Kogan Page New Titles July-December 2012

91 | www.koganpage.comISBN: 9780749468163

New Titles and Essential Backlist

Kogan Page

July - December 2012

Key Title HighlightsJuly - December 2012

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The Kogan Page July – December 2012 New Titles catalogue is available as a downloadable PDF on our website:

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Contents 01 Leadership and Management page 5

02 Sales and Marketing page 21

03 Careers, Development page 37

and Education

04 Human Resource Management page 47

and Coaching

05 Logistics and Transport page 59

06 Small Business and page 67

Entrepreneurship

07 Strategy and Risk page 73

08 Key Backlist Titles page 77

Distribution, Sales and Rights page 90

Index page 94

4 | KoganPage 2010

5 | www.koganpage.com

01Leadership and Management

The Definitive Personal Assistant & Secretarial Handbook

Sue France

Sue France has over 30 years’ experience as a secretary and personal assistant. She is the UK National Chairman for European Management Assistants (EUMA) and was awarded the prestigious award of The Times Crème PA/DHL PA of the Year 2006. Sue presents at PA conferences throughout the world, and is also involved in training and coaching PAs and secretaries.

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03/08/2012£16.99isbn 9780749465766ebk isbn 9780749465773

200 pagesPB, 234x156

Business & Management Skills

This new edition of The Definitive Personal Assistant and Secretarial Handbook is the ultimate guide for all management assistants, PAs, secretaries and executive assistants. Placing special emphasis on career development, it provides help and advice on the skills necessary to progress in your career. Along with a chapter to share with your boss for a more fruitful working relationship, it includes help with time management, networking, relationship management, communication and confidence. Now with a new chapter which provides important advice on social networking as an alternative communication tool, it also contains even more practical help with minute taking. With free downloadable online resources to aid the day-to-day running of your office, this comprehensive and accessible guide will help you keep your finger on the pulse and maintain your professional image.

6 | KoganPage 2012

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From best-selling author and expert Sue France, The Definitive Executive Assistant & Managerial Handbook is the ultimate guide for anyone who wants to take their career development to the next level. Placing special emphasis on leadership skills, you will learn how to manage a small team, climb the career ladder to gain more responsibility, negotiate effectively and confidently manage a project. It will teach you how to recruit staff, make decisions fairly and consistently, build a productive team and get noticed at work. For ambitious Personal Assistants who want to continually improve their skills, The Definitive Executive & Managerial Handbook is an indispensable guide, helping you to maintain your professional image and achieve resounding success.

03/11/2012£16.99isbn 9780749465827ebk isbn 9780749465834


The Definitive Executive Assistant and Managerial Handbook

Sue France

Sue France has over 30 years’ experience as a secretary and personal assistant. She is the UK National Chairman for European Management Assistants (EUMA) and was awarded the prestigious award of The Times Crème PA/DHL PA of the Year 2006. Sue presents at PA conferences throughout the world, and is also involved in training and coaching PAs and secretaries.


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The Professional’s Guide to Business Development

Stephen Newton

Stephen Newton works as a business coach and consultant through his business, DLO Associates. He enables clients to implement effective strategy and enhance bottom-line results. Stephen focuses on leadership development, operational management, and communication. Stephen began his career as an Army officer, following which he worked for over 20 years in the fund management industry, including posts as Sales Director for Mercury Fund Managers, Operations Director for Mercury Asset Management and Operations Director at Schroder Investment Management (UK).

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03/11/2012£34.99isbn 9780749466534ebk isbn 9780749466541



When buying professional services, most clients will assume that you are competent in your field. They are therefore not hiring you mainly on the basis of your expertise but on factors such as price, and whether they want to do business with you. To minimise the issue of cost, you need to ensure that the benefits of working with you are clear to your customers. You need to move from transactional relationships towards partnership ones, and you need to identify the right prospects in the first place. The ability to ascertain, quickly and accurately, what drives your customer’s decisions and to respond to their needs is critical in differentiating you from your competitors. If you can do these things well, you will win more business from both new and existing clients. This book gives you a repeatable and scalable methodology to achieve this.

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Your Rights at Work is a comprehensive, jargon-free guide to the legal rights of the employee and the responsibilities of the employer. Accessible and reliable, it offers real solutions to the problems and issues that anyone can face at work. Using the law is always a last resort, but if you have to take that step, there is practical advice on that too. Topics covered include: starting a job, parental leave and maternity rights, e-mail privacy, dismissal and redundancy, pay and holiday rights, and enforcing your rights. Your Rights at Work is written by employment experts at the Trade Union Congress (TUC). As the people who campaigned for many of the rights set out in this book, there is no one better to explain how they should apply in your workplace and what to do if they don’t.

03/07/2012£10.99isbn 9780749465216ebk isbn 9780749465735


Your Rights at Work

TUC

The TUC - “the voice of Britain at work” - is one of the best-known and influential institutions in public life. With nearly 60 affiliated unions, and over 6 million members between them from all walks of life, it campaigns for a fair deal at work, and for social justice at home and abroad.

Business Law

4

Corporate Governance Ethics and CSR

Justine Simpson, John R Taylor

Justine Simpson is a Principal Lecturer in Accountancy Financial Services at Leeds Met. She teaches professional accounting qualifications (CIMA, CIPFA, ACCA) and management accountancy, project management, forensic accounting and financial management modules on BA Accounting Finance degree and MSc Accounting.

John Taylor is a Senior Lecturer in accounting and auditing at Leeds Metropolitan University. He has substantial experience of working as an accountant in the audit profession and was formerly financial director of a company in the clothing industry.

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03/12/2012£34.99isbn 9780749463854ebk isbn 9780749463861


Corporate Governance

Corporate Governance, Ethics and CSR brings together the three separate strands relevant to the new demands of organizational behaviour and reporting. Taking a holistic approach to the issue of the role of the organization in society, the responsibilities within which it operates, obligations to its stakeholders (including its employees and their dependents) and the ethical underpinning which has to be in place for any form of honest reporting, the authors look not only at the organization as a reporting entity complying with a set of rules or nebulous concepts but as a functioning part of the business environment. Offering a wealth of real-life examples and case studies, the author demonstrate the realities of balancing socially responsible business with modern business practice in a diverse range of organizations, including both the private and public sector.

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From 2012, all UK employers will be expected to start offering a pension to any employee who earns more than £5,000. This compulsory measure has far-reaching consequences for all players: not only will many new pension customers be brought into the market, but companies face strict deadlines and major fines if they do not comply. The Handbook of Work-based Pension Schemes takes a practical approach the many issues now facing employers - use the government’s own scheme or build a new company scheme over which they have more control? How will top performers be rewarded? How best to set an investment policy? Resolve these questions and pensions can act as one of the most powerful incentives offered by employers, but make a mistake and the consequences can be far-reaching and expensive. Published in association with the Institute of Directors, the book is designed to ensure that this new pensions system fulfils its promise to both employers and employees.

03/11/2012£29.99isbn 9780749465346ebk isbn 9780749467555

352 pagesHB, 240x170

The Handbook of Work-based Pension Schemes

Adam Jolly

Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He has produced titles for many of the UK’s leading business organizations and his work regularly appears in the national press. He is the consultant editor of The Growing Business Handbook and The Innovation Handbook, both published by Kogan Page.

Finance

International Management

Elizabeth Christopher

Elizabeth Christopher is both an academic and a practising consultant for cross-cultural leadership and management training in Australia, Japan, the UK and the US. She presents papers at international conferences, is a reviewer for international journals and has published widely in her field. She is senior associate of an international leadership training consultancy in the USA, and Honorary Associate of Macquarie University, Australia.

03/08/2012£39.99isbn 9780749465285ebk isbn 9780749465292


Available on Inspection Copy

International Business

Designed for a Masters programme on international management, as well as professionals and managers tackling the business demands of global diversity, this book provides a practical and unique exploration of the challenges of international management. Over 10 chapters the book summarises the key aspects and issues of the cultural dimensions of international management - and by extension all international and cross-cultural interactions. Using a unique cross-disciplinary approach, Elizabeth Christopher tackles the key issues facing today’s international managers, and provides a practical toolbox for successfully growing a business in a world with a rich tapestry of cultural diversity.

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In a working life of 35 years, a manager can expect to make at least 10 job changes - or 10 transitions - where the demands for rapid business delivery and effective leadership will only increase with each new job. According to recent research, upwards of 25 per cent of new leaders appointed from within fail within 18 months; the figure is closer to 40 per cent for new leaders appointed from outside the company or sector. The cost to both the individual manager and the company of this rate of failure is high, ranging from financial to performance to organizational disruption. This book identifies the sources of these failures and how to overcome them. The authors show that, whether the new leader has arrived as an external appointment or has been promoted internally, the experiences are very similar and can be divided into three phases: Arriving, Surviving and Thriving. By analyzing the different features of the leader’s experience at each of these stages, the authors are able to provide a strategy for leaders to take charge successfully in their new roles.

03/09/2012£24.99isbn 9780749466923ebk isbn 9780749466930


Leaders in Transition

Richard Elsner, Bridget Farrands

Richard Elsner is a writer, a consultant and a coach. For the last three years, he has been Managing Director of The Turning Point. Earlier in his career, Richard worked for 15 years as a change and organization consultant with Kinsley Lord, KPMG and Dialogos and he teaches on the MBA programme at HEC Paris.

Bridget Farrands is an international organization consultant and coach.

Leadership

Leading Through Leaders

Jeremy Tozer

Since 1995, Jeremy Tozer has provided leadership consulting, strategy and execution, organizational change and business improvement solutions to clients in the private, public and third sectors across the UK, the EU, Asia, Australasia and the USA.

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03/08/2012£24.99isbn 9780749466190ebk isbn 9780749466206


Leadership

This book provides a coherent, complete and integrated set of proven and effective tools, concepts, processes and principles which may be adapted and applied to develop any organization’s leadership capability, and through that ensure the effective development and execution of strategy/change plans to achieve sustainable and improved business performance. A leadership model is introduced which examines what leaders do, how they need to do it, and how they think when they process information in order to create the conditions in which their teams may be successful. The concepts and tools are based upon ‘first principles’ and a deep understanding of the nature of human nature and human capability, and are intended for intelligent application by a leader exercising discretion.

14 | KoganPage 2012


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If succession planning works, how do the wrong people so often get to the top? Succession planning was once the key to identifying potential leaders to fill important positions. However, in the rapidly evolving and changing business world traditional succession planning is not longer a viable strategy with research showing that 70% of succession plans fail within two years, simply from lack of management support. In a climate of growing skills shortages and lack of confidence in leadership potential, David Clutterbuck offers a new a process of dialogue between an organization and its employees. The Talent Wave presents a dynamic, flexible approach to succession planning. By attacking many of the foundations on which it grew, Clutterbuck encourages solutions which align employee ambitions and business priorities to ensure organizations have the right leadership in place for ongoing success.

03/08/2012£29.99isbn 9780749456979ebk isbn 9780749460785


The Talent Wave

David Clutterbuck

David Clutterbuck is a co-founder of the ECMC, a senior partner of Clutterbuck Associates and lifetime ambassador for the European Mentoring and Coaching Council. He was named 14th in the top 25 HR thinkers in HR Magazine is the author or co-author of 50 books on the subject, including Mentoring in Action, published by Kogan Page.

Leadership

16 | KoganPage 2012


Leadership

03/08/2012£19.99isbn 9780749465728ebk isbn 9780749467883


The Unknown LeaderSheikh Hussein A. Al-BanawiOur world has many obvious leaders: captains of industry, high-achieving academics, CEOs, heads of state, champion athletes. But our world also depends on leaders who are not so obvious. They are all around us, filling crucial roles at every level of society, in all kinds of organizations and in our communities. They’ve produced results that may not receive much publicity and that sometimes take a long time to come to fruition. These are the

‘unknown leaders’ who deserve just as much recognition as our famous leaders. This book celebrates these unknown leaders, analyzing what makes a true leader and introducing a new model of leadership - leadership that is not about chasing fame or glory but about contributing to a better society, living a satisfying life, and venturing and taking risks. It’s a model of leadership that is relevant to individuals from every walk of life.

Sheikh Hussein A. Al-Banawi is Chairman and CEO of The Banawi Industrial Group, one of the leading business groups in Saudi Arabia. He is an inspirational leader dedicated to creating the next set of leaders in the Arab World. He is Founder of the Chair in Islamic Economics, Finance and Management at Rice University in Houston, Texas and also serves on the board of various civic organizations. He also launched the Gerhart Centre for Philanthropy and Civic Engagement.

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Project Management

03/10/2012£29.99isbn 9780749466084ebk isbn 9780749466091


20:20 Project Management is the definitive guide to successful project management in practice, not just in theory. It gives readers what they need to know: how to pull off successful project delivery in the real world - on time, within budget and at the right quality. With a focus on practicality, clarity and applicability, it uses a wide range of international case studies to demonstrate how best practice is applied in the world’s leading organizations. Structured around the stages followed by project managers in a real project lifecycle, it is logical and easy to follow. It has a section on specific tools in risk management; project leadership; and project teams; and can be used as a standard text for the syllabi of any of the three global professional bodies in project management - the APM Group; the International Project Management Association and the Project Management Institute.

20:20 Project ManagementTony Marks

Tony Marks is Managing Director of 20:20 Business Insight, the UK’s second largest specialist Project Management Training and Consultancy company, with offices worldwide as well as in the UK. He has 30 years’ experience in project management - delivering high value projects, consulting and teaching in a wide range of sectors including utilities, nuclear, oil gas, engineering, construction, I.T. and telecoms. He is also lecturer and examiner for The University of Aberdeen on their MSc in Project Management course and is accredited by all three major project management professional bodies.

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03/07/2012£24.99isbn 9780749464332ebk isbn 9780749464349


Strategic Project Management uses real life case examples to characterize and describe the organizational factors and conditions necessary for projects to thrive and to deliver the organization’s strategic objectives. This characterization is formed around ten imperatives which senior managers can implement - both within individual projects and, even more crucially, within the institutions that sponsor them - using the tools provided. Accessible, practical and free of jargon, Strategic Project Management offers the solutions needed to successfully prioritize and manage a portfolio of projects, communicate aims, align priorities to organizational objectives, evaluate progress, manage supplier relationships and anticipate and mitigate the risks at every stage. Supported by a comprehensive package of online resources for project portfolio planning, management and analysis this book will help readers to build on their skills, knowledge and confidence to rise to the challenge of governing and delivering successful projects.

Strategic Project Management

Paul Roberts

Paul Roberts has been managing projects for over twenty years and is a founding director of Fifthday Longview Limited, one of the world’s leading project management consultancies, providing expertise, education and resources. He has worked with some of the world’s largest, most influential companies, and many of the smallest, both public and private, helping them all to embed the principles, techniques and culture of effective project management. He is the author of Effective Project Management, also published by Kogan Page.

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02Sales and

Marketing

Presenting 45 original commentaries on some of the world’s leading global brands, Simon Pont provides an expert and unique analysis of how and why certain brands are or will succeed in markets defined and challenged by the opportunities offered by the digital medium. Using material inspired by his industry leading blog, The Better Mousetrap gives readers an accessible, topical and insightful peek into the brand and advertising strategies of companies as diverse as Google, Bing, Twitter, Facebook, Tonti, Foursquare, Nike, Apple, Deutsche Bank, HSBC, Coca Cola, Cadbury, McDonalds, BMW, Audi, Burger King, Disney, Yellow Pages, Dyson, Old Spice, Sunny Delight, Pampers, Nintendo, L’Oreal, AT&T, and the BBC. In short, it’s an accessible entertaining reference book, addressing original thinking and new perspectives on brands, advertising, and media in the digital age.

The Better Mousetrap

Simon Pont

Simon Pont is Head of Vizeum, part of Aegis Media, an ad, media and consultancy agency that is renowned worldwide for its unique approach, focusing on human motivations and the new human behaviours enabled by the digital age, to help clients grow their businesses. And those businesses include Coca-Cola, 20th Century Fox, Heinz, Ikea, Panasonic and BMW, amongst many glittering others.

03/08/2012£19.99isbn 9780749466213ebk isbn 9780749466220


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The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between ‘premium’, ‘fashion’, and ‘luxury’ strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience, it sets out the rules for success, and turns established marketing rules upside down. The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It also unveils the original methods that were used to transform small family businesses such as Ferrari, Cartier, Chanel, Gucci, and Ralph Lauren into profitable global brands.

The Luxury Strategy

Jean-Noël Kapferer, Vincent Bastien

Jean-Noël Kapferer is a worldwide thought leader and expert on brand management. A professor of marketing strategy at HEC Graduate School of Management in France, he holds a PhD from Northwestern University, USA and is also a corporate branding consultant.

Vincent Bastien is one of the most experienced senior managers in the luxury business. Formerly MD of Louis Vuitton Malletier and CEO of Yves Saint Laurent Parfums, he has held senior posts at some of the world’s most prestigious luxury brands. He is now Affiliate Professor at HEC Paris, where he teaches Strategy in Luxury.

Advertising

03/09/2012£34.99isbn 9780749464912ebk isbn 9780749464929


English language rights only: Worldwide.

Branding

03/10/2012£19.99isbn 9780749464462ebk isbn 9780749464479

24 | KoganPage 2012


Branding

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyzes every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion ‘sense’ - and reveals how a mere piece of clothing can be transformed into something with mystical allure.

Mark Tungate, author of the bestselling Adland and Branded Beauty, is a journalist specializing in media, marketing and communication. Based in Paris, he writes regularly about advertising, style and popular culture for the French media magazine Stratégies, the trends intelligence service WGSN, Campaign magazine and The Times, The Independent and The Telegraph. He is also the co-author of The Epica Book, an annual review of the best European advertising, and he co-hosts a weekly French television show about creative advertising.

Fashion BrandsMark Tungate

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Creating the Strategy is a practical, ‘how-to’ book that brings together the most important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organizations around the winning and keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance. It looks at those elements responsible for creating outstanding sales and business performance in B2B markets. The book identifies the importance of sales and customer strategy and the role of management; considers all the elements in creating sales and customer strategy, such as Strategic Vision, The Value Proposition and Customer Strategy; examines how sales and customer strategy is managed and considers Direction & Leadership, People & Performance and Motivation & Development; considers how sales & customer strategy is implemented and explores Action Priorities, Leading Change and Lessons from Consultancy.

Creating the Strategy

Rennie Gould

As CEO and creator of Customize UK Training, Rennie Gould is a highly qualified consultant and professional practitioner in B2B sales, customer strategy and sales management with significant experience with a variety of clients from around the world, including Mercedes Benz, AXA, and Pirelli.

03/08/2012£29.99isbn 9780749466145ebk isbn 9780749466183


B2B Marketing

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Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have defined digital formats and campaigns, revealing the stories behind the groundbreaking ideas and creative ingenuity that have shaped the digital world. The pioneers profiled in the book come from the seemingly unrelated fields of design, gaming, music, journalism, branding, search and social networking but they were the first to realize the potential of the digital technologies they used. Moving across the globe from the USA to the UK, China, India and New Zealand, and involving organizations such as Apple, Coca Cola, Ogilvy, Publicis and Google, Pioneers of Digital provides unique insights and advice for anyone interested in commercial online thinking.

Pioneers of Digital

Paul Springer, Mel Carson

Paul Springer is Head of Research and Postgraduate Development for the Faculty of Design Media Management at Buckinghamshire New University. An expert on advertising, branding and new media research, he has written for Admap, Brand Strategy, Business Excellence (Moscow) and China Advertising, and is the author of Ads to Icons (published by Kogan Page).

Mel Carson is Community Manager at Microsoft Advertising. An expert on search, social media and digital marketing he speaks at conferences around the world and lectures on MBA, MSc and online marketing courses. He is based in Seattle, USA.

Digital Marketing

03/10/2012£19.99isbn 9780749466046ebk isbn 9780749466053


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High Impact Marketing That Gets Results offers a highly lively overview of the key marketing tools and techniques that will enhance and expand your knowledge of no-fuss marketing that gets results. It creates a level of confidence in being able to use tried and tested marketing tools and techniques in order to create results – fast. Particularly focused on how an organization can save time and resources by empowering the internal capability for delivering marketing programmes, it offers invaluable practical advice for all marketing professionals and students learning about the creation of marketing plans. It covers market and customer segmentation; writing a marketing plan; understanding the marketing mix; brochures, press ads and print; signs, posters and ambient media; e-marketing, m-marketing, direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid; and the top ten ways to save money in marketing.

High Impact Marketing That Gets ResultsAvaliable on Inspection Copy

One of CIM’s top 50 most influential marketers, Ardi Kolah is a senior corporate relations adviser who has held a variety of key marketing and communications positons, including Director of Ogilvy Action and Chief Strategy Officer at PRISM.

03/10/2012£14.99isbn 9780749464523ebk isbn 9780749464530


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THE GURU IN A BOTTLE SERIES


Taking into account all recent changes in UK and European law, Essential Law for Marketers will be required reading on many sales, marketing, public relations and advertising diploma and degree courses in the UK. This no-jargon and easy-to-read business book is ideal for anyone involved in sales and marketing – whether you are at the pinnacle of your career as a director of marketing or business development, a senior marketing manager or are new to the marketing discipline. Ignorance of the law can result in infringement of someone else’s intellectual property rights, expensive lawsuits, cancelled marketing campaigns, damage to reputation that takes years to repair and potentially a downturn in profits and share price. In extreme cases, it can even lead to insolvency and a prison sentence. This book, by one of the world’s leading exponents of sales and marketing law, helps to steer the reader through the legal minefield as well as providing strategies for using law as a competitive marketing weapon.

The Art of Influencing and SellingAvaliable on Inspection Copy

Essential Law for MarketersAvaliable on Inspection Copy

03/10/2012£14.99isbn 9780749464486ebk isbn 9780749464493


03/10/2012£14.99isbn 9780749464509ebk isbn 9780749464516


Marketing

Plan. Persuade. Negotiate. Collaborate. Sell! The Art of Influencing and Selling is designed for anyone looking to evaluate and improve their powers of persuasion in a business environment. From creating new business with existing clients, to creating a new customer base the book provides an invaluable toolkit for developing your skills and opening up opportunities for business growth across a range of industries and scenarios. It covers the psychology of selling a product or service or yourself; the sales pipeline and how to ensure it’s realistic; up-selling, cross-selling, cold calling and ‘warm calling’; effective approaches to prospective customers/clients; how to interrogate a database of contacts to get more sales; making effective sales presentations- why there’s no second chance to make a first impression; How to write effective sales materials (brochure, newsletter, fliers); how to ask and get referrals; how to get senior level appointments in your diary; closing a sale and follow up.

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The Loyalty Myth by Clive Humby and Edwina Dunn demonstrates how putting the customer first has made a dramatic difference to the performance of some of the world’s most prestigious companies. Including case studies from companies such as Kroger, Macy’s, PAM, Monoprix, Tesco, Metro and Best Buy, it demonstrates the benefits of becoming a customer-centric organization. This multi-brand story touches on every aspect of customer loyalty and relationship management including: knowing your customer and understanding their ‘retail DNA’, developing engagement with your customer, creating a great shopping experience, relevant marketing, meaningful innovation and being loyal to your customer. Engaging and insightful, The Loyalty Myth proves through the results of these highly successful global brands that truly understanding your customers and putting them first is the key to sustained business performance.

The Loyalty Myth

Clive Humby, Edwina Dunn

Clive Humby is the chief information architect behind Tesco Customer Management and its segmentation programme. Clive is Visiting Professor, Integrated Marketing, at Northwestern University, Chicago, Industrial Fellow at Kingston University and co-author of Scoring Points, also published by Kogan Page.

Clive Humby and Edwina Dunn are the founders of leading marketing analysts dunnhumby, where Edwina is chief executive.

03/12/2012£19.99isbn 9780749465582ebk isbn 9780749465599


Marketing

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Unthink what you’ve learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to start doing things differently. From websites to white papers, blogs to tweets, to newsletters and video, now more than ever content is king in the digital world. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they’ll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through traditional print methods. Whether you’re starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.

Valuable Content Marketing

Sonja Jefferson, Sharon Tanton

Sonja Jefferson is a content consultant with a background in professional sales. Her company, Valuable Content Ltd, helps business owners to get their message across in the right way. She gets to the heart of the message, producing and sharing the right type of information to help a business grow. Sonja shows you what to write.

Sharon Tanton is a copywriter with a background in telling stories. Working in radio, television, magazine features, and internal communications, she helps companies to convey their message in a way that audiences appreciate. Sharon shows you how to write.

Marketing Communications

03/09/2012£19.99isbn 9780749465803ebk isbn 9780749465810


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The internet, social media and advances in mobile technology have totally revolutionized the practice of public relations; a revolution that has not only affected the way PR professionals communicate but has transformed the nature of communication itself. This thoroughly revised third edition of Online Public Relations shows readers how to use online tools - now integral to most areas of PR practice - intelligently and effectively. David Phillips and Philip Young explore the growth of social media, mobile apps and virtual communities and environments, providing valuable guidance on developing a strategy to make the most of these key platforms for communication. Essential reading for students and practitioners of PR, this book offers a timely and authoritative review of the ever-changing world of online PR, and a wealth of practical advice.

Online Public Relations

David Phillips, Philip Young

David Phillips is an online public relations pioneer. He lectures at Gloucester University and Escola Superior de Comunicação Social, Lisbon, and has written three books about online PR. He is a Fellow of CIPR and the Society of New Communications Research.

Philip Young is a senior lecturer in PR at the University of Sunderland, specialising in social media and media ethics. He is a lead researcher on the European Public Relations Education and Research Association’s EuroBlog project.

03/10/2012£24.99isbn 9780749465452ebk isbn 9780749465469



Public Relations

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Public relations practitioners at all levels need to be able to communicate successfully in writing - not only to avoid misunderstandings but to attract and keep the attention of their readers, whatever their message might be. Writing Skills for Public Relations is a wide-ranging guide to style and techniques for all written communication. From the dos and don’ts of English grammar, to jargon and clichés, to the important legal considerations, John Foster advises on how to write clear, appropriate and engaging copy and tailor your approach to different mediums and audiences. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this new fifth edition includes valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.

Writing Skills for Public Relations

John Foster

John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising. He has written, edited and produced printwork ranging from house journals and books, to posters and brochures, plus speeches and presentations. A Fellow of the Chartered Institute of Public Relations, he was awarded the Institute’s Stephen Tallents Medal for ‘his contribution and commitment to the effective use of the written word’.

Public Relations

03/10/2012£24.99isbn 9780749465438ebk isbn 9780749465445



The Retail Champion is aimed at every small retailer who is serious about growing their business. Using a practical ten-step process, Clare Rayner, one of the most well-known and respected retail consultants in the UK, will give you all the tools, techniques and motivation you need to survive and thrive in a difficult market. Whether your business is on the high street or online it will cover everything you need to create a framework for success for your business, no matter what you sell. There are case studies throughout from people who started as independents including Jacqueline Gold, Hussein Lalani, Nigel Rothband and many more. The Retail Champion is packed full of practical resources and templates so you can put learning in to practice immediately.

The Retail Champion

Clare Rayner

Clare Rayner is one of the most well-known and well-respected retail consultants in the UK. A child born into a family of retailers and entrepreneurs, she is passionate about retail and business: it is in her blood. Known as The Retail Champion, Clare is engaged by clients as a consultant, professional speaker and business mentor, and is regularly called upon by BBC News (TV and Radio) and trade press to comment as a retail expert.

03/07/2012£24.99isbn 9780749465889ebk isbn 9780749465896


Retail Studies

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The stereotypical salesperson is pushy, manipulative and persistent. Most people don’t like buying from them - and many salespeople don’t want to be like this - so the traditional hard sell consistently fails to get results. Buyer behaviour has changed and to win new deals salespeople need to respond to the reality of the business environment. Principled Selling gives you that response in the form of a new approach to selling that gets you away from the stereotypes and gets you more sales. This highly effective, principled approach to business development helps you align your sales techniques with the new expectations of customers and clients. It gets people to buy from you again and again and gives you a real opportunity to get ahead of the game. If you’d like to increase your sales without ever having to cold call, this is the book for you.

Principled Selling

David Tovey

David Tovey is Managing Director of PACE Partners International (PPI) and a respected writer and speaker. He has helped hundreds of blue chip companies and professional firms around the world to increase top line profitable growth by focusing on Principled business development and leadership. David is employing his passion for principled selling to build PPI into a global brand. He has over 20 years of senior management experience and a successful consultancy career.

Sales

03/10/2012£14.99isbn 9780749466572ebk isbn 9780749466589


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03Careers, Development

and Education

38 | KoganPage 2012

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The burning question on every ambitious fee-earner’s lips is: ‘how do I make partner at this firm?’ This book is your route map to making it to the top in a professional services firm. It shows you how to stand out, be in the right place at the right time and build your kitbag of skills to overcome the many hurdles and reach the Holy Grail of becoming partner. This book reveals what it really takes to make it, and what it will involve once you’re there. It helps you make an informed decision on whether or not this is the right step for you. It guides you on how to make partner and still have a life of your own. Heather Townsend and Jo Larbie show you the rules of the game, laying bare exactly what you need to do to take the ultimate step.

Make Partner and Still Have a Life

Heather Townsend, Jo Larbie

Heather Townsend is author of the bestselling Financial Times Guide to Business Networking. She specializes in helping professionals achieve business and career success through networking and social media. Heather has worked with over 100 partners and has coached, trained and mentored 1000+ professionals in the UK’s leading professional practices.

Jo Larbie is a leading thinker in the world of talent management for professional service firms. She has over 20 years experience in organizational and leadership development and has been personally responsible for many hundreds of professionals taking the step up to partner.

03/11/2012£29.99isbn 9780749466558ebk isbn 9780749466565


Careers Advice


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The Careerist is a handy, quick-fix reference guide on how to improve your career prospects. Based on the weekly column in the Financial Times by Rhymer Rigby, it provides expert advice for those difficult career moments such as how to: do presentations, work a room, delegate effectively, market yourself, bounce back from failure, sack someone, use extracurricular activities, be more ambitious, change sector, make a good impression, ask for a pay rise, future proof your career, get headhunted, socialise with colleagues, find a mentor, deal with fights at work, deal with stress, set goals, manage former colleagues, step into big shoes, come across well in meetings, make humour work for you, deal with criticism, resign and much, much more. With expert opinions from industry professionals on every topic, The Careerist provides rubber-stamped career advice you can trust.

The Careerist

Rhymer Rigby

Rhymer Rigby is a journalist based in the United Kingdom. He writes a weekly slot for the Financial Times and has contributed to publications ranging from The Sunday Telegraph and Management Today to GQ and Conde Nast Traveller. Before going freelance he was a features editor for Business 2.0 and a section editor for Management Today and Human Resources. He is also the author of 28 Business Thinkers who Changed the World, also published by Kogan Page.

03/09/2012£14.99isbn 9780749465926ebk isbn 9780749465933


Careers Advice

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03/09/2012£14.99isbn 9780749465902ebk isbn 9780749465919

Personal Development


Mash-up! Ian Sanders, David SlolyWeb developers did it to bring together multiple sources onto one internet page. Musicians and DJs followed by sampling songs from different genres to create new music. Now everyone is doing it: at work, at the weekends, in business. It’s time for you, your business and your career to cash in on the mash-up. The days of being defined by a single job title are vanishing. In the new economy our core competences are increasing; we’ve gone plural, perfecting multiple skills that reflect the multiple talents we have to offer. Today we are witnessing the rise of the workplace ‘mash-up’ and the smart guys are creating new revenue streams with each new skill they add. At the same time they’re making themselves highly desirable, better paid and carving out more fulfilling and authentic work lives. Mash-up! shows you how you can join in the game.

Ian Sanders helps businesses and entrepreneurs make their ideas happen. Ian has his own business specialising in the creative industries. You’ll usually find him in a coffee shop, brainstorming over an espresso.

David Sloly trained as a journalist with the BBC. Fired for humiliating a politician, he became highly sought after and was soon snapped up to create award-winning content for the UK’s first independent radio production company. David is also a psychotherapist and hypnotherapist, so if an employer tries to fire him now, he hypnotizes them into drastically increasing his salary.

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Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English can never be standardized in the global and digital market place; instead we can learn how to customize business English according to our own values and culture and learn how to communicate successfully across borders. Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By defining your readers, understanding the conventions of different media, understanding cultures and mastering the basics, you can enhance your reputation as a truly global, modern player in today’s market place.

Improve Your Global Business English

Fiona Talbot, Sudakshina Bhattacharjee

Fiona Talbot runs TQI Word Power Skills, a Business Writing Skills Consultancy. In addition to writing articles for Personnel Today, British Airways and CCF magazine, she is the author of the Better Business English series, published by Kogan Page.

Sudakshina Bhattarcharjee has worked as a Lecturer for Kingston College of Further Education and The London College. She lives both in India and the UK and writes articles for magazines and poems for anthologies.

03/11/2012£14.99isbn 9780749466138ebk isbn 9780749466152



42 | KoganPage 2012

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Now in its 43rd edition, British Qualifications is the definitive one-volume guide to every qualification on offer in the United Kingdom. With full details of all institutions and organizations involved in the provision of further and higher education, this publication is an essential reference source for careers advisors, students and employers. It also includes a comprehensive and up-to-date description of the structure of further and higher education in the UK. The book includes information on awards provided by over 350 professional institutions and accrediting bodies, details of academic universities and colleges and a full description of the current framework of academic and vocational educational. It is compiled and checked annually to ensure accuracy of information.

British Qualifications 2013

Kogan Page Ltd

British Qualifications is compiled and updated by Kogan Page editorial staff using details direct from the universities, professional institutes and awarding bodies to ensure that the book contains the most current, correct information available.

03/12/2012£64.99isbn 9780749467432ebk isbn 9780749467449


Educational Reference

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Special needs provision continues to be the focus of much attention. Growing emphasis on the importance of meeting individual and often highly complex needs means that finding the right school for a child can be a complicated process. Schools for Special Needs explains the full system of special needs education in the UK, and offers parents and carers a comprehensive range of information and advice on key areas of concern, along with the details of more than 2,000 establishments. The book provides commentary from experts in all sectors of special education, and includes: advice on assessment and identification of needs, statementing and school choice; the role of the local authority; the Special Educational Needs Codes of Practice; guidance on further and higher education; and indexes listing schools according to type of need.

Schools for Special Needs 2012-2013

Gabbitas

Gabbitas Educational Consultants has been established for over 130 years, and every year it helps thousands of parents and students in the UK and abroad who seek personal guidance at all stages of education. It also advises on transfers into the British educational system and provides guardianship services for children from overseas attending boarding schools in the UK.

03/09/2012£24.99isbn 9780749467456ebk isbn 9780749467463



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44 | KoganPage 2012


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All parents want their child to be happy and successful at school, but few decisions are harder than identifying the right school for your child. The Independent Schools Guide, now in its 18th edition, provides all the guidance and advice needed to make the most informed decisions. The book includes an extensive reference section for over 2,000 schools; details on fee planning, scholarships and bursaries; guidance for overseas parents, including language support and guardianship, and detailed profiles of over 200 schools and colleges. For any parent, guardian or carer who is considering the independent sector, this is the definitive reference source.

The Independent Schools Guide 2012-2013

Gabbitas

Gabbitas Educational Consultants has been established for over 130 years, and every year it helps thousands of parents and students in the UK and abroad who seek personal guidance at all stages of education. It also advises on transfers into the British educational system and provides guardianship services for children from overseas attending boarding schools in the UK.

03/10/2012£14.99isbn 9780749467470ebk isbn 9780749467487



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04Human Resources

and Coaching

This new edition of 50 Top Tools for Coaching contains a selection of forms, models and exercises and an explanation of how and when to use them. Tools are provided to cover all aspects of a coaching relationship, from coaching briefs and contracts through to planning for the future. The Toolkit is designed to be used like a reference book to dip into the topic when needed. Each tool contains an overview and model diagrams so that the coach can understand the words and the big picture. The book is accompanied by online resources, including audio and visual examples of best practice coaching. The second edition has been completely revised and updated throughout with new tools for today’s coaches and trainers.

50 Top Tools for Coaching

Gillian Jones, Ro Gorell

Gillian Jones is co-Managing Director of Emerge, an organizational and behavioural change consultancy, specializing in coaching culture strategy. Gillian has worked both as an executive coach and consultant for over 12 years, supporting organizations to transform their business and empower teams through creating a coaching culture.

Ro Gorell is a change consultant and business coach. Her business specializes in helping organizations understand the lifecycle of change and how it impacts business performance ranging from reorganizations, mergers and acquisitions, values and culture, strategy and leadership changes.

03/08/2012£24.99isbn 9780749466008ebk isbn 9780749466015


Coaching

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Coaching for Resilience is your practical guide to the principles of positive psychology. Using tried and tested techniques it will show you how to motivate and inspire your clients and yourself to build greater resilience. There are clear explanations of the principles of positive psychology throughout, with practical exercises and examples for ease of understanding. This comprehensive resource will help you develop a clear understand of the psychology of stress and develop your own strategies to enhance resilience.

Coaching for Resilience

Adrienne Green, John Humphrey

Adrienne Green has practised for many years as a psychotherapist with people suffering with severe stress, anxiety and depression. She has also lectured at Lancaster University in theories of counselling and psychotherapy.

John Humphrey advises many leading employers on health and employment issues. He has run the healthcare functions of Procter and Gamble and the Beecham Group.

Adrienne and John are the founding directors of Nice Work Consulting Ltd a company that specializes in workplace psychology and employee wellbeing.

03/09/2012£24.99isbn 9780749466459ebk isbn 9780749466466


Coaching

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With a growing demand for psychometric testing in the coaching profession, coaches and practitioners alike need to understand the psychology underpinning the tests as well as how to select and apply them effectively. Written by an international team of global coaching practitioners and psychometricians, Psychometrics in Coaching provides an overview of using psychometrics and providing feedback and offers clear explanations of the key models and tools used in coaching today. Whether you are new to using psychometric tests or an experienced practitioner, this book provides you with a deep understanding of the models, the theory and research behind them, their reliability and validity, and how to implement them as part of a wider coaching and development programme. Psychometrics in Coaching is an essential resource for those seeking expert guidance from the leading writers in the field, as well as students on psychology, psychometrics, business and human resources programmes.

Psychometrics in Coaching

Edited by Jonathan Passmore

Jonathan Passmore is an occupational psychologist with an international reputation having spoken at conferences across the world. He is the editor of the Association for Coaching series with Kogan Page as well as Appreciative Inquiry for Change Management and Top Business Psychology Models.

03/11/2012£29.99isbn 9780749466640ebk isbn 9780749466657


Coaching

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Top Business Psychology Models is a quick, accessible overview to the fundamental theories and frameworks that will help you understand human behaviour, emotions and cognition at work. Each model is presented in a short and crisply written summary, which could be easily converted into materials for use in training or in coaching conversations. Clear, succinct and well-referenced chapters also offer routes into accessing further information. Free of academic jargon, Top Business Psychology Models explains all the main theories and models used by psychologists, giving you all the essential information to immediately implement business psychology techniques in your organization.

Top Business Psychology Models

Jonathan Passmore, Stefan Cantore

Jonathan Passmore is a business psychologist with five degrees and has an international reputation for his work in coaching, change and leadership. He has published fourteen books on the themes of leadership, personal development and change.

Stefan Cantore is a Senior Teaching Fellow in Organizational Behaviour and Human Resource Management at the University of Southampton Management School, UK. He is an experienced leadership and organizational development consultant with a practice focussed on helping leaders and organizations use conversation as a process for change.

03/07/2012£24.99isbn 9780749464653ebk isbn 9780749464660


Coaching

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International Human Resource Development provides both thought-provoking questions and stimulating answers to the key factors in HR development today. It’s the ideal handbook for all professional trainers and provides core information needed by all professional students of this subject. This third edition has been fully updated and revised with a new international focus with case studies from a range of international experts in the field.

International Human Resource Development

John P Wilson

John P Wilson is a consultant and researcher and holds positions at Oxford, Sheffield and Bradford Universities, UK. He is the author of Experiential Learning (published by Kogan Page). He is also Director of the EU Commission project Call Centre Training and Knowledge Transfer.

03/10/2012£39.99isbn 9780749461065ebk isbn 9780749461072



Human Resource Management

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Organizational Health is an organization’s ability to function effectively, to cope adequately, to change appropriately, and to grow from within. A healthy organization is just that in all its aspects: people, process, structures, systems, behaviours and governance. It is one where appropriate adaptive, maintenance and development activities are integral to maintaining performance and alignment in the operating environment. Organizational Health takes an informed look at the critical and interdependent elements of an organization that must be maintained in a healthy state for managers to meet their business goals. Using a practical, structured approach it l covers: understanding and assessing organizational health; the impact of structures on organizational health such as hierarchies, alliances and joint ventures; control methods such as corporate governance, ethics and compliance; maintenance and development including OD, change management, learning and workplace environment; sustainability including carbon footprint and business ecosystems; indicators of health and dysfunction.

Organizational Health

Naomi Stanford

Dr Naomi Stanford is an expert organization design and development consultant based in Washington DC. She has consulted with, and worked in, many sectors and industries including Fortune 500 companies, government agencies, and non-profits. She is an experienced author in the field and her books include The Economist Guide to Organization Design, Organization Design: The Collaborative Approach, and Corporate Culture: Getting it Right.

03/12/2012£29.99isbn 9780749466022ebk isbn 9780749466039



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Armstrong’s Handbook of Reward Management Practice is the definitive guide to understanding, developing and implementing effective reward. It is aimed at HR practitioners involved in employee reward, and at students who need to understand the importance of reward and how it can be successfully applied across organizations. The book is closely aligned to the CIPD’s standard in reward management and is supported by online resources for both lecturers and students. Updated to reflect the practical implications of the most recent research and discussion on reward management, this new fourth edition includes new case studies and chapters on evidence-based reward management, reward risk management and ethical approaches to reward management.

Armstrong’s Handbook of Reward Management Practice

Michael Armstrong

Michael Armstrong is a former Chief Examiner of the Chartered Institute of Personnel and Development, joint managing partner of e-reward and an independent management consultant. He has sold over 500,000 books on the subject of HRM, including the best-selling Armstrong’s Handbook of Human Resource Management Practice, Armstrong’s Handbook of Performance Management and Armstrong’s Handbook of Strategic Human Resource Management (all published with Kogan Page).

03/11/2012£44.99isbn 9780749466473ebk isbn 9780749466480




54 | KoganPage 2012

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There’s a well-known saying: what doesn’t get measured doesn’t get done. So it is no surprise that communicators, human resource and change managers and other professionals recognise the need to measure and evaluate their work, particularly its worth to their organization and seek the most effective ways to achieve this. Whether you’re already involved in research, planning your first project or commissioning an external research company Employee Engagement and Communication Research covers everything you need to conduct robust, reliable research. Whether it’s a full-scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility, this is your essential guide covering all the tools, strategy and action to make your project a success.

Employee Engagement and Communication Research

Susan Walker

Susan Walker is a leading figure in communication measurement and employee research. Her background in internal communications means she can interpret results and work with clients to develop practical recommendations. Her background includes six years as internal communication manager with Thomson Holidays and research director and partner at MORI where she headed the communication and employee research practice for 15 years. Susan’s contribution to the field has been recognized by Fellowship of the Institute of Internal Communication and she is an Accredited Business Communicator (IABC).

03/11/2012£29.99isbn 9780749466824ebk isbn 9780749466831



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As recruitment becomes ever more important to a business achieving its corporate objectives, recruiters must raise their game, delivering new and innovative solutions while also doing their job well and achieving the results needed for their clients and candidates. The Professional Recruiter’s Handbook, second edition, is a complete guide to achieving success in recruitment. The authors explore the techniques used by the most successful recruiters, both agency and client-side, to understand what creates excellence in recruitment. Containing up-to-date practical advice on attracting the right candidates and finding and retaining new clients, it explains how to develop a recruitment strategy to ensure the recruitment professional can successfully fulfil the roles taken on. The book is supported by numerous case studies and interviews with recruitment professionals.

The Professional Recruiter’s Handbook

Jane Newell Brown, Ann Swain

Jane Newell Brown has worked on all sides of the staffing sector, in contingency, search, selection and managed services. She is now one of the leading management consultants in the sector, to both recruitment firms and their client base.

Ann Swain is the Chief Executive of The Association of Professional Staffing Companies (APSCo). She is a well-respected authority in the recruitment industry, a hugely popular international speaker and a passionate advocate for the UK Staffing Sector.

03/07/2012£24.99isbn 9780749465414ebk isbn 9780749465421



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Facilitating Reflective Learning: Coaching, Mentoring and Supervision is written by two leading experts in the field. The text explains how coaching and mentoring works in different situations. The authors guide the reader through key learning theories, describe the different models available for coaching and mentoring, and demonstrate how they can be applied in practice. In this completely revised new edition, robust theory is backed up by practical advice and numerous case studies. The coaching and mentoring skills used in different situations are clearly described. Ready to use resources include templates for contracting, reviewing and evaluating, as well as guidance on group dynamics for team coaching and group supervision. Advice is also included on sensitive areas such as the boundary between mentoring or coaching and therapy, and the desirability of supervision.

Facilitating Reflective Learning: Coaching, Mentoring and Supervision

Anne Brockbank, Ian Mcgill

Anne Brockbank is a learning and development consultant and EMCC Master Practitioner, working with clients in a range of public and private enterprises. She is a visiting lecturer at City University and co-author with Ian McGill of Facilitating Reflective Learning in Higher Education and The Action Learning Handbook.

Ian McGill is a development consultant working with senior managers and staff in government agencies, higher education, and the private sector. He is the co-author of The Action Learning Handbook.

03/07/2012£34.99isbn 9780749465070ebk isbn 9780749465087


Training

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05Logistics and

Transport

60 | KoganPage 2012


03/12/2012£10.99isbn 9780749465995ebk isbn 9780749467630

Driving and Driving Instruction


Learn to Drive in 10 Easy Stages John Wells, Margaret StaceyLearn to Drive in 10 Easy Stages is one of the most well established guides to preparing for and undergoing a driving test. This new edition contains everything that prospective students need to know - with both the theory and practical tests covered in this one volume, as well as the relevant Highway Code rules. In full colour throughout, and with a wealth of new and updated illustrations, the guide is designed to be as user-friendly as possible and will ensure that readers are well prepared for their driving tests. The book includes a unique 10-step programme to help in preparing for the practical test; over 600 practice questions to help prepare for the theory test; and the Highway Code rules for all drivers.

Dr John Wells is well known in the driver training profession as an author of training materials for driving instructors and learner drivers. A recognized expert on driving skills and all aspects of driving tests, both theory and practical, his work is recommended by the profession’s leading trade body, the Driving Instructors Association.

The late Margaret Stacey was the co-author of The Driving Instructor’s Handbook and Practical Teaching Skills for Driving Instructors, both published by Kogan Page, and both recommended by the Driving Standards Agency.

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Category Management is a technique used to understand markets, analyse spend and make purchasing decisions that save money. It is about a pathway from accepting mediocre goods and services at high cost, to effective supply management that delivers real value. By altering how goods are categorized and supplied it helps shift sourcing from being an error-prone transaction to creating value for the business. Using case studies and practical examples, Category Management in Purchasing provides a clear definition and understanding of category management. The author presents a step-by-step process for its implementation and use, which companies can readily apply in line with their overall business strategy. This practical toolkit will allow readers to analyse complex sourcing situations quickly and clearly and develop innovative and creative proposals for sourcing.

Category Management in Purchasing

Jonathan O’Brien

Jonathan O’Brien is a Director and co-owner of the international purchasing consultancy and training provider Positive Purchasing Ltd. With over 20 years experience working in purchasing, he has worked all over the world to help global organizations increase their purchasing capability through training, education and working directly with practitioners and executive teams to drive in the adoption of category management and other strategic purchasing methodologies.

03/07/2012£49.99isbn 9780749464981ebk isbn 9780749464998


Logistics

2


As concern for the environment rises, companies must take more account of the external costs of logistics associated mainly with climate change, air pollution, noise, vibration and accidents. Green Logistics analyses the environmental consequences of logistics and how to deal with them. Written by a leading team of logistics academics, the book examines ways of reducing these externalities and achieving a more sustainable balance between economic, environmental and social objectives. It examines key areas in this important subject including: carbon auditing of supply chains; transferring freight to greener transport modes; reducing the environmental impact of warehousing; improving fuel efficiency in freight transport; reverse logistics for the management of waste. The new edition is completely updated throughout with new methodologies and case studies to illustrate the impact of green logistics in practice.

Green Logistics

Alan McKinnon, Michael Browne, Anthony Whiteing

Alan McKinnon is Professor of Logistics and Director of the Logistics Research Centre at Heriot-Watt University, Edinburgh.

Michael Browne directs freight transport and logistics research at the University of Westminster.

Anthony Whiteing is a Senior Lecturer in the Institute for Transport Studies at the University of Leeds.

03/11/2012£39.99isbn 9780749466251ebk isbn 9780749466268



Logistics

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This best-seller for busy fleet operators, now in its 43rd edition, provides essential information and advice on transport legislation, technical standards and goods vehicle operations. Lowe’s Transport Manager’s and Operator’s Handbook is a truly comprehensive guide to the legal, operational and environmental factors that are of the utmost importance in today’s road transport industry - including professional competence, working times and driving hours rules, speed cameras and penalties, the international road haulage market, and drugs testing for drivers. The Handbook is the essential reference source for any transport manager, fleet operator, owner-driver haulier or student with an involvement in the industry.

Lowe’s Transport Manager’s and Operator’s Handbook 2013

David Lowe

David Lowe has been involved in the road haulage industry for many years, and is an experienced consultant and freelance writer. His many books on transport include The Professional LGV Driver’s Handbook and The Pocket Guide to LGV Drivers’ Hours and Tachograph Law, both published by Kogan Page.

03/12/2012£54.99isbn 9780749467494ebk isbn 9780749467500


Transport

43


Reverse Logistics is the process of bringing products back at the end of their usage but also for recall and repair. While logistics is the management of the flow of goods and information between the point of origin and the final customer, reverse logistics goes at least one step back in the supply chain, for example between the customer and the distributor. Reverse Logistics analyzes the theory behind creating effective closed-loop supply chains using best practice case studies such as Xerox. It covers: reducing the level of returns; developing effective product return networks; options for product disposal that maximise asset recovery and sustainable distribution. The book features self-assessment audit tool for reverse logistics and also has a number of case studies throughout to illustrate how companies have approached the various reverse logistics management themes.

Reverse Logistics

Mike Bernon, John Cullen

Mike Bernon is a Senior Lecturer within the Centre for Logistics and Supply Chain Management at Cranfield School of Management. He is currently the Chairperson for the Cranfield Sustainable Supply Chain Forum and the Chairperson for the CILT(UK) Reverse Logistics Forum.

John Cullen is Professor of Management Accounting at Sheffield Management School. He took part in a major study of reverse logistics in the UK Retail Sector (in collaboration with the University of Cranfield) funded by the Department for Transport.

03/12/2012£44.99isbn 9780749464639ebk isbn 9780749464646


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06Small Business & Entrepreneurship

A Practical Guide to Entrepreneurship combines well-researched understanding of entrepreneurship issues with practical guidance in the form of case studies, exercises, advice and tips. A textbook version of the bestseller Starting a Successful Business, it’s ideal for teaching undergraduates, postgraduates and MBA students, offering a solid learning experience and a contemporary overview of the subject. It will also appeal to students who are looking for a supplementary text or indeed anyone who is thinking of starting their own business. It includes a section on generating and screening ideas, summaries of academic models and theories, information on new developments in the field and useful supplementary online material for students and teachers.

A Practical Guide to Entrepreneurship

Michael Morris

Michael Morris has taught for university business schools and contributed regular columns to business magazines, as well as writing three titles published by Kogan Page. After senior management experience in small-to-medium sized firms he advised small firms for over a decade before moving to academia.

03/11/2012£24.99isbn 9780749466886ebk isbn 9780749466893



Entrepreneurship

68 | KoganPage 2012

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Everyone wants to start their own business and there are lots of books telling you how to go about it. The only trouble is a lot of them are wrong. The Rebel Entrepreneur by Financial Times journalist Jonathan Moules explains why, in many cases, the received wisdom on entrepreneurship just isn’t the best way of doing things. Full of examples of successful entrepreneurs who’ve made the grade by doing things differently, this book will show you why you don’t need a business plan, that there’s nothing wrong with copying someone else’s idea, why if things get tough you should put your prices up and how cutting costs can kill your business. With many thousands of people starting a business every year, this is the book that no entrepreneur can afford to be without.

The Rebel Entrepreneur

Jonathan Moules

Jonathan Moules is Enterprise Editor for the Financial Times and he has profiled hundreds of companies and their owners, and received thousands of letters from entrepreneurs and aspiring entrepreneurs. His extensive experience in all things entrepreneurial forms the basis for his new book.

03/07/2012£14.99isbn 9780749464820ebk isbn 9780749464837


Entrepreneurship


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03/10/2012£14.99isbn 9780749466374ebk isbn 9780749466381

70 | KoganPage 2012


Small Business

Soul Trader Rasheed Ogunlaru

If your heart’s not in your business, why are you? In the flurry of everyday deadlines, fire fighting and all the pressing demands on our time, it’s easy to forget the real reasons we started our own business in the first place. Soul Trader helps you connect with your personal mission, values and passion to create a ‘stand out from the crowd’ business that enriches you both financially and emotionally. Discover the seven essential principles that will help you build a business sensitive to today’s economic and social realities, one that is profitable, customer-focused and in tune with your own beliefs, needs and goals. Rasheed Ogunlaru tears off the jargon and delves into the beating heart of what makes businesses really work. Throw your heart into your business, it will pay dividends.

Rasheed Ogunlaru is an acclaimed life, business and corporate coach whose simple ‘become who you are’ approach has helped countless business owners connect with themselves, their businesses and their customers. His background spans over 20 years in coaching, training, media, PR and performance. Rasheed is the business coach partner to the British Library’s Business and IP Centre and business coach mentor to TiE UK. He is a highly sought-after public speaker and regularly appears in the media, including the BBC, The Times and the Guardian.

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Small Business

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72 | KoganPage 2010




07Strategy and Risk

74 | KoganPage 2012

The Growing Business Handbook is a superb reference tool for all businesses with growth potential, filled with invaluable insights and guidance from SME specialists in finance, HR, marketing, innovation, people and IT, as well as help on enterprise risk and useful legal advice. It is the reference source of choice to help you ensure and manage business growth, particularly in challenging economic conditions. Now in its 14th edition, this book looks at all the areas ripe for exploitation by your growing business and discusses ways you can manage the associated risks.

The Growing Business Handbook

Adam Jolly

Adam Jolly is a business writer and editor specializing in the management of growth, innovation, technology and risk. He is Consultant Editor on a number of Kogan Page titles, including: The Handbook of European Intellectual Property Management, Clean Technology, Clean Profits; and The Innovation Handbook.

03/07/2012£29.99isbn 9780749464691ebk isbn 9780749464707


Business Strategy & Innovation

TNEW14

Effective risk management - the identification, assessment and prioritization of risks - is a vital consideration when looking to safeguard your company’s commercial future and deal with the latest regulatory requirements. Managing Business Risk will enable your company to maintain controls on risks that may threaten your business while at the same time delivering transparent reporting to your stakeholders. The book examines the key areas of risk in today’s competitive and complex business market. Drawing on expert advice from leading risk consultants, lawyers and regulatory authorities, it shows you how to protect your business against a rising tide of business risks. If you don’t build risk controls into the structure of your company, from the boardroom down, then your business could be vulnerable to a number of threats - both internal and external. Identify and neutralise them now, and give your company a competitive advantage.

Managing Business Risk

Jonathan Reuvid

Jonathan Reuvid is an economist and was formerly engaged in investment banking, general management of a Fortune 500 multinational and business development in China. He is the consultant editor for a number of Kogan Page titles, including Business Insights: China, Personal Wealth Management and The Business Guide to Credit Management.

03/12/2012£64.99isbn 9780749466848ebk isbn 9780749466855


Risk Management

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76 | KoganPage 2010




08Key Backlist

Titles

Key Backlist Titles

78 | KoganPage 2012

03/05/2011|£14.99|ISBN 9780749462390 Edition no. 1|PB|232 pages|216x138

28 Business Thinkers Who Changed the World

Rhymer Rigby


Digital Wars Charles Arthur

Adaptability Max McKeown


03/04/2012|£14.99|ISBN 9780749465247 Edition no.1|PB|232 pages|234x156

How to be an Even Better Manager

Michael Armstrong


Key Backlist Titles



Management Stripped Bare Jo Owen

Savvy Jane Clarke


The 30 Day MBA Colin Barrow

The Director’s Handbook Institute of Directors


Key Backlist Titles

80 | KoganPage 2012

03/03/2011|£39.99|ISBN 9780749463069 Edition no.1|HB|512 pages|240x170

03/11/2011|£19.99 | ISBN 9780749463960 Edition no. 1 | HB | 240 pages |234x156 mm

The John Adair Lexicon of Leadership

John Adair

The Language of Leaders Kevin Murray

03/06/2012|£14.99|ISBN 9780749464752 Edition no. 2|PB|240 pages|234x156 mm

The Leadership Skills Handbook

Jo Owen

The Leadership of Muhammad

John Adair

03/07/2010|£12.99|ISBN 9780749460761 Edition no. 1|HB|144 pages|216x138 mm


Key Backlist Titles



Branded Beauty Mark Tungate

Brandwashed Martin Lindstrom


Campaign It! Alan Barnard, Chris Parker

03/04/2011 | £16.99 | ISBN 9780749463441 Edition no. 1 | PB | 336 pages | 234x156 mm

Bold Shaun Smith, Andy Milligan

Key Backlist Titles

82 | KoganPage 2012


Malcolm McDonald on Marketing Planning

Malcolm McDonald

Marketing Communications

PR Smith, Ze Zook



Motivate to Win Richard Denny

How Cool Brands Stay Hot Joeri Van Den Bergh,

Mattias Behrer



Key Backlist Titles


Paid, Owned, Earned Nick Burcher


Selling to Win Richard Denny


The Best Digital Marketing Campaigns in the World

Calvin Jones, Damian Ryan


The New Strategic Brand Management

Jean-Noël Kapferer

Key Backlist Titles

84 | KoganPage 2012


Apprenticeships Catherine Dawson


Confidence at Work Ros Taylor


Develop Your Presentation Skills

Theo Theobald


Understanding Digital Marketing

Calvin Jones, Damian Ryan


Key Backlist Titles


Great Answers to Tough Interview Questions

Martin John Yate



Readymade CVs Lynn Williams

Talk Normal Tim Phillips


The A-Z of Careers and Jobs Management

Susan Hodgson

Key Backlist Titles

86 | KoganPage 2012


How to Get Into Oxbridge Christopher See


Essay Writing Skills Jacqueline Connelly,

Patrick Forsyth


Ultimate Psychometric Tests Mike Bryon


Ultimate New Job James Innes


Key Backlist Titles


Armstrong’s Essential Human Resource Management Practice

Michael Armstrong


Armstrong’s Handbook of Human Resource Management

Practice Michael Armstrong


Armstrong’s Handbook of Strategic Human Resource

Management Michael Armstrong


Best Practice in Performance Coaching

Carol Wilson

Key Backlist Titles

88 | KoganPage 2012



The Driving Instructor’s Handbook John Miller, Margaret Stacey

How I Made It Rachel Bridge


How to Pass the ADI Exams John Miller


Making Sense of Change Management Esther Cameron, Mike Green


Key Backlist Titles


My Big Idea Rachel Bridge


Fundamentals of Risk Management

Paul Hopkin


You Can Do It Too Rachel Bridge


The Business Plan Workbook Colin Barrow, Paul Barrow,

Robert Brown

Distribution, Sales and

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For UK review, inspection or exam copies please contact:Kogan Page LondonTel: +44 (0) 20 7278 [email protected]

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Editorial

92 | KoganPage 2012

Sales, cont

Rights

Philippines The White PartnershipTel: +44 (0) 1892 557 767Fax: +44 (0) 1892 530 358Email: [email protected] Australia & New ZealandWoodslaneTel: +61 (0) 2 9970 5111Fax: +61 (0) 2 9970 5002www.woodslane.com.au

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International

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EuropeDurnell Marketing Ltd.Tel: +(0) 1892 544 [email protected]

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Japan, Taiwan, Korea, Cambodia &


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KoreaAmo AgencyTel: + 82 2 322 4160Fax: + 82 2 322 4170Email: [email protected]

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Czech Republic/Slovakia/SloveniaAndrew Nurnberg Associates PragueTel/Fax: +420 222 782 041Email: [email protected]

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We have made every effort to ensure the accuracy of the information contained in this catalogue, which is correct at the

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and updates.

94 | KoganPage 2012

Index

20:20 Project Management 18

28 Business Thinkers Who Changed the World 78

50 Top Tools for Coaching 48

A Practical Guide to Entrepreneurship 68

Adaptability 78

Apprenticeships 84

Armstrong’s Essential Human Resource Management Practice 87

Armstrong’s Handbook of Human Resource Management Practice 87

Armstrong’s Handbook of Reward Management Practice 54

Armstrong’s Handbook of Strategic Human Resource Management 87

Best Practice in Performance Coaching 87

Bold 81

Branded Beauty 81

Brandwashed 81

British Qualifications 2013 43

Campaign It! 81

Category Management in Purchasing 62

Coaching for Resilience 49

Confidence at Work 84

Corporate Governance Ethics and CSR 10

Creating the Strategy 26

Develop Your Presentation Skills 84

Digital Wars 78

Employee Engagement and Communication Research 55

Essay Writing Skills 86

Essential Law for Marketers 29

Facilitating Reflective Learning: Coaching, Mentoring & Supervision 57

Fashion Brands 24

Fundamentals of Risk Management 89

Great Answers to Tough Interview Questions 85

Green Logistics 63

High Impact Marketing That Gets Results 28

How Cool Brands Stay Hot 82

How I Made It 88

How to be an Even Better Manager 78

How to Get Into Oxbridge 86

How to Pass the ADI Exams 88

Improve Your Global Business English 42


Index, cont.

International Human Resource Development 52

International Management 11

Leaders in Transition 13

Leading Through Leaders 14

Learn to Drive in 10 Easy Stages 60

Lowe’s Transport Manager’s and Operator’s Handbook 2013 64

Make Partner and Still Have a Life 38

Making Sense of Change Management 88

Malcolm McDonald on Marketing Planning 82

Management Stripped Bare 79

Managing Business Risk 75

Marketing Communications 82

Mash-up! 40

Motivate to Win 82

My Big Idea 89

Online Public Relations 32

Organizational Health 53

Paid, Owned, Earned 83

Pioneers of Digital 27

Principled Selling 35

Psychometrics in Coaching 50

Readymade CVs 85

Reverse Logistics 65

Savvy 79

Schools for Special Needs 2012-2013 44

Selling to Win 83

Soul Trader 70

Strategic Project Management 19

Talk Normal 85

The 30 Day MBA 79

The Art of Influencing and Selling 29

The A-Z of Careers and Jobs 85

The Best Digital Marketing Campaigns in the World 83

The Better Mousetrap 22

The Business Plan Workbook 89

The Careerist 39

The Definitive Executive Assistant and Managerial Handbook 7

The Definitive Personal Assistant & Secretarial Handbook 6

96 | KoganPage 2012

The Director’s Handbook 79

The Driving Instructor’s Handbook 88

The Growing Business Handbook 74

The Handbook of Work-based Pension Schemes 12

The Independent Schools Guide 2012-2013 45

The John Adair Lexicon of Leadership 80

The Language of Leaders 80

The Leadership of Muhammad 80

The Leadership Skills Handbook 80

The Loyalty Myth 30

The Luxury Strategy 23

The New Strategic Brand Management 83

The Professional Recruiter’s Handbook 56

The Professional’s Guide to Business Development 8

The Rebel Entrepreneur 69

The Retail Champion 34

The Talent Wave 15

The Unknown Leader 16

Top Business Psychology Models 51

Ultimate New Job 86

Ultimate Psychometric Tests 86

Understanding Digital Marketing 84

Valuable Content Marketing 31

Writing Skills for Public Relations 33

You Can Do It Too 89

Your Rights at Work 9

Index, cont.

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