8
Today K&N’s is the epitome of a fully vertically integrated poultry business from the production of Cobb parent stock to the chain of highly rated K&N’s Chicken Stores selling chicken and value-added chicken products in 15 of the largest cities in Pakistan. It was all so different when the founder, Khalil Sattar, a college student, began a small broiler farm with 1000 chicks in 1964. At that time there was no commercial poultry production in Pakistan. All chickens were backyard poultry known as ‘Desi’, grown mainly by families in small numbers around their own homes in the villages. Pakistan was a young independent nation, and malnutrition was a major problem, with one out of four children dying before the age of five. Poultry would provide the quickest and least expensive source of the protein needed to improve nutrition – and Khalil Sattar had the vision to see this potential. His first flock was reared in a spare shed at his family’s edible oil business. His success in selling these broilers to local hotels encouraged him to expand his farming activities, confounding the perception at the time that farm grown chickens were inferior to backyard poultry or birds bought at the roadside and slaughtered under Halal rules in front of the customer. However, this was very much a start-up venture for Khalil. With availability of day-old chicks limiting industry growth, he decided in 1974 to move into breeding and, regarding eggs as the best form of protein, he began supplying commercial egg producers with day-old pullet chicks. His aim was also to put the industry on a sound footing, making it commercially viable. His initial venture with layers took him to the Babcock Corporation located in Ithaca, upstate New York. Since 1974, through an exclusive franchise agreement, K&N’s is the sole producer and distributor of Babcock pullet chicks for Pakistan’s market. Broiler breeding began in 1981 to increase the supply of day-old broiler chicks to commercial broiler farmers. At that time K&N’s was selling broiler chicks to farmers who grew them up to 5-6 weeks. The business focus then was on increasing volume - important commercially for K&N’s but also developing a strong backbone for the industry. focus WORLDWIDE K&N’s leads industry growth in Pakistan THREE 2011 Zambia: Hybrid Poultry 50 years on..........................3 Balkans: Agroziv moving ahead................................3 Compartmentalization: Global perspective...4 & 5 Seminars around the world...................................6&7 News of our people...........................................................8 US flock awards.................................................................8 in this issue continued on page 2 C CH HA AN NG GI I N NG G C CO ON NS S U UM ME ER R P PE ER RC CE E P PT TI I O ON N O OF F F F A AR RM M R RE E A AR RE ED D C CH HI IC CK KE E N N The growth of Cobb distributor K&N’s in Pakistan has provided a model for the development of the country’s poultry industry which rates among the top ten producers in the world. More than 45 years ago Khalil Sattar recognised the potential to move from domestic to industry scale production and his company has triumphed through many ups and downs in the market. Adil Sattar (second left) and his father Khalil (second right) with Duncan Granshaw and Mohammad Ismail of Cobb at one of K&N’s stores in Lahore. Above, possibly the world’s largest chick billboards - 18 x 6m (60 x 20ft) - as displayed in Karachi, Lahore and Islamabad

K&N's leads industry growth in Pakistan

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Today K&N’s is the epitome of a fullyvertically integrated poultry business fromthe production of Cobb parent stock tothe chain of highly rated K&N’s ChickenStores selling chicken and value-addedchicken products in 15 of the largest citiesin Pakistan.It was all so different when the founder,

Khalil Sattar, a college student, began a

small broiler farm with 1000 chicks in 1964.At that time there was no commercial

poultry production in Pakistan. Allchickens were backyard poultry known as‘Desi’, grown mainly by families in smallnumbers around their own homes in thevillages.Pakistan was a young independent

nation, and malnutrition was amajor problem, with one out offour children dying before theage of five. Poultry wouldprovide the quickest and leastexpensive source of the proteinneeded to improve nutrition –and Khalil Sattar had the visionto see this potential.His first flock was reared

in a spare shed at his family’sedible oil business. His successin selling these broilers to

l o ca l ho t e l sencouraged himto expand his farmingactivities, confounding theperception at the timethat farm grown chickenswere inferior to backyardpoultry or birds bought atthe roadside and slaughteredunder Halal rules in frontof the customer.However, this was very

much a start-up venturefor Khalil. With availabilityof day-old chicks limitingindustry growth, hedecided in 1974 to movei n t o b r e e d i n g a n d ,regarding eggs as the bestform of protein, he begansupplying commercial egg

producers with day-old pullet chicks. Hisaim was also to put the industry on asound footing, making it commerciallyviable.

His initial venture with layers took himto the Babcock Corporation located inIthaca, upstate New York. Since 1974,through an exclusive franchise agreement,K&N’s is the sole producer and distributorof Babcock pullet chicks for Pakistan’smarket.Broiler breeding began in 1981 to

increase the supply of day-old broilerchicks to commercial broiler farmers.At that time K&N’s was selling broilerchicks to farmers who grew them up to5-6 weeks. The business focus then wason increasing volume - importantcommercially for K&N’s but alsodeveloping a strong backbone for theindustry.

focusW O R L D W I D E

K&N’s leads industrygrowth in Pakistan

THREE 2011

Zambia: Hybrid Poultry 50 years on..........................3

Balkans: Agroziv moving ahead................................3

Compartmentalization: Global perspective...4 & 5

Seminars around the world...................................6 & 7

News of our people...........................................................8

US flock awards.................................................................8

in this issue

continued on page 2

CCHHAANNGGIINNGG CCOONNSSUUMMEERR PPEERRCCEEPPTTIIOONN OOFF FFAARRMM RREEAARREEDD CCHHIICCKKEENN

The growth of Cobb distributor K&N’s inPakistan has provided a model for thedevelopment of the country’s poultryindustry which rates among the top tenproducers in the world. More than 45years ago Khalil Sattar recognised thepotential to move from domestic toindustry scale production and hiscompany has triumphed through manyups and downs in the market.

Adil Sattar (second left) and his father Khalil (second right) withDuncan Granshaw and Mohammad Ismail of Cobb at one ofK&N’s stores in Lahore. Above, possibly the world’s largest chickbillboards - 18 x 6m (60 x 20ft) - as displayed in Karachi,Lahore and Islamabad

In 2001 K&N’s returned to broiler growingwith larger scale, controlled-environmentfacilities, which laid the foundation forthis type of production in Pakistan. Up to then most producers had less than

5,000 broilers per shed, fed them manuallyand usually housed birds in thatched roofsheds. Currently K&N’s has six broiler growing

facilities, each with capacity for 250-300,000 birds. The Cobb 500 broilers aregrown to 36 days, averaging 1.87 kg witha 1.75 to 1.85 feed conversion ratio. For all the farms and other operations

back-up generators are essential as powerbreakdowns occur regularly, can beunpredictable and last six to eight hours attimes.K&N’s s t r ong commi tmen t t o

cooperation and industry developmentencouraged new entrepreneurs, pushing updemand for day-old broiler chicks. Thislead to increased placement of parentstock, so that in 2007 Pakistan was one ofthe top ten poultry producers in the worldwith over eight million broiler parent stockproducing more than 800 million birds ayear. The expansion had also been triggered

by high prices following the drastic dropin production in 2004/05 when Pakistansuffered badly from bird flu. With over production in 2007/8 and a

reported bird flu case in a remote area,poultry prices crashed once again. Add tothis a 68% increase in feed cost and heavylosses were made with a 40% reduction inproduction in 2008/09. Day-old chick price at the end of 2008

dropped to (Pakistani Rupees) Rs. 1-4(2008 Rs 80 = US$1) with some breeding

companies even giving away day-oldbroiler chicks against a production cost ofover Rs 20 per chick. Consequently, almost40% of producers closed, reducing thesupply of day-old chicks and increasingtheir price. As demand recovered there wasa shortage of parent stock. This led in 2008 to K&N’s reaching an

agreement to become a Cobb grandparentfranchise producing Cobb 500 parent stockfor their own breeding programme andsupplying other breeding companies tohelp rebuild the industry. “The decision was made after split-

house trials with both Cobb andcompetitor breeds, assessing parent stockperformance, broiler feed conversions andgrowth rates,” says Khalil Sattar, chairmanand chief executive of K&N’s.“We discovered the closest international

competitor of Cobb required superior

quality pellets and high density feed whichcould not be readily and extensively madeavailable in the country with the marginalnature of nutrition,” says Adil Sattar,executive director of K&N’s. “Broilers of other breeds did not compete

well as we found the Cobb 500 broiler tobe the most cost effective. On the breedingside, Cobb parent stock performed as wellas any other and consequently we choseCobb. “We feel that with Cobb 500 in Pakistan

we can contribute positively towardsenabling farmers to produce a live kg ofchicken at least cost and in the mostefficient manner.”In 2011/12 K&N’s expects to produce 80

million layer and broiler chicks.In the 1960’s and 1970’s, obtaining safe,

reliable sources of poultry feed was aninsurmountable challenge in Pakistan. Thisled Khalil to set up his own feed mill toproduce feed for K&N’s operations atKarachi in 1971. With the growing need offeed for the integrated productionoperations in Central Punjab province andNorthern areas of the country, a feed millestablished by a multi-national companyat Lahore, was acquired by K&N’s to takeadvantage of low cost feed ingredientsavailable in the Central part of Pakistan. The growth of commercial poultry

production through the decades changedthe mindset of consumers towards farmraised broilers and eggs, helped by lowerprices and greater availability. Today Desi

D I S TR I BUTOR PROF I L E : K&N ’ s , PAK I S TAN

continued from page 1

2

continued on page 3

Top, K&N’s processing plant; bottom, itsgrandparent farm near Abbottabad

ANN IVERSARY CE LEBRAT ION

It was a real privilege to be present at the50th anniversary celebrations of HybridPoultry in Lusaka, Zambia in June. This is an outstanding commercial

milestone and it was clear from thepublicity surrounding the event thatHybrid have established themselves as akey player in the agricultural communityand are widely recognized for theircontribution to the Zambian economy. Itwas great that this milestone alsocoincided with the 10th Anniversary of

their partnership withCobb as a grandparentdistributor. It was apparent to me

that Hybrid take seriouslytheir responsibilities toprovide the populationwith an affordable sourceof protein. It was alsofantastic to learn of theirstrong commitment totrain and develop theirteam members to ensurethe long-term security andgrowth of the company. The extremely impressive

performance from theirCobb 500 grandparentsshows the value of this training regime.While it is nice to know that the Cobbgenetic potential has contributed toHybrid’s overall success, it is a real creditto their team that they have managed tocapture this advantage to the benefitof themselves and their wide customerbase.In addition to investing in their people,

Hybrid continues to make very significantinvestments in their facilities, as shown bythe recently completed upgrades to theirprocessing plant and the acquisition of alarge, isolated ‘green field’ site forconstruction of their new grandparentfarm. Fueled by copper exports, the Zambian

economy is in a healthy state and this

makes Hybrid well positioned to takeadvantage of future developmentopportunities. That said, Hybrid havereally posed our geneticists a challenge interms of developing a bigger bird with thestatue they have erected on a roundaboutin Lusaka, as shown. We thank Richard Keeley and the rest of

his team for the outstanding hospitalitythey extended to Pelayo, Mark and meduring our visit and we wish them everyfuture success as they continue to build ontheir impressive achievements. Although I somehow doubt I will be

around, I am extremely confident thatsomeone will be drafting a similarlyupbeat article about Hybrid’s centenarycelebrations in 2061!

50 years on - Hybrid Poultry poised for further success

3

continued from page 2

by ROY MUTIMER, general manager,Cobb Europe

The largest Serbian poultry meat producer,Agroziv, from the northern town ofZitiste, is planning to become again amajor player in the Balkans following theimport of a substantial Cobb 500 breederflock during the last week of May. “The breeders arrived in excellent

condition and have made a very goodstart in life,” says Lubor Skalka, technicalmanager of Cobb Germany, whichsupplied the chicks. He was pleased howwell the houses had been renovated andprepared for the chicks.After years of financial difficulty,

Agroziv was purchased last December bythe national gas company Srbijagas.A new management team has been put inplace at Agroziv, the former regionalmarket leader in chicken production, andis now investing in further developmentand modernization at all levels. “Cobb is being recognized as a stairway

to a bright future for Agroziv,” says JamesTruscott, director of Cobb Germany. “TheCobb 500 will help the company reducetheir meat production costs and becomeonce again the major player in theBalkans.”

Agroziv seeking to regain leadershipin Balkans

chicken and eggs are produced in lowervolumes and considered more of adelicacy.Yet the strength of the live/wet chicken

market culture, the negligible overheads ofroadside sales - a butcher’s knife costs lessthan US$1 - and the reassurance of Halalslaughter remain significant influencesslowing the uptake of processing, says AdilSattar.Practical problems, particularly the

limited availability of cool chain facilitiesand frequent power breakdowns, have tobe overcome with production anddistribution of processed productsinevitably involving high overheads.“Earlier, within our industry, poultry

processing was considered a non-viablepoultry business activity as many firmshad tried but ended up closing down theiroperations,” says Adil. “At K&N’s, weendevoured to develop the market, andother companies are now looking to startprocessing operations.”Today chicken is the most popular

protein source in Pakistan, primarilythrough the industry’s growth and successleading to lower cost and widespreadavailability, with per capita consumptionabout 7 kg (15.4 lb) per year. The traditionis to eat chicken at home, always skinlesscooked in curries, with rice or barbecued. Restaurants offer local cuisine including

a variety of curries, barbecue dishes anddifferent types of rice, with a number ofupmarket cafes and restaurants servingwestern cuisine and many of theinternational fast food caterers such asMcDonald’s, KFC, Pizza Hut, Nando’s,Hardees and Subway also present.

COMPARTMENTAL I ZAT ION : THE NEXT S T EPS

When first proposed by the OIE (the worldorganisation for animal health) somes ix years ago, the concept ofcompartmentalization was designed toprovide an additional level of confidenceand credential beyond geographicalborders or ‘zones’ traditionally adoptedduring a notifiable disease outbreak.With compartmentalization, industry

and governments not only consider thephysical boundaries but also theepidemiological factors, includingmanagement practices and biosecurity, thathelp define an effective separation betweensubpopulations in the event of disease.The concept is aimed at helping withinternational trade and disease controlduring an active disease crisis episode inthe exporting country. For trading during a disease crisis,

compartmentalization can help with themovement of commodities where ‘country’

or ‘regional’ diseasefreedom assurancescannot be authorized.Secondly, for diseasecontrol or eradicationprocedures, progressivecompartmentalizationsteps in a country mayenable a more strategicapproach for governmentrisk analysis and disease preventionmethods within a geographic area. While the purported benefits are

straightforward for exporting countries,importing countries and suppliers ofvaluable commodities, implementation hasbeen more challenging.

Qualified biosecurity systemsThe OIE has clearly provided a

framework for compartments, but theresponsibility lies with individual countries

for the specific details required forinfras t ructure , t ra ining ofindependent government staff toassess and approve sites, andthe notification of approvedcompartments. In various cases, implementation

— Stage 2 — has been a joint effortbetween industry and government.With the elite poultry breedingindustry, exporting companieshave a clear understandingof the need to have qualified

biosecurity systems to help ensure thattrade disruptions are limited in the eventof a disease crisis within the country oforigin. For governments, having approved

compartments for a defined subspeciesmay not only improve the quantity andfrequency of disease surveillance withinthe subpopulation, but should also providegreater transparency and traceability oflivestock with regards to biosecurity andepidemiological factors.

Compartment expectationsTo implement compartments, countries

have responded in different ways to set upthe procedures and assessments for theirapproved compartments. Some governments are using the OIE

standards as a bas ic out l ine forcompartmentalization. By only utilizingthe OIE standards as the primaryframework for their compartments,these governments allow companies todemonstrate the robustness of theirbiosecurity programs, epidemiologic linksand disease surveillance systems to meetthe OIE definitions for compartments.Other governments have additionally

provided industry with stringent criteriato eliminate potential areas of self-interpretation or leniency. These strictguidelines include clearly definedchecklists for biosecurity and managementprocedures, expectations for facilityinfrastructure, surveillance testing andbiosecurity measures that go well beyondthe basic framework of the OIE criteria. A f inal example of Stage 2

implementation is the EU compartmentstandard that provides benchmark criteriafor EU member countries. These EU

Epidemiologic isolation of farms is important for disease prevention. Biosecurity measures andcompliance are, however, essential for compartment approval

4

Preparing for the inevitable withreassurances in placeby Dr KATE BARGER, veterinary groups and quality assurancemanager/veterinarian at Cobb Europe

COMPARTMENTAL I ZAT ION : THE NEXT S T EPS

Standards are more specific and provideadditional detail to basic OIE criteria. Once the national or governmental

requirements are known, industries andindividual companies can begin toimplement Stage 2 by actively developingthe documentation and implementingbiosecurity measures to meet anyadditional compartment standardsexpected by their governments. Ascompanies complete their internal workand achieve compartment recognition bythe veterinary authority of the countrywhere their production locations aresituated, compartmentalization can thenbecome a reality. Establishing operations as compartments

elevates the company and the industry toa higher status of biosecurity and healthduring times of disease occurrence.While the process and implementation isindeed a burden and requires an incredibleamount of attention to detail, mostcompanies have found that theserequirements have improved the objectivesand assessments of the i r dai lymanagement procedures as well astransparency of their biosecurity actions. The next step for compartmentalization

i s S t age 3 and w i l l c r i t i c a l l ydemonstrate the functionality of approvedcompartments. This phase involvesrecognition, and in some cases evaluation,of the defined compartment by theimporting country. At the recent May 2011OIE meeting in Paris, a luncheon meetingwas attended by approximately 165 OIEdelegates to learn more about the UK

compartment scheme. Presentationshighlighted the UK’s collaborative effortbetween government and industry todetermine the necessary criteria forcompa r tmen t s and t h e a c tua limplementat ion and approval ofcompartments for poultry breedingcompanies located in Great Britain.

‘Calm before the storm’While events like this to promote the

compartment process are vital, speakersalso stated that importing/exportinggovernmental d iscuss ions aboutcompartments must now take place

during the time of disease freedom. Thisperiod - essentially the ‘calm before thestorm’ - is vital to many exports and toproving that the compartments aresustainable. To facilitate this phase of understanding

between governments for the purpose ofinternational trade, small changes arealready taking place. For example,updating export health certificates toinclude the text ‘compartment’ instatements related to disease freedom isjust a portion of the work that needs to becompleted. For the actual recognition and approval

of compartments to take place, theexporting government must be transparentwith the standards and assessmentsthey have provided to approve thecompartment, and also be willing toopenly share this information with theimporting government. By sharing this information in advance

for recognition of the compartment, theultimate goal will be to avoid blanketcountry-wide restrictions and lengthytrade delays during notifiable diseasesituations. This was the original goal whenthe OIE began work on compartmentsyears ago, and is still the goal for industryand governments today. In a perfect world there will be no need

for a Stage 4 — the real test of thecompartment concept during a diseasecrisis. But, as we all know, it is best to beprepared for the inevitable and to haveadditional reassurances in place longbefore they will be needed!

Strict procedures for vehicles and personnel entry are critical to ensure epidemiologic separation

5

SEM INARS AROUND THE WORLD

As part of the commitment to provideworld-leading support to customers, CobbEurope hosted their technical seminar inFriesland in northern Holland. Our customers did us proud and

we had excellent representationfrom grandparent distributorsand parent stock customers,writes Euan Meldrum, CobbEurope marketing manager.

Delegates came from all parts of theEurope – Middle East – Africa region fromIreland to Saudi Arabia and Sweden toSouth Africa. The programme was devisedfor them to learn about specific aspects ofpoultry production with practical visits andpresentations each day, The first day covered

industry matters aroundthe world along witheconomics of poultryproduction. Days two andthree saw the delegatessplit into broiler orbreeder groups andcovering hatchery andproduction. The daysfollowing covered healthand ventilation, includinga visit to the Pluimvee-praktijk Noord & Oost( N o r t h a n d E a s t o fHolland Poultry Practice)

for practical demonstrations.The 18 members of the Cobb ‘family’ who

gave presentations during the five-dayevent were joined by twoindustry experts - Dr RonMeijerhof who spoke about theeffect on incubation on broilerperformance and Dr TonyMarangos on optimal broilernutrition for the Cobb products.

Capturing the lifestyle in Friesland, thegroup learned how much the sea and canalsinfluence the day-to-day activities oflocal people and enjoyed an afternoon’scompetitive sailing, with graduation anddinner in the historic capital of the region,Leeuwarden, on the final evening.

Out and about in Friesland

A visit to the Cobb-Vantress headquarters in Siloam Springs, Arkansas, USA, providedPavel Visek and Milos Zima (pictured fourth and third from right) from the Xavergengroup in the Czech Republic with an insight into how the company is expanding to meetgrowing demand for the Cobb 500. The visitors discussed with Cobb’s senior management group the changing markets

around the world and its increasinginvestment in both research andproduction facilities, helping to securethe continuing advance in breeder andbroiler performance. They also saw USproduction facilities in Missouri.Mr Truscott commented: “I’m

extremely pleased that our customer inthe Czech Republic is achieving 141chicks per breeder and sees the demandfor Cobb broilers increasing so thatmore breeders are being placed.’’

Czech group visits headquarters

Seminars are a very useful way of updating customers with the latest technical advice, as well as enabling them to share experiencesand make new contacts. We report on the series of seminars organised by Cobb and our distributors through recent months.

Middle East seminarfocuses on successin hot climateThe challenges of successful broilergrowing in a hot climate was the theme ofa Cobb Europe seminar for 40 Middle Eastcustomers in the Mzaar mountain resort inLebanon.Cobb Europe sales and technical director

Pelayo Casanovas, the first of eightspeakers, spoke about how Cobb serves theglobal market and how its products aregaining share in the European, Middle Eastand African region.

Regional sales manager MohammedChail gave an update on the markets withinthe Middle East, then Cobb geneticist GosseVeninga looked into what to expect fromCobb products in the future. Technical topics from the Cobb Europe

team made up the majority of thepresentations with Mark Foote from the UKdiscussing incubation principles andfactors influencing broiler performance.Broiler nutrition was covered by consultantDr Tony Marangos, while Cobb Europetechnical manager Matthew Wilson sharedglobal experiences on growing broilers in afeed efficient and successful way. Cobb Europe veterinarian Dr Andre

Derkx talked about disease preventionmeasures and how to ‘read the signs’ ofinfectious viral diseases and vaccinationprograms, getting the right one for eachcircumstance.Cobb regional technical manager

Mohamad Kallas commented: “I amdelighted to have so many of ourcustomers with us in Lebanon. The groupgained knowledge not only from mycolleagues but also from each other, facingsimilar conditions and challenges in theirown markets.”

6

SEM INARS AROUND THE WORLD

The growing importance of Ukraine as a chicken-producing country wasreflected in support for the Cobb Germany two-day seminar in Cherkasyon the banks of the River Dniper. Cherkasy was chosen because the region is the leading producer of

broiler meat in Ukraine, and provides the location for one of Europe’slargest broiler complexes - Myronivski belonging to MironivskijHleboprodukt. Opening the event James Truscott, Cobb Germany director, said that in

10 years the Cobb 500 had become the market leader in Ukraine. “We are grateful to Cobb Germany – it not only supplies excellent

service but the product we need, the Cobb 500,” commented MaximPisarev, Mironivskij Hleboprodukt director of production.Many young people were among the delegates. “Their keen interest

shows why Ukraine is becoming a leader in supplying quality chickenmeat,” added Mr Truscott. “The country has a great future ahead of it withskilled specialists running the large production facilities.”

World technicalschool proves itsvalue

Great future forecast for Ukrainian chicken industry

Forty four participants from 25 countries(pictured below) took part in the 12thworld technical school organized byCobb-Vantress at Siloam Springs,Arkansas, USA.This year for the first time other

customers were able to share in some ofthe live presentations through a webcastwhich can still be accessed through thecompany’s website.A feature of the 12-day program is the

number of case studies presented to theschool. “We introduced case studiesseveral years ago and they now play acentral role in giving the participants reallife experience of specific issues on thefarm and at the hatchery,” said GailThorp, Cobb production administratorwho organized the event. “We’ve more than doubled the size of

the school since they began and we

always receive very positive feedbackabout their value in terms of sharingcontacts between customers in differentcountries as well as learning and updatingtechnical knowledge.”The program included visits to the

University of Arkansas, breeder andbroiler farms, a hatchery, processing plantand the Tyson Foods Discovery Center aswell as presentations by members of theCobb World Technical Support Team andinvited specialists.

More than 80 Cobb customers and otherkey players from the Hungarian chickenmeat industry came together for thetwo-day seminar near Inárcs, nearBudapest, to hear presentations fromthe world renowned specialists.The event , organised by Cobb

Germany at the Bodrogi Kúria Hotel, wasintroduced by director James Truscottand László Korösi, sales manager forHungary, who said the aim was to helpcustomers take full advantage of theCobb 500 genetic potential.Technical presentations covered the

importance of accurate incubation in

providing for the chick’s temperatureneeds (consultant Dr Ron Meijerhof),heat stress related to different climaticconditions (Dr Andrea Molnár) and theimportance of ventilation in achievinggood environmental condi t ions(Matthew Wilson, Cobb Europe technicalmanager). Winfridus Bakker, parent stock

specialist in the team, explained how toachieve top results during the peakproduction of a Cobb 500 parent flock,while nutritionist Tony Marangosdiscussed nutritional strategies for theseflocks.

Renowned specialists for CobbHungarian seminar

7

Cobb-Vantress, Inc Tel: +1 479 524 3166 Email: [email protected] Europe Ltd Tel: +44 1206 835835 Email: [email protected] Brasil, Ltda Tel: +55 (17)3267 9999 Email: [email protected] Philippines Inc Tel: +63 2 634 3590

cobb-vantress.com

Roger Vessell, who hasbeen appointed directorof world marketing forCobb-Vantress, bringsover 26 years of sales andmarketing experience. He has been senior

marketing manager forthe past five years withHolt Caterpillar at SanAntonio, Texas.Previously he was vice president -sales and marketing with Columbia300 in San Antonio and held brandmanagement positions with RawlingsSporting Goods. He obtained his BSc in social

sciences from the University ofMissouri Rolla, and is currentlycompleting his MBA from MissouriState University.

Roger and his wife Joan, who have twosons and a daughter, will be relocatingto Northwest Arkansas.

Dr Annsofie Wahlström hasbeen appointed as nutritionistfor Cobb Europe to servecustomers in Europe, the MiddleEast and Africa and also beinvolved in nutritional aspectsof research.For the past seven years she

has been working with Sweden’slargest feed company, Lantmannen

Lantbruk, where she waspoultry feed nutritionistand product manager forbroiler, turkey and breederdiets. She gained a masters

degree in animal sciencefrom SLU, the SwedishUniversity of Agriculture,and then a PhD In 1999

studying diet and hybrid interactions inlaying hens.

Cesar Coto has joined theCobb North America TechnicalService Team, responsible forproviding technical advice tocustomers throughout CentralAmerica and the Caribbean. Cesar, who has been a

technical manager for DSMNutritional Products in this

same region, is a graduate of the Universityof Arkansas where he completed a PhD inpoultry science in 2010 as programassociate in the laboratory of Dr ParkWaldroup.He began his studies with a five-year

program in animal science in his nativeCosta Rica and after an initial two-yearperiod with DSM resumed his studies atthe University of Arkansas, gaining anMS in poultry science and then inagribusiness.

Jerry Moye, presidentof Cobb-Vantress, wasn amed t h e ‘ 2 011Industry Leader of theYear’ by the PoultryFederation during the52nd Annual PoultryFest ival in Rogers,Arkansas, USA.The award formerly

titled ‘Man of the Year’has been awarded since 1955 and recognizesthe outstanding achievements of poultry andegg executives and their contribution to theindustry. Jerry completed in 2010 a three-year term on

the Poultry Federation’s board of directors andis currently serving another term - he is one ofthe very few directors to serve two consecutiveterms as chairman. “During his tenure, there was never a job too

small or too large for him to tackle and hisleadership as chairman is well recognized,”says the Federation.

Poultry Federationhonor for Jerry Moye

NEWS OF OUR PEOPLE

George’s Inc, located in Springdale, Arkansas, was the recipient of the USCobb 500 Sold Flock Survey Award. The award is given to the top producing complex with the highest average total

eggs per hen housed. Chance Bryant and Bob Ickes from Cobb presented the awardto Ricky Pinkerton, George’s breeder manager. Chance Bryant comments: “George's breeder personnel have worked very

hard, remained focused on the basics and functioned as a team, makingtremendous improvements over the last few years to achieve this performance.We congratulate them on earning this well deserved award."

Flock survey award for George’s

Joining the team

8