Korean Experience in Korean Experience in Association ManagementAssociation Management

November 19th, 2014PCAAE, Philippine

Glynn Cho, CAECEO, KAM&C Korea

1. Korea 2. Association 3. ASAE 4. CAE

5. AMC

ContentsContents

The Republic of Korea is a small country ranks 109th in the world in terms of land area.

Korea was colonized by Japan in 1910 till 1945. Korean War (1950-53). After that, Korea has achieved amazing

economic growth in a short period, dubbed "the Miracle on the Han River.“

Now, the country is a center of economic activity, culture, and arts

Korea HistoryKorea History

Today, Korea is an industrial nation standing tall on the world stage.

Its semiconductor, automobile, shipbuilding, steel making, and IT industries are on the leading edge in global markets.

It hosted the 1988 Seoul Olympics and the 2002 FIFA World Cup Korea/Japan.

More recently, Korean dramas, movies, and music are attracting many audiences in Asian countries and beyond, creating what is being called the "Korean Wave.“

Korea's new standing in the international community was highlighted in 2010 with the nation becoming the first Asian country to chair the G20 and host the G20 Seoul Summit.

Korea TodayKorea Today

General InformationGeneral Information

• Country Name• Republic of Korea (South Ko

rea)• Capital City

• Seoul (10.2 million) (2012)• Currency

• won (US$1 = 1,127 won) (2012)

• Population• 50.95 million (South Korea)

(2012)* Foreign Residents 1.4 million

• Religion• 10,726,463 Buddhists,

8,616,438 Protestants, 5,146,147 Catholics

• Gross Domestic Product• US$ 1,129 billion (2012)

• Per Capita GNI• US$ 22,708 (2012)

GDP Growth Rate: 2.0% (2012)Foreign Exchange Reserves: US$ 317 billion (2012)

• Exports• US$548 billion (2012)

• Imports• US$520 billion (2012)

• Major Industrial Products• Semiconductors, automobil

es, ships, consumer electronics,mobile telecommunications, equipment,steel, and chemicals.

Total Number of Associations and Organization

- about 50,000 KSAE (Korean Society of Association

Executives) established on November 11, 2014 Traditional character Future Conservative Open,

Transparent Single Super Power Collaboration Government Dependency Self-sufficient Irregularity Sustainable

Associations in KoreaAssociations in Korea

Association FoundationAssociation Foundation

”Associations are the hidden glue of our society and economy. Like the mortar that holds the bricks of a building in place, associations go largely unnoticed, yet they do much to hold the entire structure together.” -- 7 Measures of Success

Associations Enrich Lives:

Associations Maintain Competitiveness:

Associations Impact the Economy:

The Importance of The Importance of AssociationsAssociations

Association ValueAssociation Value

Learning

Knowledge

Community

Advocacy

Association TypesAssociation Types

A Governance System typically involves the following:

Board of Directors Executive Committee Association Staff  

An association’s Governance System is generally supported by:

Committees Task Forces  Components Volunteers 

The Structure of The Structure of AssociationsAssociations

1. Representing the field to the public and Government

2. Representing the field within the industry or discipline

3. Connecting practitioners within the field to each other

4. Providing timely information to members5. Providing technical information to members6. Providing training professional development to

members7. Providing certification opportunities8. Catalyst to increase business opportunities9. Creating and disseminating standards of practice

Association Functions Association Functions

Topics of InterestTopics of InterestSOURCE: FROST & SULLIVAN

Mission, Vision, and ValueMission, Vision, and Value

“If you think of vision and mission as an organization’s head and heart, the values it holds are its soul.” -- Buzotta

ASAE (American Society of Association ASAE (American Society of Association Executives)Executives)

Association/Organization Individual Membership Countries

11,000+ 23,000+ 50

√ Founded in 1920

√ Head Office : Washington D.C. USA

√ Staff Number : about 130 staff

√ C.E.O. : John Graham

The Center for Association Leadership

The Certified Association Executive (CAE®) program is designed to elevate professional standards, enhance individual performance, and designate association professionals who demonstrate the knowledge essential to the practice of association management.

Earning the CAE credential is the hallmark of a committed association professional.

As of 2014, CAE designation person about 4,000

CAECAE PROGRAM OVERVIEW PROGRAM OVERVIEW

Qualifying Professional Experience : 5 years experience as staff with a bachelor's

degree or equivalent Qualifying Professional Development

Activities 100 hours of broad-based qualifying

professional development within the last five years

Written Examination 200 Questions within 4 hours in English

CAE ExaminationCAE Examination

CAE EXAM CONTENT OUTLINECAE EXAM CONTENT OUTLINE

DOMAIN 1: ORGANIZATIONAL MANAGEMENT

 DOMAIN 2: LEADERSHIP

DOMAIN 3: ADMINISTRATION

DOMAIN 4: KNOWLEDGE

MANAGEMENT & RESEARCH

 DOMAIN 5:

GOVERNANCE AND STRUCTURE

DOMAIN 6: PUBLIC POLICY, GOVERNMENT RELATIONS, AND COALITION BUILDING

DOMAIN 7: MEMBERSHIP DEVELOPMENT

DOMAIN 8: PROGRAMS, PRODUCTS, AND SERVICES

 DOMAIN 9: MARKETING,

PUBLIC RELATIONS, AND COMMUNICATIONS

CAE CertificationCAE Certification

An association management company (AMC) provides management and specialized administrative services to trade associations and professional societies using a for-profit approach that runs not-for-profit associations like businesses.

AMCs manage associations of varying sizes (from 10 members to 10,000 members) and annual budgets (from $50,000 to $16 million). The AMC model affords association clients the characteristics of economies of scale, experience in the association marketplace, flexibility and adaptability, buying power and centralized facilities.

AMCs typically provide strategic planning, financial management, executive management, membership development, marketing and public relations, educational and professional development, meeting and event planning, among other services.

New Industry, AMCNew Industry, AMC

An association management company (AMC) is a professional service company that specializes in providing management services for associations on a fee-for-service basis. 

AMCs provide the professional staff, administrative support, office space, technology, and equipment an association needs to operate efficiently. 

An association management company typically manages several associations from one company location, providing a wide range of benefits including shared technology systems, access to expert specialized staff, and shared purchasing power. 

AMCAMC

Q&A

• Glynn Cho, CAE CEO & President • Email : glynncho@hotmail.com glynncho52@gmail.com

•Office : 82 2 566 8185 • Mobile : 82 -10-3725-8185

• Address : Kyeongin Bldg. 501, 38, 114gil, Gangnam-gu, Seoul, Korea 135-881

KAM&C CorporationKAM&C Corporation(Korea Association Management & Consulting)(Korea Association Management & Consulting)