KNOWLEDGE MANAGEMENT IN A GLOBAL, INNOVATIVE AND

DIVERSE SETTING

OCTOBER 2019

JENS DEGN-ANDERSEN

2

OVERVIEW PART 1

A LOOK AT THE VIDEO GAME MARKET

PART 2

UBISOFT AT A GLANCE

PART 3

THE KM TEAM

PART 4 , PART 5 AND PART 6

HOW WE

‘KNOW, LEARN FROM, INCLUDE AND SUPPORT OUR

CLIENTS’

JENS DEGN-ANDERSEN

• 2007: Master in Library and Information Science. Copenhagen, Denmark.

• 2007: Librarian at National Library of Greenland. Nuuk, Greenland.

• 2008: Patent Specialist at Novo Nordisk. Copenhagen, Denmark.

• 2009: Information Specialist at Novo Nordisk. Copenhagen, Denmark.

• 2014: Localisation Tester at Enzyme Testing Labs. Montreal.

• 2015: Content Strategist at Ubisoft. Montreal.

• *2014-2017: Treasurer at SLA ECC

THE UBISOFT KM & LEARNING

TEAM

PART 1

A LOOK AT THE VIDEO GAME MARKET

4

4

VIDEO GAMES ARE ON THE TOP OF THE ENTERTAINMENT INDUSTRY!

PART 1 – A LOOK AT THE VIDEO GAME MARKET

GROWTH SINCE 2009

HOME ENTERTAINMENT

PRES

S

VIDEO GAMES

BOOK

S

CINEMA

+25%

-4%

+51%

+4%

0%

+23%

MUSIC

SOURCE: MCKINSEY & COMPANY – GLOBAL MEDIA REPORT – SEPT 2015

6

A WORLD OF PLAYERS

PART 1 – A LOOK AT THE VIDEO GAME MARKET

1/3 OF THE WORLD

POPULATION

2.3 BILLION

PLAYERS

SOURCE: NEWZOO 2018

7

ESPORTS: A GROWING OPPORTUNITY

PART 1 – A LOOK AT THE VIDEO GAME MARKET

BIG PARTNERS

ARE GETTING ON

BOARD

+1 BILLION VIEWERS AT PEAK

TIME ON TWITCH

PART 2

UBISOFT AT A GLANCE

8

11

KEY FACTS & FIGURES

CREATED IN 1986 ONE OF THE TOP

PUBLISHERS

WORLDWIDE

+12 FRANCHISES THAT

HAVE SOLD MORE THAN

ONE MILLION UNITS

PART 2 – UBISOFT AT A GLANCE

NOW +55% OF

TOTAL DIGITAL

REVENUE

+14,000 TEAM

MEMBERS AND +40

STUDIOS

WORLDWIDE

€1.732 BILLION IN

SALES IN 2017-18

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WATCH DOGS TOM CLANCYS GHOST RECON TOM CLANCY’S THE DIVISION FOR HONOR

ASSASSIN’S CREED TOM CLANCY’S RAINBOW SIX FAR CRY JUST DANCE

STEEP MARIO + RABBIDS THE CREW RAYMAN

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OUR EXPANDING UNIVERSE

ART EXHIBITS &

AMUSEMENT PARK

ATTRACTIONS :

Introduce more people to our

characters, stories and worlds

with original experiences

TV SHOWS & MOVIES

Bring our hit brands to

life on the big screen

and reach new

audiences

CONSUMER PRODUCTS

Enrich our game worlds with books,

comics, novels, boards games,

collectibles and more

KNOWLEDGE MANAGEMENT

SERVICES

PART 3

‘CONNAÎTRE, ACCUEILLIR,

INCLURE ET INTÉGRER LES PUBLICS’

HOW WE ‘KNOW, LEARN FROM,

INCLUDE AND SUPPORT OUR CLIENTS’

AMBITIONS PROVIDE AWESOME « CLIENT »

EXPERIENCE

BUILD A SEAMLESS DIGITAL WORKPLACE

DELIVER THE RIGHT INFO AT THE RIGHT TIME

WE HELP ORGANIZE CONTENT, EXPOSE KEY KNOWLEDGE AND

FOSTER COLLABORATION

OUR PRODUCTS

Live

Streaming Event

application

Mattermost

Floormap Video

Service

SharePoint Confluence Mana

Ulearn Ubipedia MyServices The Blog Profile

Search

Unified

Navigation

Live

Streaming Event

application

Teams

Floormap Video

Service

SharePoint Confluence

Mana

m

U.Learn Ubipedia MyServices The Blog Profile

Search

Site

Catalog

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HOW WE

‘KNOW, LEARN FROM, INCLUDE AND SUPPORT OUR CLIENTS’

TEMPLATES & GOVERNANCE

PRESENCSE

STRATEGIC CLIENTS

PART 4

PART 5

PART 6

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PART 4

TEMPLATES & GOVERNANCE

KNOW, LEARN FROM, INCLUDE AND SUPPORT

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CREATIVITY AND INNOVATION

UBISOFT VALUES:

IT CAN BE A CHALLENGE TO IMPLEMENT STANDARDS, BETS PRACTICES AND GOVERNANCES WHEN SCOPE, TECHNOLOGIES AND TEAMS CHANGE CONSTANTLY.

LOCAL

INTRANETS GAME WORKSPACES

GOVERNANCE AT UBISOFT

Ubisoft employees want structure

and systems too

A governance should support

existing workflows not go against

them

The benefits of a governance

should be obvious to everyone

affected

If possible implement it into the

systems

There is not a Ubisoft governance

that fits all

PART 5

PRESENCE

2

3

KNOW, LEARN FROM, INCLUDE AND SUPPORT

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DIVERSITY

Create experiences that will appeal to and satisfy a bigger and

more diverse group of gamers.

UBISOFT VALUE:

UBISOFT:

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+95 NATIONALITIES

+55 LANGUAGES SPOKEN

GAMERS

UBISOFT

KM

KM: A DIVERSE TEAM

PART 4– SECTION TITLE 26

APPROXIMATELY 30 PEOPLE. AT LEAST 8 DIFFERENT NATIONALITIES

WE STRIVE TO HAVE A DIVERSE GROUP OF

EMPLOYEES IN TERMS OF SEXUALITY,

RELIGION AND CULTURAL BACKGROUND.

21 PART 2 – UBISOFT AT A GLANCE 12

21 12

Montréal

San Francisco

Paris Bucharest

Singapore

Malmö

Shanghai

THE KNOWLEDGE MANAGEMENT TEAM SUPPORTS ALL

EMPLOYEES GLOBALLY

2

9

WHERE KM ARE NOT PRESENT

ONLINE

COMMUNICATION ROADSHOW WORKSHOPS

30

ONLINE COMMUNICATION TOOLS

Many internal tools to create collaboration

and foster communication.

Most meetings on one of these platforms.

PART 6

STRATEGIC CLIENTS / PARTNERS

3

1

KNOW, LEARN FROM, INCLUDE AND SUPPORT

KM PARTNERS: CONTENT MANAGERS

MISSION: Identify & organize

information, documentation & assets so that anyone in

a production can easily browse & access it.

3

3

WHAT IS A CONTENT MANAGER

0 500 1000 1500 2000 2500 3000 3500 4000

ASSASSIN'S CREED

GHOST RECON

FAR CRY

RAINBOW SIX

JUST DANCE

WATCH DOGS

Employees Per Production Growth

Number of employees 2010-11 Number of employees 2018-19

CONTENT MANAGERS ARE KM

AMBASSADORS

ONBOARDING

We have huge ramp up on

productions, important turnover

and numerous newbies joining

our studios every week.

EFFICIENCY

We need to be more efficient as

individuals and as an

organization. Experts working on

information findability are a key

enabler of efficiency.

COLLABORATION

We produce AAA games that

involve thousands of people from

many teams & offices all around

the world.

REUSE

We need to stop reinventing the

wheel and start relying on existing

assets, tools and knowledge. This

way we’ll spend more time adding

real value.

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CONTENT MANAGEMENT NETWORK

• MANAGED BY THE KM TEAM

• ALIGN ON SHARED VISION AND BEST

PRACTICES

• LEARN AND OPTIMIZE TEMPLATES AND

RECOMMENDATIONS

• Knowledge base • Communication channels • Yearly summit

THANK YOU Q&A

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