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KONE sourcingTomi Kommeri, Head of Indirect Sourcing26 September 2016, Aalto – Management of external [email protected]
Lucas Oil Stadium
– Indianapolis,
Indiana, USA“Well before the first kick-off in 2008,
our KONE service team began
developing its partnership to secure a
smooth equipment transition from
installation to game day operations,”
comments Ryan Schenk, Account
Manager.
Sourcing as a job
2 23.9.2016
Sourcing is not about cheating and beating the suppliers
Sourcing as a jobA NICE COMBINATION OF VARIOUS CHALLENGES
Working closely with management
Working closely with all internal teams
Working closely with suppliers
3 23.9.2016
Analysis
Strategic thinking, target setting and roadmap planning
Change management
People engagement and leadership
Operational fire fighting
Interested?Summer trainee program, follow kone.com
5 23.9.2016
KONE in brief
Sourcing transformation
KONE category management
Case 2: Car fleet
Case 3: Travel
KONE SourcingCONTENTS
Case 1: Direct materials
Case 4: Solely price driven category
Learnings
KONE in brief
KONE is a global leader in the
elevator and escalator industry.
Our job is to make the best of the
world’s cities, buildings and public
spaces.
– KONE provides elevators,
escalators, automatic doors,
turnstiles, monitoring and access
control systems
– services covering the entire lifetime
of a building, from the design
phase to maintenance, repairs and
modernization solutions
Family-owned company, founded
in Finland
in 1910
400,000 customers
Net sales EUR 8.6 billion in 2015
Listed on the NASDAQ Helsinki
since 1967
The global populationis increasingEstimates state the world’s population will reach 8.5 billion in 2030, 9.7 billion in 2050 and 11.2 billion by 2100
The world’s citiesare growing200,000 people move into cities each day – the same as 140 people every minute
Development of megacities CITIES WITH INHABITANTS OVER 10 MILLION PEOPLE
Source: U.N. World Urbanization Prospects 2009
23 September 20169 © KONE Corporation
Needs for sustainable and smart urban living
Affordable,
accessible
vertical
housing
Safe,
reliable,
efficient
infrastructure
Improving
living
standards and
convenience
Eco-
efficiency and
sustainability
Growing
building
intelligence
Well being
and
happiness
23 September 2016
1
0
WE ADDRESS THESE NEEDS TO CREATE MORE VALUE
At KONE, ourmission is toimprove the flowof urban lifeWe understand People Flow in and between buildings, making people’s journeys safe, convenient and reliable.
We make cities better places to live.
OUR MISSION
KONE deliversthe best People Flow®
experience We provide Ease, Effectiveness and Experiences to users and customers,over the full life cycle of buildings.
OUR VISION
23 September 201613
UNITS PER REGION
Global elevator and escalator markets (2015)
New elevator and escalator
market 840,000 units
Note: (2014: 850,000 units, adjusted)
3%
4%
8%
2%
63%
20%
EMEA
China
Japan and
South-Korea
Rest of
Asia Pacific
South America
North America
KONE’s global scale
23 September 201614
Coal Valley
Hyvinkää
Essen
Kunshan
Allen
Chennai
Torreón
Helsinki
Cadrezzate
Pero
Ùsti nad Labem
Nanxun (GiantKONE)
Global R&D site
Production site
Head office
KONE collaborates with
distributors in close to 80 countries
KONE is present
A typical working day for KONE
450 units
delivered
every day1.1 million
units in service
400-500
orders booked
70,000
maintenance
visits400,000
customers
served
Operations
in 60 countries
10,000
packages through
our distribution
centres
16 23.9.2016
Sourcing challenges
Production, employees and customers in all
continents
– 45 000 stakeholders
– Various backgrounds and cultures
Low volume, high diversity
– Two key businesses:
New Elevators and Escalators = centralized,
standardized
Maintenance and Modernization = decentralized, less
standardized
– 1M units in service. Not all of them KONE brands
People Flow Innovations and quality
Strong focus on China market
17 23.9.2016
KONE in brief
Sourcing transformation
KONE category management
Case 2: Car fleet
Case 3: Travel
KONE SourcingCONTENTS
Case 1: Direct materials
Case 4: Solely price driven category
Learnings
Corporate social responsibility report 2013WHY SOURCING IS RELEVANT?
19 23.9.2016
Actively developing supplier excellence
Corporate social responsibility report 2013WHY SOURCING IS RELEVANT?
Confidential | © KONE Corporation2
0
Commodity TrendsWHY SOURCING IS RELEVANT?
Brent Oil
0
10
20
30
40
50
60
70
80
90
Jan-0
8
Feb-0
8
Mar-
08
Apr-
08
May-0
8
Jun-0
8
Jul-08
Aug-0
8
Sep-0
8
Oct-
08
Nov-0
8
Dec-0
8
Jan-0
9
Feb-0
9
Mar-
09
Apr-
09
May-0
9
Jun-0
9
Jul-09
Aug-0
9
Sep-0
9
Oct-
09
Nov-0
9
Dec-0
9
Jan-1
0
Feb-1
0
Mar-
10
Apr-
10
May-1
0
Jun-1
0
Jul-10
Aug-1
0
Sep-1
0
Oct-
10
Nov-1
0
Dec-1
0
Jan-1
1
Feb-1
1
Mar-
11
Apr-
11
May-1
1
Jun-1
1
Jul-11
Aug-1
1
Sep-1
1
Oct-
11
Nov-1
1
Dec-1
1
€ P
rice p
er
barr
el
Brent Oil
Europe
1,500
2,500
3,500
4,500
5,500
6,500
7,500
Jan-0
8F
eb-0
8M
ar-
08
Apr-
08
May-0
8Jun-0
8Jul-08
Aug-0
8S
ep-0
8O
ct-
08
Nov-0
8D
ec-0
8Jan-0
9F
eb-0
9M
ar-
09
Apr-
09
May-0
9Jun-0
9Jul-09
Aug-0
9S
ep-0
9O
ct-
09
Nov-0
9D
ec-0
9Jan-1
0F
eb-1
0M
ar-
10
Apr-
10
May-1
0Jun-1
0Jul-10
Aug-1
0S
ep-1
0O
ct-
10
Nov-1
0D
ec-1
0Jan-1
1F
eb-1
1M
ar-
11
Apr-
11
May-1
1Jun-1
1Jul-11
Aug-1
1S
ep-1
1O
ct-
11
Nov-1
1D
ec-1
1
Co
pp
er
& S
t. S
tee
l [E
UR
/t]
200
300
400
500
600
700
800
900
1,000
Ho
t-ro
lled
Ste
el [
EU
R/t
]
Copper Stainless Steel HR Steel
China
14,000
24,000
34,000
44,000
54,000
64,000
Jan-0
8F
eb-0
8M
ar-
08
Apr-
08
May-0
8Jun-0
8Jul-08
Aug-0
8S
ep-0
8O
ct-
08
Nov-0
8D
ec-0
8Jan-0
9F
eb-0
9M
ar-
09
Apr-
09
May-0
9Jun-0
9Jul-09
Aug-0
9S
ep-0
9O
ct-
09
Nov-0
9D
ec-0
9Jan-1
0F
eb-1
0M
ar-
10
Apr-
10
May-1
0Jun-1
0Jul-10
Aug-1
0S
ep-1
0O
ct-
10
Nov-1
0D
ec-1
0Jan-1
1F
eb-1
1M
ar-
11
Apr-
11
May-1
1Jun-1
1Jul-11
Aug-1
1S
ep-1
1O
ct-
11
Nov-1
1D
ec-1
1
Co
pp
er
& S
t. S
tee
l [R
MB
/t]
1,400
2,400
3,400
4,400
5,400
6,400
Ho
t-ro
lled
Ste
el [
RM
B/t
]
Copper Stainless Steel HR Steel
United States
2,000
4,000
6,000
8,000
10,000
Jan-0
8F
eb-0
8M
ar-
08
Apr-
08
May-0
8Jun-0
8Jul-08
Aug-0
8S
ep-0
8O
ct-
08
Nov-0
8D
ec-0
8Jan-0
9F
eb-0
9M
ar-
09
Apr-
09
May-0
9Jun-0
9Jul-09
Aug-0
9S
ep-0
9O
ct-
09
Nov-0
9D
ec-0
9Jan-1
0F
eb-1
0M
ar-
10
Apr-
10
May-1
0Jun-1
0Jul-10
Aug-1
0S
ep-1
0O
ct-
10
Nov-1
0D
ec-1
0Jan-1
1F
eb-1
1M
ar-
11
Apr-
11
May-1
1Jun-1
1Jul-11
Aug-1
1S
ep-1
1O
ct-
11
Nov-1
1D
ec-1
1
Co
pp
er
& S
t. S
tee
l [U
SD
/t]
250
500
750
1,000
1,250
Ho
t-ro
lled
Ste
el [
US
D/t
]
Copper Stainless Steel HR Steel
23 September 2016 Confidential | © KONE Corporation21
Our strategy leads us toward our vision
Global Sourcing was one of the strategic must-win battles in 2005-2008
CUSTOMER FOCUS1We deepen our understanding of our most important customer groups and
segments and improve our sales approach
PRODUCT/SERVICE PORTFOLIO2Our cost competitive and
innovative solutions enable us
to grow in mature and growing
markets.
OPERATIONAL EXCELLENCE3We streamline our processes to
become more productive and faster
GLOBAL SOURCING4We use our joint purchasing power and
collaborate with suppliers to improve cost
competitiveness.
ESCALATOR & DOOR BUSINESS5We improve profitability in the escalator business with a new product portfolio and low cost
production, and in the door business by collaborating better
within SEB
23 23.9.2016
FROM TO
Price driven Cost driven
Unit Focus Enterprise Focus
Fragmented processes Harmonized processes
Maverick Buying Contracts Compliance / Mgmt
Reactive Proactive
Multiple Supplier Interfaces ONE face to supplier
Functional Cross-functional
Changing role of Sourcing
24 23.9.2016
KONE in brief
Sourcing challenges
KONE category management
Case 2: Car fleet
Case 3: Travel
KONE SourcingCONTENTS
Case 1: Direct materials
Case 4: Solely price driven category
Learnings
Category management concept is
key success factor for cross-
functional collaboration.
Category teams consist of
Sourcing, R&D, factories and
Quality - represent the cross-unit
interests of all business’ through
the conclusion of Global ‘Frame’
agreements.
Category teams can be driven by
sourcing or other functions.
Our motto is:
“Global Reach – Local Presence"
KONE category management framework
Majo
r pro
jects
Ele
vato
rs
Escala
tors
Modern
ization
HQ
County
units
Door
busin
ess
Spa
res S
up
ply
(MPB, TRB, KDB, Spares,...)
Facilities
ICT
Travel
Car Fleet
Installation Subcontracting and Equipment
Signalisation
Electrification
Cars & Doors
Logistics
Escalators
Mechanics
Machines
Businesses
Ca
teg
orie
s
KONE Supplier Quality Mgmt (SQM) = drivers of Supplier Development together with Sourcing
Dedicated global team
Supplier Development process
Segmentation based supplier
management
– Audits
– Quality Steering Meetings
– Performance follow-up, scorecards
– Certificates
27 23.9.2016
KONE in brief
Sourcing challenges
KONE category management
Case 2: Car fleet
Case 3: Travel
KONE SourcingCONTENTS
Case 1: Direct materials
Case 4: Solely price driven category
Learnings
28 23.9.2016
Direct MaterialsTOTAL COST OF OWNERSHIP – KEY DRIVERS
Impacting factors:
1. Specifications
– Material requirements
– Standard vs KONE design
– How suppliers/KONE can manufacture effectively?
– Easy to install
– Low maintenance costs
– Reliability, risk of quality issues
2. Make or buy
– Low cost countries
– Supplier’s capability provide high quality and adequate capacity to meet remarkable load changes
3. Price negotiations
4. Logistics
5. Demand
– Volume
Sourcing can address just a minimal share of TCO
with traditional opportunistic sourcing approach
Preferred customer status
Vs
Lock-in / sole-supplier situation
29 23.9.2016
KONE in brief
Sourcing challenges
KONE category management
Case 2: Car fleet
Case 3: Travel
KONE SourcingCONTENTS
Case 1: Direct materials
Case 4: Solely price driven category
Learnings
30 23.9.2016
Car fleetTOTAL COST OF OWNERSHIP
1. Demand management
– Optimize the nr of vehicles
– Minimize the fuel consumption = eco initiative
– Reduce accidents = safety
2. Brand & HR management
– Image, green fleet
– Safety
3. Price
– Vehicles, leasing, maintenance, racking
– Fuel?
4. Logistics, process
– Tapes, racking
– Fleet management workload
Car fleet TCO optimization is primarily about demand
management
Thesis work done this year
by Aalto ERM studend
31 23.9.2016
KONE in brief
Sourcing challenges
KONE category management
Case 2: Car fleet
Case 3: Travel
KONE SourcingCONTENTS
Case 1: Direct materials
Case 4: solely price driven category
Learnings
2007 2008 2009 2010 2011 2012
KONE travel spend
KONE turnover
32 23.9.2016
TravelSpend development 2007-2012
Travel ban
communicated
by Exec Board
33 23.9.2016
TravelTOTAL COST OF OWNERSHIP
1. Demand management
– Budget is the driver of TCO
– How to avoid travelling?
2. Compliance
– Minimize the use of tickets with unrestricted change option
– Book early in advance
– Use the online tools to minimize travel agency fees
3. Price
– Travel agency, hotels, airlines
Travel TCO optimization is 90% about demand management
34 23.9.2016
KONE in brief
Sourcing challenges
KONE category management
Case 2: Car fleet
Case 3: Travel
KONE SourcingCONTENTS
Case 1: Direct materials
Case 4: Solely price driven category
Learnings
35 23.9.2016
Solely price driven category
Right price is always one key element of TCO
...however we could not identify any purely price driven categories in KONE
?
36 23.9.2016
KONE in brief
Sourcing challenges
KONE category management
Case 2: Car fleet
Case 3: Travel
KONE SourcingCONTENTS
Case 1: Direct materials
Case 4: Solely price driven category
Digitalization
Digitalization and
increasing speed of
technological change2 3Changing growth
dynamics in our
markets1Increasing
competition and
continued price
pressure
A growth industry – which brings challenges and
new opportunities
Data storage
and integration
Everything becomes mobile
and connected
Customers have full real-time
transparency
Users demand increased
convenience, efficiency and
enjoyment in People Flow
New ”ecosystems” emerging
around smart buildings and
cities
Cloud
Connectivity
Sensors
Mobility
Analytics
Digitalization is
accelerating in the
elevator and
escalator industry
Field operations
productivity
Sales management
efficiencyNew business models
New services
and solutions
Customer experience and user engagement
Digital way of working & culture
Systems and platforms – Technology enablers
Productivity Growth
KONE drives improved efficiency and new growth
enabled by digitalization
Bringing new challenges for sourcing
Speed: slow fast moving
Develop in uncertainty
– Bimodal and agile project models
– Learn and develop through implmentation
– No clear specs
Manage partners and ecosystems
– We cannot do and control everythingourselves - Rely on others
– Revenue share
We need new approaches and contractual models to managepartnerships
We need to develop new competencesn sourcing. Cross functional alignment
Still limited amount of resources
41 23.9.2016
KONE in brief
Sourcing challenges
KONE category management
Case 2: Car fleet
Case 3: Travel
KONE SourcingCONTENTS
Case 1: Direct materials
Case 4: Solely price driven category
Learnings
42 23.9.2016
KONE Learnings
Cross unit category management
Cross functional category management
Total cost of ownership
– Price vs Demand management
– Quality and safety
Sourcing in the agenda of top management
Digitalization setting us new requirements
23 September 2016 Confidential | © KONE Corporation43
+358 40 5414423
Makkah Clock Royal
Tower
Hotel – Makkah,
Saudi ArabiaIt was critical that up to 75,000 people
could exit all seven buildings in an
organized and timely manner five
times a day for prayer.
KONE’s specially recruited design and
project teams delivered a solution that
met these extreme people flow
challenges.