Kutty Assignment

8/2/2019 Kutty Assignment

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1. What exactly is the business the company is in? How exactly does the company seekto add distinctive value and find its differentiation edge in the competitive

environment. If you feel that the company has not got any clear statement or position

in this matter, can you make a recommendation on how they should position

themselves vis--vis the competition?

NIIT is a leading Global Talent Development Corporation, building skilled manpower

pool for global industry requirements. The company which was set up in 1981, to help

the nascent IT industry overcome its human resource challenges, has today grown tobe amongst worlds leading talent development companies offering learning solutions

to Individuals, Enterprises and Institutions across 40 countries.

NIITs training solutions in IT, Business Process Outsourcing, Banking, Finance and

Insurance, Executive Management Education, and Communication and Professional

Life Skills, touch five million learners every year. NIITs expertise in learning content

development, training delivery and education process management make it the mostpreferred training partner, worldwide.

Research-based Innovation, a key driver at NIIT, has enabled the organisation to

develop programs and curricula that use cutting-edge instructional designmethodologies and training delivery. NIITs Individual Learning Business offerings

include industry-endorsed programs for students seeking careers in ITNew Age

GNIIT (Indias First Cloud Campus), Edgeineers and Global Net Plus for IT

professionals.

NIIT has provided computer-based learning to over 15,000 government and privateschools. The futuristic NIIT NGuru range for schools is a holistic education package

that comprises Interactive Classrooms (an embedded Teaching Learning Material, that

uses elements of interactivity, automation and web links library); Math lab

(technology tools that enable school students to learn and explore mathematical

concepts); IT Wizard (equips the students with core computer knowledge and IT

skills); Quick School (an Education Resource Planning solution for school

management); and Mobile Science Lab (the first of its kind portable computerized

Science Laboratory which enables students to correlate scientific concepts taught in

the class to real life).

To address the vast population of underserved, school-aged children, NIIT launchedthe Hole-in-the-Wall education initiative. Its achievements in the area of Minimally

Invasive Education earned NIIT the coveted Digital Opportunity Award, by the World

Information Technology Services Alliance (WITSA) in 2008.

For working professionals, NIIT Imperia, Centre for Advanced Learning, offers

Executive Management Education Programs in association with IIM Ahmadabad, IIM

Calcutta, IIM Lucknow, IMT Ghaziabad and IIFT Delhi. NIIT Imperia also offers

specialized courses in Finance in association with KPMG and on Digital Marketing

with Google India and Internet and Mobile Association of India (IAMAI).


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NIIT Institute of Finance Banking & Insurance (IFBI), formed by NIIT with equity

participation from ICICI Bank, offers programs for individuals and corporates in

Banking, Financial Services and Insurance.

NIIT Uniqua, Centre for Process Excellence, addresses the increasing demand for

skilled workers in the business and technology services industry by providing trainingprograms in relevant areas. This is a part of NIIT Institute of Process Excellence, a

NIIT-Genpact venture.

NIIT Careers@Campus, the companys Institutional Alliances Business for colleges

and Universities, delivers in-campus training through Synchronous Learning

Technology.

NIITs Corporate Learning Solutions,NIITs Corporate Learning Solutions, offers

integrated learning solutions (including strategic consulting, learning design, content

development, delivery, technology, assessment and learning management) to Fortune

500 companies, Universities, Technology companies, Training corporations andPublishing houses.

NIITs innovative HR practices have been felicitated by Aon Hewitt as amongst Top

25 Best Employers in India- 2011; Indian Education Awards 2011 as Best Education

Company to Work with; by Great Places to Work Institute as amongst Top 25

Indias Best Companies to Work for and First in Training & Education Industry,

2011.

Ushering in a new model in higher education is the not-for-profit NIIT University,

established in 2009 with a vision of being the leading centre of innovation and

learning in emerging areas of the Knowledge Society. Nestled in the foothills of

Aravali, in Neemrana, Rajasthan, the picturesque 100 acres fully residential green

campus has been developed as an institute of excellence based on the four core

principles of providing industry linked, technology based, research driven, seamless

education.

Company seek to add distinctive value and find its differentiation edge in the

competitive environment in the following innovative manner.

Innovation has remained a growth catalyst for NIIT, leading us to think out-of-the-box, and bring to market products and training solutions that have often been global

firsts. We have constantly transformed unique ideas into on-the-ground solutions

that bring real benefits to learners. Our Franchisee network has earned us thesoubriquet of McDonalds of the Training sector. One of the innovative solutions

offered by NIIT is the synchronous learning based Executive Management programs

from Indias top B schools through NIIT Imperia. The Industry-endorsed GNIIT

curriculum has proved to be a trail-blazing 12-month Professional Practice offering.

Another epitome of novelty by NIIT was a breakthrough innovation in teaching

strategies in schools for which it was honoured by UNESCO for innovation in ICT in

Education. The leading Global Talent Development Corporation is committed tocreate a large pool of well trained, industry ready, worldclass IT professionals


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through its presence in 40 countries. The unique NIIT Inside model allows us to

offer industry acclaimed IT training programs in partnership with Universities and

Colleges in countries like China and Nigeria.

Our focus and investments in Research have led to initiatives that have earned us

global acclaim. The HiWELs revolutionary experiment of Minimally InvasiveEducation launched in 1999 and termed as Hole in the Wall by media, brings

learning to the disadvantaged. The experiment proved that any set of children can

acquire computing skills through incidental learning and access to suitable computing

facilities, even in the absence of a direct input. Besides India, Hole in the Wall

kiosks dot the landscape of countries such as Egypt, Vietnam, Uganda and South

Africa, among others.

Following the tradition of innovation, NIIT conceptualized Model District Learning

Center at Chhindwara, to provide high quality IT training for graduates from semi-

rural towns.

Leadership in Global Talent Development

In todays globalised, fast-changing world, the importance of Global Talent

Development can not be underscored. With time, the demand for skilled talent is

expected to grow faster.

The existing skills shortages, along with issues such as the quality, reach and

relevance of our education system, have huge ramifications for the Indian economy.

However, demographics are in Indias favour. As per a BCG study, by 2020 the world

will have a shortage of 47 million working people and the Indian workforce will have

a surplus of 56 million people. Whats needed is to develop skills, so that this surplus

manpower is equipped to meet the needs of talent across geographies.

Recognizing this opportunityNIITs mission is to attain leadership in Global Talent

Development, by launching innovative, market-driven products and enhancing its

reach globally. The Global Talent Development Corporation had set up its first

overseas education centre in 1991 and today reaches out to 5 million learners across

40 countries.

NIIT offers cutting-edge learning solutions to Fortune 100 companies, universities,

technology majors, training corporations and publishing houses. Through our

subsidiary, CognitiveArts, we offer nearly three decades of experience and representthe highest achievement in research, education and experience in learning design

architecture having developed over 300 innovative Experience Learning Solutions

for major corporations and institutions.

Who are the customers of the company? Have they been segmented and if so

what is the base of segmentation and the profile of each segment? Do you feel

that the segmentation is appropriate? Which section of customers is most

profitable and contributes most to revenue and profits? Does the company have

a clear strategy for targeting these customers? If so what is it? Can you make a

case for why the company needs to target certain market segments, showing howit would benefit the company?


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Following are the customers of the company.

Corporate Government Executives Banks Financial institutions Insurance companies IT industry BPO industry School Colleges

Segmentation means dividing the heterogeneous population under homogeneous

group of people.

These all customers are divided on the basis of seekers of talent, knowledge, and

proficiency in the field of information technology.

The segmentation is perfectly all right.

Having an overview it is very difficult to arrive at conclusion that which sector is the

highest contributor to sales or revenue but corporate, government, banks and school

and colleges may offer huge revenue contributing a greater part in the companys

profits.

Examine if the company has a planning and performance budgeting process.

Which are the principal parameters that are used and how does the company

monitor performance against the plans? If the company does not have a clear

performance budgeting process in place, can you design a format for the

purpose

Performance budgeting is a system of planning budgeting and evaluation that

emphasizes the relationship between money budgeted and results expected.

Being an NIITian means living much beyond a professional life. They believe in the

work life balance and ensure a working environment that provides opportunities that

demand learning, thinking and innovation.

They offer an environment where all-round development is as much of a goal as

realization of career ambitions.

At the same time, They assure that NIIT remains a fun place to work 24x7x365, as

stringent deadlines and tough commitments go hand-in-hand with strategies designed

to help them unwind and beat unwanted stress.

Every day is a fun day at NIIT, as they heartily enjoy partying, festivals, birthdays,anniversaries, achievements and most importantly Annual Day which is celebrated


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with gusto. Their Annual Day, in fact, a highlight of their Fun roster, is a for

NIITians, by NIITians and of NIITians event that echoes across theirglobal offices.

The event spells collective, non-stop fun with some truly imaginative unleashing of

creativity.

Gookie, our fun mascot, additionally brings you a range of benefits you only dreamedof before. We were the first organisation in India to introduce a Dating allowance

and Paternity leave. At NIIT, perks and privileges are an important part of the special

life we want to build for you and your family. Our endeavour is to keep you

incentivised through traditional and unique reimbursements, so you feel encouraged

to strive harder and aim higher in the workplace.

NIIT is more than just a career destination. It is a way of life, where fun is given as

much priority as performance figures and where every NIITian is considered an

important part of our universe.

For a company that has attained dominant position in training and education arena indiverse fields, excellence is the way of life.

We foster career building by providing opportunities that demand learning, thinking

and innovation. A preferred workplace owing to the career enhancement potential, we

offer an environment where all-round personality development is as much of a goal as

realisation of career ambitions. Diversity of our business verticals allows you to move

from one business line to another, thus enriching your professional experience.

We work with leaders who motivate us and friends who challenge us. Our success

depends on having the very best people, who are extremely motivated and trained to

meet the highest global standards. For over 3,500 NIITians across the world who are

the key strength of the company, we offer a perfect platform to grow, learn and have

fun!

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Kutty Assignment