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8/12/2019 Krating Daeng
1/30
Strategic Brand Management
Manish Chauhan
Patikarn Chuenchomeboon
Sara Faizpour
Kitchaporn Rojprasithporn
Anjani Kumar Singrodia
Team Six
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2/30
BackgroundPositioning / Thailand
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8/12/2019 Krating Daeng
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Krating DaengThe Challenger Brand
Monster
Masculine, lower-middle, energy drink positioning in Thailand.
Only Targeting Men
Women: Untapped Market
62.3%
11.3%
26.4%
New Target
Female 2035
Current TargetMale 2559
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Target AudienceThe chosen Segmentation:
Demographic:
Women 2035
Low-middle Class High-middle Class
Geographic:
Urban / Suburban
Behavioral:
Feminine, Influential, Tech Savvy, Frequent Shopper, Trendy, Sociable.
Students or Young Professionals.
Commuting by Public Transportation or Eco Subcompact owned cars.
Psychographic:
Urban Achiever
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Personas
Student
Age: 20
College Senior
Major: Liberal Arts
Goal: Be more focused
for school studies
Namcha Nina Palapa
Young Professional
Age: 25
Assistant Brand Mgr
Company: P & G
Goal: Networking + Nightlife
Young Mother
Age: 32
Housewife
Son: 5, Daughter: 6 months
Goal: Be more energized
for household tasks
8/12/2019 Krating Daeng
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InsightFemale Urban Achievers
There is always motivation among
women to overcome the educational,
professional, and personal challenges
in different stages of their lives.
Success is not a privilege and its achieve
through hard work & determination.
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Brand Ambassadors
Student
Age: 26
Iconic & Accomplished,
Make-Up Artist
Determination & perseverance
Amata Chittasenee Milin Yuvcharuskul Nongyaow Sae Sol
Young Professional
Age: 31
Thai Fashion Icon,
Founder of Milin
Portrays female urban lifestyle
Young Mother
Age: 35
Mother, Actress
and Business Woman
Personal and professional life
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Brand PromiseTo Female Urban Achievers
Empowering aspirational women to challenge
traditional conventions and achieve their full
potential in educational, professional, social
and personal aspects of their lives.
Brand BeliefIn Female Urban AchieversSuccess and high social status of Thai women in society can be achieved
through perseverance, determination and hard work, which is in perfect
harmony with Krating Daengs true story of success.
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Functional Benefits Energizing, Refreshing, Healthy and Invigorating.
Attributes Modern, Trendy, Hip & Unique packaging design that Thai women can relate to.
Signature taste for the 3 product categories.
Brand Personality Aspirational, Unconventional, Progressive and Exhilarating,
with a sense of cultural appreciation.
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8/12/2019 Krating Daeng
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Creative BriefKrating Daeng
Target Audience: Women 2035, Urban Achievers
Insights: There is always motivation among woman to overcome the educational,
professional, and personal challenges in different stages of their lives. Success is not
a privilege and its achieved through hard work & determination.
Current Mindset: Krating Daeng is associated as a masculine, lower-class, and
old-fashioned functional energy drink.
Brand Promise: Empowering aspirational women challenge traditional
conventions and achieve their full potential in educational, professional, social
and personal aspects of their lives.
Main Idea: Hit the Goal
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Creative BriefKrating Daeng
Reasons to Believe: Krating Daengs inspirational story of success.
Desired Mindset: Refreshing, energizing, modern, trendy choice of energy
drink targeting women as urban achievers.
Brand Personality:Aspirational, Unconventional, Progressive and Exhilarating,
with a sense of cultural appreciation.
Executional Mandatories:
Packaging Re-design/Logo Adaptation
Advertising (Print Ads(Magazine), TV, Radio, Mobile, Billboards)
Website
Social Media (Facebook, Instagram, YouTube)
8/12/2019 Krating Daeng
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Website
Responsive Website
Membership Login
Social Media Streams
Lifestyle FeaturesTraditional Channels
Magazines
Billboards
Urban Areas
TV
Lifestyle Channels
Advertising PlanSocial Media
Radio
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Campaign Strategy
H1 H2H2
Q1 Feb-Apr
Intrigue Campaign
Public Relations
Launch EventsSocial Media
Q2May-Jul
Commercials
1st Social Media
Competition
Promotions
Print AdsPublic Relations
Q3Aug-Oct
Commercial
Billboards
Social Media
Activation Event
Q4 Nov-Jan
Holiday Campaign
2nd Social Media
Competition
Promotions
Print Ads
8/12/2019 Krating Daeng
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Lorem ipsum dolor sit amet,
consectetur adipisicing elit,
sed doksjdf amet rgeiusmod
tempor incididunt ut labore
et dolore magna aliqua. Ut
enim ad minim veniam, quis
nostrud exercitation ullamco
laboris nisi ut aliquip ex ea
commodo consequat. gferf
TO DO LIST
Nutritional Facts
Packaging DesignThree Product Categories
Taste of Victory
Taste of Spirit
Taste of Delight
Taste of Delight
KDTaste of Spirit
KDTaste of Victory
KD
Lorem ipsum dolor sit amet,
consectetur adipisicing elit,
sed doksjdf amet rgeiusmod
tempor incididunt ut labore
et dolore magna aliqua. Ut
enim ad minim veniam, quis
nostrud exercitation ullamco
laboris nisi ut aliquip ex ea
commodo consequat. gferf
ACCOMPLISHMENTS
Nutritional Facts
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BudgetKrating Daeng Budget (1st Year)
Estimated Cost Estimated Cost
Communication Strategy 1,000,000 $33,333
Packaging Design 300,000 $10,000
Media Production
TVC 6,000,000 $200,000
Print Visual 4,000,000 $133,333
Radio 50,000 $1,667
Out of Home 3,000,000 $100,000
Brand Ambassadors (3 presenters) 18,000,000 $600,000
Media Cost
TV spots 80,000,000 $2,666,667
Print (Magazines) 10,000,000 $333,333
Radio spots 2,000,000 $66,667
Out of Home 30,000,000 $1,000,000
Online 10,000,000 $333,333
Other Expenses 10,000,000 $1,190,000
Total 174,350,000 $6,668,333
8/12/2019 Krating Daeng
18/30
8/12/2019 Krating Daeng
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http://www.ptcn.ac.th/ebook/pdf/4220001/pdOffice of Thailand National Education Commission:
Thai Population
69,223,535
Women 2035 : 7,846,484 (49.16%)
Men 2035 : 8,128,979 (50.88%)
Total 2035 : 15,975,463
Assumption: Women dont feel connected to the
brand, especially the proposed target audience;
if we assume that men aged between 2035 are
our current target market, then targeting women
at the same age range would expand target
audience up to 96.52%.
AppendixThailands Population
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Brand of the Year 2013Online survey conducted by Mildshare and Millward Brown interviewing 500consumers in Bangkok and other 2 major cities in Thailand last year. Theconsumers were aged 18-39 with 1:1 ratios in genders. This survey called
Consumers Vibes, is a survey for Brand of the Year which consumers recalledthe most during last year in 11 categories.!"#$%&'(%(Mindshare )&)*!+),"(%$-(",.%(Millward Brown)/$012(,34,"!4,"!567.890-(+:;4&--
8/12/2019 Krating Daeng
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Perceptual Map
Interesting Fact about Energy Drinks:
The energy drinks, as we know it, started in Japan. In the postwar period, amphetamines werevery popular until laws were passed to curb their use in the 1950s. Then in 1962, a companycalled Taisho introduced Lipovitan D a legal, energizing tonic sold in minibar-size bottles. Bythe 1980s, such vitamin-fortified, extra-caffeinated beverages were being regularly consumed byJapanese executives struggling to get ahead.
Meanwhile, Japanese energy drinks made their way from Asia to Europe. Dietrich Mateschitz,the international marketing director for an Austrian company that sold bathroom products,discovered the supercharging tonics while on a business trip to Bangkok. In 1984, he quit hisjob to partner up with the Thai manufacturer of a beverage made with caffeine and taurine calledKrating Daeng, and three years later he debuted a carbonated version of the same in his homecountry under the Red Bull label.
Mateschitz brought his beverage to the United States in 1997, and the market for energy drinks
took off. Annual growth remains in the double digits, says Gary Hemphill, director of research forthe Beverage Marketing Corporation. Last year the category accounted for $11 billion in retailsales. Thats despite the fact that the major brands Red Bull, Monster and Rockstar arenot so different from the standard colas that have been on the market for many decades. (All arecarbonated, caffeinated, sugary drinks sold in cans.) What really sets them apart, Hemphillsays, is the marketing: Its a product category thats been built around a premium price. Froman ingredient perspective, there are a lot of similarities. -nytimes
The link below consists of some interesting research, which presents energy drinks impact onkids and its addictions.
http://www.nytimes.com/2013/12/08/magazine/who-made-that-energy-drink.html?_r=0
8/12/2019 Krating Daeng
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Perceptual Map
Important piece of information
Educated consumers do not agree that energy drinks are good
source of energy and nutrition.
Overall Similarity Method (Perceptual Mapping)
Add VITAMINS and MINERALS to differentiate itself from the market.
Recommendation
Add Vitamins and minerals and reduce the amount of caffeine by 20%, It will still betermed as energy drink but with added functional benefits of vitamins and minerals.
Develop creative cans or bottles and highlight the added benefits for highly-educatedconsumers.
High Sugar taste Low Sugar taste
High Vitamins & Minerals
Low Vitamins & Minerals
Krating Daeng
LipovitanM 150
Carabao Daeng
8/12/2019 Krating Daeng
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Upgrade for more meaningful results:View all your responsesand get powerful analysis. Get started!]
Energy Drinks Survey Analyze ResultsCollect ResponsesDesign Survey
RESPONDENTS: 75 of 75
QuestionSummaries tDataTrends U
IndividualResponses
No shareddataNo shareddata
Sharing allows you to share your survey resultsSharing allows you to share your survey results
with others. You can share all data, a savedwith others. You can share all data, a saved
view, or aview, or a single question summary.single question summary. Learn moreLearn more
Share AllShare AllExport AllExport AllCURRENT VIEW ?
+ FILTER + COMPARE + SHOW
?No rules appliedNo rules applied
Rules allow you toRules allow you to FILTERFILTER,, COMPARECOMPAREandand
SHOWSHOWresults to see trends and patterns.results to see trends and patterns.
Learn more Learn more
SAVED VIEWS (1) ?
Original View (No rulesapplied)E
EXPORTS ?
SHARED DATA ?
Share AllShare All
Q1Q1
0.00% 0
4.00% 3
80.00% 60
6.67% 5
8.00% 6
1.33% 1
Q2Q2
PAGE 1
How old are you?
Answered: 75 Skipped: 0
TotalTotal 7575
What is your gender?
Answered: 75 Skipped: 0
ExportExportCustomizeCustomize
10-15
16-21
22-27
28-32
33-37
38 or more
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
10-1510-15
16-2116-21
22-2722-27
28-3228-32
33-3733-37
38 or more38 or more
ExportExportCustomizeCustomize
Home My Surveys Survey Services Plans & Pricing+ Create Survey+ Create Survey
Upgrade krojprasithporn
https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3Dhttps://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3Dhttps://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/MySurvey_CollectorList.aspx?sm=sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3Dhttps://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/pricing/?ut_source=header_upgradehttps://www.surveymonkey.com/MySurvey_Wizard.aspxhttps://www.surveymonkey.com/pricing/upgrade/quickview?ut_source=header_loggedInhttps://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/MySurveys.aspx?ut_source=headerhttps://www.surveymonkey.com/home/?ut_source=headerhttps://www.surveymonkey.com/https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#http://help.surveymonkey.com/articles/en_US/kb/What-kind-of-rules-can-I-create-to-analyze-my-data?uid=UN4MJ_2BY9Vgl416QdcOnh6_2FVZ7l1xi_2FabOsj_2FRcrPwttsi2oloex7wvRLfm8CgrCAUonnpesp9QBc6Ae1sG7KGg_3D_3Dhttps://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#http://help.surveymonkey.com/articles/en_US/kb/Sharing-Survey-Results?uid=UN4MJ_2BY9Vgl416QdcOnh6_2FVZ7l1xi_2FabOsj_2FRcrPwttsi2oloex7wvRLfm8CgrCAUonnpesp9QBc6Ae1sG7KGg_3D_3Dhttps://www.surveymonkey.com/analyze/browse/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3Dhttps://www.surveymonkey.com/analyze/data-trends/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3Dhttps://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3Dhttps://www.surveymonkey.com/MySurvey_EditorFull.aspx?sm=sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3Dhttps://www.surveymonkey.com/MySurvey_CollectorList.aspx?sm=sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3Dhttps://www.surveymonkey.com/MySurvey_Responses.aspx?sm=sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3Dhttps://www.surveymonkey.com/pricing/upgrade/?ut_source=topbar&sc=analyze&mt=upsell_paid&f=slimhttps://www.surveymonkey.com/pricing/upgrade/?ut_source=topbar&sc=analyze&mt=upsell_paid&f=slim8/12/2019 Krating Daeng
24/30
32.00% 24
65.33% 49
2.67% 2
Q3Q3
6.85% 5
10.96% 8
28.77% 21
20.55% 15
19.18% 14
13.70% 10
TotalTotal 7575
What is your monthly budget/income?
Answered: 73 Skipped: 2
TotalTotal 7373
Male
Female
Other
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
MaleMale
FemaleFemale
OtherOther
ExportExportCustomizeCustomize
Less than
!5,000
!5,000 -!10,000
!10,001 -!25,000
!25,001 -!40,000
!40,001 -!60,000
!60,001 or more
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Less thanLess than !!5,0005,000
!!5,000 -5,000 - !!10,00010,000
!!10,001 -10,001 - !!25,00025,000
!!25,001 -25,001 - !!40,00040,000
!!40,001 -40,001 - !!60,00060,000
!!60,001 or more60,001 or more
https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#8/12/2019 Krating Daeng
25/30
Q4Q4
1.35% 1
6.76% 5
74.32% 55
16.22% 12
1.35% 1
Q5Q5
How often do you consume energy drinks?
Answered: 74 Skipped: 1
TotalTotal 7474
What is the main reason you consumeenergy drinks? (more than one answer)
Answered: 72 Skipped: 3
ExportExportCustomizeCustomize
Daily
Once a week
Occasionally
Never
Other (pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
DailyDaily
Once a weekOnce a week
OccasionallyOccasionally
NeverNever
ResponsesResponsesOther (please specify)Other (please specify)
ExportExportCustomizeCustomize
To feel Awakeand Energized
To stay
https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#8/12/2019 Krating Daeng
26/30
66.67% 48
31.94% 23
29.17% 21
5.56% 4
8.33% 6
8.33% 6
Q6Q6
17.14% 12
35.71% 25
25.71% 18
0.00% 0
5.71% 4
Total Respondents:Total Respondents: 7272
Which brand of energy drink do you prefer?
Answered: 70 Skipped: 5
Focused whil...
To mix withAlcoholic...
To mix withNon-Alcoholi...
To Recoverfrom hangover
Other (pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
To feel Awake and EnergizedTo feel Awake and Energized
To stay Focused while working or studyingTo stay Focused while working or studying
To mix with Alcoholic drinksTo mix with Alcoholic drinks
To mix with Non-Alcoholic refreshing drinksTo mix with Non-Alcoholic refreshing drinks
To Recover from hangoverTo Recover from hangover
ResponsesResponsesOther (please specify)Other (please specify)
ExportExportCustomizeCustomize
Krating Daeng
Red Bull Extra
M-150
Karabow Daeng
Lipovita-D
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Krating DaengKrating Daeng
Red Bull ExtraRed Bull Extra
M-150M-150
Karabow DaengKarabow Daeng
Li ovita-DLipovita-D
https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#8/12/2019 Krating Daeng
27/30
15.71% 11
Q7Q7
28.00% 21
60.00% 45
37.33% 28
45.33% 34
10.67% 8
Q8Q8
TotalTotal 7070
What kind of drinks do you usuallyconsume apart from water? (more than one)
Answered: 75 Skipped: 0
Total Respondents:Total Respondents: 7575
How would you rate the following tastes fora refreshing drink?
Answered: 75 Skipped: 0
ResponsesResponsesOther (please specify)Other (please specify)
ExportExportCustomizeCustomize
Soda
Coffee/Tea
Ready-to-drinksweeten tea
Juice
Other (pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
SodaSoda
Coffee/TeaCoffee/Tea
Ready-to-drink sweeten teaReady-to-drink sweeten tea
JuiceJuice
ResponsesResponsesOther (please specify)Other (please specify)
ExportExportCustomizeCustomize
Bitter
Milky/Creamy
Bitter&Sweet
https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#8/12/2019 Krating Daeng
28/30
8/12/2019 Krating Daeng
29/30
41.33% 31
52.00% 39
9.33% 7
20.00% 15
61.33% 46
34.67% 26
62.67% 47
4.00% 3
Q10Q10
?
Total Respondents:Total Respondents: 7575
How can Krating Daeng improve to suityour preference? (Improve their
"Branding", such as color or logo)
Answered: 44 Skipped: 31
Showing 44responses
c v y
Dining Out
Traveling
Studying/Working
Other (pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Answer Choices Responses
Work OutWork Out
ShoppingShopping
ClubbingClubbing
Outdoor ActivityOutdoor Activity
Dining OutDining Out
TravelingTraveling
Studying/WorkingStudying/Working
ResponsesResponsesOther (please specify)Other (please specify)
ExportExport
wwResponsesResponses (44)(44)
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6/3/2014 10:58 PM View respondent's answers
reduce sweetness
6/3/2014 10:46 PM View respondent's answers
By making it carbonate
6/3/2014 10:41 PM View respondent's answers
Redesign packaging to be more modern
6/3/2014 10:37 PM View respondent's answers
No idea
6/3/2014 10:33 PM View respondent's answers
I rarel drink ener drink so the im rovement will not do an thin to me.
https://www.surveymonkey.com/analyze/browse/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D?respondent_id=3288725367https://www.surveymonkey.com/analyze/browse/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D?respondent_id=3288728230https://www.surveymonkey.com/analyze/browse/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D?respondent_id=3288731293https://www.surveymonkey.com/analyze/browse/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D?respondent_id=3288735291https://www.surveymonkey.com/analyze/browse/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D?respondent_id=3288744115https://www.surveymonkey.com/pricing/upgrade/?ut_source=text_analysis_topbar&ut_source2=new_analyzehttps://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#https://www.surveymonkey.com/analyze/sn6FMryLlGuSzx2k1DP0qLp0CSgQstLfDyPZF4pAv6Y_3D#8/12/2019 Krating Daeng
30/30
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.6/3/2014 10:22 PM View respondent's answers
Lessen the sourness of the taste.
6/3/2014 10:12 PM View respondent's answers
Launching products that are suitable with ladies
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