Kotler / Armstrong 12e, Chapter 1

Marketing is _____.1. the same as advertising and sales

2. not used by small corporations

3. about satisfying customer needs

4. making a profit

Kotler / Armstrong 12e, Chapter 1

Marketing is _________.

1. part of manufacturing

2. part of the finance department

3. managing customer relationships

4. sales promotion

Kotler / Armstrong 12e, Chapter 1

The first step in the marketing process is to design a marketing strategy.1. true

2. false

Kotler / Armstrong 12e, Chapter 1

Now that we have created value for customers, the final step in the marketing process is to capture value from them.1. true

2. false

Kotler / Armstrong 12e, Chapter 1

The most basic concept underlying marketing is that of _____.1. profits

2. products

3. human needs

4. services

Kotler / Armstrong 12e, Chapter 1

Outstanding marketing companies go to great lengths to learn about and understand the customers’ needs, wants, and demands.1. true

2. false

Kotler / Armstrong 12e, Chapter 1

Market offerings are limited to physical products.1. true

2. false

Kotler / Armstrong 12e, Chapter 1

The art and science of selecting target markets and developing profitable relationships with those markets is called marketing _____.1. profiles

2. maneuvers

3. selection

4. management