 14 countries across 10 time zones

Thanks to the latest cloud integration technology from Dell Boomi, the IT hub dramatically speeds up and simplifies the addition of new airlines to the alliance, making the entire process substantially more efficient and cost effective ….”

-"IT Director Jouni Naskali.

Dell Multi-Cloud Manager(formerly Enstratius)

SaaS or On-Premises

Dasein Cloud Open Source

On-Premise Private Clouds

Off-Premise Public Clouds

Deploy & manage enterprise applications across private, public & hybrid clouds.

DMCM API

Existing Systems Management

• LDAP/AD

• Service Desks

• SIEM Tool

Configuration Management Tools

We’re Just Getting Started On Premise Hybrid Off Premise

Dell Fluid Storage, PowerEdge C Servers

Dell Force 10 Networks

Dell Modular Data Centers (MDC)

Dell Active Systems & vStart Build

Infrastructure for the Cloud

Dell vCloud and Dell Cloud Dedicated

Dell Cloud Business Applications (DCBA)

Dell Solution for Web Applications

Dell Email Management Services

Dell Cloud Clinical Archiving


Enduser Computing

Cross Industry Apps

Industry Spec Apps Use




OpenStack-Powered Cloud Solution

Hadoop and Dell Crowbar

Virtual Integrated Systems (VIS)

Desktop-as-a-Service (DaaS)

Mobility Device Management and Dell WYSE Cloud Clients

Quest vFoglight & APM

Open Source Cloud Operating System

Operate

Security, App Management, Expenses

Application Modernization Services

Enduser Computing

Quest vFoglight performance management

Dell vCloud

Dell Boomi

Dell vStart

Integrate

Infrastructure-as-a-Service Hybrid Cloud

Application Integration Across Enterprise & Cloud

Infrastructure-as-a-Service Hybrid Cloud

SonicWall

AppAssure

SecureWorks

KACE

Secure

Network and Data Center Security

Data and Application Security

Disaster Recovery & Backups

Endpoint Security

Cross Industry Apps

Workshop, Assessment, Design, Implement and Manage

Dell Application Rationalization/Modernization Consulting

Dell Make Technologies

Dell Clerity

Simplify

Cloud Consulting Services

Application Consulting Services

Application Modernization Tools & Hosting

Enduser Computing

Dedicated Cloud

Dell Cloud Labs



Dell Cloud with OpenStack

• Provides rapid iteration to design and build

• Build scriptable deployments without intervention

• Open framework for easier customization

Project Fast PaaS (Platform-as-a-Service)

• Accelerate deployment from months to minutes

• Eliminate complexity of deploying applications

• User-friendly interface built on Cloud Foundry

The Future

of

Dell Cloud

Partnering with customers to build a better cloud Rapid deployment

Fast Friendly user-interface

Easy Join the community

Now Dell.com/cloudlabs

http://www.dell.com/cloudlabs

The power to do more - today

Define your cloud strategy

• Decide which of your workloads are best suited for cloud to realize the benefits you desire

• Integration is critical to success • Work with a partner who

understands your needs, and can provide a full spectrum of enterprise cloud capabilities

Simplify

Use Build

Integrate Operate

Make IT more proactive,

efficient, and responsive

Smoothly expand IT’s capabilities beyond physical constraints

Evolve the IT infrastructure so it

adapts quickly to needs

Quickly achieve value with “instant on” resources; free IT for critical needs

Q & A

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Copyright © 2013 by Dell, Inc.

No part of this document may be reproduced or transmitted in any form without the written permission from Dell, Inc.

This document could include technical inaccuracies or typographical errors. Dell may make improvements or changes in the product(s) or program(s) described herein at any time without notice. Any statements regarding Dell’s future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.

References in this document to Dell products, programs, or services does not imply that Dell intends to make such products, programs or services available in all countries in which Dell operates or does business. Any reference to an Dell Program Product in this document is not intended to state or imply that only that program product may be used. Any functionality equivalent program, that does not infringe Dell’s intellectual property rights, may be used.

The information provided in this document is distributed “AS IS” without any warranty, either expressed or implied. Dell EXPRESSLY DISCLAIMS any warranties of merchantability, fitness for a particular purpose OR INFRINGEMENT. Dell shall have no responsibility to update this information.

The provision of the information contained herein is not intended to, and does not, grant any right or license under any Dell patents or copyrights.

Dell, Inc. 300 Innovative Way Nashua, NH 03063 USA

Notices & Disclaimers

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Documents

Kyle Bunting Cloud Services Director - Dell · PDF fileUse – quickly achieve value with “instant on” resources, free IT for critical needs 1. Dell case study: 7-Eleven; 2, Salesforce.com