2. Customer marketing team All brandsInstore Brand Activation
Frank Hoeckx 3. MISSIONSeduce the shopper with apolysensorial
approach by doing what others never did before 4. Goesting Perfect
Execution Stoppingpower 5 Senses 5. SOME QUESTIONS 6. How many
categories are there in a shop?How many aisles are there in a
shop?How many different products are there in ashop?How many Brands
are there in a shop?What is Your shelfshare per total shop? 7. Can
you find your products? 8. WHAT WE KNOW 9. 4 out of 10 shoppers
dont visitour category during their shoppingtripOn an average
journey the shopperpasses by 96 items of POP perminuteOn an average
journey the shoppersees 20 items of POP per minute 10. NICE TO KNOW
11. 5 Senses Goesting 12. 83% of all commercialcommunication appeal
to mainly onesense: our eyes 13. 75% of our today emotions are
influenced bywhat we smell65% of people have a positive mood
changewhen exposed to a positive soundMovement increases the impact
of yourBrand message with 50% .. 14. STAR CATEGORIES 15. Few
thingsREALITY?havechanged! 16. Can you find your products?1980s
1990s 2000s 17. TECHNOLOGY WILL CHANGETHE RETAIL GAME 18. RETAIL
IS@ CROSSROADS 19. TOOLS 20. Shelftalkers Instore events Wobblers
Tastings Kortingsbons Shelftalkers AffichesDisplays
ShelfextendersFloorstickersTotems AnimatiesScreens Shelfdeviders
etc 21. WOBBLERSCOUPONS 22. TOTEMS 23. DISPLAYS 24. Stopping power
: 100 % 25. Stopping power : ? % 26. PERFECT EXECUTION&
MERCHANDISINGCREATIVITY 27. MASSIFICATIE 28. SPECIAL SHAPEDISPLAYS
29. BIG EVENTSLARGE BUDGETS 30. AboveBillboardsDoor to
DoorMediaEuromobile 31. ANIMATIES TASTINGS 32. DREAMING ! 33.
REALITY 34. DIGITAL INSTORE MEDIA 35. On-shelf LCD screen 36. Nomad
LCD screen 37. POLYSENSORIAL EVENTS 38. MOVE OUR BRAND FROM THE
HEADTO THE STOMACHTO THE HEART 39. The LU Brothers 40. Poly
sensorial Instore events 41. Biscuits factoryLift 125% x 125% >
150% (popai study) 42. Singing Biscuits 43. NEW CONCEPT 44.
CATEGORY EVENTS 45. Koekjespromenade 46. My messageto you Albert
Einstein
