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Klood provides businesses with a complete packaged service to manage their online presence and social network interactions. The Klood combination of dedicated client resources supported by leading edge technology raises awareness of brands, products and services, and most importantly increases profitability.
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The Klood Services –
Leaving Your Social Media Footprints
Contents Introduction to Klood Klood Business Model (Technology & Content combined) The Klood engine explained
The creators of Klood
Facebook statistics Twitter statistics
YouTube statistics
SEO Quadrant Video Case Studies of Klood
“The traditional rules of communication are changing at a mind-boggling rate,” as such at Klood we have set out to use a combination of our own proprietary technology and in-house content services to manage the complete on-line presence for businesses across platforms such as Facebook, Twitter, LinkedIn, Pinterest and Google. Klood optimises a businesses digital and social presence in order to maximise reach to deliver increased sales leads & revenues. Klood’s service extends to incorporate the following ... - Facebook Page Management - Twitter Page Management - LinkedIn Page Management - Blog Creation & Management - YouTube Channel Management - SEO development and coding - Pinterest Page Management - PPC Management - Video Creation - Website creation
The Klood engine is the sophisticated software we have developed to track the performance of
social media and digital activities. The engine schedules posts to the most effective times and
ensures all customer SLA’s are met whilst delivering effective ROI.
Brands that post one or two times per day see 20% higher interaction rates than those who post three or more times per day.
The Klood engine ensure’s optimum posting metrics are achieved to maximise engagement.
The engine uses evolving Ai (artificial intelligence) which is used
to identify what to post, when to post in order to deliver maximum reach via Social Media for the business. This in turn
leads to a greater propensity to deliver inbound sales leads to the business in question.
The Klood engine constantly monitors performance across all platforms to help determine the best social media channels
to develop new business for the account in question. The engine connects to Google Analytics to measure the impact of
the digital campaign.
Image above is of Klood engine version 2.0 - Beta release Dec 2012
The Klood Engine
“The Klood Engine helps our team to identify the most pertinent time to post and
maximise reach.”
The Klood engine communicates directly with the worlds leading digital and social platforms through a series of API’s - This enables real time data feeds to ensure the right tasks and activities are tracked, monitored and actioned upon. To date the Klood engine is integrated with: - Facebook - Twitter - LinkedIn - Google - YouTube - Pinterest - WordPress
The Klood Engine has real time dashboard to monitor and understand a organisations complete online presence.
The Klood Engine has direct API’s into Facebook, LinkedIn, Google and Twitter amongst other
platforms to monitor real time performance and uses this data to assist organisations in effective
management of their digital & social presence.
The Klood Engine has a GEO Smart-Search* capability to identify relevant conversations to a
geographical location - This capability connects purchasers with suppliers and identifies brand sentiment.
Klood Smart Search connects to both LinkedIn and Twitter.
The Klood engine’s GEO Smart Search
logs and profiles the key searches to determine the optimum searches to yield
brand ambassadors, engaged customers and new sales .
The Klood Smart Calendar uses Ai to identify hotspots of
activity which determines optimum
posting windows.
The calendar also looks to identify
correlations between Social Media activity
and impact on website traffic.
The next level of
development is to close the ‘marketing loop’ and determine exact impact on sales
revenues.
Vivion Cox
is a former Strategy and Technology
Consultant that has worked for some of
the worlds leading strategy
consultancies, financial institutions, and
technology companies.
Vivion has a track record in setting up
successful ventures including Oomri (a
technology and strategy consultancy
formerly known as iProCon Limited).
During his time at iProCon Vivion led the
extraction of Skype from eBay in
anticipation of its IPO listing. During this
time Vivion gained first hand experience
on the inner workings of successful
‘Silicon Valley’ businesses.
Vivion has an MBA from the Cranfield
School of Management, where he
received the award for Excellence as
the top ranked student on the 06/07
Executive MBA Programme.
Jon Lennox
is a co-founder of the FSG, a
company that spans across the
property services, energy and building
sectors.
Jon has a professional sales
background and as MD his sales
focus and attention to detail led to the
evolution of an SME with a consistent
annual T/O greater than £10,000,000
with consistent delivery of profit
margins above the industry norm.
Jon is truly entrepreneurial in his
approach and has a track record in
leading market initiatives in renewable
energy solutions for both commercial
and domestic markets.
Jon brings a commercial focus to
Klood ensuring the service and
solution is focused on delivering a
business return to its clients.
Kieren Beltrame
has more than twelve years in IT and
Technology management working at C-
level with some of the worlds leading
technology companies.
Kieren has demonstrated the ability to
work effectively across both the
technology and business worlds. With
a track record of delivering complex
product development and operations
programmes for leading tech industry
stars like Skype, eBay and Microsoft,
he is equally capable of working
through complex architectural design
challenges with engineers as he is
developing strategy and financial
analysis with executives.
With a Masters in Computer
Engineering and an MBA, coupled with
significant
M&A experience, Kieren brings
strategy, product development and and
scalable operations to the Klood
management team.
Klood is the invention of three businessmen with a track record of growing companies
from scratch into successful ventures ...
Note: Klood currently has 20+
members of staff
SEO – Quadrant of SEO
Due to Google’s algorithm changes in the past 18 months, SEO has become more about fresh vibrant content being pushed to your site in order to obtain high rankings. At Klood we classify this into quadrants of activity.
“Off Page Optimisation”
Optimisation strategies outside of your website's design such as link building with
authoritative sites with relevant content.
Off-Page SEO is very difficult to establish and
maintain, but is critical in order to achieve top rankings. Google’s recent ‘Penguin’ change has sought to eliminate ‘Link farmers’ and reward
those sites who deliver great content and has ethical
inbound links.
“Social Signals”
Google’s Algorithm changes, now see’s sites with great social interaction being rewarded with higher SEO rankings. At Klood we have seen a correlation between enhanced social
signals and improved SEO rankings.
Social signals include, Likes, tweet mentions, retweets,
shares, +1’s etc. All SEO strategies now need to consider the context of a sites Social Media
presence and the content produced to deliver a high level of engagement this creating a
referral traffic to the core site from the various social platforms.
“On Page Optimisation”
The production of search engine friendly content using the text, tags, links and other elements. It is not practical to think that the search engines will find, index and rank your site without there being any need to consider on page SEO. Good on page SEO is not about manipulating the search engines, it is simply about structuring content so that the search engines understand its relevancy. Keyword stuffing will downgrade your rankings.
“Rich Content”
Google's changes have been aimed at down-ranking websites that provide a
poor user experience. The strategic goal that Panda, Penguin, and page layout
update share is to display higher quality websites at the top of Google’s search
results.
This means developing rich content on a regular
basis through a variety of mediums e.g. blogs, video, photo’s etc.
Monthly review of SEO positioning
Effective keyword selection Applying Correct Source Data Meta names & descriptions
applied
Ethical links Key articles published to Digg, Readit,
Stumble upon etc. Ensure traffic from relevant sites is
redirected back to core site.
Bespoke blog articles p/m Targeting audiences at the right time to
ensure maximum engagement Compelling, thought provoking & relevant - Content, used to ignite
discussions, Shares, interaction and increase in
subscribers.
Video Case Studies
Find out how Klood increased sales for
Corley Cycles!
http://www.youtube.com/watch?v=-
86mbkS_Ps
Find out how Klood increased Ascendant
Recruitment Client base and increasing sales.
http://www.youtube.com/watch?v=haTI-uf7Cwo
Tour De Force - Corley Cycles Ascendant Recruitment